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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1968)

Pick A Winner

Fender Bronco, Fender Mustang, Fender Telecaster, Fender Mustang bass, Fender Telecaster bass, Fender Newporter acoustic

...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight the all new Maple Neck TELECASTER BASS. Set for low string high speed action, the snappy telecaster bass offers rich deep bass tones....

or pick from Fender's Quartet of snappy, moderately priced guitars, (right) Double pickups and a dynamic tremolo highlight the popular fast action MUSTANG. A short neck and split pickup make the MUSTANG BASS a must for every combo. Fender's BRONCO GUITAR and AMPLIFIER are the right combination for any young artist. The Fender NEWPORTER is the perfect compact acoustic ... try one, try 'em all at your nearest authorized Fender dealer.

The Pick a Winner advert was clearly aimed at the student and intermediate guitarists of 1968, promoting some new, and some established instruments in the hands of young players. The Mustang and Telecaster guitars had been in the Fender line for some time, but they were joined by bass equivalents in 1966 and 1968 respectively. Actually the Tele bass was so new, it did not make it into a Fender catalogue until 1969. One other new guitar (and amp) shown that did make the 1968 catalogue was the Bronco set: an entry-level guitar and amplifier set shown in the foreground of the image. The only acoustic shown is the Newporter.

Fender advertisement (1968) Pick A Winner

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Fender Bronco, Fender Mustang, Fender Telecaster, Fender Mustang, Fender Telecaster, Fender Newporter

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1974 Fender Telecaster Custom with OHSC. FREE SHIPPING

1974 Fender Telecaster Custom with OHSC. FREE SHIPPING

Sacramento, California, 958**, UNITED STATES OF AMERICA

$2800

This is a beautiful 1974 Fender Telecaster Custom Natural with Cougar artwork. Original hardshell case (missing Fender logo), original "F" Tuners, original Fender tele 6 way saddle bridge, original body ferrules, original frets, original nut, ash body, buckle rash (see picture), small black dots on back of body (see pictures), original Wide-Range humbucker (neck), single-coil (bridge), condition is very good. Artwork is signed "dcn '89 "
This Tele has a beauty with a fast and flawless neck ... more
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Fender Vintage Telecaster 1968 Conversion Refin Pink Paisley w / OHSC

Fender Vintage Telecaster 1968 Conversion Refin Pink Paisley w / OHSC

Rancho Cordova, California, 956**, UNITED STATES OF AMERICA

$15000

The Fender Vintage Telecaster 1968 Conversion Refin Pink Paisley is a rare and highly sought-after electric guitar model that pays homage to the classic Telecaster design of 1968. This guitar features a solid maple body in a stunning pink paisley finish, with a maple neck and fretboard for a smooth and comfortable playability. It includes a strap, making it easy to play and showcase your unique style. With its right-handed orientation and 6-string configuration, this Fender Vintage Telecaster is... more
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Fender American Special Telecaster Electric Guitar Vintage Blonde Finish w /  Case

Fender American Special Telecaster Electric Guitar Vintage Blonde Finish w / Case

Bristol, Tennessee, 376**, UNITED STATES OF AMERICA

$900

This 2017 Fender American Special Telecaster Electric Guitar is in excellent condition. It has been very well cared for by its original owner and shows no dings, dents, scratches, or any signs of heavy play. This guitar has been professionally set up and plays great! The neck is straight, the action is low and comfortable, and the frets are in excellent condition. This guitar will come complete with a very nice Martin Deluxe Molded Hardshell Case, Certificate of Authenticity, and Case Candy as ... more
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Fender American Vintage II 1972 Telecaster Thinline Electric Guitar Aged Natural

Fender American Vintage II 1972 Telecaster Thinline Electric Guitar Aged Natural

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$2350

Thank you for visiting our Ebay store. You are looking at an beautiful Fender American Vintage II 72' Thinline Telecaster in natural. Weight according to our scale is: 8 lbs 2 oz. Includes the original Fender case, Certificate, and everything that you see in the photos
Overall condition is Like new and we believe that you will agree
Date of manufacture is July of 2023. We figured this out directly on the Fender website
This is a beautiful instrument that sounds great and plays even ... more
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Fender Newporter Teisco partcaster Cool Vintage Electric Guitar Rare

