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FENDER | ADVERTISEMENTS

Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Telecaster - Don

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazzmaster - Get Fenderized

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Fender Stratocaster 1983 W / HSC (Used)

Fender Stratocaster 1983 W / HSC (Used)

Sedalia, Missouri, 653**, UNITED STATES OF AMERICA

$1200

Fender Stratocaster 1983
Great playing guitar ready to gig
sn: E327619 Weight: 8lb 4oz Orig Body, Neck, Tuners, Bridge. Comes with hard case. (see pics) Pickguard swapped with Mexican loaded guard. Has Push / Push mini switch that activates the bridge pickup in positions 4 and 5. Body has been routed. (request pics). Frets are fairly flat. May need crown / level. Please ask questions before purchase.... more
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Fender American Vintage II 1977 Telecaster Custom Guitar, Olympic White

Fender American Vintage II 1977 Telecaster Custom Guitar, Olympic White

National City, California, 919**, UNITED STATES OF AMERICA

$1955

YOUR BEST SOURCE FOR PRO AUDIO GEAR Free shipping on Domestic orders* 30-day returns moneyback guarantee Customer Support Online Chat Fender American Vintage II 1977 Telecaster Custom Guitar, Olympic White
Description
PLAYER'S PERSPECTIVE
As premier Fender dealers, we're stoked to present this 1977 Telecaster Custom reissue in a timeless Olympic White finish from the new American Vintage II line! The new American Vintage II series brings back the original "American ... more
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1974 Fender Stratocaster

1974 Fender Stratocaster

Uniontown, Pennsylvania, 154**, UNITED STATES OF AMERICA

$4500

This Fender Stratocaster from 1974 is a vintage electric guitar with a natural solid body. It is a right-handed model with a 6 string configuration. The brand is Fender and the series is also Fender Stratocaster

The guitar was made in the United States and is in great playing condition. The model year is 1974 and it is perfect for collectors or musicians looking for a unique sound. This guitar is a great addition to any collection and a must-have for any serious Fender enthusiast ... more
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1975 Fender Stratocaster Natural

1975 Fender Stratocaster Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$3599

Just in is this great 1975 Fender Stratocaster
Quick Details
Weight 8 8lbs
Nut Width 1 63 Inches
Depth at 1st fret 0 88 Inches
Depth at 12th Fret 0 92
This is a great example of a 1975 Fender Strat
The Guitar currently has an older Dimarzio Loaded Pickguard in it
Included with the sale is the Original Pickguard with the Grey bobbin pickups and original pots. One of the original knobs is missing from that pickguard
The body is in very good shape with minimal wear for... more
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Used Fender American Vintage II 1973 Stratocaster - Mocha w /  Maple FB

Used Fender American Vintage II 1973 Stratocaster - Mocha w / Maple FB

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$2090

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Used Fender American Vintage II 1973 ... more
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1969 Fender Telecaster With Factory Bigsby

1969 Fender Telecaster With Factory Bigsby

Stroudsburg, Pennsylvania, 183**, UNITED STATES OF AMERICA

$10500

1969 Fender Telecaster with factory Bigsby. Olympic white finish that has aged to blonde. Unmolested, with original paint and parts. Medium C profile Maple neck. Players wear and finish checking consistent with age. Weighs 8 1lbs. Neck pickup reads 5 8k and bridge reads 6 1k. Underside of pickguard is pearloid which was common at this time. Original hardcase and case candy included
... more
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1962 Fender Stratocaster Olympic White Refin Pre-CBS w / HSC

1962 Fender Stratocaster Olympic White Refin Pre-CBS w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$21995

1962 Fender Stratocaster In Olympic White Finish
This Guitar Is Located At IVG Sherman Oaks
In Good Overall Condition (Please See Photos)
Older Professional Body Refinish In Nitrocellulose Lacquer Shows Natural Checking Throughout
Professionally Refretted With Era-Correct Size Fretwire
Cosmetic Headstock Cracks Near Tuners As Shown
Aged Reissue Mint Green Pickguard
Original Black Bottom Pickups
Original Cloth Wiring And Electronics
Stackpole Pots Date To 18th ... more
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1976 - 1979 Fender Telecaster

