Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

Vintageguitarandbass.com is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.

Vintage 1963 - 1964 Fender Stratocaster Pickup Cover Set - Pre-CBS Strat Covers

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$695

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage 1960's PRE-CBS Fender Stratocaster pickup cover set
This is a great matched set of original Pre-CBS Strat pickup covers!
These are from late 1963 / early 1964 Strat but are correct for ANY Stratocaster dating from around 1956 through the mid 60's.
A stunning matched set from a Strat that was well played they show surface markings and signs of play-wear. No cracks, no ... more

EARLY 1970'S FENDER TELECASTER COPY-POSSIBLY NATIONAL FT-440 + HARD CASE

Monroe Township, New Jersey, 088**, UNITED STATES OF AMERICA

$440

THIS IS AN AUCTION, NOT A STORE. NO WARRANTY IS EXPRESSED OR IMPLIED ON ANYTHING IN THE AUCTION. THERE ARE NO RETURNS OR EXCHANGES. IF YOU NEED A RETURN OPTION, THEN THIS AUCTION IS NOT FOR YOU. AS THE FEEDBACK SHOWS OUR BUYERS ARE RESPONSIBLE BIDDERS WHO KNOW WHAT THEY??RE BUYING
========================================================
I don??t play so I can??t fully test this piece. Being sold ??as is??. You can see by the video the switches work, although the pots will probably ... more

1976 Fender Deluxe Reverb Guitar Amplifier Export Model

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$3000

This is a 1976 Fender Deluxe Reverb with a Weber 12F150 installed (original speaker included if you want it). The amp has had a full cap job and all regular maintenance done. The transformers and important parts are original to the amp. The amp functions perfectly in every way and sounds incredible. Although, I may be biased, as the Weber 12F150 is my favorite speaker in a Fender.
The amp has newer EH power tubes and mostly original preamp glass. This amp is a player and looks the part. It ... more

Fender Bassman 212 Cabinet 1968-1969

Chattanooga, Tennessee, 374**, UNITED STATES OF AMERICA

$499

Fender Bassman 212 Cabinet 1968-1969
Condition: Very Good
Drip Edge
Grille Cloth Replaced
2x12" Celestion Vintage 30s
1x 1 / 4" speaker input on the back panel. Includes thumbscrews on top for mounting matching head. There is some wear to the tolex covering and the grille cloth is not original, but overall this cabinet is in very good shape considering its age. This item is available for local pickup only from our store in Chattanooga, TN, due to its large size
... more

1974 Fender Competition Mustang Vintage Offset Guitar Competition Red w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3200

Up for sale, a 1974 Fender Competition Mustang in excellent condition and in perfect working order, complete with the original hardshell case. One of the very last Competition Mustangs produced, this guitar is a unique example with one gray bobbin pickup and one black bobbin pickup, both original to the instrument and representing Fender's reintroduction of black fiber bobbins on their pickups in certain instances circa '74
A bold, snappy-sounding Mustang, the single coils offer plenty of ... more

1965 Fender Shenandoah 12 String Guitar

Boynton Beach, Florida, 334**, UNITED STATES OF AMERICA

$999

Here is a very cool 1965 Fender Shenandoah 12 string guitar. I bought this in the early 2000's and its been sitting since then. The spruce top has a couple cracks and checking thru out the guitar (See Photos) but other than that its in very good condition for its year. I read that Fender did install some of the Shenandoahs with a pickup and I think this was one. The tuners are double line Klusons with the exception of one which was replaced. Also comes with the original case.... more

1964-68 Fender Vibrolux Reverb Lower Back Panel Original

Painesville, Ohio, 440**, UNITED STATES OF AMERICA

$75

Up for sale is an original, 64-68 Fender Vibrolux Reverb lower back panel in nice condition with a few imperfections ( see pics). The panel comes with reissue mounting screws.
Please note : Shipping charges maybe a little high due to the shipping length of 26" and USPS ridiculous shipping length prices.
All amps, pickups and speakers are shipped in working condition and must be tested within 72 hours upon delivery for any issues, so an insurance claim can be made on a timely basis with... more

1962 Fender Dual Showman Blonde Brown Panel Vintage Piggyback Tube Amp 2x15

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$7500

Up for sale, a 1962 Fender Dual Showman Brown Panel tube amp head and matching 2x15 speaker cab in excellent condition and in perfect working order, complete with a full vintage tube set. Along with the Twin, the Showman was the flagship of the early 1960s Fender tube amp lineup, featuring a whopping 80 watts of power (via a matched quartet of Tung Sol USA small bottle 5881s), and boasting Fender's unique "Harmonic Vibrato" circuit. And while the "single" Showmans are rare amps with limited ... more

1964-65 Fender Bandmaster amplifier head and cabinet (Serviced)

Duluth, Georgia, 300**, UNITED STATES OF AMERICA

$2099

The 1964-65 Fender Bandmaster amplifier head and cabinet is a classic piece of musical equipment from the renowned brand Fender. This vintage amplifier, made in the United States, is specifically designed for electric guitars and features 2 channels with a power output of 40W. With its vacuum tube technology and 2 speakers, this amplifier is perfect for performance venues and provides a warm, rich sound for guitarists looking to add some vintage flavor to their music. This Fender head has been ... more

Vintage Gauss 12" Guitar Bass Woofer Speaker Cetec L328 3281SX (Fender ?)

Palm Springs, California, 922**, UNITED STATES OF AMERICA

$200

Description:
This came off an 80s Carver tube amp.
Works great, voice coil is still good. Photos show some of the scuffs and scraps, but overall in nice shape considering the age!
Photos demonstrate the physical condition

Please review all photos and ask questions before buying
Local pickup is available and preferred! I'm in Palm Springs, CA 92262
Returns only accepted if item is received not as shown or described.

