The Epiphone Rivoli bass was the Epiphone equivalent to the single pickup Gibson EB2, the only differences being the Epiphone style headstock, and Epiphone scratchplate, with E logo. Both models were made side by side at the Gibson plant in Kalamazoo, Michigan, and were priced identically: $360 for a sunburst bass, $375 for cherry (1/10/66 prices). Like the EB2, the Rivoli has the incredibly fat, bassy tone of the EB humbucker, and the woodiness of a semi hollow bass.
The Rivoli was very fashionable in the 1960s, especially in Britain, finding favour with such legendary bassists as Chas Chandler (Animals), Paul Samwell-Smith (Yardbirds), Ronnie Lane (Small Faces), Andy Fraser (Free). This fact is reflected in the vintage advertising for the Rivoli bass below.. all originally printed in the UK.
Just under 2000 Epiphone Rivoli basses were shipped in the 1960s, with 1967 being the peak year (see the Epiphone Rivoli shipping figures). Production ceased in 1968.
In the 1970s the Epiphone (now Japanese manufactured) launched a new bass dubbed Rivoli, however with a model number EA260. This was a double pickup instrument with a similar body shape. but a bolt-on neck, long (34 1/2") scale, and very different hardware.
Electric bass advertisements originally published from 1963 onwards. Click on the images for larger copies. Check out other vintage Epiphone advertisements
Epiphone Rivoli - Success Stands Behind This Name - Epiphone (1963)
Early British Epiphone advertisement placed by UK distributors Rosetti in British jazz magazine Crescendo. Although it advertises Epiphone guitars in general, mentioning numerous guitar and bass mo...
Epiphone Rivoli - These are instruments that go to the top (1964)
British advertisement for Epiphone guitars - placed in UK publication Beat Instrumental by distributor Rosetti in November 1964. The guitars featured represent some of the hollow and semi-hollow gu...
Epiphone Rivoli - More and More People Every Day Find Us Just That Little Bit Better - In Every Way (1966)
Epiphone (seen 'em on TV lately?). Late 1966 advert from British music magazine Beat Instrumental placed by UK Epiphone distributor Rosetti. The instruments shown were some of the more popular guit...
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