Guild Guitar / Amp Advertisements, 1950s-1980s

Vintage Guild guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Guild advertisements; 51 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

The New Guilds Are Here
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Guild guitars for sale

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Vintage Guild F-512 12-String Jumbo Natural 1976

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$2499

Vintage Guild F-512 12-String Jumbo Natural 1976
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
For years Guild guitars have taken a back seat to vintage Martins & Gibsons, but when it comes to 12-String Jumbos, there is no match against the monstrous F512NT. Featuring a solid sitka spruce top combined with solid rosewood for the back & sides, this massive sounding Jumbo unleashes a powerful voice that projects like a cannon! Rich, robust & dynamic, not ... more

1973 Guild Jetstar JS-II Bass Fretless Natural Finish w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$1795

1973 Guild Jetstar JS-II Bass In Natural Finish
Located At IVG Sherman Oaks
In Good Overall Condition (Please See Photos)
Finish Shows Natural Checking And Some Cosmetic Play Wear, Including Various Small Dings, Marks, And Scratches Visible Throughout
Converted To Fretless, Professionally Done
No Structural Cracks, Breaks Or Repairs
Truss Rod Tested And Is Functional In Both Directions
Low E Saddle Shaved As Shown
Original Hardware And Electronics
Made In ... more

1984 GUILD X88 GUITAR PICKUP RING - BRIDGE / REAR - VINTAGE STAR BODY PARTS

Rockford, Illinois, 611**, UNITED STATES OF AMERICA

$30

Close to a once in a lifetime instance to buy parts from a X88. Super rare guitar in the 80's, and super super rare in 2022! Then to get the chance to get some parts from one without having to buy the whole thing
this is a broken part. There is a missing piece in the corner and the ring is split as well. I think you can glue it and probably still use it. I didn't try to glue it, I will leave that for the new owner. I don't think you will ever find another one of these up for sale as a ... more

VINTAGE GUILD JAZZ BOX GUITAR CASE, 1960' S, 42" X 16" X 5 5"

Kaufman, Texas, 751**, UNITED STATES OF AMERICA

$200

42 5'' long
6'' deep
shoulders are12 5''
butt is 16''
(see pics)
will NOT fit a dreadnought acoustic
all hinges work well
one latch is not working. the other 4 work well
lots of players wear on the out side (see pics)
... more

Vintage 1970's Guild S-100 Guitar Truss Rod Cover (extra hole)

Miami, Florida, 331**, UNITED STATES OF AMERICA

$60

Scratches and an extra hole in the middle . Made of plastic.
7 % sales tax will be added to all items shipped inside the state of Florida. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT declare lower values or declare items as gifts under any circumstance.... more

Vintage 1960s CTS / Mallory Full Wiring Harness from Guild Freshman Guitar

Tyngsboro, Massachusetts, 018**, UNITED STATES OF AMERICA

$125

Here we have an original wiring harness from a 1960s Guild Freshman model electric guitar. Everything is here and in working order, the date codes on the CTS pots place these from 1967, there??s a nice original .047 capacitor (Mallory I believe?) and the fully functional input jack as well. I am a very well respected long-term seller here with excellent feedback, I will ship within 24 hours of receipt of payment, would love to see this go to a new happy home, thank you so much and be well! ... more

RARE VTG EXQUISITE GUILD G-37 BLD ACOUSTIC DREADNOUGHT GUITAR IN HARDSHELL CASE

Titusville, Florida, 327**, UNITED STATES OF AMERICA

$4850

The rare vintage Guild G-37 BLD acoustic dreadnought guitar is a true find for enthusiasts and collectors alike. Crafted in the United States, this iconic instrument features a 6-string configuration and is designed for right-handed players. Its blonde body color and hardshell case make it a standout piece, perfect for anyone seeking to add a classic touch to their guitar collection. This guitar is in immaculate condition and was probably only played less than a handful of times its entire life.... more

1979 Guild F-412-BLD Jumbo 12-String Acoustic Natural Blonde w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$3295

1979 Guild F-412-BLD In Natural Blonde Finish
This Guitar Is Located At IVG Burbank
In Good Overall Condition (Please See Photos)
Moderate Cosmetic Playwear Visible Throughout As Shown
Professionally Refretted
Made In Westerly, RI
Jumbo 17" Body With Maple Back And Sides And Solid Sitka Spruce Top
Laminate Maple Neck With Bound Ebony Fingerboard And Block Inlays
Neck Is Straight And Plays With Low Action
25 5" Scale Length
1 82" Nut Width
Neck Depth... more

Guild X-150 Semi-Hollow Guitar Burst w / Case "Excellent Condition"

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$1600

Body Material: Maple
Inlays: Block
Number of Frets: 20
Scale Length: 24 75 inches
Nut Width: 1 688 inches
Neck Material: Mahogany
Fretboard Material: Rosewood
Finish / Color: Burst
Neck Pickup: Humbucker
Case: Hardshell
Serial #: CB000298
Weight: 7 lbs 0 oz
Each scale varies in accuracy. The weight of the guitar in ... more

Guild Starfire II - 1973 - Cherry Mahogany

Bellingham, Washington, 982**, UNITED STATES OF AMERICA

$2295

Guild Starfire II - 1973 - Cherry Mahogany Guild Starfire II - 1973 - Cherry Mahogany
This is an all original vintage American made 1973 Guild Starfire 2 in cherry red finish Guitar shows some minor nicks / scratches and lacquer checking but overall is in very good condition with no cracks or repairs. The frets are still in ... more

