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Vintage Guitar / Amp Advertisements, 1950s-1980s

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage G guitars for sale

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1958 Gibson Les Paul Standard Goldtop Darkback, Collector-Grade w /  Lifton Case

1958 Gibson Les Paul Standard Goldtop Darkback, Collector-Grade w / Lifton Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$175000

Up for sale, a 1958 Les Paul Standard in collector-grade condition, complete with the original four-latch Lifton case. This Goldtop / Darkback is simply stunning in its presentation, exhibiting limited playwear on the original nitro lacquer finish, retaining untouched electronics and original hardware and plastics
The midpoint of 1958 was the transition from Goldtops to Bursts, making this PAF-loaded example among the last made prior to the switch, with well less than a thousand guitars ... more
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1957 Gibson Les Paul GOLDTOP with original PAF pickups

1957 Gibson Les Paul GOLDTOP with original PAF pickups

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$174900


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Olivia's Vintage would like to present this 1957 Gibson Les Paul in its original Goldtop finish. The back of the body shows a bit of figured / flamed mahogany on the lower bass side. It has a good playing neck with some worn, but good frets. It's all original with the exception of the jackplate, a couple of jackplate screws and most of the screws for the tuning keys. There was another set of tuning keys installed at one time that required the tuning peg ... more
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1957 Gibson Les Paul Custom w / 3 original PAF pickups + Fretless Wonder HANG TAG!

1957 Gibson Les Paul Custom w / 3 original PAF pickups + Fretless Wonder HANG TAG!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$98000


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Olivia's Vintage would like to present this 1957 Gibson Les Paul Custom in its original Black finish. It's all original and 100% complete along with its original hardshell case and original HANG TAG stamped "LES PAUL CUSTOM FRETLESS WONDER " . There's also a copy of the original sales ledger where the original owner made multiple payments of $13 a month for over a year. It has a good playing neck, but the small original frets are very worn as this would ... more
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1959 Gibson Les Paul Custom Black Beauty, Collector-Grade w /  Case

1959 Gibson Les Paul Custom Black Beauty, Collector-Grade w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$98000

Up for sale, a 1959 Gibson Les Paul Custom in collector-grade condition and in perfect working order, complete with the original hardshell case. This golden age example of the triple pickup ??Black Beauty?? was one of 246 Les Paul Customs produced in ?59, retaining the original trio of PAF humbuckers (wired in phase)
The tonewood complement comprises a solid Honduran mahogany body and a one-piece Honduran mahogany neck capped with a bound ebony fingerboard. The all-mahogany construction ... more
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1960 Gibson Les Paul Custom with all 3 original PAF pickups RARE IMPORT MODEL

1960 Gibson Les Paul Custom with all 3 original PAF pickups RARE IMPORT MODEL

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$95000


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Olivia's Vintage would like to present this 1960 Gibson Les Paul Custom in its original Black finish. This is a rare import guitar with the faint original factory "MADE IN THE USA" stamped above the serial number. It has a great playing neck with good frets. It's all original and 100% complete along with its original hardshell case and an old English made Bulgin guitar cable. There are nicks + dings (a couple have been touched-up), finish checking, belt ... more
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all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$89000


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Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more
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1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$75000

SUPER RARE, 1955 Fender Telecaster in original two tone sunburst finish. Very few of these were produced. Only know of three. A private collector in Germany (featured on Vintage Guitar Calendar), Joe Bonamassa has one, and this one. In fact, Joe's recent video of his rarest and favorite guitars featured his. The guitar is in excellent condition w some checking, nicks and scratches, and a little belt wear about the size of a silver dollar. Very little play wear on it. The neck is very clean with ... more
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Freddie Kings 1966 Gibson ES-355 Lots of Provenance

Freddie King's 1966 Gibson ES-355 Lots of Provenance

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$70000

FREDDIE KING IS THE GREATEST ELECTRIC BLUES GUITARIST IN HISTORY.
He was the main source of guitar inspiration for Eric Clapton, Peter Green, and Mick Taylor (to just name a very few)
Freddy owned a few guitars in his day but this is the only one that has been offered on the market for sale. He played this 355 in the later 60's before trading it in to a store in Texas. It comes with very detailed provenance so your investment will be protected and authenticated. I have actually used this ... more
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Ry Cooder 1956 Supro Duo Tone Electric Guitar used on tour 1970 / 80s and with

Ry Cooder 1956 Supro Duo Tone Electric Guitar used on tour 1970 / 80s and with

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$69000

... more
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1967 DAquisto Excel Archtop Guitar

1967 D'Aquisto Excel Archtop Guitar

Danbury, Connecticut, 068**, UNITED STATES OF AMERICA

$65000


1967 D'Aquisto Excel Archtop Guitar
Here is a beautiful piece of history.
This is a 1967 Excel Archtop guitar built by Jimmy D'Aquisto. This was custom built for professional guitarist Michael Caruso only a few years after John D'Angelico passed away. This particular guitar, #1019, was used by guitarist Chuck Wayne at his 'Town Hall' concert while his guitar was being repaired by Jimmy D'Aquisto. Completely original including gold Grover Imperial tuners, Hi-A pickup, CTS pots with ... more
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1956 Gibson Les Paul Custom Black Beauty w / OHSC

