Vintage Guitars
MATSUMOKU

Matsumoku Electric Guitars and Basses

Instruments produced at the legendary Matsumoku plant

Japanese guitars are pretty well regarded today, but at the start of the 1960s, manufacturers producing guitars in Japan were pretty much non-existent. The market was dominated by American and European makers, many with decades of experience, and producing very fine instruments. It is, then, a testament to Japanese skill and ingenuity that by the end of the decade these same makers were contracting a large part of their manufacture to companies in Japan, with the majority coming from one place, the Matsumoku factory in the city of Matsumoto, Nagano Prefecture.

Although Matsumoku were relatively new to guitar manufacture, the company were well regarded in cabinet building, for televisions, amplifiers, sewing machines and traditional Japanese furniture. The name Matsumoku derives from "Matsumoto Mokko" - translating to "Matsumoto Woodworking Company". Electric guitar production began in the mid 1960s, and continued through to 1986.

Matsumoku and Aria

Initially, Matsumoku didn't build and market their own guitars - as was the case with their sewing machines, Matsumoku were subcontracted by other companies, the most important being Aria. Aria designed a series of instruments, some quite original, some clearly based on guitars by existing manufacturers; and although available with Aria branding, the same guitars were re-badged for different guitar distributors across the globe. The guitars were effectively identical, using many of the same parts (see Matsumoku guitar parts), but with plastic peghead logos pinned in place.

Re-badged Matsumoku guitars

From around 1966 Merson/Unicord distributed Aria/Matsumoku guitars labelled Univox, with the best known-model, the Mosrite-styled Hi-Flier appearing in 1967/68. David Wexler of Chicago badged imported Matsumokus as Conrad, C. Bruno as Ventura, L.D. Heater as Lyle, Harris-Fandel (Boston) as Fandel, and Maurice Lipsky as Domino. In the United Kingdom they were branded as Eros (Rosetti), Angelica (Boosey & Hawkes), Arbiter, Jedson (Dallas), Kimbara (Fletcher, Coppock and Newman), Shaftesbury (Rose-Morris) and Commodore. Over the next five or six years there were numerous other examples: Pan, Electra, Granada, Tempo (Merson), Toledo to name just a few.

Matsumoku Epiphones

But the best known Matsumoku guitars of the early seventies were those branded Epiphone. Aria struck a deal with Gibson to start production of Epiphone guitars in Japan in late 1970. Whilst functionally the same instruments these guitars were a step up from the previous offerings, having Epiphone-style headstocks, with inlaid logos and branded scratchplates / truss rod covers. Initially the Epiphone models kept the original Aria model designations, but these were soon revised to differentiate these guitars from the numerous similar models out there. Perhaps one of the best known of these early Japanese Epiphones was the ET-270 solid body later wielded by Kurt Cobain of Nirvana

Gretsch and Dorado

But Gibson was not the only Big American company to offer a Matsumoku-made 'entry level' version of its guitars. In 1973 Gretsch attempted the same approach, offering a very nice version of Epiphone's ET-270 solid body as the Dorado 5985.

In 1975 Aria guitars were sold as Aria Pro II. The brand had gained in confidence and there was a distinct move away from copies back towards more original designs.

Latest Matsumoku updates

The most recent content posted to this site on vintage Matsumoku guitars:

1975 Kimbara N117 Kimbara was the mid-priced house brand of British instrument distributor Fletcher, Coppock and Newman, who also distributed entry level guitars by Satellite and Columbus, and later higher end guitars by Hagstrom. The solid body electric range launched in September 1974, initially consisting of Les Paul, SG and Stratocaster copies made by Matsumoku in Japan. Their 'Les Paul' was available in four finishes: model N114 (black), N115 (gold), N116 (sunburst) and, as seen here, model N117 (natural). These natural examples are particularly nice, made with some great looking woods. And it's a really nice playing guitar too!
1972 Jedson Jet 4444 Another Japanese Les Paul copy from the early 1970s. This Jedson Jet, model 4444 is a rather nice guitar built by Matsumoku for Dallas Arbiter / Dallas in the early 1970s. The Jedson Jet was a copy of, specifically, the Gibson Les Paul Custom, with its jet black finish (from which this model took its name), and contrasting gold hardware. This is effectively the same guitar (save branding) as the Univox U1982 'Rhythm and Blues', Aria 5522, and Shaftesbury 3400.
1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.
1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.
1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.
1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834
1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.
1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.
1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.
1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.
Got an opinion on the contents of this page? Disagree with something written above? Please comment

2025 Vintage Guitar price guide 2025 Vintage Guitar price guide

Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2025 is out now: Amazon


Vintage guitar parts for sale

Vintage Matsumoku guitars for sale

Vintageguitarandbass.com is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.
70?? Matsumoku Japan Guitar Bridge

70?? Matsumoku Japan Guitar Bridge

State College, Pennsylvania, 168**, UNITED STATES OF AMERICA

$30

Up for sale is a 70??s Matsumoku Japan bridge. 2 05?? string spacing. Thanks for looking and please ask any questions
... more
eBay logo
Vintage Matsumoku Neck Plate 1977

