The 1970 mini-catalogues were printed in mid 1970. The precise date is not clear, but somewhere between the printing of the two Gibson price lists of that year; March and September.
1970 was a key year for Gibson. Parent company CMI had been bought out, and was now run by Norlin. America was in recession, and guitar sales were continually dropping from their peak just five years earlier. Gibson offered several new bass models and sales were pretty good. The slotted headstock EB series now included long scale versions, which proved popular, despite never outselling the shortscales. One interesting bass shown here is the Gibson EB. This model was never manufactured in large numbers, and was more likely included to gauge public opinion to a cheap non-mahogany bass. This could perhaps be considered as a precursor to the Gibson SB bass range. This is also the last US catalogue appearance of the EB2 bass.
One other bass appears in this series, although it is in the 1970 Les Paul brochure, rather than the Bass brochure - the Gibson Les Paul bass
The 1970 Gibson bass guitar catalogue featured the following guitars. Click on the images for full size versions, or click on the model names below to go directly to that page
The 1970 Gibson catalogue consisted of 12 separate brochures, each concentrating on a specific area. This was the first time the Gibson catalogue had been split into so many sections
|1970 Gibson bass catalogue
||1970 Gibson Electric Acoustics catalogue
|1970 Gibson Les Paul catalogue
||1970 Gibson electric solid bodies catalogue
|1970 Gibson thinline catalogue