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GIBSON | CATALOGS | 1964

1964 Gibson Electric Guitars

16 page catalog of Gibson electrics

1964 Gibson electric guitars catalog front cover
1964 Gibson electric guitars catalog page 2 - Gibson Johnny Smith
1964 Gibson electric guitars catalog page 3 - Gibson Barney Kessel and Tal Farlow
1964 Gibson electric guitars catalog page 4 - Gibson Super 400CES, L-5CES and ES-175D
1964 Gibson electric guitars catalog page 5 - Gibson ES125 and Byrdland
1964 Gibson electric guitars catalog page 6 - Gibson ES-355TD-SV and ES-345TD
1964 Gibson electric guitars catalog page 7 - Gibson ES335TD, ES330TD, ES125TC and ES125TDC
1964 Gibson electric guitars catalog page 8 - Gibson ES140 3/4, ES125T and ES120T
1964 Gibson electric guitars catalog page 9 - Gibson Firebird VII and Firebird V
1964 Gibson electric guitars catalog page 10 - Gibson Firebird I and Firebird III
1964 Gibson electric guitars catalog page 11 - Gibson SG Custom, Standard and Special
1964 Gibson electric guitars catalog page 12 - Gibson SG-TV, SG Junior and Melody Maker
1964 Gibson electric guitars catalog page 13 - Gibson Thunderbird bass guitars
1964 Gibson electric guitars catalog page 14 - Gibson EB-0, EB-3 and EB-6 bass guitars
1964 Gibson electric guitars catalog page 15 - doubleneck guitars: Double 12, Double Bass and Double Mandolin
1964 Gibson electric guitars catalog page 16 - back cover
 

The 1964 Gibson Electric Guitars guitar and bass guitar catalog. Companion to the Gibson Folk Instruments, which featured acoustics, banjos etc and Gibson Crestline Amplifiers catalog produced at the same time. 16 pages. 11 inches x 8 1/2 inches. Full colour cover, two-colour/three-colour printing on other pages. This was the last Gibson catalog (excluding pricelists and flyers of course) not to show instruments in full colour, yet the first to have a full colour cover. The 1966 Gibson catalog was full colour throughout.

This catalog introduces several new models, most notably the Firebird solid body guitars and Thunderbird bass, but also the Tal Farlow Artist jazz guitar, and the ES120T, "created for a volume market". It is the final appearance of the six string EB6 bass.

This catalog features the following guitars. Click on the images for full size versions, or click on the model names below to jump to that page

Guitars:

Johnny Smith Guitar
Barney Kessel Guitar
Tal Farlow Guitar
Super 400 CES
L-5 CES
ES-175D
ES-125
Byrdland
ES-355TD-SV
ES-345TD
ES-335TD
ES-330TD
ES-125TC
ES-125T
ES-140T¾
ES-120T
Firebird V, VI
Firebird I, II
SG Standard, Custom, Special
SG-TV, Junior
Melody Maker

Basses:

Thunderbird II, IV
EB-0
EB-3
EB-6

Doublenecks:

Double 12
Double Mandolin
Double Bass
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1964 Gibson Melody Maker D Double Pickup Vintage Guitar Sunburst w /  Case

1964 Gibson Melody Maker D Double Pickup Vintage Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3500

Up for sale, a 1964 Gibson Melody Maker D (Double) in exceptional condition and in perfect working order, 100% original save for a vintage replica wraparound bridge intonated for a plain G string. A very well-kept example with a particularly vibrant three-tone Sunburst gloss nitro lacquer finish, this Melody Maker D features solid Honduran mahogany body construction with a one-piece mahogany neck capped with a Brazilian rosewood fingerboard. The pair of robust-sounding single coil pickups ... more
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1964 Vintage Gibson J50 ADJ Dreadnaught Acoustic Guitar excellent condition

1964 Vintage Gibson J50 ADJ Dreadnaught Acoustic Guitar excellent condition

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$6300

1964 Vintage Gibson J50 ADJ Dreadnaught Acoustic Guitar excellent condition
This 59 ½ year old guitar Vintage Gibson J50 ADJ was barely played! Awesome condition. The pictures don??t do her justice. There are very few signs of use or age for that matter. Please see the pictures
SN#168237 places her at 1964 almost 60 years old. The action is on the lower side, and she has a straight neck, rounded shoulders and a sweet body! Just grab her by the G string and you won??t want to let go.... more
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Very Cool  1964 Vintage Gibson B25 Natural Acoustic Guitar in Case

Very Cool 1964 Vintage Gibson B25 Natural Acoustic Guitar in Case

Van Nuys, California, 914**, UNITED STATES OF AMERICA

$2650

Very Cool 1964 Vintage Gibson B25 Natural Acoustic Guitar in Case. All original, No broken parts, Original bridge. Some Coating wear on the back of the neck. Straight neck, low strings action. The guitar produce amazing deep sound. Comes in the nice case.... more
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Vintage 1960s Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 1963 1964 1965

Vintage 1960's Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 1963 1964 1965

