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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1975)

Goldilocks and the three bears

Fender Stratocaster, Fender Telecaster, Fender Precision bass

...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"

Fender advertisement (1975) Goldilocks and the three bears

Other related vintage advertisements

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Stratocaster - Synchronized tremolo action
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Telecaster - Fender fine electric instruments
Fender Telecaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Telecaster - Listen
Fender Telecaster - Listen
Late fifties telecaster / twin amp advertisement
Fender Stratocaster - The most imitated guitar in the world
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Telecaster - Pick A Winner
Fender Telecaster - Pick A Winner
...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight...

Fender Stratocaster, Fender Telecaster, Fender Precision

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1983 MIJ Fender Stratocaster SQ-series ST72-70 w / loaded Texas Specials pickguard

1983 MIJ Fender Stratocaster SQ-series ST72-70 w / loaded Texas Specials pickguard

Lawrence, Kansas, 660**, UNITED STATES OF AMERICA

$850

This is an incredible find--a November 1983 SQ-series made-for-American-import Japanese stratocaster. Specifically, it is a Reissue of the 1972 stratocaster, with the three-bolt neck and larger headstock. I bought the husk and added a new Fender pickguard loaded with Texas Specials. The sound is amazing, the craftsmanship and playability simply incredible.
This is a very desirable guitar, made at Fender's Fuji-Gen factory, where some of the best Fender guitars in the 1980s were produced, ... more
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1985 Fender Japan Stratocaster Candy Apple Red Rare Vintage Electric Guitar

1985 Fender Japan Stratocaster Candy Apple Red Rare Vintage Electric Guitar

Honolulu, Hawaii, 968**, UNITED STATES OF AMERICA

$845

1985 Fender Japan Stratocaster
Electric Guitar
Made in Japan
Includes: Guitar, Strap / locks & Fender molded case
I purchased this guitar used from a local music store in Honolulu. I do believe this is all original (please see photos and let me know what you think) except for the strap buttons which have been upgraded to strap locks. There was a locking nut installed at one point but was removed by a previous owner. They also installed a brass nut. This guitar has original ... more
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1986 Fender Japan Squier Stratocaster 1962 E Series Torino Red Electric Guitar

1986 Fender Japan Squier Stratocaster 1962 E Series Torino Red Electric Guitar

Honolulu, Hawaii, 968**, UNITED STATES OF AMERICA

$645

1986 Fender Squier
Stratocaster
Electric Guitar
Made in Japan
Includes: Guitar and Tremolo bar
I purchased this guitar in 2018 used online. There are a few dings, dents and scratches on this guitar body but nothing major; it was used but not abused. I believe the body color is Torino Red. This guitar is from the Fender Japan E series that was made from 1984-1987. E 6 in the serial number means E series 1986. These E serial, made in Japan builds are a veritable collectors choice ... more
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Fender ® Stratocaster  ~  Mary Kaye White  ~  Custom Built Guitar.

Fender ® Stratocaster ~ Mary Kaye White ~ Custom Built Guitar.

Miami, Florida, 331**, UNITED STATES OF AMERICA

$1500

A Guitar that plays like a dream, and looks like a dream. Selling for less than I should
Previous owners notes,

I build, repair, and modify electric guitars. Among my occupational hazards is a tendency to collect electric guitars. I have run out of room to store my guitars and am selling many of them as a result

All of these guitars are technically used. I take good care of my guitars so they are in generally excellent condition. Please view my other auctions
I ... more
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Up for Sale is a Vintage 1966 Fender Telecaster "Bed Find" with Minimal Playtime

Up for Sale is a Vintage 1966 Fender Telecaster "Bed Find" with Minimal Playtime

Hancock, Maine, 046**, UNITED STATES OF AMERICA

$3000

Up for auction is a vintage 1966 Fender Telecaster guitar with serial number 149214. This fine instrument has been in one family for well over 50 years and has spent the last 48 of them tucked away under a bed. It saw use in a band in the Hartford, Connecticut area in the early 1970's before being secreted away, having only been handled and lightly played perhaps a dozen times in the intervening years
This guitar was one of the last to escape the Fender factory without all the modifications ... more
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Fender 1974 Sunburst Stratocaster Alder Body

Fender 1974 Sunburst Stratocaster Alder Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$690

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1974 Maple Stratocaster Neck

Fender 1974 Maple Stratocaster Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$800

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1974 Walnut Brown Telecaster Custom Ash Body

Fender 1974 Walnut Brown Telecaster Custom Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$590

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1974 Maple Telecaster Custom Neck

Fender 1974 Maple Telecaster Custom Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$790

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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2022 Fender American Vintage II 1957 Stratocaster - Blonde

