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Gibson SG Family Chronology Part 2 - 1970s

1970s Timeline

1970 1970 Gibson SG Custom
SG-Custom $525 [1] $565 [2]
1970 Gibson SG Standard
SG-Standard $355 [1] $375 [2]
1970 Gibson SG Special
SG-Special $295 [1] $325 [2]
1970 Gibson SG Junior
SG-Junior $225 [1] $250 [2]

Gibson SG 1970

1970 was a fantastic year for the Gibson SG, shipping 12914 units [3]. In total more SG guitars were sold than in any other single year in the period 1961-1979, selling a third more than the next best year 1965 (8871 units). Most of these sales came from two models, the Standard (6677 - double the previous years sales) and the Special (4982). Perhaps it was the influence of popular bands of the time (Clapton with his SG standard, and the remarkable performances of the Who and Santana at Woodstock the previous year - both SG Special users). Walnut, a new colour option announced in 1969 became available, and almost 60% of the Specials were shipped in this colour. It became the default colour for the Custom, which sported a fetching white pickguard, and was also available for the standard, and Junior - though shipping figures for these models are not split by colour.

A few other changes were introduced in 1970; the words 'MADE IN USA' were stamped on the back of the headstock beneath the serial number, the headstock overlay material was changed from wood to resin, and a volute was added. In the 1972 Gibson Solid Bodies, Solid Sound brochure it is described thus:

Volute: A graceful construction feature that minimizes the possibility of accidental breakage. An adaptation of fine violin construction that has become a "hallmark" of craftsmanship
1971 1972 Gibson SG Pro
SG-Custom $565 [4]
1972 Gibson SG Deluxe
SG-Deluxe $375 [4] $395 [5]
1972 Gibson SG Pro
SG-Pro $325 [4] $345 [5]
1972 Gibson SG 100
SG-100 $229.50 [4]
SG-200 $259.50 [4]
1972 Gibson SG 250
SG-250 $279.50 [5]
Solid Additions To The Gibson Line - Gibson SG200 and SB400

Solid Additions To The Gibson Line

If your bag is Rock, Country, Bluegrass, or just plain blues, the exciting new SG-100, SG-200, SB-300 and SB-400, Gibson Solid Body guitars and basses are for you. Featuring a new concept in tonal response and body design, each model is equipped with the "bite" and appearance you would normally expect from higher priced instruments. Deep rich bass, clean, clear highs, it's all here at the touch of a finger

Taken from "what's new!" section of the 1971 Gibson Gazette (Vol. 11 #1)

Gibson SG 1971

The early seventies were a difficult time for American guitar manufacturers. Ever increasing competition from overseas (particularly Japanese) manufacturers and the prevailing economic conditions of the time meant luxury goods (such as Gibson guitars) were simply not selling. To keep profitable, companies had to reduce production costs, and focus more on entry level instruments. In this vein, late 1971 saw the launch of Gibsons new SG models, featuring an expanded range of budget models to replace the SG Junior and Melody Maker. There were a lot of new models being developed at this time: the SG-100 and SG-200 were announced in February 1971, The SG-Deluxe and SG-Pro in June, with the SG-250 being added to the range in November. The Deluxe and Pro were, in many ways, renamed Standard and Special, however the SGs 100, 200 and 250 were the real attempts to capture the budget guitar market. Success was mixed; the SG200 did reach sales levels not seen on the SG Junior since the mid 1960s. Despite this these models were replaced by the SG-I SG-II and SG-III the following year

The shipping figures for these three models are shown below[3].

  1971 1972 1973 totals
cherry sunburst/walnut
25/860 0/342 0/1 1228
cherry sunburst/walnut
25/2425 507/23   2980
cherry sunburst/unspecified
  494/30 0/3 527
1972 SG-Custom $595 [7]
SG-Standard $395 [6] $415 [7]
SG-Special $345 [6] $365 [7]
SG-Deluxe $415 [7]
SG-Pro $365 [7]
SG-III $299.50 [7]
SG-II $259.50 [6] $279.50 [7]
SG-I $229.50 [6] $249.50 [7]

Gibson SG 1972

1972 saw the release of two separate solid body brochures. The first was rather similar to the earlier 1970 solid bodies catalog, whilst the second was similar in style to other 1972 catalogs, such as the the Les Paul low impedance, or the Gibson Bass Place. It didn't show different models, rather highlighted solid body features old and new: laminate maple necks, the volute, truss rod, humbucking pickups and so on.

1972 Gibson SG advert
1973 SG-Custom (Bigsby) $620 [8]
SG-Custom (stop tailpiece) $605 [8]
SG-Standard (Bigsby) $440 [8]
SG-Standard (stop tailpiece) $425 [8]
SG-Special $385 [8]
SG-III $310 [8]
SG-II $290 [8]
SG-I $259 [8]

Gibson SG 1973

1973 Gibson solid bodies flyer

A flyer entitled Gibson Solid Bodies publicising the SG range came out in 1973. It was just a one-sided sheet with fold over flap, showing the SG Custom, Standard, Special, SG I and SG II, but not the SG III. these entry level SGs were the replacements for the SG 100, 200 and 250 of 1971-72.

