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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1973)

The Worlds Favorite Road Machine

Fender Precision bass

Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a "Worlds Favourite" theme. The Fender Precision was indeed (and probably still is) the most influential electric bass of all time, and it is no surprise that Fender promoted it along these lines.

"Making it" in music means getting on the road. With a Fender Precision Bass, it means travelling with the first electric bass. Professionals choose a Fender Bass more than any other. Together with a Fender Bass amp, you'll have companions that'll never let you down. Make you're travels easier; go with Fender.

Fender advertisement (1973) The Worlds Favorite Road Machine

Other related vintage advertisements

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Precision - Fender fine electric instruments
Fender Precision - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Precision - The lowdown on the bass
Fender Precision - The lowdown on the bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely "bassey" but...
Fender Precision - In Concert
Fender Precision - In Concert
The world's favorite performers appear "In Concert." And 9 out of 10 times the electric bass is a Fender. ABC-TV's "In Concert." Far more than entertainment, it's the ultimate experience in the con...
Fender Precision - Goldilocks and the three bears
Fender Precision - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Found in virtually all musical environments, the Precision Bass is by far the most prolific of the species Basso Electrica. The frequency of the sighting reflects upon the enormous range of the Pr...
Fender Precision - You Can Take A Fender Anywhere
Fender Precision - You Can Take A Fender Anywhere
Whatever band you play in, you've got to pick up on a lot of musical styles. But you'll never have to pick up more than one electric bass, Because Fender® gives you Rock Bass, Soul Bass, Country...
Fender Precision - Fenders new dimension Precision Bass Special
Fender Precision - Fenders new dimension Precision Bass Special
The Precision Bass Special was a step up from the regular 1980 P-bass. It featured a new split-coil pickup design, with both active and passive modes; one of the first active Fender bass guitars, "...

Fender Precision

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1972 Fender Jazzbass Precision Case Rough

1972 Fender Jazzbass Precision Case Rough

Wilkes-Barre, Pennsylvania, 187**, UNITED STATES OF AMERICA

$150

Worth it if you need it for a Fender Bass Very Rough . Poor Messy . See Photos . sale final . no returns... more
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1966 Fender Precision Bass

1966 Fender Precision Bass

Encinitas, California, 920**, UNITED STATES OF AMERICA

$12000



1966 Fender P-Bass in factory custom color Candy Apple Red !

Beautiful golden age P-bass that plays and sounds incredible

All original save for a repro pickup cover and the original owner had diamonds inlaid on the fingerboard but has since been replaced with factory dot inlays

This is a FANTASTIC Fender bass and you will not be disappointed

Thank you for looking!
... more
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Fender Precision Bass 1959 *Bridge*

Fender Precision Bass 1959 *Bridge*

Arlington, Massachusetts, 024**, UNITED STATES OF AMERICA

$599

Fender Precision Bass bridge. Not just any ol?? bridge either. This is for a late 1957 through mid 1959 ??square-pan, ?? high edged fine saddle issue. Those who are in the know are??well, in the know. This is a rather rare part to be had to finish a restoration or simply replace to stock a late ?57-?59 P-Bass. This is NOT a reissue part of any sort - but rather the real thing. Hit me up to discuss. Sales are to the USA only
... more
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1959-1960 Fender Precision Bass Original Sunburst Relic with Hardshell Case

1959-1960 Fender Precision Bass Original Sunburst Relic with Hardshell Case

El Cajon, California, 920**, UNITED STATES OF AMERICA

$14000

1959-1960 Fender Precision Bass

The serial number is ??40496?? which dates it to late 1959. The neck is date is not readable and the body is dated to December 1959. The pots date to November 1959 (137-945 and 947). So all dateable parts are from 1959 but it probably was not sold until early 1960. It has the original Sunburst finish
The body is in good condition overall, but has a lot of natural wear - dings, scratches and scuffs. There are also two small holes above the pickguard ... more
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Fender Elite Precision Bass I 1983 3-Color Sunburst w / Rosewood Fingerboard

Fender Elite Precision Bass I 1983 3-Color Sunburst w / Rosewood Fingerboard

Galesburg, Illinois, 614**, UNITED STATES OF AMERICA

$1999

The 1983 Fender Elite Precision Bass I is a standout instrument that embodies the essence of Fender's craftsmanship and innovation. Sporting a striking 3-Color Sunburst finish, this bass not only looks stunning but also features a solid alder body that delivers a warm and resonant tone. The Elite series is known for its advanced electronics, and this model is no exception, equipped with a powerful active pickup system that provides a wide range of tonal options, making it versatile enough for ... more
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1972 Fender Precision Bass - Custom Color Candy Apple Red

