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MATSUMOKU

Matsumoku Electric Guitars and Basses

Instruments produced at the legendary Matsumoku plant

Japanese guitars are pretty well regarded today, but at the start of the 1960s, manufacturers producing guitars in Japan were pretty much non-existent. The market was dominated by American and European makers, many with decades of experience, and producing very fine instruments. It is, then, a testament to Japanese skill and ingenuity that by the end of the decade these same makers were contracting a large part of their manufacture to companies in Japan, with the majority coming from one place, the Matsumoku factory in the city of Matsumoto, Nagano Prefecture.

Although Matsumoku were relatively new to guitar manufacture, the company were well regarded in cabinet building, for televisions, amplifiers, sewing machines and traditional Japanese furniture. The name Matsumoku derives from "Matsumoto Mokko" - translating to "Matsumoto Woodworking Company". Electric guitar production began in the mid 1960s, and continued through to 1986.

Matsumoku and Aria

Initially, Matsumoku didn't build and market their own guitars - as was the case with their sewing machines, Matsumoku were subcontracted by other companies, the most important being Aria. Aria designed a series of instruments, some quite original, some clearly based on guitars by existing manufacturers; and although available with Aria branding, the same guitars were re-badged for different guitar distributors across the globe. The guitars were effectively identical, using many of the same parts (see Matsumoku guitar parts), but with plastic peghead logos pinned in place.

Re-badged Matsumoku guitars

From around 1966 Merson/Unicord distributed Aria/Matsumoku guitars labelled Univox, with the best known-model, the Mosrite-styled Hi-Flier appearing in 1967/68. David Wexler of Chicago badged imported Matsumokus as Conrad, C. Bruno as Ventura, L.D. Heater as Lyle, Harris-Fandel (Boston) as Fandel, and Maurice Lipsky as Domino. In the United Kingdom they were branded as Eros (Rosetti), Angelica (Boosey & Hawkes), Arbiter, Jedson (Dallas), Kimbara (Fletcher, Coppock and Newman), Shaftesbury (Rose-Morris) and Commodore. Over the next five or six years there were numerous other examples: Pan, Electra, Granada, Tempo (Merson), Toledo to name just a few.

Matsumoku Epiphones

But the best known Matsumoku guitars of the early seventies were those branded Epiphone. Aria struck a deal with Gibson to start production of Epiphone guitars in Japan in late 1970. Whilst functionally the same instruments these guitars were a step up from the previous offerings, having Epiphone-style headstocks, with inlaid logos and branded scratchplates / truss rod covers. Initially the Epiphone models kept the original Aria model designations, but these were soon revised to differentiate these guitars from the numerous similar models out there. Perhaps one of the best known of these early Japanese Epiphones was the ET-270 solid body later wielded by Kurt Cobain of Nirvana

Gretsch and Dorado

But Gibson was not the only Big American company to offer a Matsumoku-made 'entry level' version of its guitars. In 1973 Gretsch attempted the same approach, offering a very nice version of Epiphone's ET-270 solid body as the Dorado 5985.

In 1975 Aria guitars were sold as Aria Pro II. The brand had gained in confidence and there was a distinct move away from copies back towards more original designs.

Latest Matsumoku updates

The most recent content posted to this site on vintage Matsumoku guitars:

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.
1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.
1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.
1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834
1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.
1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.
1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.
1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.
1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425
1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk
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Vintage Matsumoku guitars for sale

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Vintage Aria Acoustic AW-75 BSB Guitar Black With Case

Vintage Aria Acoustic AW-75 BSB Guitar Black With Case

Erie, Pennsylvania, 165**, UNITED STATES OF AMERICA

$176

Used. Guitar has wear and some scratches. It has all strings. Case has wear and scratches. Edge of the case have cracks and damage. Please see pictures for details and condition.
... more
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Aria Pro II Electric Bass Guitar w / Gigbag! -LL

