Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Precision - Don

Don't cheat yourself
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Jazz - The most imitated guitar in the world

The most imitated guitar in the world
Fender Jazz - 1963

Fender Jazz - Quality Means Confidence

Quality Means Confidence
Fender Jazz - 1963

Fender Jazz - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jazz - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Super Reverb - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Super Reverb - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazz - Get Fenderized

Get Fenderized
Fender Jazz - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - Goldilocks and the three bears

Goldilocks and the three bears
Fender Precision - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982


Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman

Vintage Fender guitars for sale

Fender Precision Bass 1964 / 1965. Refinished by professionals in 2000 (ish)

HIGH WYCOMBE, HP14, UNITED KINGDOM

£7500

1964 / 1965 Fender Precision Bass - original It has a wide and slim C profile Maple neck with a beautiful dark Rosewood fingerboard which has a 7 25" radius and pearl dots. Non-original Hiscox hard case. Metal pickup cover, finger rest and bridge cover not fitted but supplied (see pic) This bass is wonderful to play. It has a straight neck and original frets which are in great shape with minimal wear. The pickguard is intact and free of cracks. The back of the neck and headstock are relatively ... more

Fender Precision Bass 1978 Antigua Finish Rare

HEXHAM, NE47, UNITED KINGDOM

£2500

Fender Precision Bass Antigua Finish Rare. 1978 Antigua. Original owner since new. Slight mark near jack and edge of pick guard near pick up (see pics). Very slight buckle rash. Comes with bridge cover and ash tray. Rosewood board and frets almost new. Obviously been well taken care of as it looks almost new. All pick ups and electrics completely original, I can open up and photograph if you want too. Comes with old hard case too. Welcome to come and try up here in Hexham or I can ... more

Fender Jaguar American vintage 1965

LIPHOOK, GU307RL, UNITED KINGDOM

£1400

Fender Jaguar American vintage 1965. Lovely sunburst finish Very good condition, having only been played at home a handful of times. Comes with the vintage leather strap, cable etc Tiny ding on the back(see photo) Lovely vintage type case in very good condition. Please feel free to ask any questions, or for more pictures. Guitar can be collected or a courier sourced either by myself or buyer. COURIER CAN BE ARRANGED EITHER BY MYSELF OR BUYER!!... more

Fender Stratocaster Neck MIJ Japan 1984 Fujigen 1970s 72 CBS Scalloped

PETERBOROUGH, CAMBRIDGE, PE4, UNITED KINGDOM

£235

Fender Stratocaster Neck MIJ Japan circa 1984 Fujigen 1970s Style Scalloped ritchie Blackmore / yngwie malmsteen style Original / Straight truss working Made in japan Signs of wear and ageing in the finish etc Frets have life left in them - could do with a dress if you like a super low action More parts of this guitar will be listed shortly : tuners and neckplate... more

NEW! Fender Vintage '65 Stratocaster Pickup Set (099-2237-000)

SAN JOSE, CALIFORNIA, 95138, UNITED STATES OF AMERICA

C $167

Fender Vintage '65 Stratocaster Pickup Set (099-2237-000) No other pickups give you the powerful, clean and clear surf rock tones of mid-’60s Stratocaster guitars like dutifully constructed, meaty-sounding Pure Vintage ’65 Strat pickups. Enamel-coated magnet wire delivers warm vintage-style tones. Built with Alnico 5 magnets add more focus and enhanced dynamics They have staggered polepieces that balance volume and output across every string. Wax-potted and period-correct cloth wire and ... more

1986 Japanese Fender Contemporary Stratocaster with Original Hardshell Case

MURRIETA, CALIFORNIA, 92562, UNITED STATES OF AMERICA

£1503

FREE SHIPPING TO THE "LOWER 48 " !CHECK OUT OUR SUPERB FEEDBACK FOR YOURSELF!CALL FOR A HANDS ON DESCRIPTION OF ALL OF OUR INSTRUMENTS!Guitars West, Inc This beauty is a Made in Japan 1986 Fender Contemporary Stratocaster, serial # E643737, in Olympic White with Fender Schaller System I Tremolo system and the original hardshell case. This model is known as 27-4302: 3 single coil pickups, 5 position selector switch, 1 volume, 2 tones, System I tremolo, Alder body, Maple fingerboard, 8 1lbs, 9 25"... more

Fender Jazz Bass Pickguard Tortoise 4 Ply White On Bottom Vintage 1960s

STATEN ISLAND, NEW YORK, 10306, UNITED STATES OF AMERICA

$873

PLEASE CLICK ON THE PICTURES TO ENLARGE THEM AND TO SEE THE ITEM’S CONDITION FOR YOURSELF. IF YOU HAVE FURTHER QUESTIONS ABOUT THE CONDITION PLEASE ASK. You are bidding on a Vintage 1960-1963 Fender Jazz Bass Pickguard Tortoise 4 Ply White On Bottom Used Condition. Has some playing wear, indentation above the pickup. Wear around the truss rod adjustment section. Will fit on your bass, I placed this pickguard on one of my basses with the screws and it fits. I can message the picture if you'd ... more

Fender Vintage Japanese Stratocaster

ATCO, NEW JERSEY, 08004, UNITED STATES OF AMERICA

$782

Fender Vintage Japanese Stratocaster. Vintage Fender neck dated to 1984-1987, made in Japan. Alder Fender Standard tobacco sunburst body Six hole Fender tremolo with steel saddles and steel big block Lollar Low Wind humbucker, split coil with push pull volume pot Stratohawk Guitar Works custom hand-wound '59 single coil middle & neck pickups All pickups have tone adjustment controlled by a paper-in-oil .033mf capacitor High quality American electronics and jacks, soldered with care & minimal ... more
There are 4 comments on this article so far. Add your comment

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Scott G Comment left 9th December 2016 14:02:32 reply
Great Site!! I have a Fender ad from the late 70's in the same format as the goldilocks ad except that it's blue and it alice in wonderland with alice and a worm smoking a hooka with 4 arms playing a strat and a bass. The work is blowing out a puff that spells Fender in smoke. I have that somewhere but it would be cool to get a clear copy. Any chance you may have that one? ... It came out 78-79 ish. Thanks!!
red tele Comment left 19th February 2013 08:08:53 reply
What a website! So cool to see all those old ads. Is there a 'You Get There Faster on a Fender' for the Fender telecaster? I thought i'd seen one somewhere...
DAVID HICKMAN Comment left 9th January 2013 21:09:27 reply
Great site, I have several of the 70's Fender Guitar and Bass ad's like the flying machine ad that you have. I will be happy to scan them and send them to you if you like. David
trevor crawford Comment left 3rd August 2012 11:11:17 reply
Sorry, I dont know that this is for this but, do you have any idea what year this is from or what it is?? I have been scouring the web for anything and have no clue haha thanks! http://www.flickr.com/photos/61897973@N06/7689206800/

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