Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000

Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!

Ramona, California, 920**, UNITED STATES OF AMERICA

$2795

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!
A few small dings but in fantastic condition for the age. Comes with original case, trem arm and case info.
Lots of fret life left and great setup!
Weighs in at 9 4 lbs.... more

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$5475

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent all original She weighs in at 8lbs .05oz3-way switch sounds awesome very clean example. SN #564607The sought after maple neck is in excellent condition with some minor wear on the frets (see photos)Sounds and looks great and plays so easy. Please feel free to ask questions
Please note that the handling charge is for shipping insurance only. Local pick up is welcome... more

Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$250

PLEASE READ THE ENTIRE LISTING BEFORE ASKING QUESTIONS OR PURCHASING THIS ITEM.

Up for sale is this unique, new in the original packaging Starcaster Mini Strat guitar by Fender in a gloss black finish with only a single humbucker bridge pickup. This is a combo pack that includes the guitar, cable, Fender ??Mini Deluxe?? Amp, picks, Strap, and a large sticker sheet with one sticker missing.

This mini Strat guitar is a very cool and unique body design that has only a single... more

1958 JENSEN P10R 220847 ORIGINAL CONE MATCHED SET BASSMAN, SUPER VIBROLUX FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$900

Matched pair 1958 Jensen AlNiCo P10R speakers 220847 with original cones matched set. These speakers were manufactured in the United States and has a frame type of 10" in a beautiful Teal Blue color. The guitar is a part of the . It is perfect for guitar enthusiasts who are looking for a vintage sound. The model year of the guitar is 1958 and it is ideal for musicians who are looking for a unique sound in their music. This instrument is suitable for both professionals and beginners who want to ... more

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more

1960 JENSEN P10Q (3) OEM FENDER BASSMAN, BANDMASTER MATCHED QUAD

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$2350

Quad of 1960 Jensen P10Q AlNiCo BLUE BELL speakers EIA date code 220021, 220022, 220044, 220049. Three of these are OEM Fender with the correct Cxxxx factory order code OEM means " Original Equipment Manufacturer. This means they left the fender factory in an amp. These also have the factory bell covers so they can go in either in a Fender Tweed Super, Bassman or Bandmaster. These are fresh recones with identical 8 rib cones and identical overhaul kits. These are 8 ohms ... more

1966 JENSEN C10R 220604 RARE POSTAGE STAMP LABEL MATCHED PAIR FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$500

Matched pair of 1966 Jensen C10R 220604 with original 8 ohm Ribbed cones. Very early and exceedingly rare Fender super reverbs came with these. These would make a nice replacement set. I have 6 in total and a guad is in another auction
NOTE* No warranty is expressed or implied
... more

1966 JENSEN C10R RARE POSTAGE STAMP LABEL MATCHED QUAD FENDER SUPER REVERB

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$1000

Quad of 1966 Jensen C10R 220603 and one 220604 with original 8 ohm Ribbed cones. Very early and exceedingly rare Fender super reverbs came with these. These would make a nice replacement set. I have 6 in total and have another pair listed in another auction
NOTE* No warranty is expressed or implied
... more

1985 GENERAL ELECTRIC 6072A INDUSTRIAL 12AY7 FENDER TWEED GUITAR AMPS NOS NIB

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$300

Matched pair of 1985 GENERAL ELECTRIC INDUSTRIAL 6072A electron tubes. These are NOS and NIOB. The 6072A is the industrial version of the 12AY7A that is used in the first gain stage of ALL 9 pin preamp Fender Tweed Amps. Some Amps such as the pro uses a 12AY7 in the second stage
I call these the secret weapon . These have an amplification factor of 44 where the 12AY7A has a gain factor of 40. This gives a little more push on the front end without raising the noise level. The industrial ... more

Fender American Vintage 1962 Jazzmaster Sunburst

Rexburg, Idaho, 834**, UNITED STATES OF AMERICA

$3199

I have owned this guitar for a long time and have loved it. I am piecing together a perfect Jazzmaster for me so I am selling this. I have tried to take good pictures. This guitar has been used but never abused. There are a few scratches and rub marks but besides one little chip in the bottom right all of them are surface level and maybe even could be buffed out if you cared. I like a guitar that has been legit played and worn in but not abused. The neck is perfect as near as I can tell, ... more