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$245

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson ES-175 Wide Bevel "Single PAF" Pickguard
This will fit your vintage Single PAF ES-175 perfectly
Excellent original condition! This is the version with the "top mount" screw opening.
Perfect for the restoration of your vintage ES-175
Get it back to stock, get it VINTAGE CORRECT

FLAT RATE PRIORITY USPS SHIPPING!
WE SHIP WORLDWIDE... more
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1964 Gibson SG Junior Cherry Red

1964 Gibson SG Junior Cherry Red

Keene, New Hampshire, 034**, UNITED STATES OF AMERICA

$4250

1964 Gibson SG Junior Electric Guitar. 6 lbs of vintage Gibson tone. Sounds and plays fantastic. It has been modded for a humbucking pickup, (I got it already modded). DiMarzio Super Distortion pickup. Leo Quan NOS Badass Bridge. Original Kluson Tuners. Original pots dated 1964, original black reflector knobs, original strap buttons. Frets have been leveled and crowned. Cool vintage Gibson Stereo truss rod cover. Very nice checking to the finish, no repairs or breaks. Some typical wear and dings... more
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1964 Gibson ES-125 TC

1964 Gibson ES-125 TC

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$4795

1964 Gibson ES-125 TC, Vibrant Cherry Sunburst finish, Wideat the nut, Nice looking figured Maple top, P-90 pickup, Nickel single line Klusontuners, Gold knobs, Tortoise guard, Light weight, Resonant, Acousticallyrobust, Nicely setup, Excellent condition, Worn Original soft alligator case.
... more
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Vintage Gibson ES-335 1964 With Original Hardshell Case

Vintage Gibson ES-335 1964 With Original Hardshell Case

Austin, Texas, 787**, UNITED STATES OF AMERICA

$7200

This vintage Gibson ES-335 1964 is a true gem for any guitar enthusiast. With its patina cherry finish, upgraded Grover tuners and playability, it's a stunning addition to any collection. The guitar has been well played and has mucho mojo and comes with its original hardshell case

The switch has been replaced but original switch does comes with the guitar
Upgraded Grover tuners. The original tuner screw holes have not been filled
Other than that, the guitar is original ... more
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1964 Gibson acoustic guitar LGO model

1964 Gibson acoustic guitar LGO model

Springfield, Virginia, 221**, UNITED STATES OF AMERICA

$1150

1964 Gibson acoustic guitar LGO model.... more
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Gibson J-45 1964

Gibson J-45 1964

El Paso, Texas, 799**, UNITED STATES OF AMERICA

$6500

A Gibson guitar 1964 vintage nearly 60 years old. Guitar comes with hard case Approximately the same age. This old fellow played a lot of Honky Tonk's in the South. Made a lot of pretty girls smile
... more
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1964 Gibson  Owners Manual  .SG Special  18140 . Case Candy

1964 Gibson Owners Manual .SG Special 18140 . Case Candy

Painesville, Ohio, 440**, UNITED STATES OF AMERICA

$35

Up for sale is an original 1964 Gibson owners manual for an SG Special guitar. It's in ok condition with the back missing and it was filled out.
Thanks for looking and have a wonderful, blessed day !
International buyers are welcome using the E Bay global shipping
The price does not include taxes or duties.
PLEASE READ BEFORE BIDDING: Any item over a pound ships UPS Ground. Some cases using USPS is cheaper and we will have that on each item page. If the shipping calculator seems... more
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Vintage  1964 Gibson HAWK GA-25RVT Amplifier Instructions owners Manual original

Vintage 1964 Gibson HAWK GA-25RVT Amplifier Instructions owners Manual original

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$34

Vintage 1964 Gibson HAWK GA-25RVT Amplifier Instructions owners Manual 11 x 17 and all original1964 was the second year for the Hawk Amp and they had a rough brown tolex exterior Reverb and Tremolo they now sell for $900-1200 and this is an original manual form 8 / 64 Kalamazoo Michigan. If you have a 6gibson with a matching amp .you will want this for your case candy investment. Anyway, if not, I have attached the pics so you will have the information for free. :)This Instructions manual ... more
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Vintage 1964 Gibson RB 175 Long Neck 5-String Banjo w / Vega Hard Case Pete Seegar

Vintage 1964 Gibson RB 175 Long Neck 5-String Banjo w / Vega Hard Case Pete Seegar

Berkeley, California, 947**, UNITED STATES OF AMERICA

$1475

Serial #178562
This banjo sports a custom head with a message reminiscent of Pete Seeger's iconic long neck banjo
With a long-neck design inspired by Pete Seeger's Vega banjos, home-made long necks, and his unique playing style, the Gibson RB-175 was introduced in 1962 and saw production for a period of 10 years. It features an 11" rim with a simple brass hoop tone-ring, 24 brackets, a single coordinator rod, mahogany neck with rosewood fingerboard, and a 25 fret 32" scale length. With a ... more
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Vintage 1960s Gibson ES-335 mono wiring harness ES335 Es-345 Es-355 1965 1964

Vintage 1960s Gibson ES-335 mono wiring harness ES335 Es-345 Es-355 1965 1964

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$595

Vintage Correct Parts is proud to offer, for your consideration, a fantastic:
Vintage Gibson 1965 ES-335 Wiring Harness
Correct for your mid 1960's Mono ES Gibson Restoration!
This harness is 100% original and in fantastic shape. It does not have any tone caps installed. Ready for the caps of your choice! The pots are all matched, the solder and wiring is all factory original to 1965. Pots date to the 4th week of 1965 (1376504). Original switchtip and switch nut. Original ... more
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1964 Gibson Thunderbird II Bass the mintest 100% original Polaris White example.

