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Fender advertisement (1972)

How To Pick a Guitar

Fender Stratocaster

Fender advertisement (1972) How To Pick a Guitar

Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang right in the upper playing positions.
Extra large pick guard prevents scratching and dirt accumulating on finish.
Extra heavy chromed hardware is virtually rustproof.

Pickups
Three precision wide-range pickups each individually adjustable. Fender makes its own pickups (unlike most of the industry).
Every one is hand-wound and tested.
Individual pickup pole pieces arc adjusted at the factory (you don't have to fool with them).

Bridge
Removable cover.
Bridges within a bridge. The main bridge supports six individual bridges which means each string can be adjusted individually.
Raise or lower for finger comfort or when you change string gauge.

Tremolo
Tone bending; fast and smooth.
Unlike many units. Fender's Tremolo lets all strings return to their exact pitch every time. It never puts a string out of tune.

Neck
Hard rock maple: more warp proof.
Detachable: in case of accident, just lace the neck not the whole guitar.
Steel truss-rod in neck (can't see this one) prevents warping which is the natural enemy of the guitar because the pressure of the strings is upward.
Neck is thinner than most guitars: allows you to move your fingers more quickly up and down.
Curved fingerboard of rosewood: your finger when laid Hat across strings is curved, too.
Frets are a little closer together?again more mobility.
Side-dot position markers: don't have to peer over the fingerboard to see the fret position.

Controls
Three position pickup selector switch.
Master volume control.
Two tone controls?one each for first and second pickups.

Links

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