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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1954)

Synchronized tremolo action

Fender Stratocaster

Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch

>First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Years ahead in design - unequalled in performance.. a flick of the wrist means live, tremolo action - perfect pitch. You've a new thrill in store for you when you play this revolutionary new instrument. Three separate pick-ups, a special tone control circuit, a new surface mounted plug receptical all mean faster action, better, clearer music... whether you play it 'straight' or while using the revolutionary Tremolo Action lever. The Stratocaster features advanced dsign in body too! Here is an instrument actually 'comfort contoured' for you! Its engineered to fit the artists body... designed to be 'part of the player'.
See the new, revolutionary Fender Stratocaster at your dealer soon... play it... and be the first to experience this new amplified music thrill!

Fender advertisement (1954) Synchronized tremolo action

Other related vintage advertisements

Fender Stratocaster - Fender fine electric instruments
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Stratocaster - The most imitated guitar in the world
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Stratocaster - Fender. What more need we say
Fender Stratocaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Stratocaster - How To Pick a Guitar
Fender Stratocaster - How To Pick a Guitar
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
Fender Stratocaster - The Worlds Favourite Flying Machine
Fender Stratocaster - The Worlds Favourite Flying Machine
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, with more highs - more lows, and ...
Fender Stratocaster - You Get There Faster on a Fender
Fender Stratocaster - You Get There Faster on a Fender
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
Bumpwell Blue...
Fender Stratocaster - Goldilocks and the three bears
Fender Stratocaster - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Stratocaster - Its A Business Machine
Fender Stratocaster - Its A Business Machine
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...

Fender Stratocaster

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Loaded FENDER stratocaster BODY!

Loaded FENDER stratocaster BODY!

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$500

Fender strat body in beautiful sunburst! comes with bootstrap 54 sparkle pickups. that sound amazing
upgraded obsidian wire harness, with blend knob option
mint pickguard
gold hardware
Light ware near bottom strap button
LOADED BODY ONLY NO NECK INCLUDED IN THIS DEAL... more
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1960 fender stratocaster

1960 fender stratocaster

Huntingtown, Maryland, 206**, UNITED STATES OF AMERICA

$35000

This is a real 1960 Fender Stratocaster. It is in great condition
... more
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Fender Polish Cloth Vintage USA Case Candy 1956 1957 1958 1959 1960 Stratocaster

Fender Polish Cloth Vintage USA Case Candy 1956 1957 1958 1959 1960 Stratocaster

Belleview, Florida, 344**, UNITED STATES OF AMERICA

$500

Vintage well worn 1950??s Fender spaghetti logo polish cloth. Comes in exact condition pictured. Great vintage case candy and virtually impossible to find.
Reasonable offers always welcomed. Buy with confidence - we are long time sellers with exceptional good feedback
Calculated shipping to USA - International shipping provided by eBay Global
... more
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Vintage 1974 Fender Stratocaster - Olympic White - Staggered Pole Hendrix Vibes!

Vintage 1974 Fender Stratocaster - Olympic White - Staggered Pole Hendrix Vibes!

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$5995

Vintage Correct Parts is proud to offer for your consideration a:
Vintage 1974 Fender Stratocaster in it's original Olympic White Finish!
It's hard to beat an big-headstock Olympic White Strat with maple board! Although Jimi had been gone for a few years by 1974, this is really giving serious Hendrix vibes! Super clean, super light (7lbs 10oz), 100% factory original (minus a 5-way switch!) - this is an incredibly well preserved example of a killer 70's Strat.
This example is 100% ... more
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Vintage 1958 1959 Fender Brown Case Stratocaster Strat Telecaster Tele 60 Slab!

Vintage 1958 1959 Fender Brown Case Stratocaster Strat Telecaster Tele 60 Slab!

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$995

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1959-1963 Brown Fender Stratocaster / Telecaster Case
This is from late 1959 the correct case for your highly desirable 1958 or 1959 Slab-Board Stratocaster. It's also correct for any early 60's Strat or Tele!
Rarely available and in fine functional shape, this case has some noticeable wear
" Thumper Band" has been stenciled on both sides, a very cool old school ... more
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1961 Fender Stratocaster Vintage Guitar w /  Flame Neck, Hangtag, Strap & Case

1961 Fender Stratocaster Vintage Guitar w / Flame Neck, Hangtag, Strap & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$44000

