Gibson 1964 Guitar and Bass catalog. Page 10. Continuation of the Firebird series from page 9. Details of two Gibson Firebird models, the single pickup Firebird I guitar, and the dual pickup Firebird III. The Firebird series was not a success; this was their first catalog appearance, but by the time of the 1966 Gibson catalog they had been drastically redesigned - featuring the rather different reverse body styling. Although they were periodically reissued in small numbers, the reverse body Firebird was not shown as a regular model in catalogs until the 1980s.
Zone 1 USA prices for 1964 were as follows: Firebird I $215, Firebird III $280.
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