Vintage Guitars
FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1975)

Goldilocks and the three bears

Fender Stratocaster, Fender Telecaster, Fender Precision bass

...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"

Fender advertisement (1975) Goldilocks and the three bears

Other related vintage advertisements

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Stratocaster - Synchronized tremolo action
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Telecaster - Fender fine electric instruments
Fender Telecaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Telecaster - Listen
Fender Telecaster - Listen
Late fifties telecaster / twin amp advertisement
Fender Stratocaster - The most imitated guitar in the world
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Telecaster - Pick A Winner
Fender Telecaster - Pick A Winner
...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight...

Fender Stratocaster, Fender Telecaster, Fender Precision

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Fender 1958 Stratocaster Journeyman Relic Aged White Blonde S / N CZ528085

Fender 1958 Stratocaster Journeyman Relic Aged White Blonde S / N CZ528085

Brecksville, Ohio, 441**, UNITED STATES OF AMERICA

$3950

Welcome to Heritage Coins & Collectibles
Offered today is Fender 1958 Stratocaster Journeyman Relic Aged White Blonde S / N CZ528085
Offered for sale is this Offered in this listing is this Fender 1958 Stratocaster Journeyman Relic in Aged White Blond. This guitar is a lost in transit recovery and we have its original build sheet as seen in our images. This guitar has a great feel and sound and has the look that only Fender Custom shop can replicate. The images are true and this guitar... more
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1978 Fender Precision Bass - Fretless Rosewood -  Walnut  /  Mocha

1978 Fender Precision Bass - Fretless Rosewood - Walnut / Mocha

Bellingham, Washington, 982**, UNITED STATES OF AMERICA

$2195

This is a 1978 Fender fretless Precision bass. Light weight Alder body in Walnut finish (I also see this color called Mocha) with Maple neck and Rosewood fingerboard. Bass has nicks / dings / scratches and a extra screw hole near the thumb rest but overall it is still in very good cosmetic condition. As you can see the bass has been modified with a extra EMG P pickup and Badass II bridge. The Rosewood fingerboard is in excellent condition and it plays great up and down the neck. The active ... more
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RARE Vintage Original 1952 Fender Telecaster Broadcaster 250K  Pot

RARE Vintage Original 1952 Fender Telecaster Broadcaster 250K Pot

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$999

RARE Vintage Original 1952 Fender Telecaster Broadcaster Pot .Pot code 140222 .Shipping includes insurance... more
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1966 Fender Telecaster Vintage Maple Cap Player Grade w /  Original Case

1966 Fender Telecaster Vintage Maple Cap Player Grade w / Original Case

Englewood, Florida, 342**, UNITED STATES OF AMERICA

$13500

Up for sale is an authentic 1966 Fender Telecaster with confirmed mid-1966 features, original core components, and decades of real player history
This is NOT a reissue, relic, or parts-caster. It is a genuine mid-1960s Fender Telecaster with original neck / body construction and correct 1966-era hardware and electronics foundation throughout
Why this is a real 1966 Fender Telecaster:
?? Neck heel stamp: 3 18 204 B
?? Serial number: 295520 (correct 1966 range)
?? CTS pots ... more
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1977 Fender Stratocaster Hardtail White w Fender Hardshell Case

1977 Fender Stratocaster Hardtail White w Fender Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$3499

Vintage original 1977 Stratocaster in original White finish
This is the hardtail version, which really lends itself to superior playability and tone. This guitar plays remarkably well.
Guitar is completely original, finish, tuners, electronics, pickups, no routing, etc. Still retains the original Fender three way switch
Tone is remarkable, classic vintage Fender Strat bell tones
Just set up at the shop so she's ready for gigging and recording
Comes with a newer Fender ... more
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1971 Fender Precision Bass (modified)

