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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1972)

How To Pick a Guitar

Fender Stratocaster

Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang right in the upper playing positions.
Extra large pick guard prevents scratching and dirt accumulating on finish.
Extra heavy chromed hardware is virtually rustproof.

Pickups
Three precision wide-range pickups each individually adjustable. Fender makes its own pickups (unlike most of the industry).
Every one is hand-wound and tested.
Individual pickup pole pieces arc adjusted at the factory (you don't have to fool with them).

Bridge
Removable cover.
Bridges within a bridge. The main bridge supports six individual bridges which means each string can be adjusted individually.
Raise or lower for finger comfort or when you change string gauge.

Tremolo
Tone bending; fast and smooth.
Unlike many units. Fender's Tremolo lets all strings return to their exact pitch every time. It never puts a string out of tune.

Neck
Hard rock maple: more warp proof.
Detachable: in case of accident, just lace the neck not the whole guitar.
Steel truss-rod in neck (can't see this one) prevents warping which is the natural enemy of the guitar because the pressure of the strings is upward.
Neck is thinner than most guitars: allows you to move your fingers more quickly up and down.
Curved fingerboard of rosewood: your finger when laid Hat across strings is curved, too.
Frets are a little closer together?again more mobility.
Side-dot position markers: don't have to peer over the fingerboard to see the fret position.

Controls
Three position pickup selector switch.
Master volume control.
Two tone controls?one each for first and second pickups.

Fender advertisement (1972) How To Pick a Guitar

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Vintage Fender Stratocaster Left Handed Natural 1978

Vintage Fender Stratocaster Left Handed Natural 1978

Brookfield, Wisconsin, 530**, UNITED STATES OF AMERICA

$2499


Vintage Fender Stratocaster Left Handed Natural 1978
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A great player's grade Lefty Strat in natural finish. The back of the neck & fingerboard have been sanded & refretted, but the front still has the gloss finish & original decals. Unoriginal tuners & graphite saddles, but a super rockin' axe nonetheless! Professionally set up & ready to play straight out of the case
Cosmetic Condition: ... more
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1979 Fender Stratocaster Strat USA 3 Bolt Sunburst Electric Guitar

1979 Fender Stratocaster Strat USA 3 Bolt Sunburst Electric Guitar

Benicia, California, 945**, UNITED STATES OF AMERICA

$2100

This guitar plays and sounds great. The neck and the body has been refinished. This guitar is definitely player's grade and it has such a nice sounding tone, it's quintessential Fender tone packed in this guitar. The guitar plays great up and down the neck and the action is nice and low. If you're looking for a player's grade strat, this is the one for you!Description& Specs

Summary
Finish: Sunburst Finish
Neck Material: Maple
Fingerboard Material: Rosewood
Neck Thickness... more
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1979 FENDER VINTAGE HARDTAIL STRATOCASTER "SUNBURST"

1979' FENDER VINTAGE HARDTAIL STRATOCASTER "SUNBURST"

Apopka, Florida, 327**, UNITED STATES OF AMERICA

$3195

A Fender Vintage '79Hardtail Stratocaster - 3 Color Sunburst
In 1979, the Fender Stratocaster, clay position dots, a 3-ply mint pickguard. Fewer hardtail versions wereproduced, making them a rare find nowadays A Vintage Custom '79 HardtailStratocaster. If you've been looking for a mint-condition, old-school Stratthis one's for you!
This beauty features a 2-piece select alder body with a Time Capsule finishpackage, giving it the look of a premium Strat fresh from the Fender factory But ... more
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1959 Fender Stratocaster White Pickup Cover Pre-CBS

1959 Fender Stratocaster White Pickup Cover Pre-CBS

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$150

This listing is for one (1) Stratocaster Pickup cover. This came off a 1959 Fender Stratocaster. This is a 3 mold mark style which was found from late 1954-1960. Very dull, no gloss at all. Might have been cleaned with an abrasive at some point. Like most heavily used stock covers from this particular era, this has a chalky, discolored look. 3 mold marks are very hard to find. Sellers usually sell later 2 mold mark styles as older than they are. Sold as is.
... more
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SQUIER by FENDER Stratocaster guitar Made in JAPAN 1985-86

