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Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Precision - Don

Don't cheat yourself
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Jazz - The most imitated guitar in the world

The most imitated guitar in the world
Fender Jazz - 1963

Fender Jazz - Quality Means Confidence

Quality Means Confidence
Fender Jazz - 1963

Fender Jazz - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jazz - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Super Reverb - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Super Reverb - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazz - Get Fenderized

Get Fenderized
Fender Jazz - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - Goldilocks and the three bears

Goldilocks and the three bears
Fender Precision - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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1985 GENERAL ELECTRIC 6072A INDUSTRIAL 12AY7  FENDER TWEED GUITAR AMPS NOS NIB

1985 GENERAL ELECTRIC 6072A INDUSTRIAL 12AY7 FENDER TWEED GUITAR AMPS NOS NIB

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$300

Matched pair of 1985 GENERAL ELECTRIC INDUSTRIAL 6072A electron tubes. These are NOS and NIOB. The 6072A is the industrial version of the 12AY7A that is used in the first gain stage of ALL 9 pin preamp Fender Tweed Amps. Some Amps such as the pro uses a 12AY7 in the second stage
I call these the secret weapon . These have an amplification factor of 44 where the 12AY7A has a gain factor of 40. This gives a little more push on the front end without raising the noise level. The industrial ... more
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1959 Fender Jazzmaster Sunburst

1959 Fender Jazzmaster Sunburst

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$21601

Up for sale is a stunning 1959 Fender Jazzmaster in its original sunburst finish. In my mind, the gold guard Jazzmaster from 1958 / 1959 is the quintessential variation of the Jazzmaster. They simply got it right the first time around! This example has a 4-59 body date, no neck (standard for 1959). Lead circuit pots are coded 137941 dating to the 41st week of 1959. The tone cap appears replaced, however a period correct one is included in the case. The no line tuners are vintage but I do not ... more
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1960 JENSEN P10Q  (3) OEM FENDER BASSMAN, BANDMASTER  MATCHED QUAD

1960 JENSEN P10Q (3) OEM FENDER BASSMAN, BANDMASTER MATCHED QUAD

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$2350

Quad of 1960 Jensen  P10Q AlNiCo  BLUE BELL speakers EIA date code 220021, 220022, 220044, 220049. Three of these are OEM Fender with the correct Cxxxx factory order code   OEM means " Original Equipment Manufacturer. This means they left the fender factory in an amp. These also have the factory bell covers so they can go in either in a Fender Tweed Super, Bassman or Bandmaster. These are fresh recones with identical 8 rib cones and identical overhaul kits. These are 8 ohms ... more
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1971 Fender Competition Mustang Orange

1971 Fender Competition Mustang Orange

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4321

Up for sale is a sweet 1971 Fender Competition Mustang in Competition Orange. This example features a MAY71B neck stamp, a pair of original grey bottom Mustang pickups with original pots and switches, original bridge / tremolo unit and hardware, original tuning keys and neck plate as well as original body routes. The pickup leads have been cut and then re-soldered at some point and there is evidence of touched up solder joints on the pots and wiring. The body finish has a slightly darker shade... more
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1979 Fender Stratocaster

1979 Fender Stratocaster

Tarrytown, New York, 105**, UNITED STATES OF AMERICA

$2500

1979 Fender Stratocaster in excellent condition with very minimal signs of wear throughout the instrument. This guitar is almost completely original with the only alterations being the pickups have been replaced with white covered Dimarzio strat pickups. The original pickups are included in the case. This guitar was constructed with an ash body, maple neck, and a rosewood fingerboard. 1 62" nut width, .98" thickness at the first fret, 1 06" thickness at the twelfth fret and weighs... more
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1967 Fender Coronado II - Vintage Sunburst Hollow Body Guitar w /  DLX Gig Bag

1967 Fender Coronado II - Vintage Sunburst Hollow Body Guitar w / DLX Gig Bag

Buffalo, New York, 142**, UNITED STATES OF AMERICA

$2400

Authorized Dealer
Super Fast Same Day Shipping
This 1967 Fender Coronado II is in overall great condition and is a very lovely example especially for its age. It has some small signs of use here and there, a ding or two and some missing finish on the back but nothing major at all. (All "blems" pictured) There is very little fret wear, the pots and switch are clean and work perfect, the truss rod moves no problem and the action is low and plays amazing! Includes Power Pad Deluxe Gig Bag ... more
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