1976 - 1979 Fender Telecaster

Las Vegas, Nevada, 891**, UNITED STATES OF AMERICA

$2200

I purchased this guitar several years ago . It was listed on eBay as a 1979 . The seller had replaced the pickguard and control plate . I do NOT have the original pick guard or control plate . When looking up the serial number , it turns out the guitar was made between 1977 and 1978. At least the neck was ?? so I??ve stated this guitar would be 1977-1979. I??ve pictured all of the dings and dents that stood out . It seems the guitar has been repainted black , in picture , you can see what looks ... more
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Fender American Vintage II 1973 Stratocaster Electric Guitar - Aged Natural

Fender American Vintage II 1973 Stratocaster Electric Guitar - Aged Natural

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$2142

... more
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1962 FENDER ELECTRIC 125P5B WHITE BASSMAN GUITAR AMP POWER TRANSFORMER 606237

1962 FENDER ELECTRIC 125P5B WHITE BASSMAN GUITAR AMP POWER TRANSFORMER 606237

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$550


1962 OEM FENDER ELECTRIC INC. Guitar amp 125P5B Schumacher power transformer. EIA code 606237 for 37TH WEEK OF 1962
Tested Working rust free unit.
These would be found in White, Brown, Black 6L6 Amps in the  1962-1963 era that have tube rectifiers. Full length unsoldered leads
Pictured last is a reproduction 125P5B which shows this as a White 1961, (6G6), Fender Bassman and other 6L6 powered white, brown and possibly extremely early black guitar 🎸 amps, super ... more
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1959 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand w /  Case

1959 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$5200

Up for sale, a 1959 Fender Duo Sonic in 100% original, collector-grade condition and in perfect working order, complete with the original "knucklebuster" hardshell case and bridge cover. The guitar has a smooth, lively natural acoustic tone, qualities which translate well via the original pair of black bobbin alnico magnet single coil pickups. These pickups are essentially wound identically to a '59 Strat pickup, with the only difference being the flat pole piece design. Both pickups have ... more
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Fender USA Stratocaster Electric Guitar Natural Ash Maple Neck 1977-1978

Fender USA Stratocaster Electric Guitar Natural Ash Maple Neck 1977-1978

Klamath Falls, Oregon, 976**, UNITED STATES OF AMERICA

$2700

Description:
Vintage 1977-1978 Fender USA Stratocaster Electric Guitar
Ash Body with Black Pick Guard and Maple Neck
Condition is decent for it's age: There are various dings, dents, scuffs and scratches on the body and neck from usage and handling. Two screws are missing from the back plate and one screw is missing from the pick-guard. Some of the screws appear to be very worn or stripped in the Philips slots. As always I'd recommend inspecting pictures thoroughly before purchase or ... more
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1989 Fender American Vintage 1957 Stratocaster Black

1989 Fender American Vintage 1957 Stratocaster Black

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$2699

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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1969 FENDER Telecaster Bass Guitar  All original second owner First was my uncle

1969 FENDER Telecaster Bass Guitar All original second owner First was my uncle

South Plainfield, New Jersey, 070**, UNITED STATES OF AMERICA

$10500

Whoever wants better pictures let me know. I did this on the fly this morning. I??ll take better pictures and send them to whoever is interested. My uncle bought this telecaster Bass Guitar brand new in 1969. The original white pick Guard broke within the first month. They were not made very strong, so it was replaced with a black pick guard same era. There is a stamp on the neck but I??m not taking it apart unless I have to the serial number on the back is the original serial number and the ... more
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1966 Fender Telecaster

