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YAMAHA | ADVERTISEMENTS

Yamaha Guitar / Amp Advertisements, 1950s-1980s

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Vintage Yamaha advertisements; 6 adverts covering a period of 11 years, from 1969 to 1980. Click the images to have a closer look.

Yamaha guitars - Funky Power

Funky Power
Yamaha guitars - 1969

Yamaha Acoustics - The Care We Take on the Outside Sells a Lot of People. The Care We Take in Here Sells a Musician

The Care We Take on the Outside Sells a Lot of People. The Care We Take in Here Sells a Musician
Yamaha Acoustics - 1972

Yamaha Acoustics - Get Into The Woodwork

Get Into The Woodwork
Yamaha Acoustics - 1972

Yamaha SG2000 - We Made It

We Made It
Yamaha SG2000 - 1977

Yamaha SG2000 - We put our minds to reading yours

We put our minds to reading yours
Yamaha SG2000 - 1977

Yamaha SG2000 - How Serious are You About an Electric Guitar?

How Serious are You About an Electric Guitar?
Yamaha SG2000 - 1980

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Yamaha guitars for sale

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1975 Yamaha L6. Solid Spruce & Solid EIR, made in Hamamatsu, Japan

1975 Yamaha L6. Solid Spruce & Solid EIR, made in Hamamatsu, Japan

Atlanta, Georgia, 303**, UNITED STATES OF AMERICA

$1094

Yamaha L6, made in Hamamatsu Japan, April1975
Specs:
Top: Solid Ezo Spruce
Back: Solid East Indian Rosewood
Sides: 3 Layer Laminated East Indian Rosewood
Neck: Mahogany
Fretboard: Ebony
Bridge: Ebony
Saddle: Bone
Nut: Bone
Bridge Pins: Bone
Scale Length: 25 5 in
Nut Width: 1 75 in
Action under E1 string (12th fret): 2 4 mm
Action under E6 string (12th fret): 2 9 mm
Condition:
This guitar is nearly flawless. Cosmetically it is about as good as it ... more
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Yamaha SG1500 vintage electric guitar Japan 1976, New Frets, Pots, Tuners

Yamaha SG1500 vintage electric guitar Japan 1976, New Frets, Pots, Tuners

Napa, California, 945**, UNITED STATES OF AMERICA

$2300

When Yamaha introduced the highly acclaimed
SG2000 they also introduced a SG1500. This first SG1500 is very close to the original SG2000, but with a set neck instead of the through neck, chrome hardware instead of gold plated, dot inlays instead of block inlays
Here the heaviest of the Yamaha SG range the phenomenal rare and all original 1st issue Yamaha
SG-1500, 1976, good condition for its near 47 years in delicious Cherry Sunburst. A true Rock Beast! Not many of these about anymore,... more
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1967 Very Early Yamaha FG-150 Red Label date code 42 1.30  Serial Japan Vintage

1967 Very Early Yamaha FG-150 Red Label date code 42 1.30 Serial Japan Vintage

Schertz, Texas, 781**, UNITED STATES OF AMERICA

$1500

Early 1967
42 1.30 date code. January 30, 1967 per Japanese emperor date code.
Very early US import of the red label FG-150
Early label design
Early 6 digit serial number 5xxxxx
All original condition. Very minimal use. I believe that I am the 2nd owned, purchased from a retired minister.
Slight mark on top, very minor
Portion of pick guard coming unglued.
One screw missing from the A string tuner.
Original case included.
Free shipping is for US lower 48 only. ... more
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1973 Yamaha AE-12 Hollowbody Archtop Guitar Tobacco Sunburst w / Hardshell Case

1973 Yamaha AE-12 Hollowbody Archtop Guitar Tobacco Sunburst w / Hardshell Case

Woodbury, New York, 117**, UNITED STATES OF AMERICA

$2400

1973 Yamaha AE-12 Hollowbody Archtop Guitar Tobacco Sunburst w / Hardshell Case
For Sale, we have a vintage Yamaha Archtop guitar. Excellent for chopping your favorite rootless voicings on, this expertly crafted Japanese-made jazz box will be the cats?? meow at your preferred late-night jam sesh. Bringing a distinctly uptown vibe, this guitar plays effortlessly. Roll down the tone a bit for an added warmth that meshes perfectly with the mix, yet retains touch sensitivity that drives dynamics ... more
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1981 Yamaha SG2000DP Vintage Electric Guitar Deep Purple, 100% Original

