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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1954)

Synchronized tremolo action

Fender Stratocaster

Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch

>First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Years ahead in design - unequalled in performance.. a flick of the wrist means live, tremolo action - perfect pitch. You've a new thrill in store for you when you play this revolutionary new instrument. Three separate pick-ups, a special tone control circuit, a new surface mounted plug receptical all mean faster action, better, clearer music... whether you play it 'straight' or while using the revolutionary Tremolo Action lever. The Stratocaster features advanced dsign in body too! Here is an instrument actually 'comfort contoured' for you! Its engineered to fit the artists body... designed to be 'part of the player'.
See the new, revolutionary Fender Stratocaster at your dealer soon... play it... and be the first to experience this new amplified music thrill!

Fender advertisement (1954) Synchronized tremolo action

Other related vintage advertisements

Fender Stratocaster - Fender fine electric instruments
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Stratocaster - The most imitated guitar in the world
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Stratocaster - Fender. What more need we say
Fender Stratocaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Stratocaster - How To Pick a Guitar
Fender Stratocaster - How To Pick a Guitar
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
Fender Stratocaster - The Worlds Favourite Flying Machine
Fender Stratocaster - The Worlds Favourite Flying Machine
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, with more highs - more lows, and ...
Fender Stratocaster - You Get There Faster on a Fender
Fender Stratocaster - You Get There Faster on a Fender
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
Bumpwell Blue...
Fender Stratocaster - Goldilocks and the three bears
Fender Stratocaster - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Stratocaster - Its A Business Machine
Fender Stratocaster - Its A Business Machine
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...

Fender Stratocaster

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1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$59995

This is a fabulous all original 1960 Fender Stratocaster & was very Special Ordered to emulate ??Hank Marvin?? whom was at his pinnacle w / his band, The Shadows. His trademark was a outragious Fiesta Red Strat as many were ordered by Fender??s disributor in the UK at that time. This Strat is a lovely example of the typical production as most bodies were taken from off the line & most started life as a Black guitar w / gray undercoating. Fender then reshot these in their famous Fiesta ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more
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1959 Fender Stratocaster Vintage Guitar, Collector-Grade w /  Tweed Case

1959 Fender Stratocaster Vintage Guitar, Collector-Grade w / Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$44000

Up for sale, a 1959 Fender Stratocaster in collector-grade condition and in perfect working order, complete with a tweed "knucklebuster" case. 100% original save for a substituted vibrato arm, this Stratocaster is stunning in its presentation
Extremely lively and resonant acoustically with a natural woody cut and sweet sustain, this Strat features an alder body and one-piece maple neck. The three black bobbin single coil pickups all retain their original windings, metering at a healthy 5 7k ... more
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Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

Encino, California, 914**, UNITED STATES OF AMERICA

$42500

Vintage Pre CBS Fender Stratocaster - True Players guitar!! 7lbs 5oz. Feels like butter, plays like a dream, well seasoned 58 Strat, mostly original - knobs and tuners may not be. Personally owned since 1992 when I purchase for $5, 500 in San Francisco Guitar Center - She's an investment, only gonna appreciate in value the more the miles go on. Volume knob can be scratchy but clears up with a couple of turns back and forth. Comes with / in high quality hard case. (I have the original case (I ... more
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1955 Fender Stratocaster

1955 Fender Stratocaster

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$41900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1955 Fender Stratocaster in its original Sunburst finish. It had formerly been owned by Ned Liben of the band Riff Raff and demo artist for the Arp Avatar guitar synthesizer. This Stratocaster had been modified to house the pickup and controls for the Avatar. The modifications have been reversed to return the guitar back to its original specs. There was a side jack installed that had been removed before the hole ... more
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1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$41900

1962 Fender Stratocaster Rare Lefty! Brazilian Slab board, 1-62 Neckdate, Sunburst finish, Clay dots, Spaghetti logo, Green guard, Amazing andwonderful original Black back pickups, Bridge cover, Single line Kluson tuners, Vintage Black leather strap and Grey cable, Excellent condition with Rare cleanoriginal Brown left handed hard case... more
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FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

