Guild Guitar / Amp Advertisements, 1950s-1980s

Vintage Guild guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Guild advertisements; 51 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

The New Guilds Are Here
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Guild guitars for sale

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1979 Guild Starfire 4 SF4-D Wine Red ~ Bigsby ~ Fralin PAF Humbuckers Rare Model

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$2597

Up for sale is a stunning 1979 Guild Starfire IV SF4-D in a rich Wine Red finish, built in the USA. This rare late-??70s semi-hollow beauty combines classic Guild craftsmanship with premium upgrades, including a set of Fralin PAF-style humbuckers that deliver exceptional clarity, warmth, and punch. Complete with its original hardshell case and Guild booklet, this is a fantastic example of vintage Guild quality and tone
? Details
Model: Guild Starfire IV SF4-DYear: 1979Finish: Wine ... more

Guild D35-NT Acoustic guitar with Martin hardshell case, vintage

Kingsport, Tennessee, 376**, UNITED STATES OF AMERICA

$1250

1983 Guild D 35
This ia a fantastic looking, playing and sounding guitar
She is a true beauty ! and doesn't look 41 years old
Has a bone nut and saddle
Comes with a new Martin hard case... more

1977 Guild B-302 Bass Guitar Truss Rod Cover Vintage Original USA Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$149

Black plastic 4Ply construction, lettering is crisp, normal light vintage wear with patina, no cracks, original vintage guild part, thanks for looking!
... more

1970 Vintage Guild s-100 USA S100 RARE! in Great Cond, Plays & Sounds Amazing

Denison, Texas, 750**, UNITED STATES OF AMERICA

$2999

It's time to let a few of my I don't want to sell guitars go. This is a 1970 USA Guild S-100 in fantastic condition. This was the 1st year of the transition to this body. It's an absolute incredible guitar, and all original, and those amazing HB-1 pickups. The guitar is in great condition for it's age. It's 55 years old and still looks amazing and sounds and plays even better. The pickups are absolutely amazing. I just did a clean up on it, fretboard treatment, and fresh Slinky 10s. This is the ... more

Guild X175 Blonde Manhattan Vintage Guitar

Tampa, Florida, 336**, UNITED STATES OF AMERICA

$2500

Guitar is made in early 1970's in Hoboken, N J. Recently underwent professional setup by local Luthier, a metal strap button has been added to base side of the body in the area near the neck heel. Recently appraised for insurance purposes and found to be in excellent condition .There is evidence that the neck has been reset prior to 1984. Guitar has been kept in hard shell case which is included in sale.... more

Guild Vintage acoustic guitar - made in America. Includes case

Roseville, California, 956**, UNITED STATES OF AMERICA

$1550

Always in the shadow of Martin and Gibson, Guild acoustics (electrics too for that matter) can more than hold their own and sonically sit quite comfortably between the two. Vintage examples are also significantly cheaper which is great news for Guild players!
Sitka spruce sits atop mahogany back and sides while the fingerboard and bridge are of rosewood. The distinctive head logo and modest appointments give it an overall appearance of being a modest, working musicians instrument but with the... more

Guild X-150 Semi-Hollow Guitar Burst w / Case "Excellent Condition"

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$1600

Body Material: Maple
Inlays: Block
Number of Frets: 20
Scale Length: 24 75 inches
Nut Width: 1 688 inches
Neck Material: Mahogany
Fretboard Material: Rosewood
Finish / Color: Burst
Neck Pickup: Humbucker
Case: Hardshell
Serial #: CB000298
Weight: 7 lbs 0 oz
Each scale varies in accuracy. The weight of the guitar in ... more

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more

1970s / 80s Maderia by Guild EG51B, Ready to play with lot's of Upgrades Read

Picayune, Mississippi, 394**, UNITED STATES OF AMERICA

$275

1970s / 80s Maderia by Guild EC51B Stratocaster. Built both in Japan or Korea. Guitar has no markings as to date or location of build. These are very cool vintage type sounding guitars, has that funky surf sound and used in rock genres as well. Original electronics replaced including, pickups, all wiring and pots. New Alnico 5 pickups now giving it a more modern classic rock vibe. Comes with all the original electronics and the pickups test as good. Has had the tremolo replaced with one with a ... more

1978 Guild D50 Acoustic Guitar Vintage US Made with Case Great Shape

Perry, Ohio, 440**, UNITED STATES OF AMERICA

$1800

i have 7 acoustics and as much as i love this guitar i got myself a gibson. need to clear space... more

1970 Guild 040-NT Dreadnought Acoustic Guitar Natural + OHSC

Thousand Oaks, California, 913**, UNITED STATES OF AMERICA

$1695

Another quality Guitar from Lovies Guitars, please google us for deals and additional photos on our website.
Lovies Guitars is excited to present this 1970 Guild 040-NT Dreadnought Acoustic Guitar in a Natural finish, complete with its Original Hardshell Case!
The Guild 040-NT from the early ??70s is a rare and highly desirable dreadnought, representing the golden era of Guild craftsmanship. With its big, open tone and classic slope-shouldered style, this guitar has aged ... more

