Electric guitar advertisements originally published from 1962 onwards. Click on the images for larger copies. Check out other vintage Fender advertisements
Fender Jaguar - Quality is seen (1962)
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
Fender Jaguar - The new Jaguar by Fender (1962)
The Fender Jaguar advertised with a Jaguar E-type sports car
For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
Fender Jaguar - Quality can be heard... on a Fender (1962)
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jaguar - Quality is felt (1963)
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Fender Jaguar - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jaguar - The Most Imitated Guitars In The World (1965)
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jaguar - No Finer Image (1966)
By reputation Fender means quality Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experienc...
Fender Jaguar - Olé (1966)
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Jaguar - Feel the Difference Hear the Difference (1966)
Mid sixties British advert for Fender amplifiers and Fender guitars. features a Fender Jaguar six string electric and the Super Reverb guitar amplifier.
Fender Jaguar - You Wont Part With Yours Either (1967)
Whereever you go you'll find Fender
Advert for the Fender full line catalogue, featuring the Fender Jaguar strapped to a motorcyclist's back
Fender Jaguar - Get Fenderized (1967)
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
The following description is taken from the 1969 Fender lovin' care catalogue
It's sell out performance with the Fender Jaguar. The standard and the unusual in styling and musical variations are featured in this great solid body guitar.
Incorporating such features as adjustable truss-rod reinforced neck with short 24-inch scale and 22 frets. The Jaguar offers unrivalled playing ease and versatility. Inlaid position markers in the bound high speed neck add flair to the show -stopping character of the top-billed jaguar.
Another fender first is a special string mute conveniently mounted at the bridge. It is easily switched from open to muted position, providing rapid playing style changes.
The Jaguar employs two adjustable patented Fender pickups offering greater tone variations than ever before. Both pickups are controlled by on-off switches that enable the player to use either pickup or both at his convenience. A third switch offers tone variations for each pick up or both. Thus, the Jaguar has six possible tone variations in the lead circuit alone, plus standard tone and volume controls. The lead/rhythm selector switch near the neck enables the player to preset both lead and rhythm controls thereby affording rapid change from one playing style to another without having to adjust volume and tone settings.
The Fender Floating Tremolo works in conjunction with a Floating bridge for the smoothest possible tremolo action, returning to tuned pitch without variance. A "Trem-lok" stops the tremolo block permitting strings to be changed simultaneously or individually and also prevents detuning should one break during a performance.
Fender's Floating Bridge consists of a master bridge adjustable to varying heights. On it rest six individual bridges each adjustable for length and height, making possible accurate adjustments for perfect intonation and custom playing action. The "off-set" waist body design is another Fender first. This unique design places the player's arm so that considerably greater comfort is achieved; playing is virtually effortless.
The Jaguar features the finest workmanship and components; all metal parts subject to wear are case hardened and heavily plated to retain their beauty after long use. It is finished in Shaded Sunburst or in selected custom finishes. Left-handed models available by special order.
Standard neck width: 1 5/8" at nut; 1 1/2" and 1 3/4" by special order.
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