1975 Gibson solid body catalogue
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The 1975 Gibson solid body catalogue featured a number of newer models, recently developed at the Kalamazoo plant, plus a couple old favourites. The cover shows Carlos Santana playing the new Bill Lawrence-designed L6-S. This was not the entire solid-body range; the Les Paul guitars appeared in their own separate Les Paul catalogue. This catalogue also contained the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument
SG Custom, Standard and Special
In the early seventies Gibson had received critisism for the quality of its instruments, especially with regard post-production checks.
Gibson is constantly aware of its reputation as the world's finest fretted instrument manufacturer. And we're constantly striving to keep our reputation ... and to improve it. That's why we put a guitar through over 50 checks and tests before we put the Gibson name on it. Then Gibson inspects the work approved by line inspectors. If it can't live up to these standards, it can't live up to the Gibson name.
The 1975 Gibson catalogue consisted of several brochures, each concentrating on a specific area.