Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Fender 1973 Bronco Dakota Red Electric Guitar Vintage Rare

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA

$2900

Retro Gear Shop is a high-end boutique store located in Nashville, Tennessee
Fender 1973 Bronco Dakota Red
For sale is a rare vintage Fender 1973 Bronco Dakota Red electric guitar. This came from Reid Shippen's studio here in Nashville (famous mixer / producer) and may have been used on some of his hit records. Please verify details for yourself from the photos
* Check out the pictures to make sure you like it. Pictures are of actual item for sale *
Flat rate shipping in the USA ... more

1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$35000

Up for sale, a 1962 Fender Jazzmaster in excellent condition and in perfect working order, complete with an era-correct hardshell case. Produced in the first quarter of 1962 and boasting a slab rosewood fretboard, this Jazzmaster features its original "double custom color" finish, with Fiesta Red over a basecoat of Dakota Red. Notably rare even for a Pre-CBS custom color Jazzmaster, the non-matching headstock and tortoise pickguard further differentiate this model from later examples ... more

1979 Fender Stratocaster With Original Hardshell Case

Elmhurst, Illinois, 601**, UNITED STATES OF AMERICA

$2899

Revolution Music is proud to present this Beautiful, 1979, Black on Black Fender Stratocaster in great condition. This vintage beast oozes with mojo. There is honest wear throughout. The guitar has some kinks, scratches, & chips. It sounds amazing. Original Hardshell Case with 2 broken latches included.

WE HAVE A BRICK AND MORTAR STORE - PLEASE GIVE US A CALL OR STOP BY IF YOU HAVE ANY QUESTIONS

Shipping in the continental USA will be by FedEx Ground or ... more

Vintage 1974 Fender Stratocaster Olympic White Strat

Springville, New York, 141**, UNITED STATES OF AMERICA

$4999

Vintage 1974 Fender Stratocaster in Olympic white turned yellow. Great condition and all original except for the back cover. Weighs 7 pounds 11 6 ounces. Stagger pole pickups with 3 way switch. Frets are in excellent condition and have lots of life. Original case included. Please email questions.
... more

Fender American Vintage 1962 Jazzmaster Sunburst

Rexburg, Idaho, 834**, UNITED STATES OF AMERICA

$3199

I have owned this guitar for a long time and have loved it. I am piecing together a perfect Jazzmaster for me so I am selling this. I have tried to take good pictures. This guitar has been used but never abused. There are a few scratches and rub marks but besides one little chip in the bottom right all of them are surface level and maybe even could be buffed out if you cared. I like a guitar that has been legit played and worn in but not abused. The neck is perfect as near as I can tell, ... more

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Billerica, Massachusetts, 018**, UNITED STATES OF AMERICA

$3900

Beautiful and ALL ORIGINAL. Have a look at the pics and contact me anytime with any questions. Glad to talk about this near dead mint axe.

All dates and codes explained in the pictures.

Thanks!!

Here??s some AI for you -

This 1977 Fender Stratocaster Electric Guitar is a stunning vintage piece that will take you back in time. Crafted with a natural ash body, maple neck, and fretboard, it features a 21-fret design with a 6 string ... more

1965-1966 Fender Stratocaster - Blue Ice Metallic

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$12000

1965-1966 Fender Stratocaster. The body has been professionally refinished by Joe Riggio in blue ice metallic. One of my favorite 60s colors! Joe absolutely nailed this color and has the exact mix. He did a very light Relic on it with some nice checking and some wear tastefully applied in a few places

Video: https: / / youtu be / Z98Zxk1-DU?si=xfIQ8pNbI4QjoGjK

The neck has a September 1966 date, but it has the smaller pre-CBS headstock. A few small headstock Stratocaster ... more

1959 Fender Jazzmaster Vintage Pre-CBS Offset Electric Guitar Olympic White

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$10500

Up for sale, a 1959 Fender Jazzmaster in excellent condition and in perfect working order. Hailing from the first full year of the Jazzmaster's production, this guitar was long ago refinished in a gloss Olympic White, retaining all original hardware, plastics, and the black bobbin pickup pair
Acoustically this guitar has an immediate and dynamic quality that is channeled faithfully through the original pickup pair, with the neck pickup reading a robust 8 5k ohms, while the bridge pickup ... more