Ferndale, Michigan, 482**, UNITED STATES OF AMERICA

$41500


This 68 year old 1956 Fender Stratocaster has been lying in storage and waiting for you for 30 years. How long have you been waiting for a Strat like this?
This 1956 Strat is so fine and it reminds me so much of my 1959 Fender P bass I have had for 40 years now. It has the same vintage smell, 2 tone burst look, etc. It just gives off the same VIBE'
Cosmetically the guitar has a nice clean look on the top. It is the back and sides of the body that took the beating
Anyway this ... more
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1965 Fender Stratocaster in 3-Tone Sunburst L96681

1965 Fender Stratocaster in 3-Tone Sunburst L96681

Highland Park, Illinois, 600**, UNITED STATES OF AMERICA

$32995

This 1965 Fender Stratocaster in 3-Tone Sunburst is here on consignment. It is in very nice shape for its age. There is a rather noticeable ding / gash in the face of the guitar along with a couple other dings, dents, and chips. The body also has some weather checking on it. The pickguard has shrunk and cracked in a couple of spots as well, make sure to look at all the pics. The frets have likely been crowned at some point and the nut has been replaced. Everything else checks out as being ... more
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Original 1957 Fender Stratocaster   Clean Tweed Case

Original 1957 Fender Stratocaster Clean Tweed Case

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$30000

One of the nicest Strats that has come along. Perfect soft "V" neck that is straight and true, truss rod works fine. It was very professionally refretted without touching the finish on fret board. Wire is just slightly taller than original so plays perfecto! The only other thing that was touched and not original is the body finish. That said it looks exactly like an original finish in every detail and is nitro lacquer. Electronics are untouched and even retains the original pickup lead tape. I ... more
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1966 Fender Stratocaster With Original Hard Case. Family Owned, 2nd Owner

1966 Fender Stratocaster With Original Hard Case. Family Owned, 2nd Owner

Chesnee, South Carolina, 293**, UNITED STATES OF AMERICA

$30000

This Fender Stratocaster is a true gem from 1966, complete with its original hard case. This electric guitar has been carefully preserved and has a rich history, having been owned by the same family for generations. It has 21 frets and a solid body type, with a string configuration of 6 strings. The model is the 60s Stratocaster from the Fender Stratocaster series, and it is right-handed.
This guitar comes with a wammy bar and a strap, making it ready to play right out of the box. Its ... more
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1966 Fender Stratocaster Vintage Guitar Candy Apple Red w /  Case

1966 Fender Stratocaster Vintage Guitar Candy Apple Red w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$30000

Up for sale, a 1966 Fender Stratocaster in excellent condition and in perfect working order, finished in original custom color Candy Apple Red and complete with the original hardshell case. 100% original save for a professional refret and bone nut, this Stratocaster is one of the very first to feature the larger '60s headstock, with date codes spanning late 1965 to January, 1966
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, and the natural... more
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Vintage 1966 Fender Stratocaster Sunburst! w / OHSC

Vintage 1966 Fender Stratocaster Sunburst! w / OHSC

New Egypt, New Jersey, 085**, UNITED STATES OF AMERICA

$25999

1966 Fender Stratocaster! Made in the USA. 3-Color Sunburst finish on double-cut Alder body, with white guard. Maple neck, topped with a 21-fret Rosewood board with dot inlays, and capped off with a 'large' headstock. Tone supplied by a trio of 'gray bottom' singlecoils with 3-way switch. Chrome hardware. Neck has a bit of over-spray, all else is original, including untouched electronics, and there have been no breaks or repairs. Guitar has a few minor marks but is in overall fantastic, ... more
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1965 Fender Stratocaster Vintage Electric Guitar Sunburst w /  Case

