The Fender Telecaster. The Telecaster series had been significantly updated for late 1972, with a new model, the Deluxe (see page 4), new humbucking pickups, and a new bullet truss rod nut (for the Custom and Thinline). But none of these features are listed for the standard Telecaster at this time; it is still fitted with the single coil 'wide-range high-fidelity' pickups.
Pictured here in the standard Blond finish, but with the optionla maple fretboard (the standard board was rosewood). To undeline the lack of change in this model, the image used on this page is one previously used in the 1970 Fender catalog.
Between 1970 and 1973 the Telecaster was priced at $283 for a basic blond model with rosewood fingerboard, rising to $370 for a left-handed guitar with a maple fretboard, Bigsby tremolo, and a custom polyester paintjob. The guitar pictured below comes in at $295. Other custom finishes available at this time are Sunburst, Lake Placid Blue, Sonic Blue, Olympic White, Black, Candy Apple Red, Natural, with Walnut added in 1973.
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