Details of the 'new version' of the Fender Telecaster Custom. The Custom had always been a slightly fancier version of the standard Telecaster (sunburst finish and body binding, see the 1968 catalog) but functionally the same - however for 1972 it was redesigned, keeping the sunburst finish as standard, but losing the binding, and having the old single-coil neck pickup replaced with one of Fender's new humbuckers. Unlike the Telecaster Deluxe seen on page 4, it did keep the single coil bridge pickup and the traditional Telecaster-style headstock.
It is pictured here in in Black custom finish, with the optional maple neck (rosewood is the standard fretboard wood) - note the new 'bullet' truss rod adjustment nut. Other finishes available at this time were Blond, Natural and Walnut. List price at this time ranged between $315 for a basic Telecaster Custom in sunburst finish, to $410 for a left handed model with maple neck, Bigsby tremolo and in a custom colour.