1978 Olympic White Fender Telecaster

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$3700

Here is a 1978 Fender Telecaster in original Olympic White! Although it has been played, it is quite clean for its age. The pickup is an all original save for rewound neck pickup. This was rewound by Five Star Guitars luthier Ian Pender. There is less than normal wear for the era, and the body is very clean with only a few scattered dings in the finish. Original color has faded / yellowed slightly. Pot codes (only one is visible) date to ??78. There is a stamp / tag in neck pocket that matches ... more

Vintage Fender Telecaster Thinline Natural Mahogany 1968

Brookfield, Wisconsin, 530**, UNITED STATES OF AMERICA

$11999

Vintage Fender Telecaster Thinline Natural Mahogany 1968
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A dynamite player with an ultra cool, true vintage vibe & aesthetic. Lightweight & exceptionally resonant; the neck is super comfy & plays great anywhere on the fretboard. The single coils sound fantastic & deliver clear, bell-like tones. Professionally inspected & set up by the experts here at Cream City Music, so it's ready to play ... more

1958 JENSEN P10R 220847 ORIGINAL CONE MATCHED SET BASSMAN, SUPER VIBROLUX FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$900

Matched pair 1958 Jensen AlNiCo P10R speakers 220847 with original cones matched set. These speakers were manufactured in the United States and has a frame type of 10" in a beautiful Teal Blue color. The guitar is a part of the . It is perfect for guitar enthusiasts who are looking for a vintage sound. The model year of the guitar is 1958 and it is ideal for musicians who are looking for a unique sound in their music. This instrument is suitable for both professionals and beginners who want to ... more

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000

Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more

1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

Blue Springs, Missouri, 640**, UNITED STATES OF AMERICA

$12500

1965 Fender Jaguar sunburst pre CBS excellent condition. One owner purchased in California. Guitar has been stored and unplayed since the late 1970??s. All original and includes bridge cover and tremolo bar. Condition wise there is one small nick to the bottom, two areas on the back where the clear coat has scuffed, and the first string E tuner coating is peeling. Case with original key is also in great condition with one small dime size dent to the top.... more

1979 Fender Stratocaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3200

Greetings
For sale is a very clean 1979 Fender Stratocaster
This have has aged very nicely giving it loads of swagger
This is a no issue guitar that is all original
Comes houses in its OHSC complete with hang tags
This is a fabulous sounding and playing guitar
Priced nice too-
... more

Fender American Vintage II 1977 Telecaster Custom Electric Guitar - Wine

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$1849

... more

1977 Fender Telecaster Custom Natural finish with Fender soft case

Laguna Niguel, California, 926**, UNITED STATES OF AMERICA

$3500

Good condition 1977 Fender Telecaster Custom in natural finish with maple neck / fingerboard Guitar has the usual nicks, scratches, marks, worn thru finish spots, fading, finish checking consistent with instruments of this age Someone prior to me has removed the serial number decal on the headstock, but the other location underneath the original pickguard has the serial # on it Not a stripped to natural finish, but an original natural finish. I mention this as I have noticed some sellers ... more

original 1958 Fender Telecaster Blonde

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$37900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1957 Fender Telecaster in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of the nut. It even has its original tweed hardshell case and original "ashtray" cover for the bridge. This Tele looks great with nicks + dings, finish checking and other cosmetic wear including a very small area where the finish is worn off from the corner of the headstock on ... more

1977 Fender Telecaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$4300

Hello

For sale is a 1977 / 78 Fender Telecaster in Olympic White which has warmed into a butterscotch
This looks like Real deal 52 blackguard now!!
100% original with hang tags , manual and OHSC

No ISSUES!!!

This Tele sounds great and plays effortlessly

It is V E R Y clean as well!

... more

1979 Fender Stratocaster " Mocha"

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3100

1979 Fender Strat in "MOCHA "
I really love this color on these vintage strats , and with the black guards they look alot
like the all Rosewood Strats and Tele's that fender did in the late 60's
This guitar is issue free and ready to go
Has real nice playwear with plenty of MOJO
It even has the cigarette burn on the headstock :)
It plays effortlessly and has some really , really nice sounding pickups
OHSC included
... more

1969 Fender Telecaster With Factory Bigsby

Stroudsburg, Pennsylvania, 183**, UNITED STATES OF AMERICA

$10500

1969 Fender Telecaster with factory Bigsby. Olympic white finish that has aged to blonde. Unmolested, with original paint and parts. Medium C profile Maple neck. Players wear and finish checking consistent with age. Weighs 8 1lbs. Neck pickup reads 5 8k and bridge reads 6 1k. Underside of pickguard is pearloid which was common at this time. Original hardcase and case candy included
... more