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Fender advertisement (1954)

Synchronized tremolo action

Fender Stratocaster

Fender advertisement (1954) Synchronized tremolo action

Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch

>First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Years ahead in design - unequalled in performance.. a flick of the wrist means live, tremolo action - perfect pitch. You've a new thrill in store for you when you play this revolutionary new instrument. Three separate pick-ups, a special tone control circuit, a new surface mounted plug receptical all mean faster action, better, clearer music... whether you play it 'straight' or while using the revolutionary Tremolo Action lever. The Stratocaster features advanced dsign in body too! Here is an instrument actually 'comfort contoured' for you! Its engineered to fit the artists body... designed to be 'part of the player'.
See the new, revolutionary Fender Stratocaster at your dealer soon... play it... and be the first to experience this new amplified music thrill!

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