Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Precision - Don

Don't cheat yourself
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Jazz - The most imitated guitar in the world

The most imitated guitar in the world
Fender Jazz - 1963

Fender Jazz - Quality Means Confidence

Quality Means Confidence
Fender Jazz - 1963

Fender Jazz - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jazz - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Super Reverb - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Super Reverb - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazz - Get Fenderized

Get Fenderized
Fender Jazz - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - Goldilocks and the three bears

Goldilocks and the three bears
Fender Precision - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982


Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman

Vintage Fender guitars for sale

1965 Fender Jazz Bass - 100% Original

BURLINGAME, CALIFORNIA, 94010, UNITED STATES OF AMERICA

$8995

An exceptionally-clean Fender Jazz Bass from 1965. An entirely original L-Series bass (serial number L91160) that has a neck stamp date of AUG 65 with an "A" profile. All pots are Stackpole, dating to the 20th week of 1965. No routes, no replacement parts, no refinish. What a blast it is to play this bass. You'll be taken back in time the moment you lay your hands on it. Nothing beats the real thing. The pictures tell the entire story. Everything is original, down to the last screw. The ... more

Fender Telecaster guitar and case 1977 1978 vintage customized

SAN FRANCISCO, CALIFORNIA, 94110, UNITED STATES OF AMERICA

$1699

Vintage Fender Telecaster 1977 or 1978 guitar with customized pickups Natural color, black pick guard. Serial number: S849411 Made in the USA I believe that all of the parts are original, with the exception of the pickups. The prior owner removed the original pickups and cut the bridge plate. The original pickups (not included) could be re-installed Included is what I believe is the original case, which is in very good condition Plays great and has a great sound!... more

Fender Japan STR-850LS 1988 Electric Guitar w / Soft case F / S H1

HYOGO, JAPAN

$1085

DescriptionFender Japan STR-850LS 1988 Electric Guitar w / Soft case F / S H1 Condition : Used. There are small scratches or paint peeling and dent, but not noticeable much, in a very good condition Please see pics for reference. [State]The neck is straight. Play condition is excellent The truss rod works as it should The decrease of fret is 10% The item has been maintained by technical staff. All knobs, buttons, jacks and electronics are in perfect working order. [Spec]Type: Stratocaster ... more

Fender Telecaster 1973 W / Case

ROTHSCHILD, WISCONSIN, 54474, UNITED STATES OF AMERICA

$1699

Pre-Owned in Very Good ConditionFender Telecaster 1973 W / Case Body: Original body. Neck / Fingerboard: Original neck. Hardware / Electronics: Original bridge plate. Brent Mason setup: Seymour Duncan STK-T3B bridge pickup, Seymour Duncan STK-T2B middle pickup, Seymour Duncan SM-1N neck pickup. Back volume controls middle pickup, pull switch series / parallel. Bridge is Graph-Tech graphite tele bridge. Schaller mini locking tuners. Warmoth custom pick guards. Other pickguard Set Lindy Fralin ... more

Fender 1979 Stratocaster Blond Rose With Hard Case

TOKYO, JAPAN

$2235

Please feel free to contact us if you need any further information. First come First served     Buy Now    Fender 1979 Stratocaster Blond Rose With Hard Case Please feel free to contact us if you need any further information. We are "Far East Man" in music instruments store in Japan We pack the guitar very carefully with air cushion, bubble wrap and cardboard box, and we have experienced many international shipping  Please feel free to contact us if you need any further information. If you... more

1963 FENDER STRATOCASTER TREMOLO ARM GUITAR PARTS

TALLAHASSEE, FLORIDA, 32301, UNITED STATES OF AMERICA

$395

1963 FENDER STRATOCASTER TREMOLO ARM in good used shape has not been bent shipping . 8.00 overseas postal … 50 00 PLEASE CHECK OUT MY MANY OTHER VINTAGE PARTS AUCTIONS Tradeitinmusic facts I am the oldest vintage parts dealer on ebay I’ve been doing this since ebay started up. I have always and still do have the BEST prices on the SAME real vintage parts as other dealers. Everything I sell have a 100% Guarantee to be whatever I describe it as If you are not 100% satisfied I will refund ... more

Fender Relic Stratocaster by Master Builder John Cruz 1963 with Hard Case

TOKYO, JAPAN

$4790

Please feel free to contact us if you need any further information. First come First served     Buy Now    Fender Relic Stratocaster by Master Builder John Cruz 1963 with Hard Case Please feel free to contact us if you need any further information. We are "Far East Man" in music instruments store in Japan We pack the guitar very carefully with air cushion, bubble wrap and cardboard box, and we have experienced many international shipping  Please feel free to contact us if you need any ... more

Vintage 1972 Fender Precision Bass - Maple Neck - OHSC - World Toured

MARCO ISLAND, FLORIDA, 34145, UNITED STATES OF AMERICA

$4250

0 0 1 144 822 Bassic-Lee Music 6 1 965 14 0 Normal 0 false false false EN-US JA X-NONE Vintage 1972 Fender Precision Bass All Original except OEM pickup cover Maroon (Dakota Red ?) with Rock Maple Neck Fender Logo Tuners tarnish on bridge ashtray cover Original Hard Shell Case serial 367xxx World Toured with Cyndi Lauper, Tommy Roe, Herman’s Hermits bassist FREE INSURED SHIPPING in the USA FREE INSURED SHIPPING in USA. Expedited Shipping at extra charge. International shipping available at an ... more
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Scott G Comment left 9th December 2016 14:02:32 reply
Great Site!! I have a Fender ad from the late 70's in the same format as the goldilocks ad except that it's blue and it alice in wonderland with alice and a worm smoking a hooka with 4 arms playing a strat and a bass. The work is blowing out a puff that spells Fender in smoke. I have that somewhere but it would be cool to get a clear copy. Any chance you may have that one? ... It came out 78-79 ish. Thanks!!
red tele Comment left 19th February 2013 08:08:53 reply
What a website! So cool to see all those old ads. Is there a 'You Get There Faster on a Fender' for the Fender telecaster? I thought i'd seen one somewhere...
DAVID HICKMAN Comment left 9th January 2013 21:09:27 reply
Great site, I have several of the 70's Fender Guitar and Bass ad's like the flying machine ad that you have. I will be happy to scan them and send them to you if you like. David
trevor crawford Comment left 3rd August 2012 11:11:17 reply
Sorry, I dont know that this is for this but, do you have any idea what year this is from or what it is?? I have been scouring the web for anything and have no clue haha thanks! http://www.flickr.com/photos/61897973@N06/7689206800/

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