Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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2026 Fender 75th Anniversary 1951 Telecaster Butterscotch Blonde Quilt Top

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$4251

Fender Limited 75th Anniversary 1951 Telecaster®
Made in Japan - Tokyo Flagship Store Exclusive and Super Limited Edition!
Pristine, Never Played Condition
Serial: JD2600XXXX
Nut Width: 1 67
Neck Thickness at 1st Fret: .90
Neck Thickness at 12th Fret: .99
Weight: 7 lbs 3 oz's
Comes in Original Tweed Hard Case with All factory Paperwork
Please Read Our Feedback and Rest Assured, The Dude Abides!

... view on ebay

1960's Fender guitar strap Case Candy

Mustang, Oklahoma, 730**, UNITED STATES OF AMERICA

$49

1960's Fender strap, missing a little foam This one is a preset length setting This one can still be used, not asking a arm and leg, Thanks !USA 48 only
... view on ebay

1980 Fender Stratocaster Vintage Guitar w / Lollar Sixty-Four Pickups, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2650

Up for sale, a 1980 Fender Stratocaster in excellent condition and in perfect working order, complete with a hardshell case. This vintage USA-made Stratocaster has been upgraded with a trio of Lollar Sixty-Four single coil pickups
Boasting an ash body and a maple neck capped by a rosewood fingerboard, this Strat dishes out plenty of natural punch, sustain, and throaty cut. The Lollar Sixty-Four single coil pickups are a premium boutique set, wound for ??prominent midrange and clear top end ... view on ebay

Fender Bandmaster Guitar Amp Head Speaker Cabinet 1962 Vintage Tube Amplifier

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA

$2600

Retro Gear Shop is a high-end boutique store located in Nashville, Tennessee
Fender Bandmaster Guitar Amp Head and Speaker Cabinet
For sale is a rare vintage Fender Bandmaster Guitar Amp Head and Speaker Cabinet. According to transformer code and amp feature set this is a 1962 model. The cab includes 2x10" speakers. This is sold as-is for parts / repairs, no warranties, guarantees, refunds or returns. We can service this for additional cost. Our tech testing assessment:- Passes signal- ... view on ebay

1984 Fender MIJ Japan ST62-65 ??62 Stratocaster JV Serial Sunburst Fender HSC

Salt Lake City, Utah, 841**, UNITED STATES OF AMERICA

$2199

For Sale: 1984 Fender MIJ Japan ST62-65 ??62 Stratocaster ?? Sunburst JV Serial w / Fender HSC
Up for sale is a 1984 Fender MIJ Japan ST62-65 ??62 Stratocaster in Sunburst, complete with a non-original Fender hard-shell case
This is a very cool early Fender Japan Strat built at the legendary FujiGen Gakki factory and carrying a sought-after JV serial number. These early Japanese Vintage series instruments are highly respected for their craftsmanship, vintage-inspired feel, and overall ... view on ebay

1964 Fender Tremolux Black Panel - Blonde

Irvington, New York, 105**, UNITED STATES OF AMERICA

$7500

1964 Fender Tremolux (Blonde)
Serial Number: A00867Stamped Code: NB (1964 / Feb)Production Code: 27Model / Circuit Number: AA763Description: Blackface Piggyback White (Blonde) Tolex; Gold grill cloth; 2 x 10 Oxford 10K5
Being offered by the original owner, this vintage 1964 Fender Tremolux is completely authentic and in rare pristine original condition. This amplifier was purchased back in the late 70s from a close friend in its original boxes when he took over a local music store as ... view on ebay

Fender Bassman 50W 1965 Tube Amp Head 2-Channel 8 Ohm AA25374

Rochester, New York, 146**, UNITED STATES OF AMERICA

$990

The Fender Bassman 50W Vacuum Tube Amp Head is a high-quality amplifier designed for bass and electric guitars. With two channels and an impedance of 8 ohms, this amp head delivers powerful sound for performance venues. The Fender Bassman Amp model is known for its classic design and vacuum tube technology, making it a reliable choice for musicians looking to enhance their guitar playing experience. Ideal for bassists and guitarists alike, this amp head is part of the renowned Bassman product ... view on ebay

