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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1972)

How To Pick a Guitar

Fender Stratocaster

Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang right in the upper playing positions.
Extra large pick guard prevents scratching and dirt accumulating on finish.
Extra heavy chromed hardware is virtually rustproof.

Pickups
Three precision wide-range pickups each individually adjustable. Fender makes its own pickups (unlike most of the industry).
Every one is hand-wound and tested.
Individual pickup pole pieces arc adjusted at the factory (you don't have to fool with them).

Bridge
Removable cover.
Bridges within a bridge. The main bridge supports six individual bridges which means each string can be adjusted individually.
Raise or lower for finger comfort or when you change string gauge.

Tremolo
Tone bending; fast and smooth.
Unlike many units. Fender's Tremolo lets all strings return to their exact pitch every time. It never puts a string out of tune.

Neck
Hard rock maple: more warp proof.
Detachable: in case of accident, just lace the neck not the whole guitar.
Steel truss-rod in neck (can't see this one) prevents warping which is the natural enemy of the guitar because the pressure of the strings is upward.
Neck is thinner than most guitars: allows you to move your fingers more quickly up and down.
Curved fingerboard of rosewood: your finger when laid Hat across strings is curved, too.
Frets are a little closer together?again more mobility.
Side-dot position markers: don't have to peer over the fingerboard to see the fret position.

Controls
Three position pickup selector switch.
Master volume control.
Two tone controls?one each for first and second pickups.

Fender advertisement (1972) How To Pick a Guitar

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Fender Stratocaster

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1963 VINTAGE ORIGINAL FENDER STRATOCASTER WITH GREAT HISTORY

1963 VINTAGE ORIGINAL FENDER STRATOCASTER WITH GREAT HISTORY

Riverside, California, 925**, UNITED STATES OF AMERICA

$70000

Up for auction today is a original 1963 fender Stratocaster that im selling for my long time friend, please read the detailed desc and contact me for information IMPORTANT INFO This guitar will be a in-person pick up only in Riverside Calif. some conditions may apply. You are welcome to play and try it out weekend appointment will be mandatory.
Fender Stratocaster 1963 Original madein March ??63 bolt on neck Body - Ash Neck Brazilian Rosewood (Original) has been refretted tuners ... more
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1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$59995

This is a fabulous all original 1960 Fender Stratocaster & was very Special Ordered to emulate ??Hank Marvin?? whom was at his pinnacle w / his band, The Shadows. His trademark was a outragious Fiesta Red Strat as many were ordered by Fender??s disributor in the UK at that time. This Strat is a lovely example of the typical production as most bodies were taken from off the line & most started life as a Black guitar w / gray undercoating. Fender then reshot these in their famous Fiesta ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more
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1961 Fender Stratocaster Pre-CBS Vintage Guitar Slab Board, 100% Original, Case

1961 Fender Stratocaster Pre-CBS Vintage Guitar Slab Board, 100% Original, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$45000

Up for sale, a 1961 Fender Stratocaster in exceptional, 100% original condition and in perfect working order, complete with the original hardshell case. An early slab board example with untouched solder joints and original windings on all three pickups, this Strat has a 12 / 60 body date and January, 1961 neck date
The alder body yields an extremely lively and pronounced natural acoustic tone with a crisp, balanced quality and an underlying sonic breadth. Via the three-way selector switch, ... more
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1956 Fender Stratocaster Vintage Guitar One-Piece Ash, Blonde w /  V Neck, Case

1956 Fender Stratocaster Vintage Guitar One-Piece Ash, Blonde w / V Neck, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$45000

Up for sale, a 1956 Fender Stratocaster in excellent condition, retaining its original Blonde nitro lacquer finish and complete with the original tweed case. Produced early in '56, this Stratocaster embodies everything that makes Fender's Pre-CBS golden era a truly magical time for electric guitars, and specifically for a pioneering, space-age instrument like the Strat. Featuring original pickups, hardware and bakelite plastics, this Stratocaster boasts a particularly resonant one-piece ash ... more
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Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