SG advertisements from 1973. Both feature the same two SGs; a walnut SG special with stop tailpiece and a cherry SG Standard with Bigsby tremolo

1972 Gibson SG advert  1973 Gibson SG advert
1974 SG-Custom $620 [9]
SG-Standard $440 [9]
SG-Special $425 [9]
SG-Deluxe $385 [9]
SG-III $310 [9]
SG-II $290 [9]
SG-I $259 [9]

Gibson SG 1974

1975 1975 Gibson SG Custom
SG-Custom (Bigsby) $685 [10][11]
SG-Custom (stop tailpiece) $670 [10][11]
1975 Gibson SG Standard
SG-Standard (Bigsby) $544 [10] $479 [11]
SG-Standard (stop tailpiece) $465 [10][11]
SG-Standard (Satin Walnut) $439 [11]
1975 Gibson SG Special
SG-Special $425 [10]

Gibson SG 1975

In the mid-1970s, a number of new solid body models were launched - guitars such as the Gibson Marauder and S1. At the same time, the Gibson SG line was pared back to the core models. SG Custom, Standard and Special.

Gibson 75 solid body catalogue
1976 SG-Custom (Bigsby) $710 [12] $710 walnut, cherry, $740 white [13]
SG-Custom (stop tailpiece) $699 [12] $699 walnut, cherry, $729 white [13]
SG-Standard (Bigsby) $499 [12] $499 Satin walnut, $519 walnut, cherry, $549 white [13]
SG-Standard (stop tailpiece) $485 [12] $479 Satin walnut, $499 walnut, cherry, $529 white, tobacco sunburst. Left handed models $50 extra [13]

Gibson SG 1976

1977 SG-Custom (Bigsby) $760 walnut, cherry, $790 white [14]
SG-Custom $749 walnut, cherry, $779 white [14]
SG-Standard $539 Satin walnut, $559 walnut, cherry, $589 white [14]
SG-Standard $519 Satin walnut, $539 walnut, cherry, $569 white, tobacco sunburst. Left handed models $50 extra [14]

Gibson SG 1977

1978 SG-Custom walnut, cherry, white, tobacco sunburst $799, $820 with Bigsby[15]
SG-Standard satin walnut $569 cherry, tobacco sunburst, walnut and white $589[15]

Gibson SG 1978

1978 Gibson Quality /Prestige /Innovation catalog

The 1978 Gibson Quality /Prestige /Innovation catalog included just two SG models, the SG Custom and SG Standard.

1979 SG-Custom walnut, white $849[16]
SG-Standard cherry, tobacco sunburst, walnut and white $629 [16]
The SG $499.50 [16]

Gibson SG 1979

1979 Gibson advert for The SG
1979 saw the launch of a new budget SG model The SG - despite the lower price tag, this was a quality instrument with walnut body, neck and an ebony fingerboard. it was only available in natural walnut finish - by 1980 this model had been renamed the SG Firebrand

1) Gibson price list 1/3/1970
2) Gibson price list 1/9/1970
3) Gibson Shipment Totals 1937-79 by Larry Meiners
4) Gibson price list 26/6/1971
5) Gibson price list 22/11/1971
6) Gibson NAMM trade show price list 15/6/1971
7) Gibson price list 15/10/1972
8) Gibson price list 1/6/1973
9) Gibson price list 1/2/1974
10) Gibson price list 1/1/1975
11) Gibson price list 20/6/1975
12) Gibson price list 1/3/1976
13) Gibson price list 1/6/1976
14) Gibson price list 1/1/1977
15) Gibson price list 15/5/1978
16) Gibson price list 30/9/1979

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Gibson SG Standard Electric Bass Guitar - Ebony (B-Stock)

Gibson SG Standard Electric Bass Guitar - Ebony (B-Stock)

Stone Park, Illinois, 601**, UNITED STATES OF AMERICA


Gibson SG Standard Electric Guitar - Ebony (B-Stock).

Bass looks like new. No noticeable repairs. Serial number had new label serial over that we removed. Serial is not legible.

Listing is for the bass guitar only, no case.
... more
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1973 Gibson SG Standard - All Original!