1971 Fender Precision Bass (modified)

Franklin, Virginia, 238**, UNITED STATES OF AMERICA

$4200

1971 Fender Precision Bass with many modifications
-Schaller tuners and Badass bridge installed
-Fretboard has been scalloped on the high register
-Pick guard changed and 74 pickups installed
-possibly refretted with jumbo frets
All frets are high and big with almost no wear
All this work was done years ago
I bought it exactly this way over 20 years ago
I haven't done anything but had one pick up repaired to 74 factory spec about the same time i bought it
Very... more
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Fender Stratocaster mid 60s 4 Patent Number Transition Style Waterslide Decal

Fender Stratocaster mid 60's 4 Patent Number Transition Style Waterslide Decal

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$60

This listing is for one (1) Transitional Strat 4 patent number style decal. The gold is slightly raised. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
Note: This is the only one I have. If you see ... more
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1991 Fender American Vintage 57 Stratocaster Black w /  Tweed Case

1991 Fender American Vintage '57 Stratocaster Black w / Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2300

Up for sale, a 1991 Fender American Vintage ?57 Stratocaster in excellent condition and in perfect working order, complete with the original tweed hardshell case. Discontinued years ago, this is an early Corona, CA example of the American Vintage Stratocaster model, featuring a Black nitro lacquer gloss finish
Weighing 7lbs 15oz, tonewoods include an alder body and a one-piece maple neck, with a balanced, clear acoustic response. The American Vintage 57 / 62 single coils feature staggered, ... more
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fender stratocaster usa 1974

fender stratocaster usa 1974

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$4462

fender stratocaster usa 1974. Condition is Used. Shipped with USPS Ground Advantage.... more
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Vintage 1959 Fender Kluson Single Line A, D, G, B Tuner Stratocaster Telecaster

Vintage 1959 Fender Kluson Single Line A, D, G, B Tuner Stratocaster Telecaster

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$95

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
(1) Vintage 1959 Fender / Kluson "Single Line - Patent Number" tuner
This is an A, D, G or B String tuner ONLY
Fantastic original condition and in great working order!
These are incredibly hard to find, correct for your vintage Strat, Tele or Jazzmaster!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE
... more
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1983 Dan Smith Fender Stratocaster Guitar - Unplayed for 20+ Years

1983 Dan Smith Fender Stratocaster Guitar - Unplayed for 20+ Years

Ocala, Florida, 344**, UNITED STATES OF AMERICA

$1800

Dan Smith era Fender Stratocaster in excellent condition - no dings or scratches. Missing the trem arm so I have reduced the price accordingly
This guitar is part of a collection and has been in air conditioned and humidity controlled storage for 20+ years
Contact me via eBay if you have any questions
... more
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Squier Sonic Telecaster - California Blue - W / Fender Pure Vintage 1951 pickups

Squier Sonic Telecaster - California Blue - W / Fender Pure Vintage 1951 pickups

Alexander, Arkansas, 720**, UNITED STATES OF AMERICA

$300

The Squier Sonic Telecaster in California Blue is a beginner-level electric guitar designed for right-handed players. With a solid body, a Mighty Mite maple neck (licensed by Fender), Fender pure vintage 1951 pick ups (alone cost around $100), and 21 frets, this guitar offers a classic Telecaster model with a modern twist. It is a used guitar, so there are a couple of expected dings / dents, chips, or cracks, but it plays perfectly. Featuring a 6-string configuration, a sleek light blue colored ... more
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1978 fender precision bass

1978 fender precision bass

Abilene, Texas, 796**, UNITED STATES OF AMERICA

$7000

With case... more
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Fender Telecaster Deluxe 1977

Fender Telecaster Deluxe 1977

Fullerton, California, 928**, UNITED STATES OF AMERICA

$4500

This guitar is in mint condition and it??s a blast to play. Double wide range humbuckers are wound tight, and it sounds awesome. I bought an American professional a couple years ago, intending to use it as my gigging rig, but it sounded NOTHING like its granddaddy.... more
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1967 Vintage Fender Stratocaster Telecaster Hardshell Tail Logo Case Strat / Tele

