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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1977)

Its A Business Machine

Fender Stratocaster

It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking up a Fender® business machine. Take the Stratocaster® three-pickup guitar. It's the main machine for more dynamite soul, country and rock groups because it doesn't just create sound, it explodes with sound. That's because the Stratocaster, like every Fender, was created by designers who are both engineers and musicians. We call them "enginears." They developed the Fenderfingerboard that seats frets tight so you don't have to fret about fretting. The micro-tilt neck that lets you adjust the action and use any gauge string to play whatever style you want. And pickups that don't cheat on highs or lows while giving you those biting midrange tones. Fender "enginears" developed Stratocaster's tremolo, too—the tremolo that comes back to pitch. Every time. And even a volume control you can adjust in the middle of a phrase without changing your hand positionor missing a note. So see your authorized Fender dealer. Light a fire with a Stratocaster and a matching Fender amplifier. Because when you make music your business, you make your music with the business machine

Fender advertisement (1977) Its A Business Machine

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1990s Fender Made in Korea Stratocaster Strat,  3 Single Coil, Black w /  Wh Guard

1990s Fender Made in Korea Stratocaster Strat, 3 Single Coil, Black w / Wh Guard

Saint Petersburg, Florida, 337**, UNITED STATES OF AMERICA

$496

1990s Fender MIK Stratocaster aka Strat, w / 3 Single Coil P / Us, Black w / White
Up for auction we will have a couple of collectible vintage instruments, starting with this Early 1990s Fender Made in Korea Stratocaster aka Strat, w / 3 Single Coil P / Us, Black with White Pickguard
Second owner is reseller, who has purchased a new Roadrunner gig bag at retail of $40 additional dollars value here to more safely ship this to the winning bidder. We are starting this auction with plenty... more
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Fender 1980s MIJ White Stratocaster Middle Pickup Made in Japan

Fender 1980's MIJ White Stratocaster Middle Pickup Made in Japan

Maiden, North Carolina, 286**, UNITED STATES OF AMERICA

$99

Fender 1980's MIJ White (But Aged in color to a Yellow White) Stratocaster Middle Pickup Made in Japan, Excellent Condition, Ask with questions.... more
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1957, 1958, 1959, Fender Stratocaster Tremolo Bar. Original Vintage Part. USA

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Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$475

Up for grabs is a vintage late 1950??s Fender Stratocaster whammy (tremolo) bar. Made in the USA for late 1950??s Fender guitars. This will fit any Vintage Pat Pend block Fender Stratocaster from 1954 thru 1971. 3 / 16 or 4 8 mm. Ships worldwide USPS. High bidder takes it. Check out my other listings for more great vintage items
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Rare Fender Stratocaster made in Japan #E934997 Serial On Headstock 1984-1987

Rare Fender Stratocaster made in Japan #E934997 Serial On Headstock 1984-1987

Broken Arrow, Oklahoma, 740**, UNITED STATES OF AMERICA

$1250

Up for sale is my Fender Stratocastor (Japan) guitar serial number E934997 1984-1987.  It appears to be in very good condition and stored properly in a soft case in smoke free home. Comes as you see it.  Ask questions before bidding . 
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Fender Stratocaster 1980 Used Electric Guitar

Fender Stratocaster 1980 Used Electric Guitar

Floral City, Florida, 344**, UNITED STATES OF AMERICA

$1500

Fender Stratocaster 1980 Used Electric Guitar... more
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VINTAGE FENDER 1950??s 1960S STRATOCASTER ASH TRAY METAL BRIDGE COVER PIECE

VINTAGE FENDER 1950??s 1960'S STRATOCASTER ASH TRAY METAL BRIDGE COVER PIECE

Brisbane, California, 940**, UNITED STATES OF AMERICA

$60

Up for sale is a vintage Fender 1960's stratocaster ash tray bridge cover piece. Bridge cover piece is in fairly good condition but does show some tarnish from over the years. If you have any questions please feel free to email me at anytime. Please continue to follow my listings for vintage guitar parts and accessories. Thanks
... more
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1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1959 Fender Stratocaster in excellent condition and in perfect working order, complete with a tweed hardshell case. Unique in its presentation, this Stratocaster hails from early in the 1959 model year, with a body-only refinish in Fender's custom color Matador Red (the progenitor of Fiesta Red). Executed by Riggio Custom Guitars, what sets this finish apart is the use of genuine New Old Stock nitro lacquer from the 1950s, still stable and viable after many decades and utilized ... more
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1983 Fender Vintage Stratocaster Elite in Black finish