SQUIER by FENDER Stratocaster guitar Made in JAPAN 1985-86

San Pedro, California, 907**, UNITED STATES OF AMERICA

$550

Introducing the SQUIER by FENDER Stratocaster guitar, an iconic instrument that will elevate your musical experience. With its sleek design and high-quality materials, this electric guitar is perfect for beginners and professionals alike. The guitar features 2 humbucker Fender Stratocaster pickups that produce rich and dynamic tones, making it ideal for a wide range of musical genres. The model is reliable and built to last, ensuring a long-lasting investment in your musical career. Whether ... more
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1977 Fender Stratocaster Black

1977 Fender Stratocaster Black

Antioch, Tennessee, 370**, UNITED STATES OF AMERICA

$2200

Very good condition 1977 Fender Stratocaster. Natural relic, but not abused. Original pickups hand wound by Lindy Fralin. One of the pots is unoriginal. Wilkinson vsvg trem bridge. Tuners are period correct replicas. Pickguard was swapped. All original outside of everything mentioned. This one is on the heavier side coming in at around 9 5 pounds. These pickups sound fantastic, and have a very nice high end to them when played hard. Trem arm is nice and responsive. I will include all of the ... more
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1969 Fender Stratocaster - Collector Grade

1969 Fender Stratocaster - Collector Grade

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$20500

Not much to say about this one. 1969 Fender Stratocaster in collector grade condition



Plays great, sounds amazing!



This one is from earlier in the year so it still has the slightly bigger 68 profile



The guitar is all original, except for a fresh pro refret with vintage style wire



You can find a cheaper 69?s out there, but not this condition. Includes the case candy you see in the ... more
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1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

Iola, Wisconsin, 549**, UNITED STATES OF AMERICA

$1100

Vintage 1967-1970 Fender Guitar Case. In excellent condition for its age, with some wonderful patina that comes with the age I tried to capture the overall condition the best I could in the photos, including any wear
All original, all latches and hardware work as they should. Everything closes nicely and lines up well. This has spent most of its life in a closet, and has been preserved quite well. It has no funny smells to it, and has been stored in a climate controlled, smoke free ... more
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Vintage 1966 Fender F-series Stratocaster Neckplate Screws Telecaster Strat Tele

Vintage 1966 Fender F-series Stratocaster Neckplate Screws Telecaster Strat Tele

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$495

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1966 "F-series" Fender Neckplate
This is a RARE one folks - very early and VERY rare "F" series neckplate and screws from 1966.
Very rare and in OUTSTANDING shape
Serial reads: 191435
Correct for your 1966 Strat, Tele, P-BASS or Jazzmaster
Great condition!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE!!!
... more
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Fender American Vintage II 1961 Stratocaster Left-handed Electric Guitar -

Fender American Vintage II 1961 Stratocaster Left-handed Electric Guitar -

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$1980

... more
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Vintage 1979 Fender Stratocaster 25th Anniversary Electric Guitar USA

Vintage 1979 Fender Stratocaster 25th Anniversary Electric Guitar USA

Cleveland, Ohio, 441**, UNITED STATES OF AMERICA

$2500

Here is an all original 1979 Fender Stratocaster 25th anniversary electric guitar, made in the USA. The serial # is 2576XX. This beauty is in excellent condition. It has a few small nicks and scratches. The neck is straight with good action. The frets are in good shape. All of the electronics work as they should. Included is the original hard shell case and bridge cover. It doesn't have any paperwork. This is a great guitar for any player or collector!
Please feel free to ask me any ... more
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1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$5475

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent all original She weighs in at 8lbs .05oz3-way switch sounds awesome very clean example. SN #564607The sought after maple neck is in excellent condition with some minor wear on the frets (see photos)Sounds and looks great and plays so easy. Please feel free to ask questions
Please note that the handling charge is for shipping insurance only. Local pick up is welcome... more
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USA Fender Stratocaster 1984 Sunburst w /  Original Hardshell Case FREE SHIPPING!

USA Fender Stratocaster 1984 Sunburst w / Original Hardshell Case FREE SHIPPING!

