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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1953)

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Fender Precision bass, Fender Bassman amplifier

Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman

The Precision had been launched in 1951, but was already replacing the upright acoustic bass for the reasons listed in the advert • Exceptional volume • Fretted neck • Extremely easy fingering • Less tiring to play than old style bass • Highly portable • Light weight • Tone and volume to suit playing needs

Fender advertisement (1953) Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Other related vintage advertisements

Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Precision - Fender fine electric instruments
Fender Precision - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Bassman - Get Fenderized
Fender Bassman - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Precision - The lowdown on the bass
Fender Precision - The lowdown on the bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely "bassey" but...
Fender Precision - The Worlds Favorite Road Machine
Fender Precision - The Worlds Favorite Road Machine
Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a "Worlds Favourite" theme. The Fender Precision was indeed (and probably still i...
Fender Precision - In Concert
Fender Precision - In Concert
The world's favorite performers appear "In Concert." And 9 out of 10 times the electric bass is a Fender. ABC-TV's "In Concert." Far more than entertainment, it's the ultimate experience in the con...
Fender Precision - Goldilocks and the three bears
Fender Precision - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Found in virtually all musical environments, the Precision Bass is by far the most prolific of the species Basso Electrica. The frequency of the sighting reflects upon the enormous range of the Pr...
Fender Precision - You Can Take A Fender Anywhere
Fender Precision - You Can Take A Fender Anywhere
Whatever band you play in, you've got to pick up on a lot of musical styles. But you'll never have to pick up more than one electric bass, Because Fender® gives you Rock Bass, Soul Bass, Country...

Fender Precision, Fender Bassman

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1975 Fender Precision Bass Olympic White Modified w /  Gig Bag

1975 Fender Precision Bass Olympic White Modified w / Gig Bag

San Diego, California, 921**, UNITED STATES OF AMERICA

$3195

1975 Fender Precision Bass Olympic White Modified w / Gig Bag
This Bass Is In Very Good Condition Showing Some Playwear Throughout Including Some Dings And Scratches In The Finish (See Photos)
Located At IVG Orange
Original Maple Neck And Frets
Original Body In Olympic White Finish
Added Jazz Route And Pickup
Gray Bottom Pickups
Badass II Bridge Added
Non-Original Pickguard
Original Tuners
Weighs 9lbs 3oz
Nut Width 1 65 "
Neck Depth At 1st Fret 0... more
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1968-1969 Vintage Fender Bassman Amp head

1968-1969 Vintage Fender Bassman Amp head

Norwich, New York, 138**, UNITED STATES OF AMERICA

$795

Fender Bassman 100, works as it should
Some tolex cuts, overall all good condition
... more
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1966 Fender Precision Bass

1966 Fender Precision Bass

Encinitas, California, 920**, UNITED STATES OF AMERICA

$12000



1966 Fender P-Bass in factory custom color Candy Apple Red !

Beautiful golden age P-bass that plays and sounds incredible

All original save for a repro pickup cover and the original owner had diamonds inlaid on the fingerboard but has since been replaced with factory dot inlays

This is a FANTASTIC Fender bass and you will not be disappointed

Thank you for looking!
... more
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Vintage Mid 1960s USA Fender Precision Bass P-bass in Black Fullerton CA *READ

Vintage Mid 1960s USA Fender Precision Bass P-bass in Black Fullerton CA *READ

Felton, California, 950**, UNITED STATES OF AMERICA

$8500

* Guitar us purportedly from 1965 AND made in Fullerton CA
*1978 precision neck installed in 2005 in SF
*Recently appraised and deemed to have all ORIGINAL electronics
✨ Condition: Good, there is some wear from much love and use. Well maintained and tuned.
(Please see the photos, they are part of the description; We do our best to show any noticeable flaws)
🛍 Come take a peek at our store for:
Vintage, Books, Figures, Collectibles, Classics, Art, Estate ... more
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Vintage 1963 Fender Bassman Piggyback 6G6 Amp  and Cabinet  /  Jensen-Loaded

Vintage 1963 Fender Bassman Piggyback 6G6 Amp and Cabinet / Jensen-Loaded

Estacada, Oregon, 970**, UNITED STATES OF AMERICA

$4500

Unleash the classic tone with the Vintage 1963 Fender Bassman Piggyback 6G6 Amp, a true gem for enthusiasts and collectors alike. This authentic Fender Bassman model boasts a powerful 45W output, 2X12 cabinet for a balanced, full-bodied sound. Ideal for bass and guitar, the amp features two vacuum tube channels, delivering rich, warm distortion that's perfect for music aficionados seeking that vintage edge Crafted with precision, the amp head and cab combo is equipped with two Jensen speakers, ... more
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1979 Fender Bassman 135 Silverface Export Vintage Tube Amp Head, Serviced