1983 Fender Vintage Stratocaster Elite in Black finish

Longs, South Carolina, 295**, UNITED STATES OF AMERICA

$2750

1983 Fender Stratocaster Elite in Black finish. The serial number on this guitar is E319586 and it was made in Corona, California. It has a V slim profile maple neck with 22 Jumbo Frets on a 12?? radius fingerboard 43 2mm 0r 1 7?? Nut width. The pickups are covered flush pole Alnico II on all 3 positions and are selectable with individual on / off switches. Dummy coil between the middle and the bridge pickup. The tremolo system is die-cast with pop in tremolo bar. Elongated saddles, Schaller / ... more
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1975 Fender Stratocaster Natural

1975 Fender Stratocaster Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$3799

Just in is this great 1975 Fender Stratocaster
Quick Details
Weight - 8 8lbs
Nut Width - 1 63 Inches
Depth at 1st fret - 0 88 Inches
Depth at 12th fret - 0 92
Description
This is a great example of a 1975 Fender Strat
The body is in very good shape with minimal wear for its age
The pickups and electronics are all original and work and sound great
One tone knob has been replaced
The neck is comfortable and shows a little wear in the clear in spots. The nut ... more
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Vintage FENDER STRATOCASTER  Natural Hard Case Recent Appraisal Gruhn Guitar USA

Vintage FENDER STRATOCASTER Natural Hard Case Recent Appraisal Gruhn Guitar USA

Cumberland Furnace, Tennessee, 370**, UNITED STATES OF AMERICA

$4000

Made in USA

This vintage Fender Stratocaster is a rare gem for any guitar enthusiast. With its natural finish and solid body type, this electric guitar is perfect for right-handed players who want to take their music to the next level. The 6-string configuration and plus model make it a versatile instrument for any type of music

The guitar comes with a hard case, making it easy to transport and protect during transportation. Whether you're a collector or a musician, ... more
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** 1978 LOADED Pickguard ** Fender Stratocaster Vintage 78 Pickups Pots COMPLETE

** 1978 LOADED Pickguard ** Fender Stratocaster Vintage 78 Pickups Pots COMPLETE

Arvada, Colorado, 800**, UNITED STATES OF AMERICA

$1400

Great condition as shown in photos. Pickup resistances as shown- No other testinSold As Is . No refunds or returns.... more
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Vintage Fender Stratocaster Cream 1983

Vintage Fender Stratocaster Cream 1983

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$1799


Vintage Fender Stratocaster Cream 1983
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A silky smooth player in a lovely cream finish & loaded with a trio of single coils that deliver rich, bell-like tones. Professionally set up & ready to play straight out of the case
Cosmetic Condition: Various nicks, chips, dents & dings; scratches & some finish wear. Overall the guitar has a great look to it with an authentic vintage vibe & nice patina ... more
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Used Squier by Fender 1984-1987 MIJ E Series Locking Tremolo Stratocaster

Used Squier by Fender 1984-1987 MIJ E Series Locking Tremolo Stratocaster

Hudson Falls, New York, 128**, UNITED STATES OF AMERICA

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Used 1984-1987 Japanese made E series Stratocaster in gloss black with a locking tremolo. There are a few minor signs of cosmetic wear from normal use but overall it is in very good condition, especially when you consider its age. Plays and sounds great. The switch has been upgraded and works perfectly
Listing and template services provided by inkFrog
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2025 Fender American Vintage II 1961 Stratocaster w / Case! Olympic White! NICE!!!