1973 Gibson SG Standard - All Original!

Austin, Texas, 787**, UNITED STATES OF AMERICA


Super cool 1973 Gibson SG. All original inluding the Tarbacks, mid '73 pots, harmonica bridge and case! Classic SG sound - see included video. Action is around 0 70" at the 12th fret. No signs of structural cracks or breaks, just light nicks and dings, buckle rash, etc. The original cherry finish has aged to a nice walnut brown. Case is in amazing shape with handle, latches and tolex fully intact.
... more
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Gibson 1973 Walnut Brown SG Standard Body & Neck

Gibson 1973 Walnut Brown SG Standard Body & Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA


Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
Please note that we do not participate in Ebay's Global Shipping Program Out international buyers will not be required to pay import fees upfront during checkout through Ebay
How many of you Gibson fans out there have always wanted to build yourselves that awesome Gibson project guitar, but didn??t want to spend the money on a Gibson guitar only to dismantle it. ... more
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Gibson SG 1979 Vintage W Bigsby Tremolo All Mahogany

Gibson SG 1979 Vintage W Bigsby Tremolo All Mahogany

Capitola, California, 950**, UNITED STATES OF AMERICA


This Gibson SG electric guitar is a vintage 1979 model with a Bigsby tremolo and all-mahogany body. The guitar has 22 frets, a rosewood fretboard, and solid body type in a brown color. It comes with a hard case and is right-handed. The neck material is mahogany, and the string configuration is 6-string. The guitar is part of the Gibson SG series and brand, and it is perfect for vintage guitar enthusiasts. The model year is 1979, and it is a great addition to any collection
... more
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1969 1970 Gibson SG Standard Vintage Guitar Maestro Vibrola Angus AC / DC

1969 1970 Gibson SG Standard Vintage Guitar Maestro Vibrola Angus AC / DC

Noblesville, Indiana, 460**, UNITED STATES OF AMERICA


Selling my 1969 / 1970 Gibson SG Standard Large Guard Electric Guitar.
Has been set up professionally and plays and sounds wonderful! It did have other tuners on it but correct conversion bushings have been installed and original correct tuners back on
No neck breaks ever!
Neck is a medium slim shaped neck
I can get you specs if you are very interested in the guitar
New nut has been installed. The pickups have been replaced with aged Manlius T-Top pickups that sound awesome. ... more
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Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover 1966 69 ES-335 SG

Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover 1966 69 ES-335 SG

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage c 1965 Chrome Patent Number PAF humbucker cover
Killer 50+ year old patina!
This is a standard spaced cover - amazing shape with a killer vintage patina
Nothing looks as good as the real deal with real authentic wear !!!
These are correct for your 1965 thru 1969 ES-335, SG Standard, ES-175 and many others!
Our vintage PAF covers sell FAST ., ... more
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1972 Gibson SG Deluxe STEREO Cherry

1972 Gibson SG Deluxe STEREO Cherry

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this rare 1972 Gibson SG Deluxe STEREO in its original Cherry finish. It has a great playing neck with great frets. It's all original and 100% complete along with its original chipboard case. It's in EXCELLENT condition with only some very minor nicks + dings and other minor surface wear. Everything remains structurally sound with no cracks, breaks or repairs. All electronics work and sound great
We are happy to ... more
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Vintage 1959 Gibson M-69 PAF Ring set w /  Screws & Springs Les Paul Custom SG 60

Vintage 1959 Gibson M-69 PAF Ring set w / Screws & Springs Les Paul Custom SG 60

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Gibson c 1959 m-69 Ring Set
Complete with original screws and springs!
This is the 1 / 2" bridge ring and the standard short neck ring
1 / 2" bridge ring is correct for Les Paul Customs, SG Customs and Standards and any PAF equipped archtop!
This set has very light wear and a mild patina
Perfect for a vintage Gibson that is very clean!
- original condition with no... more
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1970 Gibson EB-0 Slotted Headstock Vintage Short Scale SG Bass, 100% Original

1970 Gibson EB-0 Slotted Headstock Vintage Short Scale SG Bass, 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a circa 1970 Gibson EB-0 in exceptional, 100% original condition and in perfect working order, complete with the original chipboard case and owner??s manual. Weighing 7lbs 9oz with solid mahogany construction and an SG-style body, this bass delivers pure, fat low-end thump courtesy of the original ??Mudbucker?? pickup. The rich growl of the EB-0 sits perfectly in a mix, deftly below the midrange frequencies of guitar and keys. This EB-0 has been professionally setup here at Mike ... more
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Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 69 ES-335 SG

Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 69 ES-335 SG

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage c 1965 Chrome Patent Number PAF humbucker cover set
Killer 50+ year old patina!
This is a standard spaced cover set - amazing shape with a killer vintage patina
These are correct for your 1965 thru 1969 ES-335, SG Standard, ES-175 and many others!
Get it back to stock, get it VINTAGE CORRECT
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1968 Selmer guitar catalogue

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1971 Epiphone 1820 bass (ET-280)

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1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

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1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

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1972 Fender Precision bass

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1967 Vox Stroller

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1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalog Hagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner President The President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.

1971 Gibson Les Paul Recording guitar owners manual

1971 Gibson Les Paul Recording guitar owners manual The newly designed Les Paul Recording guitar was released in 1971, in many ways as an updated version of the Les Paul Professional that had debuted two years earlier in 1969. The new guitar came with a new owners manual explaining the (somewhat complicated) controls, their operation, and giving other specifications, including recommended strings, action and control settings. Compare with the broadly similar owners manual for the Les Paul Personal / Professional