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Gibson SG Family Chronology Part 2 - 1970s

1970s Timeline

1970 1970 Gibson SG Custom
SG-Custom $525 [1] $565 [2]
1970 Gibson SG Standard
SG-Standard $355 [1] $375 [2]
1970 Gibson SG Special
SG-Special $295 [1] $325 [2]
1970 Gibson SG Junior
SG-Junior $225 [1] $250 [2]

Gibson SG 1970

1970 was a fantastic year for the Gibson SG, shipping 12914 units [3]. In total more SG guitars were sold than in any other single year in the period 1961-1979, selling a third more than the next best year 1965 (8871 units). Most of these sales came from two models, the Standard (6677 - double the previous years sales) and the Special (4982). Perhaps it was the influence of popular bands of the time (Clapton with his SG standard, and the remarkable performances of the Who and Santana at Woodstock the previous year - both SG Special users). Walnut, a new colour option announced in 1969 became available, and almost 60% of the Specials were shipped in this colour. It became the default colour for the Custom, which sported a fetching white pickguard, and was also available for the standard, and Junior - though shipping figures for these models are not split by colour.

A few other changes were introduced in 1970; the words 'MADE IN USA' were stamped on the back of the headstock beneath the serial number, the headstock overlay material was changed from wood to resin, and a volute was added. In the 1972 Gibson Solid Bodies, Solid Sound brochure it is described thus:

Volute: A graceful construction feature that minimizes the possibility of accidental breakage. An adaptation of fine violin construction that has become a "hallmark" of craftsmanship
1971 1972 Gibson SG Pro
SG-Custom $565 [4]
1972 Gibson SG Deluxe
SG-Deluxe $375 [4] $395 [5]
1972 Gibson SG Pro
SG-Pro $325 [4] $345 [5]
1972 Gibson SG 100
SG-100 $229.50 [4]
SG-200 $259.50 [4]
1972 Gibson SG 250
SG-250 $279.50 [5]
Solid Additions To The Gibson Line - Gibson SG200 and SB400

Solid Additions To The Gibson Line

If your bag is Rock, Country, Bluegrass, or just plain blues, the exciting new SG-100, SG-200, SB-300 and SB-400, Gibson Solid Body guitars and basses are for you. Featuring a new concept in tonal response and body design, each model is equipped with the "bite" and appearance you would normally expect from higher priced instruments. Deep rich bass, clean, clear highs, it's all here at the touch of a finger

Taken from "what's new!" section of the 1971 Gibson Gazette (Vol. 11 #1)

Gibson SG 1971

The early seventies were a difficult time for American guitar manufacturers. Ever increasing competition from overseas (particularly Japanese) manufacturers and the prevailing economic conditions of the time meant luxury goods (such as Gibson guitars) were simply not selling. To keep profitable, companies had to reduce production costs, and focus more on entry level instruments. In this vein, late 1971 saw the launch of Gibsons new SG models, featuring an expanded range of budget models to replace the SG Junior and Melody Maker. There were a lot of new models being developed at this time: the SG-100 and SG-200 were announced in February 1971, The SG-Deluxe and SG-Pro in June, with the SG-250 being added to the range in November. The Deluxe and Pro were, in many ways, renamed Standard and Special, however the SGs 100, 200 and 250 were the real attempts to capture the budget guitar market. Success was mixed; the SG200 did reach sales levels not seen on the SG Junior since the mid 1960s. Despite this these models were replaced by the SG-I SG-II and SG-III the following year

The shipping figures for these three models are shown below[3].

  1971 1972 1973 totals
cherry sunburst/walnut
25/860 0/342 0/1 1228
cherry sunburst/walnut
25/2425 507/23   2980
cherry sunburst/unspecified
  494/30 0/3 527
1972 SG-Custom $595 [7]
SG-Standard $395 [6] $415 [7]
SG-Special $345 [6] $365 [7]
SG-Deluxe $415 [7]
SG-Pro $365 [7]
SG-III $299.50 [7]
SG-II $259.50 [6] $279.50 [7]
SG-I $229.50 [6] $249.50 [7]

Gibson SG 1972

1972 saw the release of two separate solid body brochures. The first was rather similar to the earlier 1970 solid bodies catalog, whilst the second was similar in style to other 1972 catalogs, such as the the Les Paul low impedance, or the Gibson Bass Place. It didn't show different models, rather highlighted solid body features old and new: laminate maple necks, the volute, truss rod, humbucking pickups and so on.

1972 Gibson SG advert
1973 SG-Custom (Bigsby) $620 [8]
SG-Custom (stop tailpiece) $605 [8]
SG-Standard (Bigsby) $440 [8]
SG-Standard (stop tailpiece) $425 [8]
SG-Special $385 [8]
SG-III $310 [8]
SG-II $290 [8]
SG-I $259 [8]

Gibson SG 1973

1973 Gibson solid bodies flyer

A flyer entitled Gibson Solid Bodies publicising the SG range came out in 1973. It was just a one-sided sheet with fold over flap, showing the SG Custom, Standard, Special, SG I and SG II, but not the SG III. these entry level SGs were the replacements for the SG 100, 200 and 250 of 1971-72.

