Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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IBANEZ 1970S LAWSUIT TELE W / ORIGINAL CASE. FENDER NECK P / U ORIGINAL WAS GONE

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$700

Ibanez Telecaster copy 1970s w / original case. Black all original except for the neck pickup. It came to me with a cheap single coil in a plastic plug at the neck position. I looked for an original Ibanez pickup but couldn't find the right one. I installed a Fender custom Tele pickup instead. Plays and sounds great. Bridge tailpiece looks to have been modified / altered on the very bottom. Not sure, you can see in the pictures. I have over 100 guitars and am retired... more

Vintage 1966 Fender Jazzmaster Original Sunburst

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$1050

Original 1966 Fender Jazzmaster.
Check photos for condition.
Wear and marks throughout.
Missing / non-original screws in pickguard Pots may be scratchyNeck plate may not be original Guitar will need setup and looked over Case included Checked by experienced tech with vintage guitar experience for general condition, but no work performed
Pickups test fine, no other major issues
... more

VINTAGE MID 1980'S FENDER SQUIER STRATOCASTER ELECTRIC GUITAR JAPAN MADE L@@K

Gouldsboro, Pennsylvania, 184**, UNITED STATES OF AMERICA

$275

IT PLAYS AND SOUNDS GREAT . HAS SOME SERIOUS ROAD WEAR . THE CONTROLS ALL WORKS, THE SELECTOR SWITCH IS A LITTLE SCRATCHY .IT IS MISSING THE BACK PLATE , BUT THEY ARE EASY TO FIND. THERE ARE SOME AGE LINES IN THE FINISH THAT ARE ONLY IN THE FINISH AND DO NOT GOT THROUGH THE BODY, I TOOK THE NECK OFF JUST TO MAKE SURE . SORR, IT DOES NOT HAVE A CASE . THANKS FOR LOOKING AND GOOD LUCK BIDDING... more

Vintage Authentic Fender MIJ 1980s Contemporary Stratocaster Green Body w / Parts

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$125

Has some dents and marks on it, but not too many for an 80s Japanese strat body. It is authentic Fender. I am parting out my guitar and have the neck and pickup listed on my page as well.

Please view all photos to see the dents on the body. Would be cool if someone bought and added another pickup hole to use as standard HH strat.

Super cool green color, I hope the photos show it well.

Let me know if you have any questions. I ship 3-5 business days after item ... more

EARLY 1990'S FENDER STRATOCASTER STRAT ELECTRIC GUITAR MADE IN MEXICO L@@K

Gouldsboro, Pennsylvania, 184**, UNITED STATES OF AMERICA

$333

IT SOUNDS AND PLAYS GREAT . THERE ARE A FEW AGE LINES IN THE FINISH AND SOME FINISH WEAR ON THE FRETBOARD BY THE 3RD AND 4TH FRETS . SORRY THERE IS NO CASE . THANKS FOR LOOKING AND GOOD LUCK BIDDING... more

1980's / 1990's Talon by Fender - Red - Made in Japan

Palmyra, Missouri, 634**, UNITED STATES OF AMERICA

$200

PLAYS FINE - STRAIGHT NECK- ON HEADSTOCK THEIR IS A CHIP OF WOOD IS OFF - 1 DENT ON FRONT FEW SCRATCHES MINOR ON FRONT - COMES WITH THE CASE SHOWN... more

50th Anniversary 1952 Fender Telecaster

Austin, Texas, 787**, UNITED STATES OF AMERICA

$2222

This 50th Anniversary Fender Telecaster is a must-have for any guitar enthusiast. Crafted with a solid ash body and a beautiful maple finish, this electric guitar is perfect for any musician looking to elevate their sound. With 6 strings and a 6 string configuration, this guitar is perfect for any type of music. The Fender Telecaster is a classic model, with a rich history and a bright future.... more

Fender Telecaster 1976

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA

$4900

1976 Fender Telecaster. Sounds / Plays Great. Soft Case included. Upgraded Schaller Keys, better, but not orignal. / / / Low asking price, I am needing $ for medical billsThanks for looking. / / / FYI I am willing to deliver to the UPS store. The Buyer is responsiable for All Arrangments, Shipping, Packing, and Costs.... more