1972 Fender Precision Bass - Custom Color Candy Apple Red

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$7500

A killer example of the tail end of the ??custom color?? Fender basses. This one dates to 1972 and the original factory candy apple red finish


This example sports quintessential natural kind of wear you find on an authentic vintage bass guitar. Quite frankly, this one is about as perfect as it could be and would be a model for the Fender custom shop when they re-create this kind of thing. an authentic vintage guitar. Quite frankly, this one is about as perfect as it could be ... more
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Fender Precision Bass 1970 - Sunburst

Fender Precision Bass 1970 - Sunburst

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$4950

Here we have a vintage Fender Precision Bass from 1970! This one is original condition with some cool wear around the edges
Specs include an alder body, maple neck, rosewood fretboard, pearl dot inlays and tortoise guard. It has a single split P pickup, four saddle top mount bridge, and Fender tuners
The body shows wear around edges and on the back near the F plate. The back of the neck has various nicks and light impressions over its surface and the face of the headstock shows light ... more
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1982 Fender JV 57 Precision Bass PB57-95 Sunburst Lacquer, Japan MIJ Fujigen

1982 Fender JV '57 Precision Bass PB57-95 Sunburst Lacquer, Japan MIJ Fujigen

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2800

Up for sale, a 1982 Fender Precision Bass ?57 vintage reissue model PB57-95 in 100% original condition and in perfect working order. A rare, top-tier model hailing from Fender Japan's first year of production, this Precision Bass was part of the JV (Japanese Vintage) series made at the Fujigen factory. Features include a gloss two-tone Sunburst nitro lacquer finish, USA-made Fullerton split coil pickup, CTS pots, and vintage-correct touches including an anodized gold aluminum pickguard, ... more
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1973 Fender Precision Bass Electric Bass Guitar 3-Tone Sunburst with Case!

1973 Fender Precision Bass Electric Bass Guitar 3-Tone Sunburst with Case!

Buffalo, New York, 142**, UNITED STATES OF AMERICA

$3500


Here we have a 1973 Fender Precision Bass guitar with original case and in a beautiful Sunburst finish! We took this Bass in trade and this one is a players dream! All original but the original bridge has been replaced with an original Badass bridge, a popular upgrade among bass players seeking improved sustain and intonation. Whoever installed this bridge apparently recessed and glue it into the body (see pics) also we figured the pickguard isn??t original but was replaced with an ... more
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1953 Fender Precision Bass

1953 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$31500

1953 Fender Precision Bass, Attractive Butterscotch Blondefinish, Beautifully grained Ash body, Black Guard, Stunning example, Signed byTadeo Gomez TAD 2-6-53 in the neck pocket, Fantastic feeling neck, Fabulousinstrument, Both Covers, EC, Original Brown gig bag.
... more
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1961 Fender Precision Bass Sunburst Refin Pre-CBS w / HSC

1961 Fender Precision Bass Sunburst Refin Pre-CBS w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$15995

1961 Fender Precision Bass In Sunburst Finish
This Bass Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Finish Shows Cosmetic Playwear With Various Visible Dings, Marks, And Scratches
Sent Back To Fender Factory For Body And Neck Refinish In The Early 70's (Per The Previous Owner)
Made In Fullerton, CA
Solid Alder Body
Figured Maple Neck With Slab Rosewood Fingerboard And Clay Dot Inlays
Original Black Bottom Pickups
Original ... more
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1984 Fender Precision Bass a cool 41 year old all original Black w / a Maple Neck.

1984 Fender Precision Bass a cool 41 year old all original Black w / a Maple Neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$2995

Just in is this really cool & affordable 1984 Precision Bass w / all the right stuff. It has an original Black finish over an alder body, its Maple Neck is feels great & is super clean dated to May 23rd, 1984. Its has a nice single layer white pickgard & she??s pretty like a Clapton Strat. Its split pickup is super punchy. It has a nice slightly used patina for a 41 year old original. It??s lightweight to at 8 lbs. 11 oz. It??s excellent overall having nice sustain & tone ... more
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1979 Fender Precision Bass Antigua FRETLESS Maple Neck Vintage 1970s P-Bass

1979 Fender Precision Bass Antigua FRETLESS Maple Neck Vintage 1970's P-Bass

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$4750

1979 Fender Precision Bass Antigua FRETLESS Maple Neck!
This is a very nice 1979 fender Precision bass In Antigua. The serial number and pots date to 1979, but pickups are 1980 so technically a 1980 with the S9 serial number which is common. S9 went from 1979 to 1982 ish. It's a rare fretless maple neck version. The base is super clean with only a few minor scratches and dings as shown. If not for the little spot on the guard, it would be very close to collector grade. The antigua ... more
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1979 FENDER 250K CTS POT DATED 7917 TELECASTER PRECISION JAZZ

