Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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1967 Fender Telecaster W / Original Case

Vancouver, Washington, 986**, UNITED STATES OF AMERICA

$25600

One of the finest Telecasters I??ve seen. ??Lived whole life in case and was only brought out on holidays, family events?? quoted from the original owners son
custom factory color(not custom tele) and neck possibly as well. The checking on the neck is gorgeous

Pots read 66

Thanks
... more

Rare Fender Stratocaster made in Japan 1985 E SERIES !! Pro player owned. LOOK !

Largo, Florida, 337**, UNITED STATES OF AMERICA

$700

This is a rare Fender Stratocaster electric guitar made in Japan in 1985 as part of the 4 yr E Series. It is right-handed and has a solid body with a multicolor finish. The guitar has 22 frets and an awesome rosewood fretboard. It is a 6-string guitar and was owned by a professional player. A Christmas gift in 1985 from my wife. It was all black when new. The only thing I altered was the block string tree was changed for a much better one, the original screw holes are visible. In the 80s, ... more

1985 Fender Stratocaster Japan Electric Blue Kahler Tremolo PlaysWell no reserve

Hollywood, Florida, 330**, UNITED STATES OF AMERICA

$550

offering a Fender Stratocaster solid body electric guitar. Electric blue color. Made in Japan year 1985. Neck straight, action good. Frets good. Electronics look original, black bobbins black and white wired. Looks like non original 3 layer guard. Output good, tone volume work properly. As pics indicate body has some nicks dings and scratches, all cosmetics and minor but be aware of them. No trem arm, padded soft case. Continental USA shipping by fedex only. A fine almost 40 year old guitar ... more

Vintage Fender Duo Sonic II Red 1966

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$3499

Vintage Fender Duo Sonic II Red 1966
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
100% original & a great player finished in a super cool Red. These have been steadily climbing in price recently & this particular example would make an excellent addition to any Fender afficionado's collection. Professionally inspected & set up ready to play straight out of the case
Cosmetic Condition: Various nicks, chips, dents & dings; scratches, weather ... more

Vintage Fender Mustang Red 1966

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$3499

Vintage Fender Mustang Red 1966
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A dynamite player, this ultra cool Mustang is finished in Red & sports a silky smooth neck with rosewood fretboard. These have always been a big favorite here at Cream City Music & thanks to a pro set up from our in-house tech, it's ready to play straight out of the case
Cosmetic Condition: Various nicks, chips, dents & dings; scratches, weather checking & some finish ... more

Fender Stratocaster 1983 W / HSC (Used)

Sedalia, Missouri, 653**, UNITED STATES OF AMERICA

$1200

Fender Stratocaster 1983
Great playing guitar ready to gig
sn: E327619 Weight: 8lb 4oz Orig Body, Neck, Tuners, Bridge. Comes with hard case. (see pics) Pickguard swapped with Mexican loaded guard. Has Push / Push mini switch that activates the bridge pickup in positions 4 and 5. Body has been routed. (request pics). Frets are fairly flat. May need crown / level. Please ask questions before purchase.... more

1980's Fender Japan Pro Feel STR-70 (STR-75) - HSS - E Serial! - Floyd Rose Trem

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$1299

1980's ('84-89) Fender Pro Feel STR-70 (Later STR-75)
Made In Japan (Fuji-Gen)
Factory Hot Rod & Dragster Pickups!
Floyd Rose Licensed Locking Trem (Fender Ex-Trem)
E Serial ! (E Serial # Are Considered Some of the Best)
Serial: # E
Nut: 1 63
Weight: 8 lbs 13 oz's
Thickness of the Neck at the First Fret is .83 and .90 at the Twelfth
Fast C Profile
Comes in Deluxe ... more

1979 Fender Stratocaster Hard Tail Texas Tumbleweed

Upper Sandusky, Ohio, 433**, UNITED STATES OF AMERICA

$2377

Folks you will just have to excuse my antics but when I first saw this guitar it gave me the impression of being played in a Texas band especially with the Fat Magnet pickups that absolutely RIP ??The guitar weighs 7 4 lbs and sustains like Krazzzy . . Hardtail Hotrod Strat . Case has a little damage . Finish on back of guitar is not wear but finish blemishes. Guitar plays and sounds amazing . Thanks for taking time to review the guitar and good luck on it .
... more

Fender American Vintage II 1975 Telecaster Deluxe Guitar 3-Color Sunburst

Kankakee, Illinois, 609**, UNITED STATES OF AMERICA

$297

Fender American Vintage II 1975 Telecaster Deluxe Guitar 3-Color SunburstMint conditionFull set with caseMade in 2022Maple neck, alder body
... more