1966 Fender Telecaster

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$19595

1966 Fender Telecaster, Rare Maple cap, Nitro Blonde finishand Gold transition logo, Nickel Kluson tuners, ??F?? plate, Original electronicsand cloth wires, Set up to modern wiring, Light weight at 7 lbs 1 oz includingthe bridge cover, Fabulous feeling neck, Plays super great, Sounds wonderful, EC, 1960??s Fender Jazzmaster hard case.
... more
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Fender Stratocaster MIJ C Series 1985 / 1986 Electric Guitar - Black

Fender Stratocaster MIJ C Series 1985 / 1986 Electric Guitar - Black

Brentwood, New York, 117**, UNITED STATES OF AMERICA

$1200

This Fender Stratocaster electric guitar is a classic Vibe '70s model from 1985 MIJ. It is a full-size, right-handed guitar with a solid poplar body, black body color, and 6 strings. The set includes strings, strap, picks, tuner, and a gig bag
The guitar is perfect for any musician who wants the iconic Fender Stratocaster sound. The brand is well-known for producing high-quality guitars, and this one is no exception. It is a great choice for anyone who wants to play rock, blues, or any other... more
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Vintage 1964 Fender Duo Sonic II Red w /  Vintage Hardshell Case

Vintage 1964 Fender Duo Sonic II Red w / Vintage Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$2699

Vintage original PRE-CBS 1964 Fender Duo Sonic II
Features a killer neck with rosewood fretboard and clay dots. Scale length is 22 5 " . Neck plays great
Neck date is 9 OCT 64. Pots are also dated '64
Guitar is all original with the exception of newer USA Fender Repro pickups. They sound killer. Guitar has a real nice vintage, warm tone
Comes with a good vintage hardshell case, too
Guitar is exactly as pictured.
Buyer pays $125 shipping in the USA, $150 to Hawaii... more
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Fender Squier Stratocaster ST-362 1984 w /  Hwy 1 Pickups & Trem Made In Japan MIJ

Fender Squier Stratocaster ST-362 1984 w / Hwy 1 Pickups & Trem Made In Japan MIJ

Carrollton, Texas, 750**, UNITED STATES OF AMERICA

$800

This Fender Squier Stratocaster ST-362 electric guitar was crafted in Japan in 1984. It features a solid body with a black finish, a maple neck, and a rosewood fretboard with 21 frets. The guitar has a professional performance level and comes with 6 strings and a 4 / 4 size

The guitar is in used condition but has been well-maintained and includes upgraded Hwy 1 pickups and trem. The Fender Squier Stratocaster is a classic model with a renowned sound, perfect for any right-handed ... more
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1973 FENDER TELECASTER 7 6 POUNDS SUNBURST VINTAGE TELE

1973 FENDER TELECASTER 7 6 POUNDS SUNBURST VINTAGE TELE

Louisville, Kentucky, 402**, UNITED STATES OF AMERICA

$5900

7 6 pounds
50 years old this year
Professional setup with 10's, smooth low action typical low frets classic Tele TWANGGGG!
Tough to find cool rosewood board Tele's in anything besides blonde but here's one!
It's in well-loved condition, but appears fairly unmolested
Volume pot looks replaced tone pot dates 48th week of 1972
Skunk stripe on back of neck has a sliver missing guessing the finish shrank over time and chipped the sliver out? I dunno literally a guess. But the ... more
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Vintage 1986 Fender Japan Contemporary Stratocaster Black! MIJ! w / Fender case

Vintage 1986 Fender Japan Contemporary Stratocaster Black! MIJ! w / Fender case

New Egypt, New Jersey, 085**, UNITED STATES OF AMERICA

$889

1986 Fender Contemporary Stratocaster! Made in Japan. Gloss Black finish on classic double-cut body, with white guard. Maple neck and 22-fret board with black dot inlays. Tone supplied by a trio of singlecoils. Chrome hardware, including Fender locking trem. All original with no mods, breaks, or repairs. Guitar has a few play and age marks, but is in overall very good condition. Ships in a Fender hardshell case from the same era, with trem bar
All listed Ebay payments accepted from all ... more
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