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Yamaha advertisement (1972)

The Care We Take on the Outside Sells a Lot of People. The Care We Take in Here Sells a Musician

Yamaha Acoustics

Image shows the view out of a Yamaha acoustic, describing some of the production process for Yamaha acoustic guitars:

You and your guitar are a couple. Stay together and you'll find out exactly what kind of stuff you're both made of. That's why all Yamaha folk and classic guitars are made to mellow. They become richer with time. Because you're going to become, we hope, richer with time. Our wood, for example, sits outside for seven or eight years. And not just to season in the Sun. But to soak up the rain. (Like great whiskey, watered-down wood won't mellow) only about 10% of 30 types of wood make it. And what's left is hand selected, fitted and framed.


    Yamaha advertisement (1972) The Care We Take on the Outside Sells a Lot of People. The Care We Take in Here Sells a Musician

    Other related vintage advertisements

    Yamaha Acoustics - Get Into The Woodwork
    Yamaha Acoustics - Get Into The Woodwork
    Early seventies Yamaha advert from Guitar Player magazine

    Yamaha Acoustics is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.
    Vintage Signed Yamaha FG-420A Acoustic Guitar Six String Right Handed With Case

    Vintage Signed Yamaha FG-420A Acoustic Guitar Six String Right Handed With Case

    Sarasota, Florida, 342**, UNITED STATES OF AMERICA


    Vintage Signed Yamaha FG-420A Acoustic Guitar
    I have restrung the guitar with new strings and this plays well and sounds great. The action is nice and low, and this one is a keeper!
    There is a chip in the headstock wood and some other marks on the guitar
    Signed in pen By Alan ? I can??t make out the last name of the signature
    Ready to Ship Fast!
    ... more
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    Yamaha SA-15 Electric Hollow body Guitar 1967 MIJ Grover Tuners Great Case.

    Yamaha SA-15 Electric Hollow body Guitar 1967 MIJ Grover Tuners Great Case.

    San Diego, California, 921**, UNITED STATES OF AMERICA


    Welcome and thank you for taking the time to view my ad
    Yamaha SA-15 Electric Hollow body Guitar 1967 MIJ Grover Tuners Great Case
    Plays and sounds incredible, small scratches, a new pickguard has been installed, Grover tuners and comes with a Pro setup, new strings and soft case
    Professional Guitar Setup Involves San Diego Value is $100. included FREE!
    Changing strings
    Adjusting the action using thetruss rod or bridge
    Checking and adjusting the nutheight
    Checking the ... more
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    Yamaha 1970s SBG500 (Used)

    Yamaha 1970's SBG500 (Used)

    Duncan, Oklahoma, 735**, UNITED STATES OF AMERICA


    Remembering the Yamaha 1970's SBG500 guitar, a true vintage gem that has stood the test of time. Despite some cosmetic wear, this guitar looks and sounds as amazing as it did when it was first introduced. With a sleek and stylish design, this guitar boasts a rich, warm tone that is perfect for a wide range of musical genres
    Whether you're a seasoned musician or just starting out, the Yamaha 1970's SBG500 is a must-have for any serious guitar collection
    ... more
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    Yamaha TA 90 - RARE & SPECIAL - Trapezoidal Spkrs

    Yamaha TA 90 - RARE & SPECIAL - Trapezoidal Spkrs

    Emeryville, California, 946**, UNITED STATES OF AMERICA


    The mighty and unique TA-90 is actually comprised of 2 different items:
    The Yamaha PE-100 preamp & The Yamaha TS-90 Amp and Cabinet
    Made in Japan : Nippon Gakki ! !

    These are the highly sought after trapezoidal speakers made from a hard styrofoam, sometimes referred to as ??Elephant Ears??. These speakers sound HUGE and PUNCHY. Extremely large low end capability as well as an articulation that is in a class all its own. I separated the cable from the speakers to the amp to ... more
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    1980s Yamaha FG-450SA Dreadnought Acoustic Guitar Gloss Natural Finish

    1980's Yamaha FG-450SA Dreadnought Acoustic Guitar Gloss Natural Finish

    Bristol, Tennessee, 376**, UNITED STATES OF AMERICA


    This 1980's Yamaha FG-450SA Dreadnought Acoustic Guitar is in excellent condition. it shows some light playwear as well as a fine weather check in the finish at the center seam under the bridge as well as some fogging in the finish on the back (See pictures). Otherwise, this guitar is in cosmetically very clean condition and shows no other large dings or scratches. This guitar has been professionally set up and plays great! The neck is straight, the action is low and comfortable, and the frets ... more
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    Yamaha FG-110 Red label - 1967 Made Japan (EXCELLENT CONDITION)

    Yamaha FG-110 Red label - 1967 Made Japan (EXCELLENT CONDITION)

    Lathrop, California, 953**, UNITED STATES OF AMERICA


    Yamaha FG-110 Red label - 1967 Made Japan (EXCELLENT CONDITION). Condition is Used. Shipped with USPS Priority Mail.... more
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    1966 Yamaha FG-150 Green Label (RARE)

    1966 Yamaha FG-150 Green Label (RARE)

    Rochester, Minnesota, 559**, UNITED STATES OF AMERICA


    Selling my Rare 1966 Yamaha FG-150 green label. This guitar is incredibly rare when it comes to Yamaha acoustic guitars. The green label predates the infamous red label series that started being produced in 1967. Yamaha started producing the FG line in October of 1966, this guitar was built in December of 1966. I bought is from the original owner 11 years ago and has been enjoyed ever since. I Just had the neck reset and truss rod replaced so will be great for many years to come.

