The guitars shown in this section of the '63 brochure are the simplest (and lowest price) Vox offerings of the time, although most are somewhat upgraded versions of the guitars of the same name from just a few months earlier; the two bass models being the exceptions.
Vox had consolidated a number of guitars with different body shapes to one basic guitar with identical Strat-styled body and neck, but different pickup configurations and a choice of tremolo or fixed tailpiece. All were routed identically with three pickup cavities, irrespective of the number of pickups finally fitted, and featured the same sycamore/rosewood neck with 19 frets and no adjustable truss rod. The single cutaway Stroller became the entry level model with one pickup and fixed tailpiece. Adding a second pickup produced the Clubman. With the Vox standard tremolo, this became the Shadow. Finally a third pickup resulted in the Dominator; the guitar that probably changed least in the revamp. Have a look at the original versions of these guitars in the 1962 Vox Choice of the Stars brochure. These guitars, along with the Clubman bass, all have a simple non-radiused (flat) fretboard.
The two bass guitars shown here, the Clubman and Bassmaster are both largely unchanged from earlier versions of these instruments; they do now have white scratchplates - on earlier Vox guitars they were often black. The Bassmaster has a curved (radiused) fretboard, giving it a higher price tag than the Clubman.
1963 prices for these guitars were as follows: Vox Stroller £19 19s, Clubman £22 1s, Shadow £26 5s, Dominator £31 10s, Clubman bass £26 5s, Bassmaster £31 10s (from the accompanying Musicland price sheet. Note left handed models are offered at an additional 10%).
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