1956 Gibson Les Paul Custom Black Beauty w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$64995

1956 Gibson Les Paul Custom Black Beauty
In Very Good Overall Condition (Please See Photos)
Some Cosmetic Playwear As Shown
Finish Checking Throughout
Professionally Refretted By Glaser Instruments Of Nashville, TN
Ilitch Hum Elimination System Removed And Put Back To Original (See Photos)
Previously Owned By John Shanks
Used On Bon Jovi's ' This House Is Not For Sale' Album
Neck Depth At 1st Fret: 0 88"
Neck Depth At 12th Fret: 0 99"
... more
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Vintage 1956 Gibson Les Paul Custom Black Beauty! All Original & Clean W / OHSC!

Vintage 1956 Gibson Les Paul Custom Black Beauty! All Original & Clean W / OHSC!

Grand Rapids, Michigan, 495**, UNITED STATES OF AMERICA

$60000

Just in at Tone Chasers Music is this 1956 Gibson Les Paul Custom. This guitar is all original with the pictured dings and checking being the most significant signs of wear. This is an exquisite example. The pictured original hardshell case is included. As pictured.

Follow us here
https: / / www facebook com / tonechasersmusic

FOR THIS TRANSACTION I ONLY ACCEPT CASH, WIRE TRANSFER, OR CASHIERS CHECK TO BE CASHED ON DELIVERY. THIS GUITAR IS AVAILABLE FOR LOCAL PICKUP... more
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1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

1960 Fender Stratocaster very rare & original Fiesta Red w / a Slab Rosewood neck.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$59995

This is a fabulous all original 1960 Fender Stratocaster & was very Special Ordered to emulate ??Hank Marvin?? whom was at his pinnacle w / his band, The Shadows. His trademark was a outragious Fiesta Red Strat as many were ordered by Fender??s disributor in the UK at that time. This Strat is a lovely example of the typical production as most bodies were taken from off the line & most started life as a Black guitar w / gray undercoating. Fender then reshot these in their famous Fiesta ... more
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original 1954 Gibson Les Paul Standard GOLDTOP!!!

original 1954 Gibson Les Paul Standard GOLDTOP!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


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Olivia's Vintage would like to present this 1954 Gibson Les Paul Standard in its original GOLDTOP finish. It has a great playing neck with great frets. It's all original with the exception of a couple of screws and is 100% complete along with its original hardshell case. It's in great condition with nicks + dings, finish checking, a short shallow gouge in the back of neck behind the 2nd fret and other cosmetic wear. There is a very short hairline crack in ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


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Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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1951 Fender Nocaster Vintage Electric Guitar Butterscotch w /  Case, Telecaster

1951 Fender Nocaster Vintage Electric Guitar Butterscotch w / Case, Telecaster

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$51000

Up for sale, a 1951 Fender Nocaster in exceptional condition and in perfect working order. Crafted at the tail end of the brief period between this model's original Broadcaster branding and the Telecaster name which would supplant it by late '51, this guitar exists in the tiny sliver of Fender history between these two model names, with a simple "Fender" waterslide decal on the headstock (thus the Nocaster moniker)
Complete with a full suite of vintage electronics, hardware, and plastics, ... more
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1958 Gibson Super 400 CESN - All Original - Chinery Collection

1958 Gibson Super 400 CESN - All Original - Chinery Collection

Piedmont, South Carolina, 296**, UNITED STATES OF AMERICA

$49999

TRM is excited to present such a stunning example of this very early example of a humbucker loaded Gibson Super 400. This guitar can be seen as plate 10 in the Tom Van Hoose "The Gibson Super 400" book and was sold to Scott Chinery to reside in his colleciton which was one of the finest guitar collections in the world at that time.
1958 was the first official year of production of Super 400s with PAF pickups. They continued to have Alnico V "staple" pickups until the middle of that year, ... more
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Fender Esquire 1957 Guitar

Fender Esquire 1957 Guitar

Encino, California, 914**, UNITED STATES OF AMERICA

$49000

This 1957 Fender Esquire is the best guitar I have ever owned. Whomever wound the pickup at the factory in Fullerton had an amazing day. The impedance is about the same as my other Strats and Teles but the sound is totally amazing. The guitar plays extremely well. I am selling this because we are getting ready to retire and move to another state.
... more
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1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more
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1964 Fender Esquire Custom Color Candy Apple Red Greengard really 1 of a kind !

1964 Fender Esquire Custom Color Candy Apple Red Green'gard really 1 of a kind !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$44995

The Telecaster w / 2 pickups & Esquire w / 1 pickup guitars are the original solid body guitars produced by Leo Fender. Originally most were painted in a Blonde finish w / maple neck. This is a fabulous 1 family owned all original 1964 Fender Esquire very special ordered in its glorious Custom Color of Candy Apple Red Metallic w / a silver undercoat over a lightweight alder body. It??s a killer 100% example w / its original neck has a fabulous curved veneer Rosewood fingerboard date stamped ... more
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