1967 Fender Super Reverb Blackface AB763 Vintage Tube Combo Amplifier

Rowlett, Texas, 752**, UNITED STATES OF AMERICA

$2300

New power tubes, clean vintage sound. Check photos. Local pick up only.
... view on ebay

50-60s Fender Guitar .003 Capacitor Jaguar / Jazzmaster . Original Rare

Painesville, Ohio, 440**, UNITED STATES OF AMERICA

$75

Up for sale is an ORIGINAL .003 capacitor used on Fender Jaguar and Jazzmaster guitars.
Thanks for looking and have a Wonderful, Blessed day
International buyers must use Ebays global shipping.
Sale price does not include taxes or duties
PLEASE READ BEFORE BIDDING: Any item over a pound ships UPS Ground. Some cases using USPS is cheaper and we will have that on each item page. If the shipping calculator seems wrong please email us and we will calculate it for you. It has been... view on ebay

SQUIER BY FENDER STRATOCASTER ?? PROJECT / PARTS / RESTORATION GUITAR 1950s RED

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$150

Squier Fender Stratocaster Red Indonesia IC07 Electric Guitar Parts Repair Project

Description

SQUIER BY FENDER STRATOCASTER ?? PROJECT / PARTS / RESTORATION GUITAR

Up for sale is a Squier by Fender Stratocaster-style electric guitar, finished in a beautiful glossy red with a maple neck

Serial Number: IC071213158
Crafted in Indonesia

This guitar has been stored for an extended period and is being sold AS-IS, FOR PARTS OR REPAIR ... view on ebay

VINTAGE 1994-95 WASHBURN LYON P ELECTRIC BASS GUITAR WITH A FENDER CHAINSAW CASE

Aurora, Colorado, 800**, UNITED STATES OF AMERICA

$350

VINTAGE 1994-95 WASHBURN LYON P ELECTRIC BASS GUITAR WITH A FENDER CHAINSAW CASE TYPE: BASS GUITARYEAR: 1994-95MANUFACTURER: WASHBURNSIZE: APPROX. 44 1 / 2" LONGMATERIAL: BASSWOOD; MAPLE;CONDITION: GOOD CONDITION FOR THE AGE OF THIS GUITAR; SOME LIGHT SWIRLING SCRATCHES ON THE BACK (SEE PICTURE); COMES WITH FENDER CHAINSAW HARD CASE, CASE HAS A HOLE ON ONE OF THE FASTENERS THAT IS MISSING (SEE PICTURE); GOOD PLAYABILITY; DESCRIPTION: Up for Purchase is this VINTAGE 1994-95 WASHBURN LYON P ... view on ebay

1982 Fender Stratocaster crazy rare "Stratoburst" finish 1 of a kind & Minty !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$4495

This is a very cool & rare all original 1982 Fender Stratocaster Ltd. Run made in this gorgeous "Stratoburst" combo of 2-tones of Blue & Silver Metallic finishes This is a very rare & crazy finish that will make a fantastic collectible Strat in the future. It's got a nice feeling maple neck w / a small Smith Strat Headstock that's feels great. It's dead stock w / its white pickgard loaded w / 3 original pickups & pots. It's lightweight & very user friendly & comes in a ... view on ebay

1966 Fender Electric 12 XII Iconic Instrument Very Good Condition! (165)

Dayton, Ohio, 454**, UNITED STATES OF AMERICA

$6400

For your consideration is this 1966 Fender Electric 12 XII in a Sunburst finish. Overall the guitar is in Very Good condition. The original pickups deliver excellent sound across all playing styles, truly capturing the iconic tones of your favorite players. Playability is excellent with low action & Light fret wear
Comes with the original case as shown. (165)
Weight: 8lb 3oz | Nut: W 1 62 H .87 | 12th: W 2 15 H 0 90
Stay Connected with TheGuitarBuyer!
For more guitars, gear, and... view on ebay