Aria Pro II Electric Bass Guitar w / Gigbag! -LL

Mesquite, Texas, 751**, UNITED STATES OF AMERICA

$800


Item: Aria Pro II Electric Bass Guitar w / Gigbag!
Description: You are purchasing a Aria Pro II Electric Bass Guitar with gig bag. This Bass has some wear and tear but it plays great. This would be great on stage. Grab it before it's gone. Please ask any questions before buying if you have any Shipping: $80 00 shipping to the Lower 48 States! We ship overseas. Overseas shipping prices will vary. Overseas buyers pay their own import taxes Payment: We accept Paypal for your ... more
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Univox Badazz 1971- Cherry Red #000075 FIRST RUN

Univox Badazz 1971- Cherry Red #000075 FIRST RUN

Manassas, Virginia, 201**, UNITED STATES OF AMERICA

$1650

1971 Japanese Univox Badazz U1820
6 string electric. Serial #000075. First run of 100. Hardshell case included
The Badazz U1820 guitar is essentially a bolt-neck copy of the new Guild S-100 introduced in 1970, the so-called ??Guild SG ?? This was a solidbody with slightly offset double cutaways. It had a bolt-on neck with a Gibson-style open book head, outlined decal logo, block inlays, bound 22-fret rosewood fingerboard (rounded end), two of the 12-pole humbuckers with the narrow center ... more
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Vintage 1964 Epiphone EA-28RVT  Pathfinder small tube combo amp

Vintage 1964 Epiphone EA-28RVT Pathfinder small tube combo amp

Camano Island, Washington, 982**, UNITED STATES OF AMERICA

$829

Vintage 1964 Epiphone EA-28RVT, Pathfinder tube amp, used
These amps sound great!
Serial Number: 826567
Rectifier tube: 5Y3GT
Power tubes: 6V6GT x 2
Pre-amp tubes: 6EU7, 6EU&, 6C4, 6EU7
Power Transformer: 996-6450 (Heyboer 1964, 50th week)
Output transformer: 549-6448 (Triwec, 1964, 48th week)
Reverb transformer: Replaced (original E6400 will be supplied with amp). 1 reverb cable is a replacement
Speaker: Original Jensen C10R speaker. Date code: 220-417 Jensen ... more
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1970s Epiphone ET-285 Electric Bass with OHSC - 3 Tone Burst - Vintage

1970s Epiphone ET-285 Electric Bass with OHSC - 3 Tone Burst - Vintage

Woodbury, New York, 117**, UNITED STATES OF AMERICA

$900

1970s Epiphone ET-285 Electric Bass with OHSC - 3 Tone Burst - Vintage
For sale, a 1970s Epiphone ET-285 in very good vintage condition - functionality and playability are perfect whereas the cosmetic condition is pre-loved showing surface scratches and minor indentations. The original bridge pickup was swapped by the previous owner sometime ago, and was replaced with a now vintage Dimarzio J Bass Split Coil pickup. This pickup choice gives the bass even more of a nice well rounded sound ... more
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Epiphone FT-90 El Dorado 1968

Epiphone FT-90 El Dorado 1968

Fort Myers, Florida, 339**, UNITED STATES OF AMERICA

$2400

Vintage guitar with original case. If you have any questions please feel free to contact me or make an offer. Thank you
... more
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1970s Ventura  V695 Grand Concert Acoustic Guitar Japan

1970's Ventura V695 Grand Concert Acoustic Guitar Japan

Fairfield, Ohio, 450**, UNITED STATES OF AMERICA

$400

I am selling a beautiful 1970's Ventura 000 / OM.  
It comes with the black chipboard case in the photos
... more
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Rare Vtg Ventura Bruno & Son Woven Guitar Strap Made in USA

Rare Vtg Ventura Bruno & Son Woven Guitar Strap Made in USA

Sacramento, California, 958**, UNITED STATES OF AMERICA

$100


You are Bidding on:
Vtg Guitar Strap
AS PICTURED
ALL contacts between bidders / buyers and seller must be made via EBAY MESSAGES ONLY
... more
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ARIA Diamond 5102T Hollowbody Electric Guitar Matsumoku Japan  W / case Sunburst