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    1981 Yamaha SG-3000 Custom w Ebony Fretboard - Made in Japan - Pro Set Up!

    1981 Yamaha SG-3000 Custom w Ebony Fretboard - Made in Japan - Pro Set Up!

    Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA


    Classic 1981 Yamaha SG-3000 Custom
    Cherry Sunburst w Ebony Fretboard
    Made in Japan
    Serial: 037540
    Nut Width: 1 71
    Neck Thickness at 1st Fret: .79
    Neck Thickness at 12th Fret: .99
    Weight: 10 Lbs
    Comes in Original Hard Case

    It has just been professionally set up and dialed in for optimal tone and playability. It has low action with no buzzing. The frets are dressed, leveled and polished and shine like new, it is truly stage or studio ready / ... more
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    Yamaha FG-312 12-string vintage slotted w / hsc 1980

    Yamaha FG-312 12-string vintage slotted w / hsc 1980

    Lynn, Massachusetts, 019**, UNITED STATES OF AMERICA


    Plays and sounds great, but has a few issues. There's a small hole in the lower bout near the bottom strap button. There's some wood splintered from the inside of the slotted headstock. There's wear in the fretboard in 1st position. Frets also have some wear, but life left. Other than that, the neck is straight, truss turns, action is good. New D'Addarios. Tuned to Eb standard. I *believe* I decoded the serial number correctly as 1980, but feel free to weigh in if I got it wrong. RoadRunner case... more
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    Yamaha FG-335 II Acoustic Guitar w / Case (1981) + Seymour Duncan "Woody" Pickup

    Yamaha FG-335 II Acoustic Guitar w / Case (1981) + Seymour Duncan "Woody" Pickup

    Austin, Texas, 787**, UNITED STATES OF AMERICA


    Yamaha FG-335 II Acoustic Guitar w / Case (1981) + Seymour Duncan "Woody" Pickup
    What's Included :
    Yamaha FG-335 II Right-Handed Acoustic Guitar
    Original Chipboard Case
    Seymour-Duncan "Woody" Single-Coil Acoustic Guitar Pickup w / cable
    Condition :
    This very nice vintage Yamaha FG-335II is in great condition without any major scratches, dings or blemishes at all. If you get up close you'll see the usual light scuffs from normal playing, but you can tell this guitar has been ... more
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    yamaha fg-170 Vintage Acoustic Guitar 1970??s

    yamaha fg-170 Vintage Acoustic Guitar 1970??s

    Saint Cloud, Minnesota, 563**, UNITED STATES OF AMERICA


    Here is a vintage Yamaha fg-170 Vintage Acoustic Guitar from the late 70??s or early 80??s. Brand new strings. Has dings, scratches, and other cosmetic imperfections that you would expect from a 50 year old guitar. Check photos for description. Thanks for looking!
    ... more
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    Yamaha 1985 Super Axe SA1300 Semi Hollow Body Guitar

    Yamaha 1985 Super Axe SA1300 Semi Hollow Body Guitar

    Blackwood, New Jersey, 080**, UNITED STATES OF AMERICA


    Pre-Owned, in very good condition.
    This guitar is from Dec 12 1985
    Serial LZHI177
    Made in Japan
    Includes case (not Yamaha)
    This model was made for the Japan market, it was not in the US catalogs
    Body Bound Beech and Birch Alder block poly finish
    Neck Set Mahogany Bound C shape
    Fretboard Rosewood Dot inlays 13 75" radius 22 frets
    Headstock Black Yamaha in caps and super axe in gold script black on
    white truss rod cover with SA 1300 written ... more
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    Yamaha BB2000 1983 Electric Bass Used

    Yamaha BB2000 1983 Electric Bass Used

    Palmdale, California, 935**, UNITED STATES OF AMERICA


    Beautiful Vintage 1983 serial number 123656 made in Japan. Recently restrung and professionally cleaned. Just the bass guitar no case or strap.
    ... more
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    Mineola, New York, 115**, UNITED STATES OF AMERICA


    You??re looking at a beautiful tuning key set from a Yamaha BB 2000 series bass.

    Also fits other BB series or Fender bass with a 1 / 2?? post

    Complete your vintage Yamaha base build or add some Japanese Y-key flair to your Fender bass!

    These are in excellent condition, all of them work as they should, minor wear on the ends from aging. The mounting holes lineup perfectly with fender vintage tuners.