1979-1980 Fender Stratocaster Sunburst Vintage USA Killer Wear OHSC

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$2597

Up for sale is a 1979??1980 vintage Fender Stratocaster finished in classic Sunburst, featuring absolutely killer natural wear, beautiful patina, authentic finish checking, and decades of vintage character. Includes the original hard shell case (OHSC)!
This late-1970s Fender Stratocaster has the kind of honest, naturally aged appearance that vintage guitar enthusiasts love. The combination of finish wear, checking, dents, and scratches gives this Strat an unmistakable road-worn look that ... view on ebay

1964 Vintage Fender Stratocaster Telecaster L-Series Neck Plate

Longboat Key, Florida, 342**, UNITED STATES OF AMERICA

$249

Here for your consideration is an original 1964 L-Series neck plate for a Stratocaster, Telecaster, Precision Bass, Jazz Bass, Jazzmaster, Jaguar, etc. Thanks for looking, and please see my other Fender items up for sale.... view on ebay

1985 Fender Japan Contemporary Stratocaster Deluxe HH Emerald Mist RARE & EXC

Lubbock, Texas, 794**, UNITED STATES OF AMERICA

$1799

Vintage 1985 Fender Japan Contemporary Deluxe Stratocaster==Beautiful example of an early production Fender Japan guitar -- these are quite rare, particularly in HH configuration==Emerald Mist finish is still gloriously green==System 3 trem (arm is not original) -- TBX circuit -- cool lever-action string lock==All original (except arm) and in Exc 9 / 10 condition -- very light play wear, a few small dimples mainly on the back, scuff at top edge of headstock, no neck pocket cracks -- straight ... view on ebay

Fender Stratocaster 1965 Glas Custom Daphne Blue Relic 7 8lbs w / Fender tweed

Sherman Oaks, California, 914**, UNITED STATES OF AMERICA

$3295

Shop Direct for the lowest prices at Glasguitarsla com and ZERO tax on all sales outside C A.
Here we have a Glas Customs Stratocaster build inspired by the transitional period of late 1965, when Fender??s familiar pre-CBS language began giving way to the larger headstock and bolder visual identity of the CBS era
Finished in matte Daphne Blue with a dark rosewood fingerboard and aged tortoiseshell guard, this one balances mid-??60s character with a handful of carefully chosen modern ... view on ebay

Mid 1980s Fender Contemporary Stratocaster MIJ Burgundy Mist Body Neck Project

Barnhart, Missouri, 630**, UNITED STATES OF AMERICA

$425

Mid-1980s Fender Contemporary Stratocaster body and neck, made in Japan (MIJ), in its original Burgundy Mist metallic finish
This guitar originally came with a single humbucker and no pickguard. The body has since been routed (long ago)
for a traditional Stratocaster pickup configuration. It includes a partial Fender System III locking tremolo that has been blocked off
To be absolutely clear, the body, neck, and neck plate are all original to the same guitar
Details
* ... view on ebay

Vintage Fender 1958 Stratocaster Neckplate, Telecaster, P-Bass, Jazz, Mustang, Bronco

Mount Sinai, New York, 117**, UNITED STATES OF AMERICA

$380

DESCRIPTION:
Up for sale is a Vintage Fender 1958 Stratocaster Neckplate, with original Mounting Screws
This neckplate can be used on Fender Telecaster, P-Bass, Jazz Bass, Mustang, Bronco, Duo-Sonic, etc guitars and any guitar that uses a slandered Fender style neckplate
This Vintage Fender 1958 Stratocaster Neckplate NECKPLATE is in excellent condition and comes complete with the original set of 4 neckplate mounting screws (see posted pictures)
This item is sold AS-IS and with ... view on ebay

1957 FENDER DUO SONIC Red Vintage Rare Electric Guitar 1950??s

Brisbane, California, 940**, UNITED STATES OF AMERICA

$2000

A great player that I always loved. Looks to have been refinished at on point, some dings and dents here and there, but overall great.

Besides the refinish it appears to be all original. Neck plate screws have paint on it. And neck pocket jas been painted over. Plays great. Check pics for condition and reach out with any questions you may have

Neck date, pot codes, and serial number all check out. Metal gold Pickguard looks original as well. Some minor pitting ... view on ebay