1979 Fender Bassman 135 Silverface Export Vintage Tube Amp Head, Serviced

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$950

Up for sale, a 1979 Fender Bassman 135 in excellent condition and in perfect working order. Introduced at the tail end of Fender's Silverface era, the Bassman "135" was outfitted with Fender's ultra linear transformers, designed to coax maximal tube power and clean headroom out of a quartet of 6L6 power tubes. A Bassman that lives up to its name as a viable bass amp for stage and studio use, the Bassman 135 also offers pristine, bold cleans applicable for guitar, pedal steel, or pairing with a ... more
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60-70s  Fender Amplifier 16" Tilt Back Legs .Original Twin / Vibrolux / Bassman

60-70s Fender Amplifier 16" Tilt Back Legs .Original Twin / Vibrolux / Bassman

Painesville, Ohio, 440**, UNITED STATES OF AMERICA

$75

Up for sale is a matching pair of 16" Fender tilt back legs in nice condition with the original mounting hardware ( NO STOPS), as seen in the pics. This style was used from 61- mid 70s. All 60-mid 70s Fender legs had pat. pend. on them or they are not correct except for 1960 models without Pat. Pend. and the very first ones did not have Fender on them or Pat Pend. Just a little history for you folks out there
I have a quantity of these handles available. So, if you would like more then ... more
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1959 Fender Bassman 5F6-A Amplifier Amp Vintage Tweed and Super Clean!

1959 Fender Bassman 5F6-A Amplifier Amp Vintage Tweed and Super Clean!

El Cajon, California, 920**, UNITED STATES OF AMERICA

$9500


1959-1960 Fender Bassman 5F6-A Amplifier

This vintage Bassman has the original tweed covering, grill cloth and all of the main components are original. Some capacitors have been changed. One of the speakers was bad and has been replaced, but the same style Jenson from the same year was used. The code on the tube chart has worn off but the Chassis Code is "BM02387" which dates it to 1959. Three speakers date to 1960 and one is from 1959. See photos for the rest of the stamps and ... more
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Vintage Early 60s Fender Bandmaster Bassman Amp Cabinet Cover - Victoria Canvas

Vintage Early 60's Fender Bandmaster Bassman Amp Cabinet Cover - Victoria Canvas

Mason, Tennessee, 380**, UNITED STATES OF AMERICA

$396

Original Victoria luggage company Brown canvas cover originally on a 1962 Bandmaster. The original owner put some holes through the top of the cover (a common user modification) so that the thumb attachment screws would protrude and connect to the amplifier head. These holes are at 25 inch centers which would be the correct spacing for the Bandmaster. The Bandmaster model would be 6G7-A with 2x12" Cabinet. Technically the cover would also fit a 2x12" Bassman amp cabinet Models 6G6-A or 6G6-B ... more
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1953 Fender Precision Bass

1953 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$31500

1953 Fender Precision Bass, Attractive Butterscotch Blondefinish, Beautifully grained Ash body, Black Guard, Stunning example, Signed byTadeo Gomez TAD 2-6-53 in the neck pocket, Fantastic feeling neck, Fabulousinstrument, Both Covers, EC, Original Brown gig bag.
... more
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1965 Fender Bassman AA864 45W Tube Head Black w /  2x12" Cabinet + Amp Trolley

1965 Fender Bassman AA864 45W Tube Head Black w / 2x12" Cabinet + Amp Trolley

San Diego, California, 921**, UNITED STATES OF AMERICA

$5495

1965 Fender Bassman 45W Tube Amplifier Head
This Amp Is Located At IVG Sherman Oaks
In Excellent Overall Condition (Please See Photos)
Minimal Visible Surface Wear Throughout
Extremely Clean Example
Updated 3-Prong Power Cord Otherwise Original
Made In Fullerton, CA
AA864 Circuit, Production Run #2
With Matching 2x12" Vertically Mounted Cabinet And Rare Fender Amp Trolley
Comes As Shown With Original Cover
Available For Local Pickup In Our Shop
Please ... more
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1961 Fender Precision Bass Sunburst Refin Pre-CBS w / HSC

1961 Fender Precision Bass Sunburst Refin Pre-CBS w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$15995

1961 Fender Precision Bass In Sunburst Finish
This Bass Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Finish Shows Cosmetic Playwear With Various Visible Dings, Marks, And Scratches
Sent Back To Fender Factory For Body And Neck Refinish In The Early 70's (Per The Previous Owner)
Made In Fullerton, CA
Solid Alder Body
Figured Maple Neck With Slab Rosewood Fingerboard And Clay Dot Inlays
Original Black Bottom Pickups
Original ... more
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1954 1957 OEM FENDER TWEED BASSMAN 5D6 5E6 5E6-A OUTPUT TRANSFORMER TRIAD 2820