Vintage Matsumoku Neck Plate 1977

Redondo Beach, California, 902**, UNITED STATES OF AMERICA

$30

Vintage Neck Plate from Matsumoku from around 1977. Chrome or nickel. Measures 51mm x 64mm
... more
eBay logo
Wiring Harness From 1970 Maestro Dot 355 Style 1V1T Matsumoku

Wiring Harness From 1970 Maestro Dot 355 Style 1V1T Matsumoku

Flint, Michigan, 485**, UNITED STATES OF AMERICA

$30

This wiring harness was removed from a 1970ish Maestro 355 Dot style that was well-played but don't be fooled It's still got life left in it. Perfect if you want to take your own Matsumoku guitar back to original specs
Made in Japan during the hayday of Japanese guitar making. Pots are 500k Nichion. Add pickups and a bridge ground and you're ready to rock
... more
eBay logo
Vintage 70s Teisco Norma Kay Lyle Kawai Guitar Tuners Inline Set for Project

Vintage 70's Teisco Norma Kay Lyle Kawai Guitar Tuners Inline Set for Project

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$30

Vintage 70's Teisco Norma Kay Lyle Kawai Guitar Tuners Inline Set for Project. As pictured. Post spacing 25mm (125mm between 1st and 6th post centers). Work fine. Don't forget to check my other listings!!!... more
eBay logo
Vintage Teisco ET-200 Pots Switch Input Jack Wiring Harness Fits National Univox

Vintage Teisco ET-200 Pots Switch Input Jack Wiring Harness Fits National Univox

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$32

This is a Vintage Teisco ET-200 Wiring Harness with the Pots Switch and Input Jack Made in Japan Came from a vintage Teisco Del Rey ET-200 guitar There are 2 Pots, 2 Switches Input Jack Capacitor wired as seen in the pictures Normal wear tarnishing etc Sold as is as you See it Please scroll down and look at all the pictures Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
1960s Teisco Silvertone Univox Gold V Knob Made In Japan

1960s Teisco Silvertone Univox Gold V Knob Made In Japan

Elizabethtown, Pennsylvania, 170**, UNITED STATES OF AMERICA

$32

Vintage / original knob. Overall, very good condition. Some wear at #3 / 4 - please see detailed photos.

Securely packed and ready for quick shipping to US addresses via USPS. Thank you!
... more
eBay logo
Vintage 1960s Teisco Univox Aria Kent Kawai Polaris Bass Guitar Control Plate

Vintage 1960s Teisco Univox Aria Kent Kawai Polaris Bass Guitar Control Plate

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$32

This is Vintage 1960s Teisco Bass Guitar Control Plate Made in Japan used on other Teisco made Basses that use this style Control Plate such as some Kent National Univox Aria etc Basses There is normal wear oxidation etc Definitely has the vintage look Great for restoring vintage Teisco made Bass Guitars back to original Please look at all the pictures Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
Vintage  Pair of Teisco Cameo 1960s Guitar Knobs Fits Kent Kawai Polaris Aria

Vintage Pair of Teisco Cameo 1960s Guitar Knobs Fits Kent Kawai Polaris Aria

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$33

This is a Pair of Vintage 1960s White Teisco Cameo Guitar Knobs One Volume and One Tone knob They have light normal wear, and look vintage Nice set of knobs Fit many other Japan made brands such as Kent Kawai Polaris Stradolin Holiday SAria National etc Please look at all the pictures Sold As is All Sales final No Returns .Buyer pays shipping, thanks... more
eBay logo
Teisco Guitar  TONE Knob Conrad Cortez Kent Xenon Vintage MIJ Part

Teisco Guitar TONE Knob Conrad Cortez Kent Xenon Vintage MIJ Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$35

White plastic construction, almond color from age normal vintage wear as shown push on fit no set screw one not be shown. Thanks for looking
... more
eBay logo
1960s Teisco Imperial Cameo Aria Univox Black Guitar Staple Pickup Rings

1960s Teisco Imperial Cameo Aria Univox Black Guitar Staple Pickup Rings

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$35


These are a Set of Vintage 1960s Teisco Cameo Silvertone Univox Aria Polaris Kawaii Hofner Black Guitar Staple Pickup Rings The Guitar had the Staple Pickups Inside measurements where the pickups go are approximately 2 3 / 4 inches Long X 1 1 / 4 inches Depth, outside measurements approximately 4 inches X 1 & 11 / 16 inches Made in Japan by Teisco used on many brands of guitars .Cool looking vintage pickup rings Normal vintage wear, looks cool Please look at all the pictures Sold as is ... more
eBay logo
Vintage Teisco Kawai Lyle Kingston Hondo Guitar Tuners Inline Set for Project

Vintage Teisco Kawai Lyle Kingston Hondo Guitar Tuners Inline Set for Project

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$35

Vintage Teisco Kawai Lyle Kingston Hondo Guitar Tuners Inline Set for Project. As pictured. Post spacing 25mm (125mm between 1st and 6th post centers). Work fine. Don't forget to check my other listings!!!... more
eBay logo
80??s Aria Pro Japan Electric Bass Guitar Bridge 4 String