2022 Fender American Vintage II 1957 Stratocaster - Blonde

Newton, New Jersey, 078**, UNITED STATES OF AMERICA

$2100

For sale is my 2023 Fender American Vintage ii 57 Stratocaster in vintage blonde. Ash body, maple neck, nitrocellulose finish. The guitar is in excellent condition with all original parts, minus the pickguard which has been swapped for a 3 ply tortoise. Original pickguard is included. Original tweed hardshell case included. The only issue is that the original single ply pickguard has a small crack around the screw hole near the high horn. Picture is included. Other than the pickguard, I'd say ... more
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Fender 1980 Silver 25th Anniversary Stratocaster Ash Body

Fender 1980 Silver 25th Anniversary Stratocaster Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$470

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1980 Maple 25th Anniversary Stratocaster Neck

Fender 1980 Maple 25th Anniversary Stratocaster Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$490

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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1979 Fender Stratocaster Original 3 Tone Sunburst Natural Relic  Rare Vintage

1979 Fender Stratocaster Original 3 Tone Sunburst Natural Relic Rare Vintage

Honolulu, Hawaii, 968**, UNITED STATES OF AMERICA

$2182

1979 Fender Stratocaster
Electric Guitar
Made in USA
Includes: Guitar and Original Vintage Fender Case
I purchased this guitar many years ago from a friend who worked in a music store in Hawaii. His luthier upgraded the pickups that were fairly weak to much better sounding brand new Van Zandt pickups. They have a real nice ??bell like?? clear, vintage Fender tone. I had my luthier Install a brand new Fender Classic Series Vintage Hardtail Strat Bridge and it fits perfectly. He ... more
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1954 fender precision bass String Tree.

1954 fender precision bass String Tree.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$50

1954 P Bass string tree. Came from closed guitar tech store. Ships usps
... more
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1954 fender precision bass Ferrules. Lot Of 3

1954 fender precision bass Ferrules. Lot Of 3

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$75

Lot 3 Fender P Bass string ferrules. Came from closed guitar tech store. Ships usps
... more
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1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1959 Fender Stratocaster in excellent condition and in perfect working order, complete with a tweed hardshell case. Unique in its presentation, this Stratocaster hails from early in the 1959 model year, with a body-only refinish in Fender's custom color Matador Red (the progenitor of Fiesta Red). Executed by Riggio Custom Guitars, what sets this finish apart is the use of genuine New Old Stock nitro lacquer from the 1950s, still stable and viable after many decades and utilized ... more
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Used Fender American Vintage II 1963 Telecaster - 3-Color Sunburst w / Rosewood FB

Used Fender American Vintage II 1963 Telecaster - 3-Color Sunburst w / Rosewood FB

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1860

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Used Fender American Vintage II 1963 Telecaster... more
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1970 Fender Telecaster Pickguard 3 ply white Modified for Humbucker

1970 Fender Telecaster Pickguard 3 ply white Modified for Humbucker

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$45

This is for one (1) pickguard off a 1970 Fender Tele. It was modified for a neck humbucker and 2 mini switches. otherwise shows the usual amount of wear for its age. Sold as is.
To keep shipping prices low, this is shipping in a cardboard mailer. Box is available at an upcharge.
... more
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1974-5 Fender Stratocaster a cool moded Hardtail Strat ready to go gigging.

1974-5 Fender Stratocaster a cool moded Hardtail Strat ready to go gigging.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3495

This is an unusual Parts-a-caster from 1974-5. It??s a factory Hardtail Strat w / a very high grain ash body that??s now stained a see-thru Walnut & looks pretty decent. Its 3-bolt now 4-bolt maple neck has a brass nut & is quite clean. Its white pickgard has a set of 3 different pickups: a single flat pole pickup up top, a single staggered pole perhaps original pickup in the middle position & a great sounding Humbucker in the lead position. Its F-tuners, its hardtail bridge & ... more
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Used Fender American Vintage II 1973 Stratocaster Aged Natural with OHSC

Used Fender American Vintage II 1973 Stratocaster Aged Natural with OHSC

Santa Monica, California, 904**, UNITED STATES OF AMERICA

$1800

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Up for sale is this Fender American Vintage II 1973 Stratocaster! The Fender American Vintage II series brings you iconic Fender designs. Crafted with authentic bodies, necks, and hardware, as well as premium finishes and carefully tuned, year-specific pickups, each guitar perfectly embodies the incomparable quality and sound of genuine Fender craftsmanship
The Fender American Vintage II 1973 Stratocaster boasts an authentic representation of its... more
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Find more Fender Stratocaster, Fender Telecaster, Fender Precision at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.