ARIA Diamond 5102T Hollowbody Electric Guitar Matsumoku Japan W / case Sunburst

Bellingham, Washington, 982**, UNITED STATES OF AMERICA

$550

ARIA 5102T Hollowbody Electric Guitar Matsumoku Japan W / case. This 1974 classic is a great take on the 335 style Gibson. The staple pickups sound just as good as they did back in the day and it has great low action playability. The condition is very nice as you can see in pics and only has a couple flaws shown by neck pickup and a little binding lift on back. Other than that she looks great. Comes with all hardware for tremolo system and nice hard case. A little of the fur is loose but still... more
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Ventura Acoustic Guitar with Gig Bag - Vintage - VWDOPUR3 / 4

Ventura Acoustic Guitar with Gig Bag - Vintage - VWDOPUR3 / 4

Millsap, Texas, 760**, UNITED STATES OF AMERICA

$200

Ventura Acoustic Guitar with Gig Bag - Vintage - VWDOPUR3 / 4.... more
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Teisco Domino Greco Kent Univox TONE Guitar or Bass Knob

Teisco Domino Greco Kent Univox TONE Guitar or Bass Knob

Plano, Texas, 750**, UNITED STATES OF AMERICA

$39

Aluminum construction, tone knob, push on fit print is no set screw princes normal light vintage wear one knob as shown original 1960s Japanese part thanks for looking
... more
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Vintage VENTURA 6 String Acoustic Wood Guitar Model 1460

Vintage VENTURA 6 String Acoustic Wood Guitar Model 1460

Peoria, Arizona, 853**, UNITED STATES OF AMERICA

$100

You Are Bidding on a pre-owned Ventura 6 String Acoustic Guitar. Model 1460. Missing strings. Does have some wear as shown. Comes with case. Any Questions just ask. Shipping and handling is 50 00 to United States address only. May have to ship FedEx / UPS. Hawaii and Alaska may be more. Payment must be made in 3 days. Check out my other auctions. Thanks for looking.... more
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Vintage VENTURA BRUNO Classical Acoustic Guitar. V-1583 Parts Repair

Vintage VENTURA BRUNO Classical Acoustic Guitar. V-1583 Parts Repair

Ridgewood, New Jersey, 074**, UNITED STATES OF AMERICA

$195


I have for sale a vintage Ventura Bruno acoustic guitar
The model is V-1583
It is offered as parts or repair. So I'm selling it AS IS
It is missing the bridge and strings
It is an estate find from a musician's house
There may be a long hairline crack on the sound board. But I'm not sure. Please see last photo
Approximate dimensions are: 39 1 / 8" long, 13 3 / 4" wideThe body is about 4" deep
This is a well made, high quality musical instrument
Thanks for ... more
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Vintage Ventura Bruno V15 Model 12 String Guitar MIJ Project sold as is

Vintage Ventura Bruno V15 Model 12 String Guitar MIJ Project sold as is

Loveland, Colorado, 805**, UNITED STATES OF AMERICA

$130

Vintage Ventura Bruno V15 Model 12 String Guitar MIJ Project sold as is. Guitars and not perfect condition but it seems solid neck seems really tight with decent action, bridge is really tight and secure, binding appears to be right and tight there are scratches and defects throughout the guitar there's cracking on the top it doesn't appear to go all the way through pretty solid missing some tuners and I do not believe the tuners that are there are original. Can be played as a 6-string right ... more
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ventura acoustic guitar

ventura acoustic guitar

Fayetteville, North Carolina, 283**, UNITED STATES OF AMERICA

$200

Mahogany Ventura Acoustic Guitar
Perfect condition
Original strings and parts
Perfect for beginners and a great guitar for those experienced players
... more
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Mid Sixties Japanese-made Ventura-V-10 w / NEW Case (ZERO Fret)

