Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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Fender Telecaster 1972 Natural

Rochester, New York, 146**, UNITED STATES OF AMERICA

$4299

Weight: 9 37lbs
Original case
Refin original white
2 Seymour Duncan Antiquity Pickups
Plays and sounds great!
... more

1972 Fender Precision Fretless Bass the newest one extant 1 of a kind & Minty !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$6495

Check out this really cool & collectible 1972 Fender Precision ??Fretless?? Bass that literally is like new from back in 1972. It has an original bold colored Sunburst finish over an alder body, its very colorful Fretless Rosewood fingerboard is on the white-ist maple neck w / some killer grain & some nice figuring we??ve seen in years. Its also has a minty tortoise pickgard. Its split pickup is super smooth. It??s insane to find one from under the bed ever & for a 53 year old ... more

1958 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$30500

1958 Fender Precision Bass, Early ??58 with a Two tone burst, Anodized pickguard, Maple neck, Both Covers, Spaghetti logo, Wonderfulinstrument from the family of the original owner, VG++, Original tweed hardcase.
... more

Vintage 1964 Blonde Fender Showman Guitar Tube Head AB763

Spring, Texas, 773**, UNITED STATES OF AMERICA

$2150

Completely restored, recapped, new tube sockets, retubed matching pairs by Todd Sharp of Nashville Amplifier Service & Todd Sharp Amps. Very good condition, clean and performs beautifully. Punchy and powerful as expected from a proper example of this model. *No back panel. Prefer local sale
Shipping can be sketchy, and postage is a bit expensive due to the size and type of the box required plus insurance. Feel free to make your own shipping arrangements or pickup local, ??I??m happy to ... more

Fender Twin Reverb Tube Amp 1979-1989

Sugar Land, Texas, 774**, UNITED STATES OF AMERICA

$2000

Product Description
Stock #: M316
Manufacture: Fender
Model: Twin Reverb
Description: For sale is a Fender Twin Reverb tube amp. This amp is showing signs of wear from use over the years. The serial number dates this specific amp to 1979-1980. There is some white marks on the top of the amp. Please examine the photos very carefully to determine more details on the condition of the item . THIS ITEM IS LOCAL PICK UP ONLY!!! Feel free to ask any questions you may have. You are welcome ... more

1958 Fender High Power Tweed Twin 5F8-A Guitar Amplifier

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$19500

This is a 1958 5F8 Tweed Twin chassis. Serial #A00053
Obviously, its pretty rough, but it works, and it screams.
When I got it (chassis only), it had been neglected for years and was a mess. It needed a full cap job, new 3 prong cable, fuse holder, a few of the pots replaced, 1 input jack, the rectifier socket, and little bit of wiring cleanup work.
After all that, and installing a full new set of Tung Sol tubes, she fired right up. The transformers and all the Astrons and components... more

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Billerica, Massachusetts, 018**, UNITED STATES OF AMERICA

$3900

Beautiful and ALL ORIGINAL. Have a look at the pics and contact me anytime with any questions. Glad to talk about this near dead mint axe.

All dates and codes explained in the pictures.

Thanks!!

Here??s some AI for you -

This 1977 Fender Stratocaster Electric Guitar is a stunning vintage piece that will take you back in time. Crafted with a natural ash body, maple neck, and fretboard, it features a 21-fret design with a 6 string ... more

Fender 1969-1970 Competition Mustang Guitar Daphne Blue W / Original Case Cobain

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$6500

All Original 1969-1970 Fender Competition Mustang made famous by Kurt Cobain and recently sold for the most out of any guitar ever. It??s been stored away for years now, over 10 years at least. There are very detailed pictures and in the sun so you can really see everything clearly. There??s some dings and smaller scratches on it, check the photos, normal for a Guitar of this age. Priced lower than other all original similar models to sell, value right now is closer to $9k

Original ... more

1959 Fender Tweed Champ a nice original Champ freshly serviced by Lee Jackson.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3495

This is an original 1959 Fender Tweed Champ amp 5F1 w / an original Jensen speaker dated to the 47th week of 1958. Its factory label is perfectly intact & dated ??IB?? for February 1959. The tweed covering is a bit tired mostly on its bottom side in need of some re-gluing. Its grill cloth is quite nice. The Champ is the perfect amp for those small gigs perhaps plugged into the board or to keep in your living room or office for personal enjoyment. Overall she??s in very good original ... more

1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

Iola, Wisconsin, 549**, UNITED STATES OF AMERICA

$1100

Vintage 1967-1970 Fender Guitar Case. In excellent condition for its age, with some wonderful patina that comes with the age I tried to capture the overall condition the best I could in the photos, including any wear
All original, all latches and hardware work as they should. Everything closes nicely and lines up well. This has spent most of its life in a closet, and has been preserved quite well. It has no funny smells to it, and has been stored in a climate controlled, smoke free ... more

Vintage 1969 Fender P Precision bass, Original!

