Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$89000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more

1963 VINTAGE ORIGINAL FENDER STRATOCASTER WITH GREAT HISTORY

Riverside, California, 925**, UNITED STATES OF AMERICA

$70000

Up for auction today is a original 1963 fender Stratocaster that im selling for my long time friend, please read the detailed desc and contact me for information IMPORTANT INFO This guitar will be a in-person pick up only in Riverside Calif. some conditions may apply. You are welcome to play and try it out weekend appointment will be mandatory.
Fender Stratocaster 1963 Original madein March ??63 bolt on neck Body - Ash Neck Brazilian Rosewood (Original) has been refretted tuners ... more

1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$59995

This is a fabulous all original 1960 Fender Stratocaster & was very Special Ordered to emulate ??Hank Marvin?? whom was at his pinnacle w / his band, The Shadows. His trademark was a outragious Fiesta Red Strat as many were ordered by Fender??s disributor in the UK at that time. This Strat is a lovely example of the typical production as most bodies were taken from off the line & most started life as a Black guitar w / gray undercoating. Fender then reshot these in their famous Fiesta ... more

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more

Fender Esquire 1957 Guitar

Encino, California, 914**, UNITED STATES OF AMERICA

$49000

This 1957 Fender Esquire is the best guitar I have ever owned. Whomever wound the pickup at the factory in Fullerton had an amazing day. The impedance is about the same as my other Strats and Teles but the sound is totally amazing. The guitar plays extremely well. I am selling this because we are getting ready to retire and move to another state.
... more

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more

1951 Fender Esquire

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$47900

1951 Fender Esquire, Black guard, Rare early guitar, All originalelectronics and parts, Body only older refin, Neck date 2-19-51, ??TG?? writtenin script, Body date 2-3-51 in the neck pocket with ??TG?? initials, Lightweight, Very resonant, Lively player, Original strap, Truly a dream guitar withoriginal form fit case... more

1961 Fender Stratocaster Pre-CBS Vintage Guitar Slab Board, 100% Original, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$45000

Up for sale, a 1961 Fender Stratocaster in exceptional, 100% original condition and in perfect working order, complete with the original hardshell case. An early slab board example with untouched solder joints and original windings on all three pickups, this Strat has a 12 / 60 body date and January, 1961 neck date
The alder body yields an extremely lively and pronounced natural acoustic tone with a crisp, balanced quality and an underlying sonic breadth. Via the three-way selector switch, ... more

1956 Fender Stratocaster Vintage Guitar One-Piece Ash, Blonde w / V Neck, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$45000

Up for sale, a 1956 Fender Stratocaster in excellent condition, retaining its original Blonde nitro lacquer finish and complete with the original tweed case. Produced early in '56, this Stratocaster embodies everything that makes Fender's Pre-CBS golden era a truly magical time for electric guitars, and specifically for a pioneering, space-age instrument like the Strat. Featuring original pickups, hardware and bakelite plastics, this Stratocaster boasts a particularly resonant one-piece ash ... more

1964 Fender Esquire Custom Color Candy Apple Red Green'gard really 1 of a kind !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$44995

The Telecaster w / 2 pickups & Esquire w / 1 pickup guitars are the original solid body guitars produced by Leo Fender. Originally most were painted in a Blonde finish w / maple neck. This is a fabulous 1 family owned all original 1964 Fender Esquire very special ordered in its glorious Custom Color of Candy Apple Red Metallic w / a silver undercoat over a lightweight alder body. It??s a killer 100% example w / its original neck has a fabulous curved veneer Rosewood fingerboard date stamped ... more

1957 Fender Stratocaster Hardtail - 2-Tone Sunburst

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$44500

Here we have a truly incredible vintage 1957 Fender Stratocaster. This non-tremolo "hardtail" guitar is in excellent condition and all original
The body is 2-piece alder with a 2-tone sunburst finish. The neck is one piece maple with skunk stripe, black dot fingerboard inlays, and Kluson single line tuners. It has a single ply white pickguard with white knobs, pickup covers, and switch tip. The electronics and solder connections appear to be original and unaltered.
This guitar is very ... more