Vintage FENDER 1958 Stratocaster 3 Tone Sunburst Pre CBS Electric Players Guitar

Encino, California, 914**, UNITED STATES OF AMERICA

$42500

Vintage Pre CBS Fender Stratocaster - True Players guitar!! 7lbs 5oz. Feels like butter, plays like a dream, well seasoned 58 Strat, mostly original - knobs and tuners may not be. Personally owned since 1992 when I purchase for $5, 500 in San Francisco Guitar Center - She's an investment, only gonna appreciate in value the more the miles go on. Volume knob can be scratchy but clears up with a couple of turns back and forth. Comes with / in high quality hard case. (I have the original case (I ... more
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1955 Fender Stratocaster

1955 Fender Stratocaster

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$41900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1955 Fender Stratocaster in its original Sunburst finish. It had formerly been owned by Ned Liben of the band Riff Raff and demo artist for the Arp Avatar guitar synthesizer. This Stratocaster had been modified to house the pickup and controls for the Avatar. The modifications have been reversed to return the guitar back to its original specs. There was a side jack installed that had been removed before the hole ... more
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1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$41900

1962 Fender Stratocaster Rare Lefty! Brazilian Slab board, 1-62 Neckdate, Sunburst finish, Clay dots, Spaghetti logo, Green guard, Amazing andwonderful original Black back pickups, Bridge cover, Single line Kluson tuners, Vintage Black leather strap and Grey cable, Excellent condition with Rare cleanoriginal Brown left handed hard case... more
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FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

FENDER STRATOCASTER 1956 ORIGINAL RE-FRET CLEAN!

Ferndale, Michigan, 482**, UNITED STATES OF AMERICA

$41500


This 68 year old 1956 Fender Stratocaster has been lying in storage and waiting for you for 30 years. How long have you been waiting for a Strat like this?
This 1956 Strat is so fine and it reminds me so much of my 1959 Fender P bass I have had for 40 years now. It has the same vintage smell, 2 tone burst look, etc. It just gives off the same VIBE'
Cosmetically the guitar has a nice clean look on the top. It is the back and sides of the body that took the beating
Anyway this ... more
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1958 Fender Stratocaster Autographed (See Description)

1958 Fender Stratocaster Autographed (See Description)

San Pedro, California, 907**, UNITED STATES OF AMERICA

$40000

This guitar is still used to gig and plays as you would expect a pre-cbs Fender thats owned by a leading LA luthier would play; like a dream!was owned and used to perform by Paul Casey, otherwise known as the Elvis of Las Vegas   During his performance years Mr Casey came in close personal contact with many famous musicians, some of which autographed his guitar, a 1958 American Fender Stratocaster   I will attach a link below to a  video where the current owner identifies the many... more
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1957 Fender Stratocaster

1957 Fender Stratocaster

Sacramento, California, 958**, UNITED STATES OF AMERICA

$34000

Up for sale is a 1957 Fender Stratocaster with two tone sunburst all original finish and original case. A great sounding light stratocaster amazingly resonant. Original electronics with untouched original solder joints with exception of neck pickup when rewound. The neck pickup was rewound in the late 1970??s by W L Van Zandt himself in Dallas Texas(who later founded Van Zandt pickups). He rewound this pickup before his well known company started in the 1980??s. About the same time, this ... more
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Vintage 1965 FENDER STRATOCASTER The Real Deal ALL ORIGINAL Dec 64 Neck w / OHSC

Vintage 1965 FENDER STRATOCASTER The Real Deal ALL ORIGINAL Dec '64 Neck w / OHSC

Berkeley, California, 947**, UNITED STATES OF AMERICA

$31995

Fender Stratocaster Model Solid Body Electric Guitar (1965), made in Fullerton, California, ALL ORIGINAL serial # L70363, sunburst lacquer finish, alder body, maple neck with rosewood fingerboard, original black tolex hard shell case
This is a superb original example of a "transition" early-CBS era Stratocaster, with some light wear but all original, unmodified, and appearing relatively little used. This Strat was built in Spring of 1965. The neck code is 2 DEC 64B; the pots are coded 137 ... more
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Fender Stratocaster 1965 65 / 64 Specs L Series One Owner Uncirculated FREE SHIP

