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1978 Guild B302F fretless bass
1978 Guild B302F fretless The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.
1967 Guild Capri CE-100
1967 Guild Capri CE-100 A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.
Older updates here

Guild S-100
Solid body electric guitar

Back to the Guild Index | comment

Vintage advertisements for the Guild S-100

Electric Guitar advertisements originally published from 1971 onwards. Click on the images for larger copies.
Check out other vintage Guild advertisements

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses (1971)
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless

Guild S-100 - New Solid Bodies From Guild

Guild S-100 - New Solid Bodies From Guild (1971)
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild S-100 - Guild Electrics. Are you trying to make it without one (1972)
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings

Guild S-100 - Guild Humbuckers

Guild S-100 - Guild Humbuckers (1974)
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild...

Guild S-100 - Solid Guild

Guild S-100 - Solid Guild (1974)
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.

In this case the guitar is actually an S-100 SC (standard c...

Guild S-100 - Guild S-100 solidy body

Guild S-100 - Guild S-100 solidy body (1976)
It'll change your mind about electrics




US ebay listings

Vintage Guild Pick Up Covers Starfire S-100

Current price: $69.00

Time left: 14h 31m
1974 GUILD S-100 GUITAR FOXEY LADY PEDAL ACCESSORIES GUITAR PRINT AD

Current price: $9.99
buy it now
Time left: 1d 9h 44m
1972 GUILD SF-V S-100 M-75 S-90 GUITAR PRINT AD

Current price: $9.99
buy it now
Time left: 1d 15h 6m
1966 Guild Polara S-100 Vintage Guitar Cherry Red

Current price: $2450.00
buy it now
Time left: 1d 15h 14m
Guild S-100 Polara Electric Guitar - Cherry Red, w/ Case

Current price: $899.99
buy it now
Time left: 1d 17h 39m
1979 PRODUCT REVIEW MEASUREMENTS ARTICLE FOR GUILD S300 GUITAR

Current price: $12.99
buy it now
Time left: 2d 10h 54m
Vintage 1966 Guild Polara S-100 Original Pickguard

Current price: $95.00
buy it now
Time left: 2d 19h 2m
★☆★☆ GUILD S-100 POLARA NEWARK ST COLLECTION CHERRY RED MAHOGANY ANTI

Current price: $899.99
buy it now
Time left: 3d 13h 36m
1960s '70s Vintage Guild Guitar Tuning Pegs Tuners Keys Set SUPER RARE L@@K!

Current price: $199.95
buy it now
Time left: 5d 19h 58m
Guild S-100 Polara Electric Guitar - Cherry Red, w/ Hardshell Case

Current price: $899.99
buy it now
Time left: 6d 12h 6m
Guild® Newark St.™ S-100 Polara™ Cherry Red Electric Guitar 3791000866 IN-STOCK

Current price: $899.00
buy it now
Time left: 7d 10h 5m
Guild S-100 Polara Electric Guitar

Current price: $899.99
buy it now
Time left: 7d 17h 39m
VINTAGE 50'S-60'S LIFTON GIBSON GUITAR CASE ALLIGATOR PEBBLE LES PAUL ES GUILD

Current price: $219.00
buy it now
Time left: 7d 20h 55m
1971 Guild S-100, JS II Bass & M-75G Bluesbird Guitar Original Magazine Ad

Current price: $6.50
buy it now
Time left: 8d 10h 8m
One Vintage Bass Side '30s-50s Grover Sta-Tite USA Guitar Tuner ! Martin Guild

Current price: $46.99
buy it now
Time left: 8d 12h 31m
See more results on eBay here


UK ebay listings

1974 GUILD S-100 GUITAR FOXEY LADY PEDAL ACCESSORIES GUITAR PRINT AD

Current price: £5.94
buy it now
Time left: 1d 9h 44m
1972 GUILD SF-V S-100 M-75 S-90 GUITAR PRINT AD

Current price: £5.94
buy it now
Time left: 1d 15h 6m
Guild S-100 Polara Electric Guitar - Cherry Red, w/ Case

Current price: £535.42
buy it now
Time left: 1d 17h 39m
1979 PRODUCT REVIEW MEASUREMENTS ARTICLE FOR GUILD S300 GUITAR

Current price: £7.73
buy it now
Time left: 2d 10h 54m
Vintage 1966 Guild Polara S-100 Original Pickguard

Current price: £56.52
buy it now
Time left: 2d 19h 2m
Guild S100 Polara

Current price: £400.00
buy it now
Time left: 6d 7h 4m
Guild S-100 Polara Electric Guitar - Cherry Red, w/ Hardshell Case

Current price: £535.42
buy it now
Time left: 6d 12h 6m
1971 Guild S-100, JS II Bass & M-75G Bluesbird Guitar Original Magazine Ad

Current price: £3.87
buy it now
Time left: 8d 10h 8m
One Vintage Bass Side '30s-50s Grover Sta-Tite USA Guitar Tuner ! Martin Guild

Current price: £27.96
buy it now
Time left: 8d 12h 31m
1960's Guild S-100 Polara Pickguard Vintage

Current price: £74.36
buy it now
Time left: 10d 13h 19m
Vintage 1979 Guild Electric Guitar/Bass Volume Tone Pot PROJECT Starfire S-300

Current price: £26.77
buy it now
Time left: 11d 21h 54m
1974 GUILD S-100 and JS BASS 2 GUITAR PRINT AD

Current price: £5.94
buy it now
Time left: 14d 15h 28m
1973 GUILD JS BASS II & S-100 STANDARD GUITAR PRINT AD

Current price: £5.94
buy it now
Time left: 14d 15h 43m
VINTAGE GUILD RUSH S300 GUITAR PINUP AD

Current price: £5.94
buy it now
Time left: 16d 16h 7m
1976 GUILD S-100 SOLID BODY GUITAR PINUP AD

Current price: £5.94
buy it now
Time left: 17d 15h 7m
See more results on eBay here

There are 1 comments on this article so far. Add your comment
musicmarilyne Comment left 12th December 2012 08:08:09
I have one of the S 100 Mahogany Guild electric guitars with the acorn and oak leaf carvings. I believe Elvis played on of these in a movie. Does anyone know the value of this guitar? Does anyone know what movie Elvis played on of these in? I have the original case as well. Thank you Marilyne

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