Guild Ti-RVT Thunder 1 Combo Amp 1965 1st year RARE super clean fully serviced

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$929

From the Private Collection of Sound Investments USA LLC

Guild Ti-RVT Thunder 1 Combo Amp 1965 super clean fully serviced
Made 1965 to 1972 COMBO with dual speakers and reverb & Tremolo
The tags in the pictures were falling off due to the poor glue they used back then. We included these tags for the new owner to put back and glue or just keeps separate.
Speaker codes
018003
137446
5808128
Pot code 11376541
43 45 Lbs
20 5" tall
9 2" deep
22 5" ... more

Audio Guild Bonham 213 Guitar Amplifier 1960s Tube Combo 1x8 / 1x12

Gardena, California, 902**, UNITED STATES OF AMERICA

$1200

Audio Guild Bonham 213 Guitar Amplifier 1960s Tube Combo 1x8 / 1x12
Made in Van Nuys California. All the switches and knobs work. Reverb, Tremelo. Brilliant pull channel 1 , brilliant pull channel 2 both work as well. All controls work. Playable as is.

Local pick up in Los Angeles. As is, no returns

Guitar , mirror light, and bomb tail section not included

I??ve owned this amplifier for 33 years and it??s been a delight. Always stored indoors. Only... more

Vintage Guild Madiera A25 CE Acoustic / Elect Guitar w / Case

Livonia, New York, 144**, UNITED STATES OF AMERICA

$695

Please Read our entire auction before bidding
a very nice vintage mid 1970's made in Japan Guild Madeira A25 CE Acoustic / Elect guitar
Action is good . frets are good & clean
tuners are great
very minor use wear, small scratches only .
has a volume & tone control w / internal pickup
comes as seen in pics w / case
All Sales here are Final
We do not accept returns unless its not as described or Damaged during Shipping
(pictures are part of the ... more

1984 GUILD X88 GUITAR NECK PICKUP - CALIFORNIA PICKUP CO. - VINTAGE STAR BODY

Rockford, Illinois, 611**, UNITED STATES OF AMERICA

$150

Close to a once in a lifetime instance to buy parts from a X88. Super rare guitar in the 80's, and super super rare in 2022! Then to get the chance to get some parts from one without having to buy the whole thing
This is just for the pickup, no other hardware is being sold with it. Please see the photos for condition.
There is about 8 inches of lead on this pickup
This auction is just for the pick up.
The other parts of the guitar are listed in other auctions in my ebay ... more

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$400

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANGTAG !

I owned this guitar and regrettably sold it 35 years ago - was shocked when I found this hang-tag! Good condition, laminated covering. Light penciled numbers that I assume to be prices
Good condition - POSSIBLY THE ONLY ONE ON THE PLANET!!!

BEST OF LUCK WITH THE AUCTION!
FREE USA shipping.
TERMS OF SALE
Sold 'as-is'.

... more

Guild S-300 - 1979 - Black w / OHSC

Bellingham, Washington, 982**, UNITED STATES OF AMERICA

$2295

Guild S-300 - 1979 - Black w / OHSC Guild S-300 - 1979 - Black w / OHSC
This is a 1979 Guild S-300 Guitar features a Mahogany body and neck with Ebony fretboard and Guild HB1 pickups Guitar has some minor nicks and scratches but overall is in excellent condition for its age. The frets are still in good shape and it plays ... more

Vintage 1960s CTS / Mallory Full Wiring Harness from Guild Freshman Guitar

Tyngsboro, Massachusetts, 018**, UNITED STATES OF AMERICA

$125

Here we have an original wiring harness from a 1960s Guild Freshman model electric guitar. Everything is here and in working order, the date codes on the CTS pots place these from 1967, there??s a nice original .047 capacitor (Mallory I believe?) and the fully functional input jack as well. I am a very well respected long-term seller here with excellent feedback, I will ship within 24 hours of receipt of payment, would love to see this go to a new happy home, thank you so much and be well! ... more

Guild Manhattan X-170 Archtop Electric Guitar Blonde w / Case (ROC041800)

Rock Island, Illinois, 612**, UNITED STATES OF AMERICA

$3000

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1966 Guild D-50 Bluegrass Special Natural w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$6495

1966 Guild D-50 Bluegrass Special In Natural Finish
This Item Is Located At IVG Sherman Oaks
The Guitar Is In Good Overall Condition (Please See Photos)

Original Natural Finish Shows Playwear Throughout Including Marks, Dings And Scratches (As Shown)
Heavy Playwear On Shoulders, Armrest And Neck (As Shown)
Made In Hoboken, New Jersey
Spruce Top
Brazilian Rosewood Back And Sides
Original Pickguard Shows Some Shrinking (As Shown)
Original Saddle In Low ... more