1965 Fender Stratocaster Vintage Electric Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1965 Fender Stratocaster in excellent condition and in perfect working order, 100% original save for a professional refret and new nut, and complete with the original hardshell case. This Strat hails at the tail end of Fender's golden age, with date codes spanning December, 1964-January 1965, featuring a small Pre-CBS-style headstock and early transition logo
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, offering a natural ... more
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1974 Fender Stratocaster Strat Electric Guitar w /  Vintage Fender Case

1974 Fender Stratocaster Strat Electric Guitar w / Vintage Fender Case

Atoka, Oklahoma, 745**, UNITED STATES OF AMERICA

$25000

Like a matching pair of beautiful playing strats! Both 1974 Fender Stratocasters in their original cases! 3 bolt ??bird??s eye?? maple necks! Minimal wear for instruments that are half a century old! The ultimate collectors dream! All case candy! Whammy bars! Ashtrays! Locking cases with keys!
Shipping for both to the lower 48 additionally $175 00!... more
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1959 Fender Stratocaster very rare 1st month w / a Slab Rosewood neck on a budget

1959 Fender Stratocaster very rare 1st month w / a Slab Rosewood neck on a budget

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$24995

This is yet another fabulous & desirable May 1959 Fender Stratocaster, 1 of the few made in the 1st month of Slab Rosewood Neck production, in nearly untouched original condition. It has a really neat 2 -Tone ?burst refinish over a very lightweight Alder Hardtail body. Its killer Slab Rosewood fingerboard sits on top of a nice maple neck having no pencil date which is as usual. What makes this Strat so cool is its got a factory ??8?? screw clean Nitro Green??gard that was only done on the ... more
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1975 Fender Stratocaster "Lucite" bodied NAMM Show Prototype rarest of the rare.

1975 Fender Stratocaster "Lucite" bodied NAMM Show Prototype rarest of the rare.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$24995

This is perhaps one of the rarest Stratocasters ever produced by Fender & is in our Private Collection for the last 25 years. This is a factory made Strat for its display at the NAMM Show that year. It was based on a 1975 spec Strat w / a cool twist. It has a very unusual see-thru Resin ??sandwiched?? body that has an Opaque Orange front 1 / 2 of its body w / a Clear back 1 / 2 of its body made to show off its electronics to all that are interested in seeing the inside of a Strat. It has a ... more
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1964 Fender Stratocaster with 60s Fender Case

1964 Fender Stratocaster with 60's Fender Case

Redondo Beach, California, 902**, UNITED STATES OF AMERICA

$24000

This is a 1964 Stratocaster It's in Excellent Condition and it plays and sounds amazing The neck is a B shape / size or more commonly known as a "Fast C" (see picture on butt of neck). When I bought it in 1996, the body had been routed for a humbucker in the bridge and refinished. In 2006, my friend (Fender Custom Shop Master Builder Chris Fleming)did me the honor of filling in the humbucker route (back to an SSS config--see picture). He refinished and relic-ed it in Black Nitro at the Custom ... more
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1965 Fender Stratocaster Vintage Guitar Sunburst w /  Case

1965 Fender Stratocaster Vintage Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$24000

Up for sale, a 1965 Fender Stratocaster in excellent condition and in perfect working order, complete with the original hardshell case. A model with unique features for 1965, this Stratocaster has a small headstock, transitional logo, and rare padauk fingerboard. Lightweight at 7lbs 5oz with an alder body, this Strat has a natural liveliness, clear and smooth-sounding
The gray bobbin pickups all retain their original windings, and the bridge pickup has a bold, chewy spank, round and clear. ... more
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1967 Fender Stratocaster Exc Mojo

1967 Fender Stratocaster Exc Mojo

Debary, Florida, 327**, UNITED STATES OF AMERICA

$23980

Here is a great example of the renowned 1967 Fender Stratocaster, all original with no issues, repairs or modifications, only 57 years of historic mojo on this lower production year model and series due to slow sales in 1966. It all checks out, has the original case, and even comes with an autograph of Blues Legend Bo Didley! Please feel free to inquire with any questions, and thank you for looking.
... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.