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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1973)

The Worlds favourite Blending Machine

Fender Amplifiers

1973 advertisement for fender PA systems

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    Fender advertisement (1973) The Worlds favourite Blending Machine

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    Fender Amplifiers - The Naked Truth
    Fender Amplifiers - The Naked Truth
    1972 advert for Fender amplifiers.
    strip a Fender amp down and you'll begin to understand why more of them are sold than all other amps put together
    Fender Amplifiers - The Worlds favourite Recording Machine
    Fender Amplifiers - The Worlds favourite Recording Machine
    Early seventies Fender advert featuring the telecaster guitar but primarily promoting Fender amplifiers
    Fender amps are the number one selling amps in the world. For business and pleasure, turn ...

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    all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

    all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

    Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

    $89000


    Add Me to Your Favorite Sellers
    Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more
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    1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

    1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

    Henderson, Nevada, 890**, UNITED STATES OF AMERICA

    $75000

    SUPER RARE, 1955 Fender Telecaster in original two tone sunburst finish. Very few of these were produced. Only know of three. A private collector in Germany (featured on Vintage Guitar Calendar), Joe Bonamassa has one, and this one. In fact, Joe's recent video of his rarest and favorite guitars featured his. The guitar is in excellent condition w some checking, nicks and scratches, and a little belt wear about the size of a silver dollar. Very little play wear on it. The neck is very clean with ... more
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    1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

    1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

    Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

    $59995

    This is a fabulous all original 1960 Fender Stratocaster & was very Special Ordered to emulate ??Hank Marvin?? whom was at his pinnacle w / his band, The Shadows. His trademark was a outragious Fiesta Red Strat as many were ordered by Fender??s disributor in the UK at that time. This Strat is a lovely example of the typical production as most bodies were taken from off the line & most started life as a Black guitar w / gray undercoating. Fender then reshot these in their famous Fiesta ... more
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    original 1957 Fender Stratocaster Sunburst w / orig. tweed case

    original 1957 Fender Stratocaster Sunburst w / orig. tweed case

    Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

    $54900


    Add Me to Your Favorite Sellers
    Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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    1951 Fender Nocaster Vintage Electric Guitar Butterscotch w /  Case, Telecaster

    1951 Fender Nocaster Vintage Electric Guitar Butterscotch w / Case, Telecaster

    Seattle, Washington, 981**, UNITED STATES OF AMERICA

    $51000

    Up for sale, a 1951 Fender Nocaster in exceptional condition and in perfect working order. Crafted at the tail end of the brief period between this model's original Broadcaster branding and the Telecaster name which would supplant it by late '51, this guitar exists in the tiny sliver of Fender history between these two model names, with a simple "Fender" waterslide decal on the headstock (thus the Nocaster moniker)
    Complete with a full suite of vintage electronics, hardware, and plastics, ... more
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    Fender Esquire 1957 Guitar

    Fender Esquire 1957 Guitar

    Encino, California, 914**, UNITED STATES OF AMERICA

    $49000

    This 1957 Fender Esquire is the best guitar I have ever owned. Whomever wound the pickup at the factory in Fullerton had an amazing day. The impedance is about the same as my other Strats and Teles but the sound is totally amazing. The guitar plays extremely well. I am selling this because we are getting ready to retire and move to another state.
    ... more
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    1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

    1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

    Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

    $48000

    1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more
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    1964 Fender Esquire Custom Color Candy Apple Red Greengard really 1 of a kind !