1954 1957 OEM FENDER TWEED BASSMAN 5D6 5E6 5E6-A OUTPUT TRANSFORMER TRIAD 2820

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$1495

ONE 1954 5D6, 5E6, 5E6-A FENDER Tweed Bassman TRIAD 2820 output Transformer. This is a clean working unit. There is a bit of varnish on the leads from the V P.I. process where transformer windings are submerged in hot varnish and then pressurized with air to force the varnish deep into the windings. This serves as insulation and moisture, (non condensing), protection and is part of the manufacturing process. You usually see evidence of the varnish on top of the laminations
* NOTE* There is ... more
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1984 Fender Precision Bass a cool 41 year old all original Black w / a Maple Neck.

1984 Fender Precision Bass a cool 41 year old all original Black w / a Maple Neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$2995

Just in is this really cool & affordable 1984 Precision Bass w / all the right stuff. It has an original Black finish over an alder body, its Maple Neck is feels great & is super clean dated to May 23rd, 1984. Its has a nice single layer white pickgard & she??s pretty like a Clapton Strat. Its split pickup is super punchy. It has a nice slightly used patina for a 41 year old original. It??s lightweight to at 8 lbs. 11 oz. It??s excellent overall having nice sustain & tone ... more
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1979 Fender Precision Bass Antigua FRETLESS Maple Neck Vintage 1970s P-Bass

1979 Fender Precision Bass Antigua FRETLESS Maple Neck Vintage 1970's P-Bass

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$4750

1979 Fender Precision Bass Antigua FRETLESS Maple Neck!
This is a very nice 1979 fender Precision bass In Antigua. The serial number and pots date to 1979, but pickups are 1980 so technically a 1980 with the S9 serial number which is common. S9 went from 1979 to 1982 ish. It's a rare fretless maple neck version. The base is super clean with only a few minor scratches and dings as shown. If not for the little spot on the guard, it would be very close to collector grade. The antigua ... more
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Fender Bassman 135 Vintage 2-Channel 135-Watt Guitar Tube Amp Head 1978-1983

Fender Bassman 135 Vintage 2-Channel 135-Watt Guitar Tube Amp Head 1978-1983

North Hollywood, California, 916**, UNITED STATES OF AMERICA

$925

Vintage '70s-'80s Fender Bassman 135 guitar amp head. This amplifier is blowing fuses and will need some service to be functional, however all the parts are there and cosmetically it's in very good shape for its age (see photos). With a little TLC this amp has a ton of potential!
* Feel free to reach out directly for an accurate shipping quote, especially if you're ordering from outside the US
... more
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Fender Vintage 1960 Precision Bass Original Sunburst with Hardshell Case

Fender Vintage 1960 Precision Bass Original Sunburst with Hardshell Case

Fairview, Oregon, 970**, UNITED STATES OF AMERICA

$24500

The 1960 Vintage Fender Precision Bass Original Sunburst is a highly sought-after electric bass guitar from the United States. With a solid body type and a classic sunburst color, this vintage instrument features a maple neck and a rosewood fretboard. The set includes a hardshell case for added protection and storage. As a right-handed 4-string bass, this Fender Precision Bass model from the 1960s is designed for high performance and is a must-have for any serious musician or collector.... more
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1966 Fender Precision Bass Guitar  sunburst

1966 Fender Precision Bass Guitar sunburst

New Orleans, Louisiana, 701**, UNITED STATES OF AMERICA

$10000

This 1966 Fender Precision Bass Guitar American made, is a rare gem for any musician. The beautiful warm tone perfect for studio or live gigs .This Bass can be heard on the Iconic album "Blue Moon Risin Walter Wolfman Washington and the roadmasters, No other Bass sounds better in the studio!... more
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1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster USA

1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster USA

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$167

Up for sale is a 1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster Hard-Shell Case!
VERY GOOD working and cosmetic condition!
Buy it Now before anyone else! or Submit Your Best Offer!
SHIPPING: USA: $59 WORLDWIDE: $150
... more
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1971 Fender Bass Guitar String Tree Jazz Precision Mustang NICKEL

1971 Fender Bass Guitar String Tree Jazz Precision Mustang NICKEL

Plano, Texas, 750**, UNITED STATES OF AMERICA

$59

Steel construction, nickel finish, normal light vintage wear with patina, includes original mounting screw, original 1971 USA, fender part, thanks for looking
... more
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Find more Fender Precision, Fender Bassman at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

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1971 Shaftesbury 3400

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1981 Gibson Victory MVX

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1970 Rosetti Epiphone guitar catalogue

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A World of Guitars by Rosetti - 1971

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1971 Selmer guitar catalogue

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1968 Selmer guitar catalogue

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1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music