1980's Fender Stratocaster 2 Knob Dan Smith Strat Sunburst 1983-1984

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$1275

This listing is for a Vintage 1983 or 1984 Fender "Dan Smith" 2 Knob Stratocaster. This guitar was made in the in the early 1980's in what is commonly referred to as the "Dan Smith" Fender era when Fender changed the design of the Stratocaster to have only 2 knobs along with a bunch of other design changes. These were only produced for a year or two before Fender went back to the original 3 knob design. This guitar is a great player and sounds great but is in player grade condition and does have... more

1964 Fender Stratocaster with 60's Fender Case

Redondo Beach, California, 902**, UNITED STATES OF AMERICA

$24000

This is a 1964 Stratocaster It's in Excellent Condition and it plays and sounds amazing The neck is a B shape / size or more commonly known as a "Fast C" (see picture on butt of neck). When I bought it in 1996, the body had been routed for a humbucker in the bridge and refinished. In 2006, my friend (Fender Custom Shop Master Builder Chris Fleming)did me the honor of filling in the humbucker route (back to an SSS config--see picture). He refinished and relic-ed it in Black Nitro at the Custom ... more

1966 fender jazzmaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$10400

Up for grabs is a 1966 Fender Jazzmaster in fantastic condition
This one is 100% original with no issues.
Bound neck with block markers and beautiful factory sunburst finish
Plays great and sound super , as expected. Really nice pickups that are super articulate and rather powerful. Goes from a beast to bell like tone with a roll of the volume knob
This is a fabulous example and will be your new favorite guitar ??
... more

1965 Fender Jaguar - Olympic White

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$15850

Not much to say about this guy. Beautiful 1965 Fender Jaguar in original Olympic White finish. In very nice shape. Not mint but among the cleaner examples I??ve seen from the era. Nice aging to the clearcoat. Gives it a lovely ??cream?? look.
The guitar looks to be all original, including the foam on the mute, which has hardened.

This guitar definitely gives you the ??Beach Boys?? vibe! Sounds wonderful and plays great

Ships worldwide, but I don??t falsify customs ... more

1977 Fender Telecaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$4300

Hello

For sale is a 1977 / 78 Fender Telecaster in Olympic White which has warmed into a butterscotch
This looks like Real deal 52 blackguard now!!
100% original with hang tags , manual and OHSC

No ISSUES!!!

This Tele sounds great and plays effortlessly

It is V E R Y clean as well!

... more

1979 Fender Stratocaster " Mocha"

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3100

1979 Fender Strat in "MOCHA "
I really love this color on these vintage strats , and with the black guards they look alot
like the all Rosewood Strats and Tele's that fender did in the late 60's
This guitar is issue free and ready to go
Has real nice playwear with plenty of MOJO
It even has the cigarette burn on the headstock :)
It plays effortlessly and has some really , really nice sounding pickups
OHSC included
... more

1979 Fender Stratocaster Olympic White

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3300

Greetings Everyone
Up for sale is a killer 1979 Fender Strat in Oly White
This babe plays and sounds fantastic and has aged into a MOJO queen
The pictures dont do it justice - this thing is spectacular !
Really nice neck with plenty of meat but not a huge club
Pickups are great , super snappy and quite powerful pups
Housed in its OHSC
Thx for looking!
... more

Fender Stratocaster MIJ C Series 1985 / 1986 Electric Guitar - Black

Brentwood, New York, 117**, UNITED STATES OF AMERICA

$1200

This Fender Stratocaster electric guitar is a classic Vibe '70s model from 1985 MIJ. It is a full-size, right-handed guitar with a solid poplar body, black body color, and 6 strings. The set includes strings, strap, picks, tuner, and a gig bag
The guitar is perfect for any musician who wants the iconic Fender Stratocaster sound. The brand is well-known for producing high-quality guitars, and this one is no exception. It is a great choice for anyone who wants to play rock, blues, or any other... more

'65 - '69 Fender Jaguar Pickguard Vintage 60's Celluloid Nitrate USA Ri

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$325

Fender made Jaguar celluloid / nitrate white pickguard Made in the USA / Period correct for 1965 1966 1967 1968 1969 Beautiful white celluloid with period correct black celluloid middle ply / line This is a rare old reissue is the perfect replacement for your USA JaguarBeautiful white has turned a cream color / Period correct wide bevel , truss rod scoopif your looking to restore your original jaguar this is the guard. Will also fit the 62 63 64 Jags Please check out the picturesThank... more