SHIPPING INFO:
Items will be fully ... more

Vintage Fender Hard Shell Left Handed Guitar Case - 1967-1971

Toledo, Ohio, 436**, UNITED STATES OF AMERICA

$600

This Item is in Very Good Condition.
Authentic Fender "Tail Logo" hardshell case from the 1967-1971 era??a highly collectible piece prized by vintage guitar enthusiasts and restoration specialists. This original case features the iconic Fender logo with the distinctive extended tail underline, black Tolex exterior, and stitched-edge construction. The interior showcases vibrant orange plush lining with a built-in accessory pocket. Original brown vinyl-wrapped steel handle and chrome ... more

2 Vintage Fender Guitar Amp Amplifier Original Handle Mounting Brackets-Item A10

Midlothian, Illinois, 604**, UNITED STATES OF AMERICA

$80

2 Vintage Fender Guitar Amp AmplifierOriginal Handle Mounting Brackets
Item A10

They show wear, but areoriginal
Please look at the pictures, what you see in the pictures is what you are getting in this auction

Good luck bidding. Paymentrequired within 3 days of auction end. Continental USA only. I only ship onceor twice a week so be patient

Full 48 hour approval, (buyerpays all shipping charges both ways)
I have lots of other items upfor sale right now. Check... more

Vintage 1970??s Fender Blue Bassman Ten Guitar Tube Amplifier Amp Chassis

Dallas, Texas, 752**, UNITED STATES OF AMERICA

$400

I don't have a cabinet to properly test this in, and lots of people like to modify the circuitry to their liking on this amp head so I am leaving all testing and modifications to the buyer

Otherwise looks fine internally, knobs are missing but functional and easy enough to use, logo is faded

Please see pictures for best description of condition

Shipping time is inaccurate, item will ship in 3 business days

Please message me with any questions or ... more

1969 Fender Telecaster Blonde with Bigsby Made in the USA

Hawthorne, California, 902**, UNITED STATES OF AMERICA

$7000

A genuine 1969 Telecaster that's been played and loved. This is the real thing, not a reissue, not a relic job. The wear on this guitar is honest and earned
The Details:
Blonde alder body with the classic butterscotch finish you'd expect from this era. Maple neck and fretboard, comfortable and broken in. Serial number 264146 on the original Fender neck plate. The Bigsby is original to the guitar, a period-correct B5 unit that functions properly. Tuners have been swapped to Grovers at some... more

1967 Fender Coronado II Candy Apple Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3999

Up for sale is a stunning 1967 Fender Coronado II in its original and vibrant Candy Apple Red finish. This example is in amazing condition less some scattered dings and dents and a larger finish gouge on the treble side of the body. Aside from a pro refret and bone nut this guitar is entirely original and an absolutely joy to play. Neck stamp is 19NOV67B. Lovely Coronado with some serious cool factor!
Pro Setup in house and ships with its original hardshell case
... more

Vintage 1950 Fender Champion 5B1 600 Tube Amp 1 Speaker 4W 4 Ohm

Live Oak, California, 959**, UNITED STATES OF AMERICA

$1750

vintage fender 1950 pretweed champion 600 5B1 little blonde tube amplifier original transformers in great working condition this amp has been completely overhauled and has the wiring change recommended in a 1955 fender service notification to improve sound nos carbon comp resistors dropping resistor is modern type Kendrick filter caps Sprague bypass caps fender red astron ri coupling caps as used in custom shop amps RCA nos USA tubes modern 3 prong power cord 620H eminence hemp cone speaker the ... more

Vintage 1950's - 1960's Fender Jazzmaster PRE-CBS Jaguar Pat Pend Tremolo Arm

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$295

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage PRE-CBS Fender Jazzmaster / Jaguar Tremolo Arm
Very rare original Fender Trem Arm, This one is from 1963, but is correct for the restoration of your 1958 thru 1965 PRE-CBS Jazzmaster or Jaguar
Fully original with the original tip Stunning original condition - this was from a VERY clean guitar!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE!!!
Check... more

Vintage 1975-1979 Fender usa stratocaster knobs + switch tip for strat 1976 1977

Smithfield, Rhode Island, 029**, UNITED STATES OF AMERICA

$78

from RHODE ISLAND GUITAR SHOW vintage guitars + parts
Archtop and Jazz Specialist! promoting practicing, collecting, restoring, and performing!
click on "see other items" to check out our many new Gibson USA parts!
This is a super clean original matched set of 1975 Fender black knobs with original black tip. Set is very clean and approaching mint condition! Beautiful set. The switch tip is gorgeous! Three spokes underneath with good fluting. ... more

Vintage Fender Telecaster Japan Neck 1984 Maple & Tuners

Bell, California, 902**, UNITED STATES OF AMERICA

$500

vintage Japan 1984 Squier maple neck
It??s more on the beefy side than the thin side
Truss rod works as it should
70s style tuners F logo
Have Extra mounting holes
And are somewhat covered
By the bigger tuners
New black tusq nut
Black dot inlays
Good neck for a build
The neck plays great
It??s beefy if you??re looking for that
The Frets have some wear but nothing major and have tons of life
Frankenstein Hellcaster decal looks good it??s on top ... more

1963 - 1968 Fender Vibrolux Reverb AA964 Schematic

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$95

This is an original Fender Amp Schematic from a Vibrolux Reverb Amp. Great if you need it. 2 sided sheet. Excellent.... more