    1964 Fender Esquire Custom Color Candy Apple Red Green'gard really 1 of a kind !

    Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

    $44995

    The Telecaster w / 2 pickups & Esquire w / 1 pickup guitars are the original solid body guitars produced by Leo Fender. Originally most were painted in a Blonde finish w / maple neck. This is a fabulous 1 family owned all original 1964 Fender Esquire very special ordered in its glorious Custom Color of Candy Apple Red Metallic w / a silver undercoat over a lightweight alder body. It??s a killer 100% example w / its original neck has a fabulous curved veneer Rosewood fingerboard date stamped ... more
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    1959 Fender Stratocaster Vintage Guitar, Collector-Grade w /  Tweed Case

    1959 Fender Stratocaster Vintage Guitar, Collector-Grade w / Tweed Case

    Seattle, Washington, 981**, UNITED STATES OF AMERICA

    $44000

    Up for sale, a 1959 Fender Stratocaster in collector-grade condition and in perfect working order, complete with a tweed "knucklebuster" case. 100% original save for a substituted vibrato arm, this Stratocaster is stunning in its presentation
    Extremely lively and resonant acoustically with a natural woody cut and sweet sustain, this Strat features an alder body and one-piece maple neck. The three black bobbin single coil pickups all retain their original windings, metering at a healthy 5 7k ... more
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    Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

    Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

    Encino, California, 914**, UNITED STATES OF AMERICA

    $42500

    Vintage Pre CBS Fender Stratocaster - True Players guitar!! 7lbs 5oz. Feels like butter, plays like a dream, well seasoned 58 Strat, mostly original - knobs and tuners may not be. Personally owned since 1992 when I purchase for $5, 500 in San Francisco Guitar Center - She's an investment, only gonna appreciate in value the more the miles go on. Volume knob can be scratchy but clears up with a couple of turns back and forth. Comes with / in high quality hard case. (I have the original case (I ... more
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    1955 Fender Stratocaster

    1955 Fender Stratocaster

    Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

    $41900


    Add Me to Your Favorite Sellers
    Olivia's Vintage would like to present this 1955 Fender Stratocaster in its original Sunburst finish. It had formerly been owned by Ned Liben of the band Riff Raff and demo artist for the Arp Avatar guitar synthesizer. This Stratocaster had been modified to house the pickup and controls for the Avatar. The modifications have been reversed to return the guitar back to its original specs. There was a side jack installed that had been removed before the hole ... more
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    1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

    1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

    Loveland, Ohio, 451**, UNITED STATES OF AMERICA

    $41900

    1962 Fender Stratocaster Rare Lefty! Brazilian Slab board, 1-62 Neckdate, Sunburst finish, Clay dots, Spaghetti logo, Green guard, Amazing andwonderful original Black back pickups, Bridge cover, Single line Kluson tuners, Vintage Black leather strap and Grey cable, Excellent condition with Rare cleanoriginal Brown left handed hard case... more
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    FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

    FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

    Ferndale, Michigan, 482**, UNITED STATES OF AMERICA

    $41500


    This 68 year old 1956 Fender Stratocaster has been lying in storage and waiting for you for 30 years. How long have you been waiting for a Strat like this?
    This 1956 Strat is so fine and it reminds me so much of my 1959 Fender P bass I have had for 40 years now. It has the same vintage smell, 2 tone burst look, etc. It just gives off the same VIBE'
    Cosmetically the guitar has a nice clean look on the top. It is the back and sides of the body that took the beating
    Anyway this ... more
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    original 1958 Fender Telecaster Blonde

    original 1958 Fender Telecaster Blonde

    Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

    $37900


    Add Me to Your Favorite Sellers
    Olivia's Vintage would like to present this 1957 Fender Telecaster in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of the nut. It even has its original tweed hardshell case and original "ashtray" cover for the bridge. This Tele looks great with nicks + dings, finish checking and other cosmetic wear including a very small area where the finish is worn off from the corner of the headstock on ... more
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    1963 Fiesta Red Fender Precision Bass

    1963 Fiesta Red Fender Precision Bass

    Loveland, Ohio, 451**, UNITED STATES OF AMERICA

    $37600

    1963 Fender Precision Bass, Very Rare! Fiesta Red finish, Greenpickguard, Nice Dark Brazilian Rosewood Fingerboard, Clay dots, Spaghetti logo, Both covers, Fantastic instrument, Absolutely gorgeous, EC, Original White hardcase
    ... more
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    1961 Fender Stack Knob Jazz Bass

