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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1974)

In Concert

Fender Precision bass

The world's favorite performers appear "In Concert." And 9 out of 10 times the electric bass is a Fender. ABC-TV's "In Concert." Far more than entertainment, it's the ultimate experience in the contemporary music scene. Viewers can feel every ounce of the performer's musical energy. They can hear every note in stereo (simultaneously on ABC FM radio). And "In Concert" it's almost all Fender"... to the tune of 9 out of 10 bass guitars played?

Fender advertisement (1974) In Concert

Other related vintage advertisements

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Precision - Fender fine electric instruments
Fender Precision - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Precision - The lowdown on the bass
Fender Precision - The lowdown on the bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely "bassey" but...
Fender Precision - The Worlds Favorite Road Machine
Fender Precision - The Worlds Favorite Road Machine
Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a "Worlds Favourite" theme. The Fender Precision was indeed (and probably still i...
Fender Precision - Goldilocks and the three bears
Fender Precision - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Found in virtually all musical environments, the Precision Bass is by far the most prolific of the species Basso Electrica. The frequency of the sighting reflects upon the enormous range of the Pr...
Fender Precision - You Can Take A Fender Anywhere
Fender Precision - You Can Take A Fender Anywhere
Whatever band you play in, you've got to pick up on a lot of musical styles. But you'll never have to pick up more than one electric bass, Because Fender® gives you Rock Bass, Soul Bass, Country...
Fender Precision - Fenders new dimension Precision Bass Special
Fender Precision - Fenders new dimension Precision Bass Special
The Precision Bass Special was a step up from the regular 1980 P-bass. It featured a new split-coil pickup design, with both active and passive modes; one of the first active Fender bass guitars, "...

Fender Precision

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Vintage NOS Fender .022 Precision P Bass Jazz capacitor Cap

Vintage NOS Fender .022 Precision P Bass Jazz capacitor Cap

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$40

Vintage NOS Fender .022 Precision P Bass Jazz capacitor Cap... more
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1979 FENDER 250K CTS POT DATED 7917 TELECASTER PRECISION JAZZ

1979 FENDER 250K CTS POT DATED 7917 TELECASTER PRECISION JAZZ

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$43

FREE USA SHIPPING!
This is a nice original 1979 Fender CTS pot in superb condition. It's a 250K pot that came from a 1979 Fender Telecaster and still has the .01 tone capacitor, pickup leads and ground wire attached. Dated 17th week of 1979 & it's for solid-shaft pots
FREE USA SHIPPING and a 30-day return privilege if you are not happy for any reason. The Bass Palace will be listing LOTS of parts, tubes and a few basses this month so check back often. Thanks for visiting us at recent ... more
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Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$50

Brown

Removed from 75 fender
... more
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Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$50

Black
... more
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1983 FENDER PRECISION BASS 62 OR 57 REISSUE 250K CTS POT ALSO FOR R / I JAZZ BASS

1983 FENDER PRECISION BASS 62 OR 57 REISSUE 250K CTS POT ALSO FOR R / I JAZZ BASS

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$59

FREE USA SHIPPING!
This is a nice original 1983 Fender CTS pot in superb condition. I've had it for quite awhile and guarantee it came out of a 1983 Fender '62 Reissue Precision Bass. 8312 date code for the 12th week of 1983. Parts like this are getting difficult to find and remember, it's over 40 years old! Of course you can also use it in 'regular' 1983-84 USA P & J basses
FREE USA SHIPPING and a 30-day return privilege if you are not happy for any reason. The Bass Palace will be ... more
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FENDER PRECISION P-LYTE BASS Guitar TUNER GOLD Vintage 1990 Japanese Part

FENDER PRECISION P-LYTE BASS Guitar TUNER GOLD Vintage 1990 Japanese Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$59

Gold finish, MIJ gear cover, screw on metal button, base stamped Japan, normal light vintage wear as shown, gears operates smoothly. Includes threaded bushing and washer, (one tuner as shown, ) , original 1990sFender Japan, thanks for looking
... more
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Vintage Fender Bass Guitar String Tree-Retainer Precision Jazz c ~ 1960s 1970s

Vintage Fender Bass Guitar String Tree-Retainer Precision Jazz c ~ 1960's 1970's

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$65

This listing is for a vintage 1960s / 70s Fender bass string tree-string retainer. This string tree is correct for any Fender Precision bass, Jazz Bass or Telecaster bass made in the 1960's or 1970's.
This string tree shows signs of age and natural wear but is in good overall condition. It ships as pictured with the original mounting screw so installation on your bass will be a breeze!
Take a look at the photos and let us know if you have any questions.
Thanks for looking!
... more
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VINTAGE 1960S FENDER JAZZ PRECISION BASS STRING TREE

VINTAGE 1960'S FENDER JAZZ PRECISION BASS STRING TREE

Fort Mill, South Carolina, 297**, UNITED STATES OF AMERICA

$65

Up for sale is a vintage Fender 1960's Jazz Bass or Precision Bass string tree. This string tree came from a set of 3 1964 Bass tuners I am currently selling in pieces due to the three part. Good piece to make anyones vintage bass back to being all original again. If you have any questions please feel free to email me at anytime. Please continue to follow my listings for more vintage guitar parts and accessories to be listed in the following weeks also. Sorry about the shipping price but ... more
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1970s STARTONE BASS PREAMP FENDER PRECISION, OTHERS EPOXY-SEALED A-B POTS RETRO!