Fender Newporter Teisco partcaster Cool Vintage Electric Guitar Rare

Cincinnati, Ohio, 452**, UNITED STATES OF AMERICA

$299

Fender newporter acoustic neck USA on Teisco Japanese body
Neck was shaved thinner too close to the strings
tuning pegs 4th and 5th are loose but still turn and hold tight
Sounds and plays great
As is... more
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1985 Fender Telecaster Thinline TN70 Vintage Mahogany Body Maple Cap Tele Japan

1985 Fender Telecaster Thinline TN70 Vintage Mahogany Body Maple Cap Tele Japan

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$57

For your consideration is this vintage 1985 Fender Telecaster Thinline TN70-EX electric guitar This particular very early MiJ example, serial number A008059, is in very good condition A rare and wonderful Tele, this Made in Japan version features both a mahogany body and maple cap neck: both of which remain all original and unmodified The guitar was upgraded with newer Seymour DuncanSTKT3B and STKT1N bridge and neck Tele pickups respectively The original pearloid guard is intact, ... more
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1976 Fender Mustang Black

1976 Fender Mustang Black

New York, 100**, UNITED STATES OF AMERICA

$2795

Here's a nice and original, clean 1976 Fender Mustang in original Black finish
Features a Rosewood fretboard which plays great. No buzz or issues, pure tone
This example has a particularly fine curly maple neck that is flamed out real nicely
Two original single coil pickups sound killer, classic vintage Mustang tone.
Guitar is completely original with the exception of the tremolo arm
Perfect for the player and collector alike
Comes with original hardshell case, ... more
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UNPLAYED FENDER SQUIER BRONCO ELECTRIC BASS GUITAR NECK EXCELLENT CONDITION

UNPLAYED FENDER SQUIER BRONCO ELECTRIC BASS GUITAR NECK EXCELLENT CONDITION

Catawba, South Carolina, 297**, UNITED STATES OF AMERICA

$85

This is an unplayed Fender Squier Bronco 30 inch scale bass electric guitar neck. The neck has been stamped used on the back of the headstock and serial number partially defaced. The truss rod has been tested and works good. I don't see any issues with the neck. I have not had it mounted. Excellent near mint to mint cosmetic condition. Sold as is
Fingerboard Material
Laurel
Fingerboard Radius
9 5" (241 mm)
Neck Construction
Bolt-On
Neck Finish
Satin Urethane
Neck ... more
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2022 Fender American Vintage ll 1977 Telecaster Custom Guitar. Black w / Hard Case

2022 Fender American Vintage ll 1977 Telecaster Custom Guitar. Black w / Hard Case

Cedar City, Utah, 847**, UNITED STATES OF AMERICA

$1740

This is a very nice 2022 Fender American Tele in near mint condition. We took this in on trade and there are literally no marks whatsoever on this guitar. No fingerprints, no pick marks, no buckle rash, nothing. It looks brand new. Comes with the custom hard case and all paperwork from Fender. Please email me with any questions. Thanks... more
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1962 Fender Telecaster original parts and body

1962 Fender Telecaster original parts and body

Tucson, Arizona, 857**, UNITED STATES OF AMERICA

$3799

Made in the USA in 1962 original Fender Telecaster alder body and parts and is not wired. Body weighs 4 25 pounds. Fender used the nail hole method to paint this. There is one in the neck pocket, one in bridge rout, and one on the side of the control pocket rout. Bridge has strings through body and top load. All parts are shown in pictures. Working pots are 250K AUD 1961 and 1962. Body comes with everything pictured as : body, neck plate with screws, complete bridge with saddles, control plate,... more
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1968 Fender Bronco vintage tube amp NOS tubes USA - Weber Alnico - NO RESERVE!

1968 Fender Bronco vintage tube amp NOS tubes USA - Weber Alnico - NO RESERVE!

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$699

This is a vintage Fender Bronco. Serial number dates from 1968. Made in USA.
Used but works perfectly.
This is the same circuit as the Vibrochamp, but harder to find.
Point to point wiring.
Full tube circuit. Tube rectified.
Tube driven tremelo.
Uses 5y3GT rectifier tube, 6v6 GT, and two 12ax7.
Comes w / upgraded Weber Alnico speaker. NOS tubes.
I got this as you see it. The faceplate has been replaced by the prior owner, I think the grill cloth also. The... more
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1952 fender telecaster

1952 fender telecaster

Omaha, Nebraska, 681**, UNITED STATES OF AMERICA

$3000

The 1952 Fender Telecaster is a classic electric guitar model from the renowned brand Fender. Known for its distinctive sound and versatile playing style, this guitar is part of the iconic Fender Telecaster series. Featuring a single body design and a bolt-on neck, the Telecaster is a staple in many guitarist's collections for its durability and rich tonal quality. With its vintage appeal and timeless design, the 1952 Fender Telecaster continues to be a sought-after instrument for musicians... more
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1980s Vintage Fender Stratocaster / Telecaster Guitar Black Case USA

1980s Vintage Fender Stratocaster / Telecaster Guitar Black Case USA

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$247

Up for sale is a Vintage Fender Stratocaster / Telecaster Guitar Hard-Case
VERY GOOD working and cosmetic condition!
Buy it Now before anyone else! or Submit Your Best Offer!... more
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Fender Telecaster 1952 American Vintage, Butterscotch Blonde. Excellent Cond!