Jonesboro, Georgia, 302**, UNITED STATES OF AMERICA

$1150

USA Fender Stratocaster 1984 Sunburst w / Original Hardshell Case FREE SHIPPING!... more
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Vintage 1986 Fender Japan Contemporary Stratocaster Black! MIJ! w / Fender case

Vintage 1986 Fender Japan Contemporary Stratocaster Black! MIJ! w / Fender case

New Egypt, New Jersey, 085**, UNITED STATES OF AMERICA

$889

1986 Fender Contemporary Stratocaster! Made in Japan. Gloss Black finish on classic double-cut body, with white guard. Maple neck and 22-fret board with black dot inlays. Tone supplied by a trio of singlecoils. Chrome hardware, including Fender locking trem. All original with no mods, breaks, or repairs. Guitar has a few play and age marks, but is in overall very good condition. Ships in a Fender hardshell case from the same era, with trem bar
All listed Ebay payments accepted from all ... more
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2023 Fender American Vintage II 1973 Stratocaster Electric Guitar w /  Case!

2023 Fender American Vintage II 1973 Stratocaster Electric Guitar w / Case!

Santee, California, 920**, UNITED STATES OF AMERICA

$1799


At top 40 guitarsour customers satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a full refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
#
Up for Sale is a2023 Fender American Vintage II 1973 Stratocaster Electric Guitar!
Lake Placid Blue Finish!
This is really ... more
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Fender USA Stratocaster Electric Guitar Natural Ash Maple Neck 1977-1978

Fender USA Stratocaster Electric Guitar Natural Ash Maple Neck 1977-1978

Klamath Falls, Oregon, 976**, UNITED STATES OF AMERICA

$2700

Description:
Vintage 1977-1978 Fender USA Stratocaster Electric Guitar
Ash Body with Black Pick Guard and Maple Neck
Condition is decent for it's age: There are various dings, dents, scuffs and scratches on the body and neck from usage and handling. Two screws are missing from the back plate and one screw is missing from the pick-guard. Some of the screws appear to be very worn or stripped in the Philips slots. As always I'd recommend inspecting pictures thoroughly before purchase or ... more
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Fender Mexican Stratocaster 2005  Vintage 1983 Ibanez Roadstar2 Model 315

Fender Mexican Stratocaster 2005 Vintage 1983 Ibanez Roadstar2 Model 315

Scranton, Pennsylvania, 185**, UNITED STATES OF AMERICA

$699

This is a 2005 Fender Mexican Stratocaster it was just set up and new Earnie ball super slinky 9 s strings put on. Only modifications done was made in Germany locking fender tuners added Neck and Frets are in good condition .Nice playing guitar. There is Also a 1983 Ibanez Roadstar 2 model 315 in marine burst just had new Earnie ball 9 s super slinky strings and set up done at guitar center it has the original v-2 pick up sounds amazing and the bat wing strap buttons. Also has the original ... more
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vintage 1963 Fender stratocaster Jaguar Bxxxxx Rosewood with Original Case

vintage 1963 Fender stratocaster Jaguar Bxxxxx Rosewood with Original Case

Cottage Grove, Minnesota, 550**, UNITED STATES OF AMERICA

$11000

There??s not much to say, 1963, all originals, Bxxxxxxx rosewood fretboard, and video of playing.... more
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Vintage 1969 Fender F-series Stratocaster Neckplate Screws Telecaster Strat Tele

Vintage 1969 Fender F-series Stratocaster Neckplate Screws Telecaster Strat Tele

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$495

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1969 "F-series" Fender Neckplate
This is a RARE one folks - very early and VERY rare "F" series neckplate and screws from the legendary year of 1969.
Very rare and in OUTSTANDING shape. This one has some incredible natural wear.
Serial reads: 266615
Correct for your 1969 Strat, Tele, P-BASS or Jazzmaster
Great condition!
Get it back to stock, get it VINTAGE ... more
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1982 Fender "Dan Smith" Stratocaster rare Sienna Cherryburst & shes Minty !

1982 Fender "Dan Smith" Stratocaster rare Sienna Cherry'burst & she's Minty !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3995

This is a stunning all original 1982 Fender Stratocaster American Std. made during the ??Dan Smith?? period in a beautiful Cherry (Sienna) Sunburst finish. It??s got an immaculate maple neck that??s got that prominent ??V?? shaped super slim feel that we love so much. Its got the cool smaller headstock w / large logo that's so cool. It??s dead stock w / its white pickgard loaded w / 3 original pickups & pots. Truly Minty & Unused & comes w / its original owners manual in its ... more
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Find more Fender Stratocaster at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.