1970 Gibson Les Paul Catalogue
Twelve page brochure of Gibson Les Paul models
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1970 Gibson Guitars - Les Paul models
Dimensions: 9" x 4" - 12 pages. Full colour throughout; actually the first Gibson catalogue to show the Les Paul series in colour.
The Les Paul range of 1970 included old favourites like the Les Paul Custom, reissued in 1968; a new model to replace the Les Paul Standard, the brand-new gold-topped Les Paul Deluxe; and a number of innovative new low impedance instruments - the Les Paul Personal and Les Paul Professional guitars, Les Paul Bass and Les Paul Jumbo Flattop.
These new low impedance Les Paul models, launched the year before, had very innovative new circuitry, but required an adapter for use with high impedance amplifiers. This brochure was the only one to include these models; by 1971 they were replaced by a revised version (the Les Paul Recording, and Les Paul Triumph bass) with the adapter built-in.
Click on the pages images or the links below for larger versions.
Les Paul Custom
Les Paul Deluxe
Les Paul Personal
Les Paul Professional
Les Paul Jumbo Flattop
Les Paul Bass
LP12 low impedance amplifier
LP2 speaker cabinet
The 1970 Gibson catalogue consisted of 12 separate brochures, all the same size, and basic design, each concentrating on a specific segment of Gibson's product range. This was the first time the Gibson catalogue had been split into so many sections.