1967 Vintage Fender Stratocaster Telecaster Hardshell Tail Logo Case Strat / Tele

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$597

Up for sale is an original late-1960s Fender hardshell case, featuring the classic chrome Fender ??tail?? logo. Correct for 1967??early 1970s Stratocaster and Telecaster models, this is the real deal??perfect for collectors, restorations, and anyone wanting the proper vintage look for their ??60s / ??70s Fender guitar
? Details
Original 1967??early 1970s Fender hardshell caseChrome Fender ??tail?? logo badgeFits: Stratocaster or TelecasterPeriod-correct black tolex exterior with ... more
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Vintage 1960s Fender Telecaster "Pearl Back" Pickguard Tele Pre-CBS guard 1965

Vintage 1960's Fender Telecaster "Pearl Back" Pickguard Tele Pre-CBS guard 1965

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$895

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1964 - 1968 "Pearl Back" Fender Telecaster Pickguard
This original Tele guard is in really nice shape. Commonly referred to as a "parchment guard" this features the "pearloid backing" that Fender used as the bottom laminate ply on these beginning around 1965 and lasting until 1969. There is on small chip on the botttom of the bass-side screw mounting hole and one very ... more
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Vintage Fender Telecaster Tele Bass Blonde 1972

Vintage Fender Telecaster Tele Bass Blonde 1972

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$3999


Vintage Fender Telecaster Tele Bass Blonde 1972
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A dynamite player with an ultra cool, true vintage vibe! A gorgeous beast with killer tone & superb feel. The combination blonde finish & maple neck looks fantastic & has just the right amount of good, honest play wear from years of being gigged with. Professionally inspected & set up by the experts here at Cream City Music, so it's ready for action ... more
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Fender Telecaster Bass  /  P Bass Conversion 1972 Mustard

Fender Telecaster Bass / P Bass Conversion 1972 Mustard

Peekskill, New York, 105**, UNITED STATES OF AMERICA

$1995

For sale or best offer is a 1972 Fender Telecaster Bass with a quirky set of features. Essentially, this Tele bass has been converted into a slab Precision bass
It appears to have long ago been routed to fit an old set of DiMarzio P pickups, then refinished to a mustard-like gold, like an olympic white finish that has significantly aged and greened a bit. It has some additional routes for its 1960s pots, all concealed under an early 1970s P-bass guard that has been patched with other ... more
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1968 Fender Sparkle Stratocaster Vintage Fred Stuart neck MINT !

1968 Fender Sparkle Stratocaster Vintage Fred Stuart neck MINT !

Bolinas, California, 949**, UNITED STATES OF AMERICA

$24999

Ok ?? from the Time Machine, family matters and astrological changes offer this up for sale at this time! This is a 1968 Stratocaster that has been refinished?? Just waiting for it for Fred Stewart to paint it out in his riverside shop took four years?? It was also in the hands of John Carruthers when I thought John Carruthers would be able to paint the sparkle and it was at his shop on Rose Street if you remember Venice California for four years also so this Guitar is almost 10 years in the ... more
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1959 Fender Precision bass - ORIGINAL OWNER - sunburst - goldgard - rosewood

1959 Fender Precision bass - ORIGINAL OWNER - sunburst - gold'gard - rosewood

Barberton, Ohio, 442**, UNITED STATES OF AMERICA

$30000

1959 Fender Precision bass tobacco sunburst finish - ORIGINAL OWNER - gold'gard - rosewood fretboard - TOP OF THE LINE. Purchased new at Henry "happy Hank's" music and jewelry store in Barberton, Ohio. Also available currently in a separate auction a 1958 Fender Bassman amp 5F6-A. Please refer to pics for battle scars. Extra pics gladly available upon request. The inner case liner has started to separate around the edge nearest the latches. The pad at the bottom of the bass is loose but is not ... more
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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music