The guitars shown here are the mid (Vox Ace and Super Ace), and higher end (Consort, Soundcaster and Phantom) solid bodies of the 1963 Vox range; there are some quite significant changes to the versions of most of these from the guitars in the 1962 Vox Choice of the Stars brochure, produced less than a year earlier. The one exception is the Phantom bass which uses the same image as the previous catalogue, although it too was updated around this time.
The Vox Ace and Super_Ace underwent a significant change, with a completely new body (universal; routed for three pickups), shorter neck, and white plastic-covered V2 pickups with exposed polepieces, rather than the chrome-covered V1 pickup. The bodies were not identical, but quite similar in style, to that of the Soundcaster). The Consort also changed in the same way, and in addition, losing its array of tone switches, and shown here with a teardrop-style headstock - gone by the 1964 catalogue.
The Soundcaster and Phantom guitars changed far less: their basic body shapes remained, however both were upgraded with V2 pickups. The previous catalogue had shown two Phantom versions (Phantom I and II), both with three V1 pickups, but the Phantom II also had three tone switches. This variation was no longer offered in 1963, although it is pictured leaning against an amplifier on the reverse side of this sheet here.
1963 prices for these guitars were as follows: Vox Ace £36 15s, Super Ace £47 5s, Consort £78 15s, Soundcaster £89 5s, Phantom £89 5s, Phantom bass £84 (from the accompanying Musicland price sheet. Note left handed models are offered at an additional 10%).
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