1981 Yamaha SG2000DP Vintage Electric Guitar Deep Purple, 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3250

Up for sale, a 1981 Yamaha SG2000DP in 100% original condition and in perfect working order, sporting a rare Deep Purple custom color finish. Part of a one-year run of custom color SG2000s, this variant finished in gloss Deep Purple was limited to only 600 guitars and only distributed within Japan. Known as the "Les Paul Killer" for numerous, very good reasons, the SG2000 is an incredibly well-crafted, soulful, and powerful-sounding instrument. Boasting neck through body construction, a carved ... more
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1974 Yamaha SA-60 Super Axe Vintage Semi-Hollow Electric Guitar Natural w /  Case

1974 Yamaha SA-60 Super Axe Vintage Semi-Hollow Electric Guitar Natural w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1400

Up for sale, a 1974 Yamaha SA-60 "Super Axe" in exceptional, 100% original condition and in perfect working order, complete with the original hardshell case and warranty card. Introduced in 1973 and produced at the Nippon Gakki factory in Japan, the SA-60 was the second highest tiered offering in the early Super Axe lineup, with features and specifications mirroring an ES-335
The semi-hollow maple body features a full maple centerblock, and acoustically the instrument has a bright, ... more
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1980 Yamaha SG2000 Santana Designed Guitar with OHSC, Push / Push Coil Taps

1980 Yamaha SG2000 Santana Designed Guitar with OHSC, Push / Push Coil Taps

Woodbury, New York, 117**, UNITED STATES OF AMERICA

$3800

1980 Yamaha SG2000 Santana Designed Guitar with OHSC, Push / Push Coil Taps
Santana fans, feast your eyes! We have a unique and rare guitar to share with you today. This Yamaha SG2000 was developed with the input of none other than the legendary riff slinger extraordinaire, Carlos Santana. The tones that this guitar puts out can be heard on his landmark record ??Moonflower??
The set neck, mahogany body, and brass sustain plate under the bridge were all items that Carlos insisted on for ... more
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1981 Yamaha SJ-800 Super Jam made in Japan

1981 Yamaha SJ-800 Super Jam made in Japan

Carlsbad, California, 920**, UNITED STATES OF AMERICA

$1249

Maker: Yamaha
Model: SJ-800 Super Jam
Condition: excellent
Description:
In the late 70s and early 80s while most manufacturers were consumed with copying Fender and Gibson's lines (aka the lawsuit era) Yamaha was actually doing something different and putting out new concepts and designs - many of the well ahead of their time. This 1980 Super Jam is no exception; a tele-ish body shape with strat-like contours and playability featuring ahead of the curve designs like a ... more
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1980??s Yamaha CJ818SB Jumbo Acoustic Guitar

1980??s Yamaha CJ818SB Jumbo Acoustic Guitar

Harbor Beach, Michigan, 484**, UNITED STATES OF AMERICA

$850

This is a vintage guitar and shows signs of playing and age. It has a few small tally carved into the back on the bottom of the guitar. It is fit with electronics which do work and it sounds fantastic.
... more
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1980 Yamaha Super Jam 800 SJ-800 Vintage Guitar Yellow Natural

1980 Yamaha Super Jam 800 SJ-800 Vintage Guitar Yellow Natural

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1250

Up for sale, a 1980 Yamaha Super Jam 800 (SJ-800) in 100% original condition and in perfect working order. Produced from 1978-83, this rare Japanese-made Yamaha features a unique blend of Tele and Strat-esque componentry and aesthetics, with an HS pickup configuration and a tonewood complement of an alder body with a maple cap and a one-piece maple neck
This guitar has an immediate, detailed acoustic response with smooth sustain, qualities faithfully captured by the pickup complement. The J1... more
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1985 Yamaha SE700E Right Handed Electric Guitar w /  Hard Case Made in Japan

1985 Yamaha SE700E Right Handed Electric Guitar w / Hard Case Made in Japan

Forked River, New Jersey, 087**, UNITED STATES OF AMERICA

$700

Up For Sale Today:
1985 Yamaha SE700E Right Handed Electric Guitar
6 String
Made in Japan
Serial # LKHN034
Comes w / aftermarket Hard Case
Neck and Middle Pickup are wired in series by original owner (the neck pickup can't be isolated)
Pre-owned in good condition
Shows wear from age and normal use (scratches / scuffs)
Neck is in good shape with low action
Frets are in good shape
Please see pictures for more detail and feel free to ask any questions as we'd be ... more
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1970s Yamaha SA-90 hollowbody BLONDE

1970's Yamaha SA-90 hollowbody BLONDE

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$1890


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1970's Yamaha SA-90 in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of the nut, and is 100% complete along with its original hardshell case. It's in EXCELLENT condition with a few very minor nicks + dings, a few finish cracks on the top and other minor cosmetic wear. Everything remains structurally sound with no cracks, breaks or repairs. All ... more
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1970s Yamaha Superjam 500 Tele Electric Guitar Made In Japan With Hard Case