1970s STARTONE BASS PREAMP FENDER PRECISION, OTHERS EPOXY-SEALED A-B POTS RETRO!

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$129

FREE USA SHIPPING!
This is the coolest thing! I had this installed in my 71 P-Bass back in 1978 as a kid in my first band. It's definitely old-school, analog hard-wired design and the entire preamp is encased in a solid 1 x 1 1 / 8 x 1 1 / 2 epoxy 'brick' marked Startone on the side. It includes (2) Allen-Bradley military grade pots along with the output jack and battery clip but I do not have a wiring diagram of any kind. I do remember two things about it, the fantastic tone and the rout in ... more
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Vintage 1960s Fender Telecaster Knob Set 1970s P-Bass Tele Precision

Vintage 1960's Fender Telecaster Knob Set 1970's P-Bass Tele Precision

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$145

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and completely original

Vintage 1960's / 1970's Fender Telecaster Knob Set
Rare and correct for that awesome late 60's thru early 70's Tele
This is an awesome matched set that is very clean!!
Also correct for a P-Bass of the same era!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE... more
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1972 FENDER PRECISION BASS PICKUP BRASS SHIELD PLATE USA

1972 FENDER PRECISION BASS PICKUP BRASS SHIELD PLATE USA

Plano, Texas, 750**, UNITED STATES OF AMERICA

$149

Original 1970s Fender, sponges in place-hard, normal vintage wear with patina as shown. Thanks for looking
... more
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1970s USA FENDER PRECISION BASS PICKUP BRASS SHIELD PLATE Part

1970s USA FENDER PRECISION BASS PICKUP BRASS SHIELD PLATE Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$149

Foam blocks in place, have turned hard from age, normal vintage Bettina as shown original 70s Fender part. Thanks for looking
... more
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1972 Fender Jazzbass Precision Case Rough

1972 Fender Jazzbass Precision Case Rough

Wilkes-Barre, Pennsylvania, 187**, UNITED STATES OF AMERICA

$150

Worth it if you need it for a Fender Bass Very Rough . Poor Messy . See Photos . sale final . no returns... more
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1960s Fender Hang Tag (Precision Bass, Jazz Bass, Bass V) Vintage

1960's Fender Hang Tag (Precision Bass, Jazz Bass, Bass V) Vintage

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$150

This listing is for a Vintage Fender Bass Guitar Instruction Manual-Hang Tag from the mid 1960's. This hangtag would have come with a Fender Precision Bass, Jazz Bass or Bass V made between roughly 1966 and 1968.
The hang tag is in quite good shape for its age. The edges are a worn but not too bag and there are a few small folds or creases in the paper. The hangtag comes as pictured with the original string.
Please check out the pictures and message with questions.
Thanks for ... more
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Vintage Fender  Bass Precision Case  Mid  70s

Vintage Fender Bass Precision Case Mid 70s

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$165

Mid 70s

P bass case

Alright condition, latches are very wonky, bent no spring, can get one to stay secure, handle is taped up, looks like a spill or water damage, no smell, one end bent


... more
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Vintage 1980s Fender Molded Plastic Hard Shell Case for Precision or Jazz BASS

Vintage 1980's Fender Molded Plastic Hard Shell Case for Precision or Jazz BASS

Benicia, California, 945**, UNITED STATES OF AMERICA

$170

Comes as pictured.
(Please note the guitar in the photo is NOT for sale and NOT included. It is for REFERENCE only)
Fast shipping! We ship, same day or next business day. Feel free to message us with any questions before purchasing or you can Google our shop: "GuitarFinds " , if you want to speak to an actual human regarding this item.
... more
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1971 Fender Telecaster  Guitar P Precision Bass Pot 250K Vintage STACKPOLE Part

1971 Fender Telecaster Guitar P Precision Bass Pot 250K Vintage STACKPOLE Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$195

STACKPOLE, 16th week of 1971, Solid shaft, normal vintage wear, action is easy, pot reads a strong 262 8K on meter, thanks for looking!
... more
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1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster USA

1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster USA

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$197

Up for sale is a 1970s Vintage Fender Jazz Bass / Precision Bass / Musicmaster Hard-Shell Case!
VERY GOOD working and cosmetic condition!
Buy it Now before anyone else! or Submit Your Best Offer!
SHIPPING: USA: $59 WORLDWIDE: $129... more
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Vintage Fender 1963 Stratocaster telecaster jazz bass precision bass strap butto

Vintage Fender 1963 Stratocaster telecaster jazz bass precision bass strap butto

Fort Mill, South Carolina, 297**, UNITED STATES OF AMERICA

$199

Up for sale is a set of 1963 Fender strap buttons. Matching pair with original screws to go with anyone??s vintage guitar who needs them! Strap buttons do show slight tarnish from over the years but should still go along well with someone vintage guitar. Any questions please feel free to email me. Thanks!

... more
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Vintage 1960s 70s Fender Precision bass case  - NO LOGO - Red interior RARE!

Vintage 1960's 70's Fender Precision bass case - NO LOGO - Red interior RARE!

Lake Elsinore, California, 925**, UNITED STATES OF AMERICA

$225

/ / / / - CASE ONLY - / / / /
Rare Precision Bass case. Red interior. No Logo. In good condition for its age. No funky odor or smells. From a smoke free, dry climate. Original vinyl covered metal handle, not plastic. Latches function, but are a little finicky. Check photos for condition. Overall a very nice and hard to find instrument case.
BASS in Photo NOT INCLUDED... more
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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music