1970 Gibson thinline catalogue
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1970 Gibson Guitars - thin-electric acoustics
Dimensions: 9" x 4" - 12 pages. Full colour throughout.
The Gibson thinline guitars were very popular in the mid-late 1960s, and as the decade ended two new models were added to the line, both making their catalogue debuts here. The Gibson Crest was a very fine rosewood bodied guitar, only available between 1969 and 1972 - this is it's only US catalogue appearance; likewise for the birch bodied ES-340, though it did remain in the Gibson line a little longer, until 1974.
Other instruments included in this booklet are well established: the Byrdland (now with it's original 50s Venetian cutaway body styling), the double cutaway ES 330/335/335-12/345 and 355 TDSV, the ES-125TDC (and single pickup TC), and a student model, the ES-120T.
But the popularity of thinlines was declining, especially for younger/student guitarists. By the time of the next thinline catalogue in 1975 only five models remained, mostly the higher end guitars: the 335, 345, 355, Byrdland and a new entry level model the ES-325 (actually the Byrdland was moved to the 1975 electric acoustics brochure).
In fact the ES-120T was pretty much deleted by the time this brochure was printed. It was included in the March 1970 price lists, but by September was gone.
The 1970 Gibson thinline catalogue featured the following ten models
The 1970 Gibson catalogue consisted of 12 separate brochures, all the same size, and basic design, each concentrating on a specific segment of Gibson's product range. This was the first time the Gibson catalogue had been split into so many sections.