Up for sale, a 1961 Fender Stratocaster in excellent condition and in perfect working order, complete with the original hardshell case, hangtag and Ace-branded strap. This golden age Fender features a slab rosewood fretboard on the figured flame maple neck, and the alder body has one of Fender's richer, darker "target burst" finishes, where the black and red of the three-tone finish extend further towards the center of the body
Unlike the very slender neck carves seen from 1959 and into '61 ... more
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1957 Fender Stratocaster Vintage Guitar Sunburst w /  V Neck, Tweed Case

1957 Fender Stratocaster Vintage Guitar Sunburst w / V Neck, Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$38000

Up for sale, a 1957 Fender Stratocaster in perfect working order, extremely original and complete with a tweed case. Produced in the 4th quarter of '57, this Stratocaster is as well-played, worn-in and lively as they come, with stock pickups, hardware, plastics and two-tone nitro lacquer Sunburst finish. Featuring Fender's short-lived and highly desirable V-shaped neck profile seen circa 1956-57, this neck is a quintessential Fender carve with deeply rolled fretboard edges and a nicely rounded ... more
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1978 Fender Stratocaster Hang Tag Booklet Manual Case Candy Vintage USA

1978 Fender Stratocaster Hang Tag Booklet Manual Case Candy Vintage USA

Belleview, Florida, 344**, UNITED STATES OF AMERICA

$150

Vintage 1978 Fender Stratocaster hang tag / manual. Comes in condition pictured. Great vintage case candy

Reasonable offers always welcomed. Buy with confidence - we are long time sellers with exceptional good feedback

Calculated shipping to USA - International shipping provided by eBay Global
... more
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Original Vintage 1970s Fender Stratocaster Bridge Saddles Diecast Chrome CBS

Original Vintage 1970's Fender Stratocaster Bridge Saddles Diecast Chrome CBS

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$125

This listing is for a set of six (6) Fender saddles. These are the 1972-1982 Fender Strat saddles with part number 027037 cast into the bottom, which corresponds to factory parts lists. This set has been completely disassembled, stripped screws replaced with OEM NOS, threads chased and lubricated with 3 in 1 as directed by the factory. Nothing seized, nothing stripped, ready to go for another 50 years. They have some wear, bubbling of plating and typical grooving from string wear. Sold as is. ... more
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Original Early 1970s Fender Stratocaster Left-Handed Tremolo Arm

Original Early 1970's Fender Stratocaster Left-Handed Tremolo Arm

Dundalk, Maryland, 212**, UNITED STATES OF AMERICA

$50

This auction is for an original early 1970's Fender Stratocaster left-handed tremolo arm. This tremolo arm is part of some my old guitar "part's stash " . This tremolo arm fits only the left-handed the Fender Stratocaster. I believe it was off of a 1973 or 74 it memory serves me. It has seen very little use, as the trem tip is still vibrant white, not yellowed. The threads are excellent with no strippage. It definitely lived its life in a guitar case for sure. I'm sure it fits earlier and ... more
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1982 3-Knob Arctic White Fender Dan Smith Stratocaster with Original Case

1982 3-Knob Arctic White Fender Dan Smith Stratocaster with Original Case

Shreveport, Louisiana, 711**, UNITED STATES OF AMERICA

$2100

Offered for sale is my 3-Knob 1982 Arctic White V1 "Dan Smith" Fender Stratocaster. This is a true "Dan Smith" Stratocaster, not the cost cutting 2 knob "standard" model mandated by CBS shortly after these were released. I purchased this Strat from the original owner who bought it from a dealer at local guitar show in in early 1983. It's mostly lived in a home studio in its case when not being played
It's all original and is very good condition, with no finish dings. Just very light wear. ... more
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Vintage 1980 Fender Stratocaster grey bottom guitar pickup old part 6 24 K NR

Vintage 1980 Fender Stratocaster grey bottom guitar pickup old part 6 24 K NR

Athens, Georgia, 306**, UNITED STATES OF AMERICA

$59

A vintage 1980 Fender stratocaster pickup. grey bottom stamped 193880 (winder 19, week 38, 1980). non-staggered magnets. South polarity magnets. Rewound with correct 42-gauge enamel wire and potted in correct 4:1 paraffin:beeswax. Ready to install. reads 6 24 K Ohms. New, correct lead wires 11 inches. No cover is included, but the bobbin is not warped or shrunken so a normal strat cover (black or white) will fit. A great pickup for your strat project guitar.... more
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1978 Fender 3-bolt Stratocaster all-original VG++ / Exc Clean Machine