SG advertisements from 1973. Both feature the same two SGs; a walnut SG special with stop tailpiece and a cherry SG Standard with Bigsby tremolo

1972 Gibson SG advert  1973 Gibson SG advert
1974 SG-Custom $620 [9]
SG-Standard $440 [9]
SG-Special $425 [9]
SG-Deluxe $385 [9]
SG-III $310 [9]
SG-II $290 [9]
SG-I $259 [9]

Gibson SG 1974

1975 1975 Gibson SG Custom
SG-Custom (Bigsby) $685 [10][11]
SG-Custom (stop tailpiece) $670 [10][11]
1975 Gibson SG Standard
SG-Standard (Bigsby) $544 [10] $479 [11]
SG-Standard (stop tailpiece) $465 [10][11]
SG-Standard (Satin Walnut) $439 [11]
1975 Gibson SG Special
SG-Special $425 [10]

Gibson SG 1975

In the mid-1970s, a number of new solid body models were launched - guitars such as the Gibson Marauder and S1. At the same time, the Gibson SG line was pared back to the core models. SG Custom, Standard and Special.

Gibson 75 solid body catalogue
1976 SG-Custom (Bigsby) $710 [12] $710 walnut, cherry, $740 white [13]
SG-Custom (stop tailpiece) $699 [12] $699 walnut, cherry, $729 white [13]
SG-Standard (Bigsby) $499 [12] $499 Satin walnut, $519 walnut, cherry, $549 white [13]
SG-Standard (stop tailpiece) $485 [12] $479 Satin walnut, $499 walnut, cherry, $529 white, tobacco sunburst. Left handed models $50 extra [13]

Gibson SG 1976

1977 SG-Custom (Bigsby) $760 walnut, cherry, $790 white [14]
SG-Custom $749 walnut, cherry, $779 white [14]
SG-Standard $539 Satin walnut, $559 walnut, cherry, $589 white [14]
SG-Standard $519 Satin walnut, $539 walnut, cherry, $569 white, tobacco sunburst. Left handed models $50 extra [14]

Gibson SG 1977

1978 SG-Custom walnut, cherry, white, tobacco sunburst $799, $820 with Bigsby[15]
SG-Standard satin walnut $569 cherry, tobacco sunburst, walnut and white $589[15]

Gibson SG 1978

1978 Gibson Quality /Prestige /Innovation catalog

The 1978 Gibson Quality /Prestige /Innovation catalog included just two SG models, the SG Custom and SG Standard.

1979 SG-Custom walnut, white $849[16]
SG-Standard cherry, tobacco sunburst, walnut and white $629 [16]
The SG $499.50 [16]

Gibson SG 1979

1979 Gibson advert for The SG
1979 saw the launch of a new budget SG model The SG - despite the lower price tag, this was a quality instrument with walnut body, neck and an ebony fingerboard. it was only available in natural walnut finish - by 1980 this model had been renamed the SG Firebrand

1) Gibson price list 1/3/1970
2) Gibson price list 1/9/1970
3) Gibson Shipment Totals 1937-79 by Larry Meiners
4) Gibson price list 26/6/1971
5) Gibson price list 22/11/1971
6) Gibson NAMM trade show price list 15/6/1971
7) Gibson price list 15/10/1972
8) Gibson price list 1/6/1973
9) Gibson price list 1/2/1974
10) Gibson price list 1/1/1975
11) Gibson price list 20/6/1975
12) Gibson price list 1/3/1976
13) Gibson price list 1/6/1976
14) Gibson price list 1/1/1977
15) Gibson price list 15/5/1978
16) Gibson price list 30/9/1979

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Gibson SG Special 6-string Electric Guitar w /  Case - Vintage Cherry - Snapped HS

Gibson SG Special 6-string Electric Guitar w / Case - Vintage Cherry - Snapped HS

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA


For Repair
Solidbody Electric Guitar with Mahogany Body, Mahogany Neck, Rosewood Fingerboard, and 2 Single-coil Pickups - Vintage Cherry
The headstock is broken off the neck; all knobs and switch tip are missing. The electronics have been tested and are functional. The bridge is inside the case. The included case is in very good condition. No strings included
We offer a 30-day satisfaction guarantee with paid shipping back for any reason. Just send us a message within 30 days of ... more
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Vintage 1960s Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 Patent Num

Vintage 1960's Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 Patent Num

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1960's Gibson Patent - Number PAF cover
Very nice original late 60's PAF cover This is a standard spaced cover - perfect for your late 60's Les Paul / SG custom, ES-345, ES-355 and any PAF equipped gold hardware guitar.
This is 1 / 2 we have available - it's mate is available in our other auctions.
Nothing looks or sounds like REAL DEAL PAF covers - very nice worn ... more
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1966 Gibson SG Custom a genuine Polaris White w / 3 early Pat. Stickered pickups.