1979 FENDER 250K CTS POT DATED 7917 TELECASTER PRECISION JAZZ

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$43

FREE USA SHIPPING!
This is a nice original 1979 Fender CTS pot in superb condition. It's a 250K pot that came from a 1979 Fender Telecaster and still has the .01 tone capacitor, pickup leads and ground wire attached. Dated 17th week of 1979 & it's for solid-shaft pots
FREE USA SHIPPING and a 30-day return privilege if you are not happy for any reason. The Bass Palace will be listing LOTS of parts, tubes and a few basses this month so check back often. Thanks for visiting us at recent ... more
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1966 Fender Precision Bass Guitar  sunburst

1966 Fender Precision Bass Guitar sunburst

New Orleans, Louisiana, 701**, UNITED STATES OF AMERICA

$10000

This 1966 Fender Precision Bass Guitar American made, is a rare gem for any musician. The beautiful warm tone perfect for studio or live gigs .This Bass can be heard on the Iconic album "Blue Moon Risin Walter Wolfman Washington and the roadmasters, No other Bass sounds better in the studio!... more
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FENDER JAZZ BASS 1975 w /  1981 PRECISION NECK CELEBRITY MOTOWN OWNED REFINISHED

FENDER JAZZ BASS 1975 w / 1981 PRECISION NECK CELEBRITY 'MOTOWN' OWNED REFINISHED

Ferndale, Michigan, 482**, UNITED STATES OF AMERICA

$2650


Here we have a fully original 1975 Fender Jazz Bass except for the 1981 Fender Precision rosewood neck, pickguard, and it's a refin. The grey bobbin pickups are stamped 1975 and the pots are all date matched 1377536 or the 36th. week of 1975. The bridge, bridge cover, and wiring harness are fully original. The pickguard was replaced. The neck is almost new with no fret wear whatsoever, a gorgeous hunk of a rosewood board, and the tuners are holding it in tune very well. I seasoned and ... more
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2023 Fender American Vintage II 1960 Precision Bass  - Black Finish

2023 Fender American Vintage II 1960 Precision Bass - Black Finish

Malden, Massachusetts, 021**, UNITED STATES OF AMERICA

$1650

For sale is a 2023 Fender American Vintage II 1960 Precision Bass with black finish. Bass has an alder body, maple neck, and rosewood fingerboard as well as a nice nitrocellulose finish and is in excellent condition
Also included is a Fender hardshell case
Fender Vintage Series S / N: V2317741
The following accessories are included: Fender warranty card, care guide, bridge and tailpiece covers
Please ask any questions before purchasing
Additional photos supplied upon request ... more
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Fender Precision Bass mod NAT 1975  #633827 USA Electric Bass Guitar

Fender Precision Bass mod NAT 1975 #633827 USA Electric Bass Guitar

La Grange, Illinois, 605**, UNITED STATES OF AMERICA

$2200

Natural finish 1975 USA Fender P-Bass with PJ mod (added pickup like jazz bass) which was a popular mod in the 1980s. Badass bridge / Seymour Duncan BassLine pickups / mix ofunivox and fender tuners and a Rosewood fretboard.
Plays amazing as it should
Minor blemishes and dings. Sold As-Is
... more
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1983 Fender Elite I Precision Bass Active TBX Black w / Rosewood Board & HSC

1983 Fender Elite I Precision Bass Active TBX Black w / Rosewood Board & HSC

Berkeley, California, 947**, UNITED STATES OF AMERICA

$2100

The bass is in excellent condition with one unfortunate ding on the lower edge between the strap pin and the input jack. Some of the paint has chipped off there, but there is no other damage or dings or dents anywhere else on the guitar and the top is very clean
The Fender Elite Precision bass was made in 1983 and only lasted for a year or so, coinciding with the sale of Fender by CBS. The Elite series of guitars was Fender's top of the line with high-end modern features combined with ... more
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Vintage 1966 Fender Precision Bass w /  Original Hardshell Case NEAR MINT

Vintage 1966 Fender Precision Bass w / Original Hardshell Case NEAR MINT

Boca Raton, Florida, 334**, UNITED STATES OF AMERICA

$15100

Offered here is a true closet queen.
An Original 1966 Fender Precision Bass in Sunburst finish
Comes in its original case and is in NEAR MINT Condition It has been stored in its case and never played by me as long as I've owned it, which is 40+ years It also has its original vintage Fender guitar strap Located in the U S. for easy shipping
See photos for accurate description.
An Original 1966 Fender Precision Bass in Sunburst finish.... more
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Find more Fender Precision at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

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1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

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1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music