1964 Gibson Thunderbird II Bass the mintest 100% original Polaris White example.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$44995

This is most likely the rarest & most significant Gibson Bass ever produced. These 1st issue Thunderbird??s & Firebird??s were so far ahead of time & very few were ever made comparatively to Fender??s P & J Basses. Most all T??bird??s were available in a Sunburst finish. But some were ordered in their select Custom Colors. This particular example was ordered in Gibson??s most luv??d optional color of Polaris White all over its neck & body. This T??bird is most likely the ... more
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1964 Vintage Gibson C-1 Classic, Classical Acoustic Guitar with Gibson Hardcase

1964 Vintage Gibson C-1 Classic, Classical Acoustic Guitar with Gibson Hardcase

Fort Collins, Colorado, 805**, UNITED STATES OF AMERICA

$1200

Pre-owned 1964 Vintage Gibson C-1 Classic, Classical Acoustic Guitar with Vintage '60's Gibson Hardshell Case 1964 Vintage Gibson C-1 Classic, Classical Acoustic Guitar with Vintage Gibson Hardshell Case. Guitar has finish cracking, on all sides of guitar. Bridge has slight separation. All original to our knowledge. Looks to have been reglued on top nut. With large chip near top tuner. Some dings seen to front and back body, mostly on front as seen in photos. No damage to neck, no separation. ... more
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1964 Gibson Firebird III Reverse Sunburst w / HSC

1964 Gibson Firebird III Reverse Sunburst w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$9995

1964 Gibson Firebird III Reverse In Sunburst Finish
This Guitar Is Located At Imperial Vintage Guitars Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Finish Shows Some Cosmetic Playwear Throughout Including Dings And Scratches
Professional Headstock Repair With Finish Touch-Up (See Photos)
Otherwise Original
Mahogany Neck-Thru Body
Reverse Headstock With 'Banjo' Tuners
Mahogany Neck With Brazilian Rosewood Fingerboard And Dot Inlays
Nickel ... more
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1964 Gibson SG Junior Cherry

1964 Gibson SG Junior Cherry

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$6479

Up for sale is a clean and mean 1964 Gibson SG Junior in its original cherry finish. Overall in very good condition less some light play wear, scattered finish wear and some larger dings and chips scattered throughout the body. Neck measures .85 @ 1st and .98 @ 12th, 1 11 / 16th nut width. Pro setup in house and comes complete with a non original modern hard case. Weight: 5lbs. 15oz.



... more
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1964 Gibson Explorer Amplifier Model GA-15 RVT

1964 Gibson Explorer Amplifier Model GA-15 RVT

Seymour, Wisconsin, 541**, UNITED STATES OF AMERICA

$450

1964 Gibson Explorer Amplifier Model GA-15 RVT. Everything works on the amp. The original 10 inch speaker has been replaced. I used the amp for several years for amplified harmonica.... more
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Vintage 1964 Gibson Melody Maker Double Electric Guitar USA

Vintage 1964 Gibson Melody Maker Double Electric Guitar USA

Cleveland, Ohio, 441**, UNITED STATES OF AMERICA

$2500

Here is an all original 1964 Gibson Melody Maker double electric guitar, made in the USA. The serial # is 2033XX. This guitar is in very good condition for its age. It has some nicks, dings, and scratches. It looks good with a nice patina. The neck is straight with good action. The frets have a little wear, but are still in good shape. All of the electronics work as they should. Included is a non original hard shell case. This is a great guitar for any player or collector!
Please feel free to... more
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Vintage 1960s Gibson ES-175D Pickguard Wide Bevel Top Mount Version 1964 1965

Vintage 1960's Gibson ES-175D Pickguard Wide Bevel Top Mount Version 1964 1965

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$295

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and completely original
Vintage 1960's Gibson ES-175 Pickguard
Get your vintage early 60's PAF 175 back to stock!
Correct for your early - mid ES-175D This is the "top mount" screw-hole version. This also has the "wide bevel" that was used up until late 1966 when all Gibson archtop guards went to the "narrow" bevel
Good original condition!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP ... more
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Find more Gibson guitars for sale at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

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1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

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1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

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1971 'Pick Epiphone' Catalog

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1981 'Gibson Specials' Pre-Owners Manual

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It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

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1961 Hohner Zambesi

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1963 Vox Super Ace

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1966 Vox New Escort

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1969 Fender catalog, Fender Lovin' Care

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1973 Eko Ranger Folk

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1966 Vox Symphonic bass guitar

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1968 Shaftesbury 'Electric Guitars' catalog

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1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.