The 1963 Vox Precision in Sound brochure was produced in early Summer 1963. Like the previous Choice of the Stars brochure from late 1962, it was a single sheet of paper folded into six panels; guitars on one side, and amplifiers on the other. Each panel measures 6 9/16" x 8 1/2" for an overall (unfolded) size of 19 7/16" x 17". The guitar models included are almost exclusively JMI-produced solid bodies, and the Vox Victor, built in small numbers for Vox by luthier Vic Da Costa.
The front cover image is of the Shadows with their Vox amplifiers; at this point still the most famous Vox endorsees, bigger than the Beatles. This image was also used as a Vox amplifier advertisement in July 1963. Of course they used Fender rather than Vox guitars, a point that could easily be missed, especially as so many of Vox's early models were Fender copies, with names like the Shadow, and the misleading text that states that the Shadows 'feature' Vox guitars!
Around this time Vox had completely reorganised their guitar line. A number of guitars had been dropped, a couple added (the Jumbo acoustic and twelve-string Bouzouki) and many more redesigned (and improved in the process): the Vox Shadow, Stroller and Clubman I and II and Dominator were all given the same body style - close to the original Dominator, but with slightly longer horns, perhaps to make it more Stratocaster-esque, whilst the Ace and Super Ace were given a new body/neck, but also upgraded V2 pickups.
The early versions of the Phantom, the Phantom I and II guitars were also replaced by one model, simply called the Phantom, now also fitted with upgraded V2 pickups. The teardrop Phantom Mark II guitars were still another year away.
Amplifiers listed include the AC4, AC10, AC15 and AC30, as well as a number of Domino brand models.
This brochure often comes with an identically sized price sheet, with both cash and higher purchase prices, although this may precede the brochure slightly as a few models are not included. See the individual pages for 1963 prices for these instruments.
The folds of this brochure do not align with the actual content - click on areas of the images below to see them enlarged.
Side 1 contains Vox's range of electric guitars
Side 2 covers Vox and Domino amplifiers
The following guitars and amps are listed. Click on the model below to jump to the relevant page.Guitars:
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