    1961 Fender Stack Knob Jazz Bass

    Loveland, Ohio, 451**, UNITED STATES OF AMERICA

    $37500

    1961 Fender Jazz Bass, Rare Stack Knob, Brazilian RosewoodSlab Board with clay dot inlays, Lovely Sunburst finish, Tortoise Pickguard, Two Pickups, Both covers, One of the finest basses ever made, VG++, OriginalBrown hard case.
    ... more
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    1953 Fender Telecaster Blackguard Butterscotch Blonde w / HSC

    1953 Fender Telecaster Blackguard Butterscotch Blonde w / HSC

    San Diego, California, 921**, UNITED STATES OF AMERICA

    $35995

    1953 Fender Telecaster Blackguard
    In Very Good Overall Condition (Please See Photos)
    All Parts Original Except As Noted Below:
    Professional Body Refin In A Light Butterscotch Blonde Nitrocellulose Lacquer Finish With Lacquer Checking

    Neck Professionally Refinished With New Decal
    We Believe The Neck To Have Been Partially Refretted Up To 5th Fret, Excellent Job
    Original Pickups, Bridge Pickup Appears To Have Been Professionally Rewound
    A Few Marks On The Front ... more
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    1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

    1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

    Seattle, Washington, 981**, UNITED STATES OF AMERICA

    $35000

    Up for sale, a 1962 Fender Jazzmaster in excellent condition and in perfect working order, complete with an era-correct hardshell case. Produced in the first quarter of 1962 and boasting a slab rosewood fretboard, this Jazzmaster features its original "double custom color" finish, with Fiesta Red over a basecoat of Dakota Red. Notably rare even for a Pre-CBS custom color Jazzmaster, the non-matching headstock and tortoise pickguard further differentiate this model from later examples ... more
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    1965 Fender Jazz Bass original "Firemist Gold" Matching Headstock Unbound Neck !

    1965 Fender Jazz Bass original "Firemist Gold" Matching Headstock Unbound Neck !

    Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

    $34995


    ... more
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    1950 Fender Broadcaster Blackguard Butterscotch Blonde w / HSC

    1950 Fender Broadcaster Blackguard Butterscotch Blonde w / HSC

    San Diego, California, 921**, UNITED STATES OF AMERICA

    $34995

    1950 Fender Broadcaster In Butterscotch Blonde Finish
    This Guitar Is Located At Imperial Vintage Guitars Sherman Oaks
    In Very Good Overall Condition (Please See Photos)
    MJT Ash Body With Aged Nitrocellulose Lacquer Finish
    Neck Refinished With New Decal
    Professionally Refretted
    Small Repair Near Walnut Skunk Stripe As Shown
    Circa 1950 Bigsby B16 Tailpiece Added
    Shim In Neck Pocket
    50's Telecaster Wiring Without Blend Control
    Original Pickups And ... more
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    Find more Fender at vintageguitarsforsale.co

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    1971 Selmer guitar catalogue

    1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

    1968 Selmer guitar catalogue

    1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

    1961 Hofner Colorama I

    1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

    1971 Commodore N25 (Matsumoku)

    1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

    1960 Hofner Colorama II

    1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

    1971 Epiphone 1820 bass (ET-280)

    1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

    1981 Gibson Marauder

    1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

    1971 'Pick Epiphone' Catalog

    1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

    1981 'Gibson Specials' Pre-Owners Manual

    1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
    It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

    1970s Shaftesbury 3263 bass

    1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

    1961 Hohner Zambesi

    1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

    1963 Vox Super Ace

    1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

    1966 Vox New Escort

    1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

    1969 Fender catalog, Fender Lovin' Care

    1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

    1973 Eko Ranger Folk

    1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

    1959 Hofner Committee

    1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

    1965 Gretsch Chet Atkins Tennessean

    1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

    1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

    1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

    Guitar Repair: fixing fret buzz and sharp fret ends

    Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

    1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

    1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

    1965 Hofner President

    1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

    1963 1964 Fender catalog

    Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.