Fender Pre-1964 Sunburst Duo Sonic or Music Master Alder Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$300

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

Vintage 1971 Fender Mustang Guitar, Lake Placid Blue w / Competition Stripe

Riddle, Oregon, 974**, UNITED STATES OF AMERICA

$780

This guitar is a player. It's seen lots of barrooms and studios across the Deep South and up in the Pacific Northwest
I think it's all original except for the pickups
One of the tuners is slightly bent, but they're all tight and tune true. The frets are a bit worn, but it still plays and sounds great
There are scuffs, dings, and dents it's been "relic-ed" by real-life time and travel. And yeah, it's a right-handed model of the one Kurt Cobain played in the "Smells Like Teen Spirit" ... more

1982 Fender Stratocaster. Vintage

El Dorado Hills, California, 957**, UNITED STATES OF AMERICA

$2500

1982 Vintage Strat. I have owned for 43 years. Maple, Ash and Rosewood. Mint condition. Purchased in San Jose. Guitar Center.... more

Fender Stratocaster 1979 - Vintage USA - Absolutely Gorgeous Sunburst - w / case

Hoodsport, Washington, 985**, UNITED STATES OF AMERICA

$1795

1979 Fender Stratocaster Sunburst - Absolutely Gorgeous!!USA Serial S970717Includes case
This was one of my husband's guitars. Great condition!! Will try to answer questions if I can, but unfortunately, I know little to none about guitars. He has quite a few Gibsons and Fenders that I will be slowly selling throughout the next few months.... more

Fender 1966 Brown Telecaster Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$800

Fender 1966 Maple Telecaster Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$1500

1962 Fender JazzMaster Fiesta Red All Original Except Refinish & Knobs + Case

Thousand Oaks, California, 913**, UNITED STATES OF AMERICA

$7995

1962 Fender JazzMaster Fiesta Red All Original Except Refinish & Knobs + Case

Google us! Lovies Guitar Shop
Lovies Guitars is excited to offer up this 1962 Fender JazzMaster Electric Guitar with a Fiesta Red Finish! The JazzMaster is loved by many for the rich tonality and surfy sounds players can get from the famed Fender trem system and JazzMaster pickups. This example is in a Fiesta Red finish, the body was refinished, but the aging has not quite yet aged up in color to... more

1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1959 Fender Stratocaster in excellent condition and in perfect working order, complete with a tweed hardshell case. Unique in its presentation, this Stratocaster hails from early in the 1959 model year, with a body-only refinish in Fender's custom color Matador Red (the progenitor of Fiesta Red). Executed by Riggio Custom Guitars, what sets this finish apart is the use of genuine New Old Stock nitro lacquer from the 1950s, still stable and viable after many decades and utilized ... more

Used Fender American Vintage II 1963 Telecaster - 3-Color Sunburst w / Rosewood FB

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1860

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Used Fender American Vintage II 1963 Telecaster... more

1960s Fender Musicmaster Duo Sonic Mustang guitar hard case

Lubec, Maine, 046**, UNITED STATES OF AMERICA

$240

Up for sale is a 1960s Fender short scale guitar hard case. For Musicmaster, Mustang, Duo Sonic. Great shape! Cosmetically, light wear. Nothing unusual. No end cracks. Fender neck strap intact. Interior has light typical wear. Nothing unusual. All hardware and latches intact and working fine.... more

Vintage Seymour Duncan Hot stacked humbucker pickup fender. 2B-S

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$129

Vintage Seymour Duncan Hot stacked humbucker pickup fender. 2B-S... more

Used Fender American Vintage II 1973 Stratocaster Aged Natural with OHSC

Santa Monica, California, 904**, UNITED STATES OF AMERICA

$1800

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Up for sale is this Fender American Vintage II 1973 Stratocaster! The Fender American Vintage II series brings you iconic Fender designs. Crafted with authentic bodies, necks, and hardware, as well as premium finishes and carefully tuned, year-specific pickups, each guitar perfectly embodies the incomparable quality and sound of genuine Fender craftsmanship
The Fender American Vintage II 1973 Stratocaster boasts an authentic representation of its... more