A closer look: 1963 SG Standard | 1969 SG Special
The image in the 1970 Gibson electric solid bodies catalog, is of this guitar, but even by 1970, the model was starting to change. For starters, it describes the neck as three-piece mahogany (it is still one-piece in 1969; shown here), and the open gear strip tuners have been replaced by closed-gear individual units.
This Gibson SG Special is a typical 60s Gibson in many ways. It was produced at the famous Kalamazoo Gibson plant, Michigan, USA. Naturally it has a mahogany body with a set mahogany neck and rosewood fingerboard; in true Gibson style. The pickups are typical Gibson single coil P90s, as used by Gibson for many years, and the control layout, too is classic Gibson: two volumes and two tones, with a three-way pickup selector switch: neck, bridge, or both. Chrome-plated metal parts: Gibson TPBR bridge, Maestro Vibrola and strip machine heads. Note also the inlaid Gibson headstock logo without the dot on the i - again very much a feature of this period Gibson instruments.
The SG series did change over the years (see the Gibson SG timeline, but the Special's Maestro Vibrola and full-body scratchplate are pure late sixties: 1968-1971. Pete Townsend played one exactly the same (although he removed the vibrola) around this time, including for the Who's iconic appearance at Woodstock in 1969, and for the 1970 Who album: Live At Leeds.
Neck pickup only with the tone control rolled tone a little, amp mic'd with a Shure SM57
Bridge pickup only; again, amp mic'd with a Shure SM57
1969 Pricing sheets list four cases available for SG models at a variety of price points:
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