This was the only catalog appearance of the Les Paul Personal, and perhaps this was why it was Gibson's peak year. The Les Paul Personal was Gibsons top-of-the-range solid body, and was only less expensive than the very finest Gibson electric acoustic guitars. It was based on the Les Paul customisations that Les Paul himself was creating, with extensive tonal adjustment circuitry and a built in xlr jack, to accommodate a vocal microphone.
With an ebony fretboard, Les Paul Custom split diamond inlays and gold plating throughout, this really was a very special guitar.
Gibson engineers and "Mr Guitar"... Les Paul spent endless hours of research and experimentation in producing this exceptional instrument. A revolutionary design with low impedance pickups. The Les Paul Personal is truly a giant step forward in musical electronics and tone reproduction
As a low impedance instrument, it required a special low impedance amplifier, such as the Les Paul LP-12 seen on page 9. Otherwise an additional low impedance transformer was required, to prevent a loss of level - as described on page 11.
The 1970 US zone 1 price for the Les Paul Personal was $645 in March 1970, rising to $675 by September.