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Guitars, basses and amps made by Fender
Gibson did not take Fender too seriously at first; Fender were just an amplifier company that made a few guitars. They didn't regard the solid-body Broadcaster launched in 1950 as a serious musical instrument, lacking the depth of tone of a Gibson electric-acoustic. But music was changing, guitarists wanted different sounds, and music was getting louder. Fenders instruments proved to be more appropriate for the emerging musical scenes. Over the next decade Fender created a number of solid-body guitars that defined genres. Guitars like the Stratocaster, Telecaster and Precision and Jazz basses proved to be exceptionally popular and have stayed in production ever since.
But of course the biggest sellers would always be the lower priced models, the Mustang, DuoSonic, Musicmaster and Bronco
You could argue that it was the Stratocaster weilding Jimi Hendrix that was the biggest advertisement for Fender guitars; after seeing, and hearing one in the hands of Jimi, a lot of guitarists, including Jeff Beck and Eric Clapton swapped to a strat!
Fender bass guitars
Fender invented the solid body electric bass, and have made a variety of different models. Like the guitars they were exceptionally simple; typically an ash body, with a bolt-on maple neck and single coil pickups. Simple, but very well-done simple. Read more about Fender bass guitars here.
Older Fender amplifiers still have a lot of users today. Vintage Fender valve amps like the Fender Bassman, Fender Deluxe and Fender Twin Reverb have great reputations as guitar amplifiers, offering rich vintage tones that modern amps can't easily replicate.
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Vintage Fender guitars for sale