The EB bass guitars had been very popular in the late 1960s, and when Norlin took over management of Gibson from CMI in late 1969 they immediately expanded the range (see the 1970 Gibson bass catalog), then redesigned them in early 1972, with bulkier bodies, maple necks, repositioned pickups and a number of other changes.
It introduces three new models: Gibson EB-4L and the SB-350/SB-450 as well demonstrates the most recent incarnations of the EB0 and EB3.
Gibson gets right down to the bass. Electric basses for every place, every sound, every style. This new line of solid bodies features the famous Gibson sound. Plus full creative flexibility that lets you speak your own personal language.
This brochure, unlike previous stapled-paper booklets is actually a single card sheet, folded twice to create six panels measuring 8" x 9". Cover art is provided (according to the back cover) by paper mill Scott / S. D. Warren, who it seems were responsible for the production of this and the other card folders of 1971 and 1972.
The 1972 Gibson Bass Place catalog was printed in September 1972, and although available from Gibson, it was also included in the November / December 1972 edition of Guitar Player magazine (find back issues on eBay).
This brochure includes the following basses. Click on the images for full size versions, or click on the model names below to go directly to that page
$9000
$3795
$1700
$3400
$1395
$2399
$2795
$1250
£345
€399