1970s Yamaha Superjam 500 Tele Electric Guitar Made In Japan With Hard Case

Lake Elsinore, California, 925**, UNITED STATES OF AMERICA

$949

1970s Yamaha Superjam 500 Tele Electric Guitar Made In Japan With Hard Case. Condition is Used. Shipped with USPS Ground Advantage.... more
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1977 Yamaha AE-18 Vintage Archtop Electric Guitar Natural w /  Case

1977 Yamaha AE-18 Vintage Archtop Electric Guitar Natural w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2100

Up for sale, a 1977 Yamaha AE18 in near-mint condition and in perfect working order, complete with the original hardshell case. This premium archtop was Yamaha??s top-of-the-line offering in the ?70s, designed to compete with the likes of Gibson??s L-5, featuring premium tonewoods, a 17?? lower bout width (3 1 / 4?? deep), and gold hardware
Tonewoods include arched maple back and rims with a deeply carved spruce top, a two-piece maple neck, and a bound ebony fingerboard. The guitar has a ... more
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Vintage 1980 Yamaha SL-500S Studio Lord - Killer Flame Top! Cherry Sunburst - Ma

Vintage 1980 Yamaha SL-500S Studio Lord - Killer Flame Top! Cherry Sunburst - Ma

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$1275

1979-1980 Yamaha Studio Lord
Les Paul Standard Electric Style Guitar
SL-500S - Cherry Sunburst - Made In Japan
Serial: # 003854
Comes in a Yamaha Hard Case
Killer Three Piece Top
$$ Professionally setup for optimal tone and playability Truly Stage or Studio Ready! (Including Fret Work, Intonation, Truss Rod and Action)
For your viewing pleasure and possible consumption is a true beauty. This killer Les Paul is worth the hype. It is easy to admire the quality and ... more
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1977 Yamaha SA1200S (SA-1200 S) - Brown Sunburst - w OHSC - Made in Japan - Prem

1977 Yamaha SA1200S (SA-1200 S) - Brown Sunburst - w OHSC - Made in Japan - Prem

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$2150

Yamaha Super Axe SA-1200S
1977- Made in Japan
Ebony Fingerboard!
SN#: 001317
Weight: 8lbs 9 oz
Nut: 1 66
Thickness of the Neck First Fret: .84 & 1 0 at the Twelfth
Comes with Original Hard Shell Case
$$ Professionally setup for optimal tone and playability Truly Stage or Studio Ready! (Including Fret Work, Intonation, Truss Rod and Action)
Get ready for an inspired musical journey when you place this Yamaha semi hollow SA-1200S in your hands, built in 1977 at ... more
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1981 Yamaha SG1500 Vintage Guitar Mahogany Neck Through Oil Stain Finish w /  Case

1981 Yamaha SG1500 Vintage Guitar Mahogany Neck Through Oil Stain Finish w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2000

Up for sale, a 1981 Yamaha SG1500 in excellent condition and in perfect working order, complete with the original hardshell case. A rare SG series Yamaha model, the SG1500 is unique for having two versions in its short production run. This guitar's feature set represents the second iteration of the SG1500, offered from 1981-84
Distinct among Yamaha's upper tiered SG models, this SG1500 has three-ply maple / mahogany neck through construction, patented as the T-Cross System, ensuring an ... more
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1978 Yamaha SuperJam 500 Persimmon Red

1978 Yamaha SuperJam 500 Persimmon Red

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$949

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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Yamaha SG1500 vintage guitar Japan 1978 with case MIJ SG-1500

Yamaha SG1500 vintage guitar Japan 1978 with case MIJ SG-1500

Oak Park, Illinois, 603**, UNITED STATES OF AMERICA

$1670

Production date on this instrument would be in 1978, import date was likely late 1979 or maybe even early 1980 but this is one of the earliest examples of the less seen SG-1500. I??ve had this guitar for well over 2 decades and it came to me only partially complete. What I understand to be original is the body / neck no repairs generally in good shape with some small signs of play / wear but the frets are good neck is straight action is unreal low and fast, no repairs or breaks or anything major... more
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YAMAHA SBG3000 vintage solid body electric guitar made in Japan 1984 excellent

YAMAHA SBG3000 vintage solid body electric guitar made in Japan 1984 excellent

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$6400

YAMAHA SBG3000 vintage solid body electric guitar made in Japan 1984 in excellent condition with original vintage Yamaha hard case

On consignment at our shop in Portland just in time for the holidays, great gift for your loved one
Rare beautiful vintage Yamaha SBG3000 from Japan vintage guitar with all original components, abalone inlays all around the guitar , very clean top and back , no cracks , very few small minor dings barely seen , barely any noticeable scratches if any , ... more
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