80??s Aria Pro Japan Electric Bass Guitar Bridge 4 String

State College, Pennsylvania, 168**, UNITED STATES OF AMERICA

$35

Up for sale is a 80??s Aria Pro Japan electric bass guitar bridge. String spacing 2 30. Chrome finish. Thanks for looking and please and any questions. Most of my items ship the next day if purchased before 8pm EST
... more
eBay logo
1960s Teisco Aria Univox Domino Tortoise Shell Guitar Pickup Rings & Screws

1960s Teisco Aria Univox Domino Tortoise Shell Guitar Pickup Rings & Screws

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$35


These are a Set of Vintage 1960s Teisco Silvertone Univox Aria Polaris Kawaii Tortoise Shell Domino Guitar Pickup Rings Made in Japan by Teisco used on many brands of guitars Comes with mounting screws pictured Cool looking vintage pickup rings Normal vintage wear, looks cool Please look at all the pictures Sold as is All Sales Final No Returns .Buyer pays shipping, thanks
... more
eBay logo
Vintage MIJ Conrad Clam Shell Hooke Tailpiece w /  Screws

Vintage MIJ Conrad Clam Shell Hooke Tailpiece w / Screws

Oswego, Illinois, 605**, UNITED STATES OF AMERICA

$37



Vintage MIJ Conrad Clam Shell Hooke Tailpiece w / Screws
Any questions, please feel free to contact us!
Great item by DeMont Guitars!
Returns not accepted from overseas and buyer should assume item is 'as-is' please feel free to ask any and all questions prior to auction end. Please email if you plan on bidder, or would like to purchase item for out-of-USA delivery
WE DO NOT DO PARTIAL REFUNDS
will accept most returns - return shipping and / or original shipping may or ... more
eBay logo
1960s Teisco Imperial 3X3 Metal Guitar Tuners Semi Hollow Kay Univox National

1960s Teisco Imperial 3X3 Metal Guitar Tuners Semi Hollow Kay Univox National

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$38

This is a Nice Set of Vintage 1960s 1970s Teisco 3X3 Metal Tuners Metal tuner buttons Came from a 1960s 70s Teisco made Imperial Semi Hollow Body guitar made in Japan There is normal wear and tarnishing, oxidation, look vintage Please look at all the pictures Sold as is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
1960s Teisco Mayfai 3X3 Metal Guitar Tuners Semi Hollow Kay Univox Kent National

1960s Teisco Mayfai 3X3 Metal Guitar Tuners Semi Hollow Kay Univox Kent National

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$38

This is a Nice Set of Vintage 1960s 1970s Teisco 3X3 Metal Tuners Metal tuner buttons Came from a 1960s 70s Mayfair Semi Hollow Body guitar made by Teisco Japan There is normal wear and tarnishing, oxidation, look vintage Please look at all the pictures Sold as is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
Vintage Teisco Guitar Tremolo Arm Kay Kent Univox Silvertone National Has Wear

Vintage Teisco Guitar Tremolo Arm Kay Kent Univox Silvertone National Has Wear

Miami, Florida, 331**, UNITED STATES OF AMERICA

$38

This is a Vintage Guitar Tremolo Arm Long Flat tremolo arm Can be used on many Teisco made vintage guitars Univox, Silvertone, Kay, Kent, Stradolin, Kawai, National, Aria, etc There is finish wear, on the top on the chrome plating, scratches oxidtion pitting etc, and some tarnishing as seen in the pictures Looks vintage and very 60s Please look at all the pictures This is Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
Teisco Maxitone Bruno Guitar Tuner Vintage MIJ Parts Univox

Teisco Maxitone Bruno Guitar Tuner Vintage MIJ Parts Univox

Plano, Texas, 750**, UNITED STATES OF AMERICA

$39

Angle cut / Art knurled base, brass gear, stainless worm gear, plastic oval button, normal light vintage wear, gears work nicely, (1) tuner as shown, Original Vintage MIJ part, Thanks for looking!
... more
eBay logo
Tele Star Teisco Univox Greco Kent Hi Lo Guitar Neck Plate  MIJ Vintage Part

Tele Star Teisco Univox Greco Kent Hi Lo Guitar Neck Plate MIJ Vintage Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$39

Chrome finish , normal light vintage wear , includes original mounting screws. Please check dimensions for fit for your application. Nice original vintage Japanese plate. Thanks for looking
... more
eBay logo
ARIA PRO 2 II GUITAR INPUT JACK + SQUARE PLATE with SCREWS chrome

ARIA PRO 2 II GUITAR INPUT JACK + SQUARE PLATE with SCREWS chrome

Portland, Maine, 041**, UNITED STATES OF AMERICA

$39

vintage 1980s Aria pro II jack cup and jack Made in japan as shown... more
eBay logo

Find more vintage Matsumoku guitars for sale at vintageguitarsforsale.co

There are 0 comments on this page so far. Add your comment

Comment on this article

Anti-spam question - to catch web robots

Contact
info@vintageguitarandbass.com

mailing list

Follow

Facebook  Instagram  YouTube

Other Great Sites

Recent posts on vintage guitar and bass

1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music