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Vintage advertisements for the Fender Stratocaster

Electric Guitar advertisements originally published from 1954 onwards. Click on the images for larger copies.
Check out other vintage Fender advertisements

Fender Stratocaster - Synchronized tremolo action (1954)
Early Fender advert highlighting the Stratocasters tremolo

First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Year...

Fender Stratocaster - Fender fine electric instruments (1955)
Early Fender advertisement for the Telecaster and Strat...

Fender Stratocaster - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, [more]

Fender Stratocaster - Qulaity means confidence (1963)
Early sixties advert for the Fender Jazz bass and the St...

Fender Stratocaster - Olι (1966)
60s Fender advert for the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic

Fender Stratocaster - Fender. What more need we say (1971)
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dal...

Fender Stratocaster - How To Pick a Guitar (1972)
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body...

Fender Stratocaster - The Worlds Favourite Flying Machine (1973)
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, wi...

Fender Stratocaster - You Get There Faster on a Fender (1974)
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
[more]

Fender Stratocaster - Goldilocks and the three bears (1975)
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"

Fender Stratocaster - Its A Business Machine (1977)
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...

The following description is taken from the 1969 Fender lovin' care catalogue

Looking for that strong, biting sound to make your playing sing? You'll find it in the Stratocaster. Compare and you will see why it has always been one of the favourites with musicians everywhere.

Stratocaster sound is produced by its three adjustable wide-range pick-ups working with two tone controls and a three position switch. Select any of the three positions or even between the natural positions for your own particular sound. For more effects, the Strat has a built-in tremolo (or available without) for variable pitch change.

The Stratocaster contoured body design offers extreme playing comfort …accomplished by shaping and sculpting the guitar body so it snugs into the body of the player. Also, the front of the guitar is dressed away, providing a firm comfortable arm rest. Its neck is truss-rod reinforced and adjustable for a lifetime of playing pleasure.

Stratocaster pickups are shielded from the noise of lights, signs and other electrical equipment. In addition, six bridges are individually adjustable for string length and height for perfect intonation and custom playing action. It is finished in shaded Sunburst with an attractive white pickguard. It is also available in selected custom colours and left-hand models by special order.

Standard neck width: 15/8" at nut; available 1 ½" and 1 Ύ" by special order