Little Falls, New Jersey, 074**, UNITED STATES OF AMERICA

$7655

Here is a beautiful example of a great solid Vintage P-bass! Tunes excellent, action is very low, plenty of life on the frets! This thing plays and feels beautifully! Sounds thunderous, P-Bass , Vintage tone! Pickups were replaced, as the original ones were intermittent, but they are included. I just ended up with too many basses, and have to unload some! Comes with original case (somebody before me stamped their band name I would guess).
... more

1961 Vintage Fender Musicmaster Guitar Pre-CBS

Sandpoint, Idaho, 838**, UNITED STATES OF AMERICA

$3350

1961 Fender Musicmaster guitar. Former owner bought this in the 90??s as an original finish guitar, but it is actually a 30+ year old refinish in Dakota Red. Appears to have originally been Olympic White. Finish checking on both sides does not photograph well. Neck appears to have been over-sprayed with clear at the same time. Volume pot and jack have been replaced, but originals are included in case. Frets have been dressed and crowned and are in great shape with plenty of life left. Some ... more

1972 American Made Fender Telcaster New Never Used. 2200 00

Fayetteville, North Carolina, 283**, UNITED STATES OF AMERICA

$2200

A 1972 American-made Fender Telecaster in pristine condition is being sold for $2200. This vintage electric guitar has never been used and is a rare find for collectors and musicians alike. With its iconic brand and specific year of manufacture, this Fender Telecaster is a valuable piece of musical history waiting to be enjoyed by its new owner
... more

Fender Bassman 212 Cabinet 1968-1969

Chattanooga, Tennessee, 374**, UNITED STATES OF AMERICA

$499

Fender Bassman 212 Cabinet 1968-1969
Condition: Very Good
Drip Edge
Grille Cloth Replaced
2x12" Celestion Vintage 30s
1x 1 / 4" speaker input on the back panel. Includes thumbscrews on top for mounting matching head. There is some wear to the tolex covering and the grille cloth is not original, but overall this cabinet is in very good shape considering its age. This item is available for local pickup only from our store in Chattanooga, TN, due to its large size
... more

1964 Fender Musicmaster Cherry Red | Rare MAHOGANY BODY Pre-CBS duo sonic

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$3299

1964 Fender Musicmaster Cherry Red Rare Mahogany Body Pre-CBS!
Really nice and honest vintage Fender Musicmaster in rare Cherry Red with Mahogany body. Fender did a run of guitars with mahogany bodies and cherry finish kind of like Gibson! This was for a short period in 1963-64. Not many were made. This guitar is playing well and sounds excellent. A-neck like most musicmasters of this time period. Really a cool piece of Fender history and yet a very useful guitar at ... more

1972 Fender Super Reverb 45-Watt 4 x 10" Electric Guitar Combo Amplifier

Richmond, Virginia, 232**, UNITED STATES OF AMERICA

$1360

1972
Fender
Super Reverb
45-Watt 4 x 10 "
Electric Guitar
Combo Amplifier
Used - Good Condition
This is a legendary, with all the power you need for a room of any size. With 45-watts and four original Fender 10" speakers, it's capable of 'chimey' clean tones, and a nice natural overdriven sound when cranked up loud. The original footswitch is not included, however the reverb and vibrato functions properly. The Normal has a 2-band EQ, while the Vibrato channel has its own ... more

1958 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand W / Case

Tucson, Arizona, 857**, UNITED STATES OF AMERICA

$4000

1958 Fender Duo Sonic in its original Desert Sand finish

Someone attempted to route this guitar and cut off a good amount of the wood under the pickguard. Please study all photos for proper understanding of condition

The pickups on this guitar are not the original pickups, the pickups are Custom Shop Seymour Duncan Antiquities that were put in more recently. Aside from the pickup switch, everything underneath the pickguard has been replaced.

WHATS ORIGINAL ... more

all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$89000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more

Used Fender 1971 Bassman Electric Guitar Amp Head

Hudson Falls, New York, 128**, UNITED STATES OF AMERICA

$1349

Up for sale is a fantastic 1971 Fender Bassman amp head. This amp has been recently serviced and is in perfect working order. All tubes have been tested, the fuse was replaced, as well as the electrolytic caps and bias caps. The bias has been tested and set and all pots have been throughly cleaned. Original parts that have been replaced will also be included Listing and template services provided by inkFrog
... more

1966 Fender Precision Bass

Encinitas, California, 920**, UNITED STATES OF AMERICA

$12000

1966 Fender P-Bass in factory custom color Candy Apple Red !

Beautiful golden age P-bass that plays and sounds incredible

All original save for a repro pickup cover and the original owner had diamonds inlaid on the fingerboard but has since been replaced with factory dot inlays

This is a FANTASTIC Fender bass and you will not be disappointed

Thank you for looking!
... more