1978 Fender 3-bolt Stratocaster all-original VG++ / Exc Clean Machine

Lompoc, California, 934**, UNITED STATES OF AMERICA

$3000

Very good condition. VG++
Original case!
Clean Machine, Very fun to play.
Very hard to find in this condition.
Trem arm is not present but i will include one. (does not seem to affect price from what i can tell)
Selling for medical reasons.... more
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Fender American Vintage II 1961 Stratocaster Electric Guitar - Fiesta Red

Fender American Vintage II 1961 Stratocaster Electric Guitar - Fiesta Red

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$610


Condition
There is a broken piece of trem arm stuck in the trem arm socket. The following accessories are included: Case, Trem arm (not broken), bridge cover, COA
Country of Origin: USA
Factory Strings (brand / gauge): Fender USA 250R Nickel Plated Steel ( 010- 046 Gauges), PN 0730250406
Included Case: Vintage-Style Hard-Shell Case, Bridge Cover
-------------------------------------------------
BODY
Body Construction: Solid
Body Material: Alder
Body Color: ... more
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1971 - Modified Fender Stratocaster Electric Guitar w /  Accs & G&G Case

1971 - Modified Fender Stratocaster Electric Guitar w / Accs & G&G Case

Hays, Kansas, 676**, UNITED STATES OF AMERICA

$3000


1971 - Modified Fender Stratocaster Electric Guitar w / Accs & G&G Case
Ships UPS / Insurance
This is a 1971 - Modified Fender Stratocaster Electric Guitar. Tested and works on all settings when plugged in, a little crackle in the pots. The top pickup is a bit loose int he case due to missing resin. I think this was last professionally set up around 15 years ago, body was shielded and bolts filled, new neck & electronics. Pickups measure 7 38, 3 74, 7 37, 3 76, 7 43 ohms... more
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Fender 70th Anniversary American Vintage II 1954 Stratocaster Electric Guitar

Fender 70th Anniversary American Vintage II 1954 Stratocaster Electric Guitar

Barton, New York, 137**, UNITED STATES OF AMERICA

$2199

Introducing the 70th Anniversary Stratocaster® Collection: Celebrating seven decades of timeless tone and iconic style. Each 70th Anniversary Stratocaster model showcases the rich heritage and legendary tones that have made the Strat® an unrivaled icon. From vintage purists to progressive players seeking cutting-edge features, rest assured there's a model that will deliver. Immerse yourself in the legacy of the Stratocaster and own a piece of Fender® history with the 70th Anniversary ... more
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1961 1962 Fender Stratocaster Spaghetti 2 patent number Waterslide Decal Strat

1961 1962 Fender Stratocaster Spaghetti 2 patent number Waterslide Decal Strat

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$50

This listing is for one (1) Spaghetti Strat 2 patent number style decal. The gold is slightly raised and tarnished. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
... more
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Fender Stratocaster mid 60s 4 Patent Number Transition Style Waterslide Decal

Fender Stratocaster mid 60's 4 Patent Number Transition Style Waterslide Decal

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$50

This listing is for one (1) Transitional Strat 4 patent number style decal. The gold is slightly raised and tarnished. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
... more
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1984 Fender Squire Stratocaster MIJ - Very Good Condition

1984 Fender Squire Stratocaster MIJ - Very Good Condition

Oxford, Mississippi, 386**, UNITED STATES OF AMERICA

$875

1984 Fender MIJ Squire Stratocaster in Very Good Condition. The neck is straight and the action is low. Frets are in good shape with very little wear. Electronics function perfectly. Plays and sounds fantastic. Serial # E823326. Comes with Fender hardshell case. One of the latches is broken (See photos)
Make: Fender Squire
Model: Stratocaster
Year: 1984
Scale length: 25 50 "
Weight: 8lbs 4oz
Nut Width: 1 67 "
Neck Width at 12th fret: 2 04 "
Neck Thickness at 1st fret:... more
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Fender 70th Anniversary American Vintage II 1954 Stratocaster USA Electric

Fender 70th Anniversary American Vintage II 1954 Stratocaster USA Electric

Barton, New York, 137**, UNITED STATES OF AMERICA

$2199

Introducing the 70th Anniversary Stratocaster® Collection: Celebrating seven decades of timeless tone and iconic style. Each 70th Anniversary Stratocaster model showcases the rich heritage and legendary tones that have made the Strat® an unrivaled icon. From vintage purists to progressive players seeking cutting-edge features, rest assured there's a model that will deliver. Immerse yourself in the legacy of the Stratocaster and own a piece of Fender® history with the 70th Anniversary ... more
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Find more Fender Stratocaster at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

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1971 Epiphone 1802T

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1971 Shaftesbury 3400

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1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music