GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1977)

L6-S. It's the Best Two Guitars Al DiMeola's Played

Gibson L6-S Custom

Gibson advertisement (1977) L6-S. It

Jazz guitarist Al DiMeola is pictured playing an ebony-finished L6-S Custom. This advertisement hails from mid-1977; several years after the L6-S initial launch, and following similar adverts for the model featuring Carlos Santana.

Al DiMeola has played 'em all. Guitars with single coiled pickups for those crisp lines and biting highs. Guitars with humbuckers for that hearty, resonant "chunk" But until Al got his hands on a Gibson L6—S, he never knew one guitar could give him the best of both tonal worlds. Or let his spirited melodic explorations run uninhibited over the entire spectrum of sound.

The secret to L6-S's split personality is the exclusive Gibson "Q System" ...two incredibly hot Super Humbucking pickups wired for series, parallel or single performance. . .a six-position tone selector ...plus volume, treble and mid-range controls. (L6—S is our only solid body that has mid-range on the guitar). The result is a texturizing, tone-tailoring capability second to none. A guitar with a distinct sound personality for country, jazz, rock and everything in between.

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