The 1964 Vox Precision in Sound catalog has 8 broadsheet newspaper-style pages, with pop news (Rolling Stones, Beatles, Searchers, Animals), guitars, amps, parts and accessories. It was produced by UK parent company JMI in Dartford, Kent.
This publication comes from the second half of 1964; the photograph of the Rolling Stones was taken in July of that year. Interestingly Brian Jones isn't pictured with his Vox teardrop guitar, despite the fact other images exist of him with it from the same performance. The majority of guitars shown are UK built solid-bodies with just a few Italian (Crucianelli) semis, such as the Vox Challenger, Vox Victory, and Vox Escort bass. This is the first catalog appearance of some unusual new designs, most notably the Scorpion and Apache models.
The following guitars and amps are listed. Click on the model below to jump to the relevant page.
$5500
$1898
$880
$575
$1250
$1600
$676
$495
$725
$2495
$2800
$1000
$859
$1049
$1999
$120
$1120
$849
$125
$4499