2025 Fender American Vintage II 1961 Stratocaster w / Case! Olympic White! NICE!!!

Santee, California, 920**, UNITED STATES OF AMERICA

$1999


At Top 40 guitars, customer satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
#
Up for Sale is a2025 Fender American Vintage II 1961 Stratocaster Electric Guitar!
Olympic White Finish! Made In USA!
This is really ... more
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1974-5 Fender Stratocaster a moded great gigging axe w / tons of different tones.

1974-5 Fender Stratocaster a moded great gigging axe w / tons of different tones.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$1850

This is an unusual Parts-a-caster from 1974-5. It's got a Schecter Hardtail Strat body w / a see-thru walnut stained finish & looks pretty decent. It's got an original 3-bolt maple neck that has a brass nut & is quite clean. Its white pickgard has a set of 3 different pickups: a single flat pole pickup up top, a single staggered pole perhaps original pickup in the middle position & a great sounding Humbucker in the lead position. Its F-tuners, its hardtail bridge & string ... more
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Fender American Vintage II 1961 Stratocaster Electric Guitar - Fiest (ROC041834)

Fender American Vintage II 1961 Stratocaster Electric Guitar - Fiest (ROC041834)

Rock Island, Illinois, 612**, UNITED STATES OF AMERICA

$2200

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Vintage 1955 Fender Tweed Hardshell Guitar Case Stratocaster - Telecaster

Vintage 1955 Fender Tweed Hardshell Guitar Case Stratocaster - Telecaster

Phoenix, Arizona, 850**, UNITED STATES OF AMERICA

$3000

This vintage Fender tweed hardshell guitar case was produced between 1955-1958 in the United States. This case is designed to fit Stratocaster and Telecaster guitars, providing both protection and a stylish vintage aesthetic. Perfect for collectors or musicians looking to transport their prized Fender guitar securely while showcasing a piece of music history
Vintage 50s Fender tweed case to complete your beat and tired Telecaster or Stratocaster
This case has THE LOOK!!!
Its ... more
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Vintage 1983 Squier Fender Japan Bullet 1 stratocaster SQ w / USA case VG+

Vintage 1983 Squier Fender Japan Bullet 1 stratocaster SQ w / USA case VG+

Lubbock, Texas, 794**, UNITED STATES OF AMERICA

$699

Vintage 1983 Squier Fender Japan Bullet 1 ST-3 strat==Low SQ serial number SQ01094, neck pencil-dated 10-11-83==VG+ 8 / 10 condition with some scratches / dings / play wear (white areas along body edges in pix are flash reflections)==Straight neck with light fret wear at frets1-3 only, plays very nicely==Weighs approx. 8 lbs (3 5 kg)==Includes original Fender USA molded case in nice shape==Worldwide==
If you are considering a purchase, please take a minute and read our feedback !!!
We ... more
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1979 Fender Stratocaster  /  Telecaster OHSC Vintage Case Excellent Condition

1979 Fender Stratocaster / Telecaster OHSC Vintage Case Excellent Condition

Pooler, Georgia, 313**, UNITED STATES OF AMERICA

$1000

1979 Fender Stratocaster / Telecaster Original Hardshell Case. Great shape, very low use. Non-smoker. Ships next day Mon-Fri.
... more
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1974 Fender Stratocaster Blonde with Original Hardshell Case Vintage American

1974 Fender Stratocaster Blonde with Original Hardshell Case Vintage American

El Cajon, California, 920**, UNITED STATES OF AMERICA

$5000


1974 Fender Stratocaster
The serial number is "569223" which dates it to 1974. The pots date to November 1973 (137-7345) and the pickups have 1974 date codes. This one has the rare original blonde finish! The body is in very good condition overall, but has some small dings, scratches, scuffs and wear. Nothing out of the ordinary for a vintage guitar and no cracks or structural issues
The neck is straight and it was recently re-fretted by one of the top luthiers at Taylor Guitars! I'm ... more
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Find more Fender Stratocaster at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

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1971 Epiphone 1802T

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1971 Shaftesbury 3400

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1981 Gibson Victory MVX

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1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

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1968 Selmer guitar catalogue

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It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price 18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music