Vintage Fender Telecaster Rebel Creek Band 1978

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$2999

Vintage Fender Telecaster Rebel Creek Band 1978
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A super cool, true vintage Tele previously owned by the guitar player from the Rebel Creek Band, as evidenced by the custom paint job on the body. A smooth player with classic Tele tone & a cool vibe! Professionally set up & ready to play straight out of the case
Cosmetic Condition: Various nicks, chips, dents & dings; scratches & finish wear. The ... more

Fender 1966 JazzMaster Electric Guitar - Sunburst

Lafayette, Louisiana, 705**, UNITED STATES OF AMERICA

$12500

Vintage 1966 Fender Jazzmaster Sunburst w / Case
No International Shipping
This 1966 Fender Jazzmaster is in good condition for its age. The guitar has some wear and tear (as depicted above), as it has been well loved and used by both father and son. The guitar has been used in studio work. Guitar is in not in the original case. This is a consignment item.... more

Fender 1978 Maple Mustang Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$400

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

Fender 1978 Natural Mustang Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$300

1969 Fender Telecaster Left Handed Olympic White

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$9179

Up for sale is a super cool and crazy rare Left Handed 1969 Fender Telecaster in its original Olympic White finish. The finish is not transparent and no grain can be seen otherwise we would assume it is blonde. This example is entirely original with the neck stamped 3AUG69B and pots coded 1376634 dating to the 34th week of 1966. It is normal, if not the norm to see 1966 pots until around 1971. Some dings, dents, finish wear and play wear. Overall in very good condition. Pro setup in house and ... more

Fender American Vintage II 1963 Telecaster Electric Guitar - Red - Twisted Neck

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$76

For Repair
Solidbody Electric Guitar with Mahogany Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups - Red Transparent
The neck is slightly twisted, causing fret buzz and a discrepancy in relief of .008" from the bass and treble sides of the fretboard. The guitar is mostly playable except bending a note on the treble strings will become choked. The electronics are functioning. The guitar comes with its original hard case, COA, and a bridge cover
We offer a 30-day ... more

1965 Fender Mustang Guitar Kurt Cobain Nirvana Skystang Jagstang Hard Case

Mountainside, New Jersey, 070**, UNITED STATES OF AMERICA

$3496

A BEAUTIFUL 1965 Fender Mustang with a Fender Gard shell case. This guitar is exactly like Kurt Cobains 1960's Blue Mustang. This guitar has humbuckers top and bottom! Looks factory but could be custom. Very clean guitar. It looks like it may have been painted long ago. This guitar is in outstanding condition!! A real beauty
... more

Fender, Squier, electric guitar, beige and off-white made in 1950s made in Japan

Lindsay, Oklahoma, 730**, UNITED STATES OF AMERICA

$20000

For sale vintage fender, squire guitar... more

1976 Fender Telecaster Custom Black Maple Neck Vintage USA Wide Range Humbucker

Austin, Texas, 787**, UNITED STATES OF AMERICA

$3999

Sounds and plays great but I'm tele rich and cash poor. Great vintage vibe with tasteful natural checking in the original black finish. Superior playability thanks to a professional refret see photos, new frets seem normal and not jumbos. Original saddles and bridge pickup are included and working. Currently there's a Lollar in the bridge, sounds good. Original wide range humbucker sounds phenomenal, nothing else sounds like these. Weighs 9 5 LBS. Tuners and bridge plate are the right model ... more

1965 Fender Mustang Vintage Guitar Dakota Red, Slab Board, 100% Original w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3600

Up for sale, a 1965 Fender Mustang in exceptional, 100% original condition and in perfect working order, boasting a slab Brazilian rosewood fretboard and original hardshell case. While a slab Brazilian rosewood board was something typically reserved for Pre-CBS Fender instruments (in contrast with the thinner veneer boards which were the norm at the time), it was also implemented only on the Mustang and Jaguar models in the mid-1960s for a couple short production runs like the example seen here ... more

1966 Fender Jazzmaster Lefty Guitar Vintage OHSC Sunburst Rosewood

South Hadley, Massachusetts, 010**, UNITED STATES OF AMERICA

$22000

Mustang bridge with hold down added for extreme string bending Original bridge included . It drops right on with no modifications done
Wonderful action . Truss rod works as it should
Potentiometer code on volume=3046515 " " tone=015479
Assorted dings on 58 year old guitar and case as shown
Ship rate in ad is for the lower 48 states only Must be paid within 24 hours of auction close No returns
... more