Mid Sixties Japanese-made Ventura-V-10 w / NEW Case (ZERO Fret)

Limestone, Maine, 047**, UNITED STATES OF AMERICA

$1000

This is a Ventura V-10, a 40 inch Japanese clone, with X-bracing. It has a 25 5 / 8 inch scale lenth. the lower bout is 15 inches at its widest point. I am guessing this was made in 1966. It has an abalone inlay on the headstock that says "Ventura " , and is fully two inches long. That sort of craftsmanship ended long before the 1970s. It also has the "ZERO" fret. (see pictures )
The condition is remarkably very good. This guitar is more than fifty years old. The white binding is ... more
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Ventura Model V-1586 Acoustic Classical Guitar Burled Mahogany Handmade JAPAN

Ventura Model V-1586 Acoustic Classical Guitar Burled Mahogany Handmade JAPAN

Iowa, UNITED STATES OF AMERICA

$499

VENTURA V-1586 CLASSICAL GUITAR. This Vintage Guitar was designed in the U S.A. and Hand made in Japan in the early 80's and its in Very Nice Condition. This Ventura V-1586 Classical guitar has a Solid Spruce Top " , a "Select Antique Burled Mahogany" Back & Sides and a Nice Hi Gloss Finish. it was Handmade in Japan. This is a nice example of Hi quality Japanese manufacturing from the late 1970s-80s. This is the era when Japan began to make guitars better than the Big Companies and ended up... more
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Westone Session II 1984 Limited Edition Matsumoku Japanese Hollow Body Guitar

Westone Session II 1984 Limited Edition Matsumoku Japanese Hollow Body Guitar

Lima, New York, 144**, UNITED STATES OF AMERICA

$1500

Excellent condition! Beautiful natural Maplewood finish with almost zero scratches, just some dust around pickups visible in pictures. This is a rare, limited edition Matsumoku Japanese hollow body from Westone. Matching Westone case with soft silvery interior, has kept this guitar in beautiful condition for 40 years. Case has a handful of small scuffs / scrapes on the outside and two wear marks on the inside where the main body of the guitar slides into the case, doesn't affect protection ... more
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1979 Greco Spacey Sounds TL-500 Telecaster Made in Japan Matsumoku

1979 Greco Spacey Sounds TL-500 Telecaster Made in Japan Matsumoku

Carlsbad, California, 920**, UNITED STATES OF AMERICA

$1199

Maker: Greco
Model: Spacey Sounds TL-500
Condition: Very good
Description:
Here for your consideration is a 1979 Greco Spacey Sounds TL-500 Telecaster in very good condition! Made in Japan at the legendary Matsumoku factory. Body shows some very light genreral playwear and some very minor dings along the back edge but otherwise is in very good shape. Neck and headstock are in excellent condition. Fretboard is in excellent shape. Frets show only light wear. Hardware is ... more
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1978 ARIA Pro Very RARE 1969 Maple Cap Neck Strat Copy w / 2pc. Bod & Pup Upgrade

1978 ARIA Pro Very RARE 1969 Maple Cap Neck Strat Copy w / 2pc. Bod & P'up Upgrade

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$1495

               1978 Aria Pro II STRIKIN' SOUND!! 1969 STRATOCASTER COPY W / MAPLE CAP NECK!
     VERY RARE FIND! THIS 1978 Aria Pro II WAS MADE IN THE MATSUMOKU JAPAN FACTORY! NOT TOO OFTEN DO YOU COME ACROSS A 50 / 50 CENTER SEAM 2 PIECE BODY IN NATURAL LOOKING THIS KILLER!! CHECK THE LAUNDRY LIST OF GOODIES!!!
2PC. ASH BODY WITH PERFECT CENTER SEAM!1pc. MAPLE NECK WITH MAPLE CAP FRETBOARD w / MODERATE FLAME BACKSIDE MEDIUM JUMBO... more
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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music