1966 Gibson SG Custom a genuine Polaris White w / 3 early Pat. Stickered pickups.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA


This is a very cool last of the early 60??s type SG Customs in a fabulous all original Polaris White finish. Its block inlaid ebony fingerboard feels great & its neck profile is very comfortable. Its headstock has Gibson??s famous Les Paul Custom pearl inlays w / a set of factory pat. pending Grover tuners. It??s loaded w / 3 potent original early 60??s Pat. Stickered Humbuckers (Pre-T Tops w / out covers). Its Small pickgard is the last of its type prior to the ugly full faced pickgards of ... more
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Gibson SG Les Paul Standard 1965-68? Cherry Vintage Guitar

Gibson SG Les Paul Standard 1965-68? Cherry Vintage Guitar

Fountain Valley, California, 927**, UNITED STATES OF AMERICA


Gibson SG Les Paul Standard 1965-1968 ?
Serial no. 505325
Very good condition - Play and sound great
Vintage warrior with used scratch and mark
Neck is smooth and low string setting
Headstock seems to have a repaired crack along the tuners - hold tune fine - no issue
Please view all pictures as my description may miss something
Gibson hardshell case included
... more
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1963 Gibson EB-0 Vintage Short Scale SG Bass Cherry w /  Mudbucker, Case

1963 Gibson EB-0 Vintage Short Scale SG Bass Cherry w / Mudbucker, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1963 Gibson EB-0 in perfect working order, 100% original save for a refret and carved bone nut, and complete with a hardshell case. Introduced in 1959 in response to declining sales of the EB-1, the EB-0 originally came with a Les Paul Junior style body, quickly superseded by the SG style body (like the example seen here) in 1961. Lightweight at 7lbs 7oz with solid mahogany construction, this bass delivers pure, fat low-end thump courtesy of the famous "Mudbucker" pickup. The rich... more
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1971 Gibson SG Flameburst Electric Guitar in case

1971 Gibson SG Flameburst Electric Guitar in case

Waldport, Oregon, 973**, UNITED STATES OF AMERICA


Selling some of my personal guitars. This is a nice one.... more
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Vintage 1960s Gibson Witchhat Knob Set Witch Hat SG Standard ES-335 ES175 1968

Vintage 1960's Gibson Witchhat Knob Set Witch Hat SG Standard ES-335 ES175 1968

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Gibson 1967 - 1979 "Witchhat" knob set(Silver Inserts)
Rare and correct for that awesome 1966-1969 Gibson! This is an awesome matched set in super nice shape. Please note - the font on the "VOL" knobs is slightly different on the inserts. The number font is the same and this set is matched from the same guitar - thank you!
No damage, No cracks, no splits
Correct ... more
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Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 68 ES-335 SG

Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 68 ES-335 SG

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage c 1965 Chrome Patent Number PAF humbucker cover set
Killer 50+ year old patina!
This is a standard spaced cover set - amazing shape with a killer vintage patina
These are correct for your 1965 thru 1969 ES-335, SG Standard, ES-175 and many others!
Get it back to stock, get it VINTAGE CORRECT
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gibson standard sg bass guitar

gibson standard sg bass guitar

Sebring, Florida, 338**, UNITED STATES OF AMERICA


Gibson sg standard bass guitar
Comes with case, strap, bass guitar tuner,
Local pickup for Florida residents... more
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1964 Gibson SG Junior Cherry Red

1964 Gibson SG Junior Cherry Red

Keene, New Hampshire, 034**, UNITED STATES OF AMERICA


1964 Gibson SG Junior Electric Guitar. 6 lbs of vintage Gibson tone. Sounds and plays fantastic. It has been modded for a humbucking pickup, (I got it already modded). DiMarzio Super Distortion pickup. Leo Quan NOS Badass Bridge. Original Kluson Tuners. Original pots dated 1964, original black reflector knobs, original strap buttons. Frets have been leveled and crowned. Cool vintage Gibson Stereo truss rod cover. Very nice checking to the finish, no repairs or breaks. Some typical wear and dings... more
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1971 Selmer guitar catalogue

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1968 Selmer guitar catalogue

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1971 Commodore N25 (Matsumoku)

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1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

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1981 'Gibson Specials' Pre-Owners Manual

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It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

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1961 Hohner Zambesi

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1963 Vox Super Ace

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1966 Vox New Escort

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1969 Fender catalog, Fender Lovin' Care

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1966 Vox Symphonic bass guitar

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1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.