After Gibson successfully launched the ES335, ES345 and ES355 models, in 1958, there was an expansion of the range, including a new cheaper model; the ES330. Although the same shape as the other models, the 330 had significant differences; the main being the lack of central maple block, and hence trapeze tailpiece; and a shorter neck joining the body at the 16th fret (as opposed to the 19th of the 335.
It came in two variants; the single-pickup ES330T, and the dual-pickup ES330TD. The pickup was a single coil P90 unit rather than the humbucker of the other models.
The following description is taken from the 1970 Gibson thinline catalog.
ES-330TD Easy to hold and play, the beautifully styled ES-330TDW produces clear, distinctive tones. Double cutaway body and thin silhouette with twin adjustable pickups. Available in three striking finishes.
FEATURES: Constructed from the finest curly maple. Chrome-plated metal parts. Slim, low-action, laminated mahogany neck, adjustable truss rod. Rosewood fingerboard, pearl dot inlays. Adjustable Tune-O-Matic bridge. Powerful pickups with individually adjustable pole-pieces. Separate tone and volume controls. Three-position toggle switch to activate either or both pickups. 16" wide, 19" long, 1 3/4" thin; 24 3/4" scale, 22 frets.
ES-330TD - Sunburst finish
ES-330TDW - Walnut finish
ES-330TDC - Cherry finish
529 - faultless plush-lined case
304 - Archcraft plush-lined case
104 - Durabilt case
ZC-19 - Zipper cover for 519 case
Electric guitar advertisements originally published from 1967 onwards. Click on the images for larger copies. Check out other vintage Gibson advertisements
Gibson ES-330TD - People Change To But Never From (1967)
1967 Selmer advert for the Gibson EB2 bass, ES-330 TD, ES-345 TD thinline electrics, and the S.J.N. acoustic. This British advert features the Gibson EB2 Bass as a background although it is not men...
Gibson ES-330TD - Some Guitarists Have All the Fun (1968)
1968 Guitar Player advert featuring examples of much of Gibson's late 1960s range: the Gibson B25-12 flattop acoustic, GSS-100 solid-state amplifier, and two electrics, the solid-body Firebird III ...
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