Gibson 1960 guitar and amplifier catalog. Page 10. Details of the Gibson Les Paul Custom and Les Paul Standard guitars, with Les Paul himself at the bottom of the page. The last appearance of the single cutaway Les Pauls for several years; shortly after this catalog was published, they were redesigned, and eventually renamed as the Gibson SG series. The original Les Paul shape did reappear in 1968, alongside the SG, and has been one of Gibsons flagship lines ever since.
Although the Les Paul Standard had shipped with humbuckers since 1958, this was the first catalog in which it was pictured with them, and, indeed, the first in which it had the 'Standard' designation. Compare this page to page 16 of the 1958 Gibson catalog, in which the guitar is pictured with P-90 single coils, and is named, simply, the Les Paul Guitar.
1960 zone 1 USA prices were as follows: Les Paul Standard $265; Les Paul Custom $395 ($470 with added Bigsby).
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