Fender Telecaster 1952 American Vintage, Butterscotch Blonde. Excellent Cond!

Escondido, California, 920**, UNITED STATES OF AMERICA

$1500

This is a lightly used Fender American Original '50s Telecaster in Butterscotch Blonde. It is in excellent condition!
It has that classic and desired Ash body and a Maple neck, with the thick "U " -shape, and a 9 5" radius maple fingerboard with 21 vintage-tall frets
It comes with 'Pure Vintage '52' single-coil pickups, a brass saddle bridge and Vintage Deluxe tuners
Once again, it is in great condition .
(Comes with a soft case, not hardshell )
... more
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1973 Fender Telecaster

1973 Fender Telecaster

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$3600

There is a lot to love here. It has the original finish, pick ups, and original pick guard. The guitar is lightweight for the era at 7 4 pounds and has a nice fat neck
It??s just been professionally set up and plays great. Sounds amazing. Listen to the demo video
The pots were replaced in the early 1980s with 250K pots   They had switched to 500k pots by 69, which can sound ??ice-picky ??  The 250k pots sound much better   A repro Pat. No. Bridge was on it when I got but it now has... more
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1981 Telecaster Fender 6 string

1981 Telecaster Fender 6 string

Lucerne Valley, California, 923**, UNITED STATES OF AMERICA

$165

1981 Fender Telecaster. In excellent condition... more
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1967-1971 Vintage Fender Jazz Bass, Precision, Telecaster  ~ BASS Hardshell CASE ~

1967-1971 Vintage Fender Jazz Bass, Precision, Telecaster ~ BASS Hardshell CASE ~

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$497

Up for sale is a vintage Fender hardshell bass case from the late-1960s to early-1970s, suitable for Jazz Bass, Precision Bass, and Telecaster Bass models. This is the classic black tolex exterior with orange interior plush lining, period correct for CBS-era Fenders and an iconic companion to your vintage instrument. A beautiful example of 1960s / 1970s craftsmanship, ready to protect and complement your bass with period-correct style
? Details:
Original vintage Fender hardshell case ... more
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1970s-1980s Vintage Fender Stratocaster Telecaster HardShell CASE Black Brown

1970's-1980's Vintage Fender Stratocaster Telecaster HardShell CASE Black Brown

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$497

Up for sale is a 1970's-1980's Vintage Fender Stratocaster Telecaster Brown Interior Case
All latches work fine.
GOOD cosmetic condition, showing some wear and tear (see pics)
WILL SHIP WORLDWIDE
Ships the next day once the payment clears
... more
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1977 Vintage Fender Stratocaster Telecaster HardShell Tolex CASE 1978 1979 1970s

1977 Vintage Fender Stratocaster Telecaster HardShell Tolex CASE 1978 1979 1970s

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$597

Up for sale is a 1977-1979 Vintage Fender Stratocaster Telecaster Red Interior Case
All latches work fine.
GOOD cosmetic condition, showing some wear and tear (see pics)
WILL SHIP WORLDWIDE
Ships the next day once the payment clears
... more
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Fender 1971-1974  Telecaster - Blonde - Great Natural Patina !!!

Fender 1971-1974 Telecaster - Blonde - Great Natural Patina !!!

Lake, Michigan, 486**, UNITED STATES OF AMERICA

$4300

Thanks for checking out the listing!
This guitar has seen minimal use due to our relocation to a new lake house
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For those of you following this listing a few days ago, my apologies. I had to cancel the listing because the platform wouldn??t let me change the auction timeline from 7 days to 10 days. I like my auctions to end on Saturday night so that meant waiting until Wednesday night to relist
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Anyway, this listing will stay up now that everything is ... more
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Find more Fender Bronco, Fender Mustang, Fender Telecaster, Fender Mustang, Fender Telecaster, Fender Newporter at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

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1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

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1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music