    -steel shaft
    -alloy base
    -nickel finish
    ... more
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    1973 Vintage Yamaha FG-300

    1973 Vintage Yamaha FG-300

    Reidsville, North Carolina, 273**, UNITED STATES OF AMERICA


    This is a beautiful vintage Yamaha FG-300 acoustic guitar, made in Japan in 1973. It comes with a sturdy Yamaha hard case and has a jumbo body type with 20 frets and a 6-string configuration. The guitar is part of the Yamaha FG series and is a professional-level instrument. The guitar has a great sound quality. It is an ideal choice for musicians who are looking for a vintage guitar with a great sound
    Shipping to the lower 48 States Only!... more
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    1978 Yamaha SuperJam 500 Persimmon Red

    1978 Yamaha SuperJam 500 Persimmon Red

    Farmingdale, New York, 117**, UNITED STATES OF AMERICA


    p @media screen and (max-width: 560px){ } @media screen and (max-width: 780px){ } @media(min-width: 930px){ } @media(min-width: 1200px){ } a a#fav:hover{ color: #fcbf45; } a @media screen and (max-width: 560px){ a } a a a a a a a a a Add us to your Favorite Sellers! ??
    Questions? We can help!
    Contact us today!
    30-Day Money Back
    ... more
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    1968-1972 Yamaha SA-50 Hollowbody Guitar

    1968-1972 Yamaha SA-50 Hollowbody Guitar

    Minneapolis, Minnesota, 554**, UNITED STATES OF AMERICA


    These Yamaha SA-50s are sweeeet! There is no need to break the bank for a late 60's early 70's Electric hollowbody because of guitars like the Yamaha SA-50. This one is a REALLY NICE example. All original, functioning beautifully. The trem system is SUPER COOL and works great. Has a factory roller bridge and stays in tune beautifully! The frets are in great shape and have tons of life left, no worries there. Couple of tiny nics on front by f hole and on back I tried to picture, but man it's in ... more
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    Vintage 1971 Yamaha FG-110 Acoustic Guitar Right Handed Red Label with Case

    Vintage 1971 Yamaha FG-110 Acoustic Guitar Right Handed Red Label with Case

    Lisbon, Maryland, 217**, UNITED STATES OF AMERICA


    You are looking at a Vintage 1971 Yamaha FG-110 Acoustic Guitar Right Handed Red Label with Case
    This item is previously owned. Some surface marks on the guitar from use. Comes with the case. The case has wear throughout.
    Please see all pictures for details!
    About Us
    Customer service is our #1 priority! If for any reason you are dissatisfied with your purchase we offer a 30 day money back guarantee unless otherwise noted in the listing (AS-IS / For Parts - No returns ) We only ... more
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    1975 Yamaha L6. Solid Spruce & Solid EIR, made in Hamamatsu, Japan

    1975 Yamaha L6. Solid Spruce & Solid EIR, made in Hamamatsu, Japan

    Atlanta, Georgia, 303**, UNITED STATES OF AMERICA


    Yamaha L6, made in Hamamatsu Japan, April1975
    Top: Solid Ezo Spruce
    Back: Solid East Indian Rosewood
    Sides: 3 Layer Laminated East Indian Rosewood
    Neck: Mahogany
    Fretboard: Ebony
    Bridge: Ebony
    Saddle: Bone
    Nut: Bone
    Bridge Pins: Bone
    Scale Length: 25 5 in
    Nut Width: 1 75 in
    Action under E1 string (12th fret): 2 4 mm
    Action under E6 string (12th fret): 2 9 mm
    This guitar is nearly flawless. Cosmetically it is about as good as it ... more
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    Yamaha G-5 Vintage Guitar Amp Amplifier Old

    Yamaha G-5 Vintage Guitar Amp Amplifier Old

    Charleston, South Carolina, 294**, UNITED STATES OF AMERICA


    Tested and working
    In good condition - please see photos
    Some pots have static
    Priced accordingly
    ... more
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    Find more Yamaha Acoustics at

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    1971 Selmer guitar catalogue

    1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

    1968 Selmer guitar catalogue

    1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

    1961 Hofner Colorama I

    1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

    1971 Commodore N25 (Matsumoku)

    1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

    1960 Hofner Colorama II

    1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

    1971 Epiphone 1820 bass (ET-280)

    1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

    1981 Gibson Marauder

    1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

    1971 'Pick Epiphone' Catalog

    1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

    1981 'Gibson Specials' Pre-Owners Manual

    1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
    It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

    1970s Shaftesbury 3263 bass

    1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

    1961 Hohner Zambesi

    1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

    1963 Vox Super Ace

    1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

    1966 Vox New Escort

    1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

    1969 Fender catalog, Fender Lovin' Care

    1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

    1973 Eko Ranger Folk

    1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

    1959 Hofner Committee

    1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

    1965 Gretsch Chet Atkins Tennessean

    1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

    1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

    1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

    Guitar Repair: fixing fret buzz and sharp fret ends

    Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

    1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

    1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

    1965 Hofner President

    1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

    1963 1964 Fender catalog

    Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.