1959 Fender Stratocaster Vintage Guitar, Collector-Grade w / Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$44000

Up for sale, a 1959 Fender Stratocaster in collector-grade condition and in perfect working order, complete with a tweed "knucklebuster" case. 100% original save for a substituted vibrato arm, this Stratocaster is stunning in its presentation
Extremely lively and resonant acoustically with a natural woody cut and sweet sustain, this Strat features an alder body and one-piece maple neck. The three black bobbin single coil pickups all retain their original windings, metering at a healthy 5 7k ... more

Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

Encino, California, 914**, UNITED STATES OF AMERICA

$42500

Vintage Pre CBS Fender Stratocaster - True Players guitar!! 7lbs 5oz. Feels like butter, plays like a dream, well seasoned 58 Strat, mostly original - knobs and tuners may not be. Personally owned since 1992 when I purchase for $5, 500 in San Francisco Guitar Center - She's an investment, only gonna appreciate in value the more the miles go on. Volume knob can be scratchy but clears up with a couple of turns back and forth. Comes with / in high quality hard case. (I have the original case (I ... more

1955 Fender Stratocaster

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$41900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1955 Fender Stratocaster in its original Sunburst finish. It had formerly been owned by Ned Liben of the band Riff Raff and demo artist for the Arp Avatar guitar synthesizer. This Stratocaster had been modified to house the pickup and controls for the Avatar. The modifications have been reversed to return the guitar back to its original specs. There was a side jack installed that had been removed before the hole ... more

1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$41900

1962 Fender Stratocaster Rare Lefty! Brazilian Slab board, 1-62 Neckdate, Sunburst finish, Clay dots, Spaghetti logo, Green guard, Amazing andwonderful original Black back pickups, Bridge cover, Single line Kluson tuners, Vintage Black leather strap and Grey cable, Excellent condition with Rare cleanoriginal Brown left handed hard case... more

FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

Ferndale, Michigan, 482**, UNITED STATES OF AMERICA

$41500

This 68 year old 1956 Fender Stratocaster has been lying in storage and waiting for you for 30 years. How long have you been waiting for a Strat like this?
This 1956 Strat is so fine and it reminds me so much of my 1959 Fender P bass I have had for 40 years now. It has the same vintage smell, 2 tone burst look, etc. It just gives off the same VIBE'
Cosmetically the guitar has a nice clean look on the top. It is the back and sides of the body that took the beating
Anyway this ... more

1958 Fender Stratocaster Autographed (See Description)

San Pedro, California, 907**, UNITED STATES OF AMERICA

$40000

This guitar is still used to gig and plays as you would expect a pre-cbs Fender thats owned by a leading LA luthier would play; like a dream!was owned and used to perform by Paul Casey, otherwise known as the Elvis of Las Vegas During his performance years Mr Casey came in close personal contact with many famous musicians, some of which autographed his guitar, a 1958 American Fender Stratocaster I will attach a link below to a video where the current owner identifies the many... more

original 1958 Fender Telecaster Blonde

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$37900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1957 Fender Telecaster in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of the nut. It even has its original tweed hardshell case and original "ashtray" cover for the bridge. This Tele looks great with nicks + dings, finish checking and other cosmetic wear including a very small area where the finish is worn off from the corner of the headstock on ... more

1953 Fender Telecaster Blackguard Butterscotch Blonde w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$34995

1953 Fender Telecaster Blackguard
In Very Good Overall Condition (Please See Photos)
All Parts Original Except As Noted Below:
Professional Body Refin In A Light Butterscotch Blonde Nitrocellulose Lacquer Finish With Lacquer Checking

Neck Professionally Refinished With New Decal
We Believe The Neck To Have Been Partially Refretted Up To 5th Fret, Excellent Job
Original Pickups, Bridge Pickup Appears To Have Been Professionally Rewound
A Few Marks On The Front ... more

1950 Fender Broadcaster Blackguard Butterscotch Blonde w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$32995

1950 Fender Broadcaster In Butterscotch Blonde Finish
This Guitar Is Located At Imperial Vintage Guitars Sherman Oaks
In Very Good Overall Condition (Please See Photos)
MJT Ash Body With Aged Nitrocellulose Lacquer Finish
Neck Refinished With New Decal
Professionally Refretted
Small Repair Near Walnut Skunk Stripe As Shown
Circa 1950 Bigsby B16 Tailpiece Added
Shim In Neck Pocket
50's Telecaster Wiring Without Blend Control
Original Pickups And ... more