Guild 1968 T-100 Slim Jim Hollowbody Electric Guitar w / Original Case

Waterloo, Iowa, 507**, UNITED STATES OF AMERICA

$2100

The Guild 1968 T-100 Slim Jim Hollowbody Electric Guitar is a classic piece of musical equipment that exudes vintage charm and timeless style. With a hollow maple body, rosewood fretboard, and a sunburst finish, this right-handed electric guitar is perfect for players looking for a unique and traditional sound. Guitar is in near mi t shape. Small binding shrink on the cutaway but not cracked. Plenty of adjustment on the bridge. You never see theae this clean. Happy to answer any questions.... more

Guild D35-NT Acoustic guitar with Martin hardshell case, vintage

Kingsport, Tennessee, 376**, UNITED STATES OF AMERICA

$1250

1983 Guild D 35
This ia a fantastic looking, playing and sounding guitar
She is a true beauty ! and doesn't look 41 years old
Has a bone nut and saddle
Comes with a new Martin hard case... more

DeArmond by Guild X-155 Electric Hollowbody Jazz guitar Mint condition!

Kingston, New York, 124**, UNITED STATES OF AMERICA

$995

This DeArmond by Guild X-155 Electric Hollowbody Jazz guitar is a must-have for any music enthusiast Original USA made pick ups. This guitar is in excellent condition. It was barely played. It was bought for my Dad but he was injured shortly after that and couldn??t play anymore. Beautiful sound. Comes with a hard case. Crafted in 1997, this right-handed guitar features a multicolor body that is beautiful The brand DeArmond is owned by Guild, and is known for their high-quality guitars, ... more

One Vintage late 70's-80's GUILD 0 - 10 KNOB Bluesbird Starfire S-100 300 M-75

Miami, Florida, 331**, UNITED STATES OF AMERICA

$35

This listing is for one original Black / silver top Vintage GUILD Guitar / bass 1-10 knob from the late 70's - early 80's. Says "Guild" and Made in USA" on underside. You may not receive the exact same knob as pictured, but it will be in similar condition
Sales tax will be added by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will ... more

Two Vintage 60's 70's 1-9 GUILD Knobs for Bluesbird Starfire S-100 M-75 M-85

Miami, Florida, 331**, UNITED STATES OF AMERICA

$75

This listing is for two original Black / silver top Vintage GUILD Guitar / bass knobs from the 60's - early 70's. One volume and one tone. These have clean tops, but the letters and numbers are very worn. Can be used for 60's or early 70's. They're the same. Not pretty but solid.
Sales tax will be added by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes ... more

1967 Guild Starfire I Red Bisonic Pickup, Player Grade w Original Case

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$1999

1967 Guild Starfire I Red Bisonic Pickup, Player Grade!
Here's a cool 1967 Guild Starfire I in Cherry Red with the original Hagstrom / Guild Bi-Sonic pickup ??and it absolutely roars. This one is firmly player-grade due to an old headstock repair, but it's stable, functional, and has clearly been holding up well for decades.
Cosmetically, it shows plenty of wear and tear throughout, along with a beat-up original hard case (missing the handle). But the ... more

Guild X-180 Semi-Hollow Guitar Burst w / Case "Excellent Condition"

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$2000

Body Material: Maple
Inlays: Block
Number of Frets: 20
Scale Length: 24 75 inches
Nut Width: 1 688 inches
Neck Material: Maple
Fretboard Material: Rosewood
Finish / Color: Burst
Bridge Pickup: Single-Coil
Neck Pickup: Single-Coil
Case: Hardshell
Serial #: CR000034
Weight: 7 lbs 4 oz
Each scale varies in accuracy. The weight of the guitar in questions may vary + / - 5oz from our scale to yours. This weight differential does not warrant a return of the item. ... more

Two Vintage 60's 70's GUILD Knobs Bluesbird Starfire S-100 M-75 M-85 (No Tops)

Miami, Florida, 331**, UNITED STATES OF AMERICA

$60

This listing is for two original Vintage GUILD Guitar / bass knobs from the 60's - early 70's. One volume and one tone. The silver tops are gone and the letters and numbers are very worn. Can be used for 60's or early 70's. They're the same. Not pretty but solid.
Sales tax will be added by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs ... more

1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w / Case - Blonde

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$3200

Discounts that'll make your jaw hit the floor with 24% off for 2024
1980 Guild X-175 Hollowbody Electric Guitar w / Case - Blonde
Hey now! You're looking at an amazing guitar This is a 1980 Guild X-175 Hollowbody Electric Guitar It weighs 8 lbs 1 oz. 24 75" scale, 1 66" nut width, 17" lower bout Bathed in a beautiful Blonde finish, which was the rarest Yet another amazing guitar manufactured out of the Westerly Guild factory!A workingman's jazzbox, with all the playability and tone ... more

1980 Guild D-35NT Westerly Acoustic Guitar Natural + OHSC

Thousand Oaks, California, 913**, UNITED STATES OF AMERICA

$1495

Another quality Guitar from Lovies Guitars, please google us for deals and additional photos on our website.
Lovies Guitars is excited to present this 1980 Guild D-35NT in a classic Natural finish! Built at the renowned Westerly, Rhode Island factory, this dreadnought delivers everything Guilds from this era are known for??deep, rich tone, superb balance, and incredible projection. The solid spruce top paired with mahogany back and sides makes for a warm, articulate voice that ... more