The following description is taken from the 1969 Fender lovin' care catalogue
Looking for that strong, biting sound to make your playing sing? You'll find it in the Stratocaster. Compare and you will see why it has always been one of the favourites with musicians everywhere.
Stratocaster sound is produced by its three adjustable wide-range pick-ups working with two tone controls and a three position switch. Select any of the three positions or even between the natural positions for your own particular sound. For more effects, the Strat has a built-in tremolo (or available without) for variable pitch change.
The Stratocaster contoured body design offers extreme playing comfort …accomplished by shaping and sculpting the guitar body so it snugs into the body of the player. Also, the front of the guitar is dressed away, providing a firm comfortable arm rest. Its neck is truss-rod reinforced and adjustable for a lifetime of playing pleasure.
Stratocaster pickups are shielded from the noise of lights, signs and other electrical equipment. In addition, six bridges are individually adjustable for string length and height for perfect intonation and custom playing action. It is finished in shaded Sunburst with an attractive white pickguard. It is also available in selected custom colours and left-hand models by special order.
Standard neck width: 15/8" at nut; available 1 ½" and 1 ¾" by special order