Fender Stratocaster 1965 65 / 64 Specs L Series One Owner Uncirculated FREE SHIP

Charlotte, North Carolina, 282**, UNITED STATES OF AMERICA

$30995

Please note I have an entire photoshoot of this guitar, but eBay only allows 24 pictures to be uploaded. Message me for a gallery link! It truly astonishes me how some high-dollar eBay listings only have maybe five or so pictures
??Dave's Guitars Charlotte is proud to offer an uncirculated 1965 Fender Stratocaster in its original finish Sunburst. This guitar has pre-CBS buyout specs meaning mint guard, clay dot inlays, etc. Super nice Strat!
??Our seller received this as a gift Christmas ... more
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Original 1957 Fender Stratocaster   Clean Tweed Case

Original 1957 Fender Stratocaster Clean Tweed Case

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$30000

One of the nicest Strats that has come along. Perfect soft "V" neck that is straight and true, truss rod works fine. It was very professionally refretted without touching the finish on fret board. Wire is just slightly taller than original so plays perfecto! The only other thing that was touched and not original is the body finish. That said it looks exactly like an original finish in every detail and is nitro lacquer. Electronics are untouched and even retains the original pickup lead tape. I ... more
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1966 Fender Stratocaster Vintage Guitar Candy Apple Red w /  Case

1966 Fender Stratocaster Vintage Guitar Candy Apple Red w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$30000

Up for sale, a 1966 Fender Stratocaster in excellent condition and in perfect working order, finished in original custom color Candy Apple Red and complete with the original hardshell case. 100% original save for a professional refret and bone nut, this Stratocaster is one of the very first to feature the larger '60s headstock, with date codes spanning late 1965 to January, 1966
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, and the natural... more
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1965 Fender Stratocaster 3-Tone Sunburst w / OHSC

1965 Fender Stratocaster 3-Tone Sunburst w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$29995

1965 Fender Stratocaster In 3-Tone Sunburst Finish
In Very Good Overall Condition (Please See Photos)
Finish Shows Light Checking And Some Cosmetic Playwear Including Various Small Dings, Marks And Scratches Throughout
Some Strap Burn On Back As Shown
All Original Example
Made In Fullerton, CA
Alder Body With Original Gloss Nitrocellulose Lacquer Finish In 3-Tone Sunburst
Maple Neck With Brazilian Rosewood Fingerboard And Pearl Dot Inlays
Grey Bottom Single-Coil ... more
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1964 fender stratocaster

1964 fender stratocaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$26000

For sale is a late 63 early 64 Fender Stratocaster
100% original except for a 5 way switch
Absolutely epic guitar in every sense. Plays itself , has a killer neck profile and ridiculously great sounding pups??like REALLY good. Seriously if you??ve been looking for a guitar that will do anything , this is the one.
It rules in every single way
1 5 / 8 ??B?? stamped neck with a great full , round C shape with plenty of meat This is what I believe to be a transitional example. Most ... more
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1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

1959 Fender Stratocaster Vintage Guitar Pre-CBS, Matador Red Lacquer (Riggio)

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1959 Fender Stratocaster in excellent condition and in perfect working order, complete with a tweed hardshell case. Unique in its presentation, this Stratocaster hails from early in the 1959 model year, with a body-only refinish in Fender's custom color Matador Red (the progenitor of Fiesta Red). Executed by Riggio Custom Guitars, what sets this finish apart is the use of genuine New Old Stock nitro lacquer from the 1950s, still stable and viable after many decades and utilized ... more
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1965 Fender Stratocaster Vintage Electric Guitar Sunburst w /  Case

1965 Fender Stratocaster Vintage Electric Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$25500

Up for sale, a 1965 Fender Stratocaster in excellent condition and in perfect working order, 100% original save for a professional refret and new nut, and complete with the original hardshell case. This Strat hails at the tail end of Fender's golden age, with date codes spanning December, 1964-January 1965, featuring a small Pre-CBS-style headstock and early transition logo
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, offering a natural ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

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1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.