Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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Genuine Fender Ashtray Cover Plate Jazz J-Bass CHROME Patina

Benicia, California, 945**, UNITED STATES OF AMERICA

$30

Has scratches and has been used. Lightly aged
... more

1960's Jensen P10R OEM Fender Bassman Band Master Super C5636-6 Code

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$550

This Jensen P10R wears the C5636-6 factory order code. OEM means "Original Equipment Manufacturer " This means they left the fender factory in an amp. This is for a Fender Tweed Super, Bassman, Vibrolux, Concert or Bandmaster in their respective configurations
It has some other codes on it, but not a discernable date code. I believe it to be from late 50's or early 60's
This is 8 ohms nominal impedance each.
It may be a recone. I honestly don't know. It sounds very strong and ... more

Fender Vibro Champ Silverface 1978 newly serviced sounds great

Rio Rancho, New Mexico, 871**, UNITED STATES OF AMERICA

$795

1978 Fender Vibro Champ Silverface 1978 is a vintage guitar amplifier that has been newly serviced to ensure optimal performance. Professionaly serviced; knobs lubed and tightened; one new tube added. Has that great vintage sound and a warm, rich tone
Has a few scratches and some signs of wear, but it's been recently serviced and inspected and working well. Please see all photos. Includes 1 jack cord
Note: Local pickup only. Located in Rio Rancho, New Mexico (Albuquerque- Santa Fe- Belen... more

1958 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$30500

1958 Fender Precision Bass, Early ??58 with a Two tone burst, Anodized pickguard, Maple neck, Both Covers, Spaghetti logo, Wonderfulinstrument from the family of the original owner, VG++, Original tweed hardcase.
... more

Fender Telecaster 1969 - Blonde

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$10699

Here we have a cool vintage Telecaster from 1969! This one is in original condition with an enlarged neck pickup route
Specs include an ash body, maple neck, maple fingerboard, sealed F tuners, and a string through body bridge with smooth steel saddles. It has a Jan 69 neck date and 1 meg pots that date to the 34th week of 1966. It's loaded with dual single coil pickups and sports a multiply white pickguard
The finish and components all appear to be original. The neck pickup route was ... more

Vintage Fender Sidekick 65 Bass Guitar Amplifier ?? Please Read First

Fremont, California, 945**, UNITED STATES OF AMERICA

$349

Amp weighs close to 70 lbs. tested with a guitar but not a bass, but As you can see, both lines work but it is staticky, volume inconsistent and sometimes it cuts off and seems like the notable working knobs is the bass and master. Only one speaker ?? unsure make / model of speaker. Selling as is for parts or repair with no returns. Shipping only within 48 contiguous states. For accurate description please examine all images in detail prior to purchase.
... more

Fender Vibrolux Reverb Face Plate OG Fits 1964-74 Silver Face

Varnville, South Carolina, 299**, UNITED STATES OF AMERICA

$75

The Fender Vibrolux Reverb Face Plate OG is a vintage unit designed to fit 1964-1974 silver or black face units. As seen... more

Vintage 1983 Fender Olympic White Strat Guitar w / Hard Case ~ Free Shipping

Portland, Maine, 041**, UNITED STATES OF AMERICA

$1400

Stinson & Company is a traditional old school antique pawn shop located in Historic Portland Maine. We specialize in the sale of Antiques, Collectables, Gold & Silver Bullion, Jewelry, Diamonds, US Coins & Paper Currency, Vintage Guitars, Celebrity Memorabilia, Historical Items, Clocks, Watches, Glass & Pottery and many other items of value at the fairest prices. You will always find some of the most interesting items from week to week. Add us to your favorites ... more

1975 Fender Musicmaster Red In Color Awesome For A 50 Year Old Electric Guitar

Mobile, Alabama, 366**, UNITED STATES OF AMERICA

$1475

The 1975 Fender Musicmaster Red electric guitar is a vintage instrument that exudes classic style and timeless appeal. As part of the Fender brand's lineup, this guitar is known for its quality craftsmanship and distinctive sound. With its red color and retro design, this vintage Fender Musicmaster is perfect for musicians looking to add a touch of nostalgia and authenticity to their musical experience. Ideal for both collectors and players looking for a unique and vintage sound, this guitar is ... more

Fender Vintage Jazz Bass 1968 Great Condition Sunburst G & G Case Thomastik incl

Garland, Texas, 750**, UNITED STATES OF AMERICA

$9500

Fender Jazz Bass 1968
Purchased from a women I know, who inherited it from an Uncle. He played joints in Louisiana, and his band would play on a home built stage on his property, when the joints were closed and the crowds still wanted to party. Played in Louisiana for most its life.
This well cared for bass is vintage. Neck removed shows 8 for 1968 in pencil done at the factory. Brazilian Rosewood fret board later discontinued due to expense. Includes strings from Vienna in the package ... more

vintage ORIGINAL 1950s ISSUE FENDER AMPLIFIER grill cloth 1950s JBL C34 / C37

Lawrenceville, Illinois, 624**, UNITED STATES OF AMERICA

$245

ORIGINAL 1950S ISSUE( NOT REPRODUCTION)
FENDER USED THIS ON THEIR AMPLIFIER LINE IN THE 1950S .JBL ALSO USED THE SAME CLOTH SHIPPING IS 35 00
... more

1961 Fender Jazzmaster Sunburst Vintage | 100% Original & Hard Case, Slab Board

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$12500

1961 Fender Jazzmaster Sunburst Vintage 100% Original, Hard Case Slab Board Neck!
This is a killer 1961 Fender Jazzmaster in original Sunburst with the desirable slab-board neck . It's 100% original with no refin, no changed parts, and it still has its original brown hard case . A Mastery bridge is currently installed for better playability, but the original bridge is included for collectors.
It has honest wear around the edges, ... more

Vintage 1977 Fender Jazz Bass grey bottom bass bridge pickup old part 7 88 K NR

Athens, Georgia, 306**, UNITED STATES OF AMERICA

$77

A vintage 1977 Fender Jazz bass neck pickup. grey bottom stamped 131977 (winder 13, week 19, 1977). The last "7" is faint, but I think it's a 7. South polarity magnets. Rewound with correct 42-gauge enamel wire and potted in correct 4:1 paraffin:beeswax. Ready to install. reads 7 88 K Ohms. New, correct lead wires 10 5 inches. Original cover fits great. No shrunken or warped bobbins. Ready to install into your Fender Jazz bass project.... more

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Billerica, Massachusetts, 018**, UNITED STATES OF AMERICA

$3900

Beautiful and ALL ORIGINAL. Have a look at the pics and contact me anytime with any questions. Glad to talk about this near dead mint axe.

All dates and codes explained in the pictures.

Thanks!!

Here??s some AI for you -

This 1977 Fender Stratocaster Electric Guitar is a stunning vintage piece that will take you back in time. Crafted with a natural ash body, maple neck, and fretboard, it features a 21-fret design with a 6 string ... more

1985 Fender Squire

Marietta, Georgia, 300**, UNITED STATES OF AMERICA

$875

1985 Fender Squier MIJ Jazz Bass. Very clean instrument with minute fret wear. Instrument is
equipped with two vintage style single coil Jazz Bass pick-ups with plastic volume control knobs for
each pick-up and one master tone control knob. Neck is made of maple and finger board is rosewood
Features a four bolt neck with truss rod adjustment located at heel of neck
Original finish with a few dings on lower bout and back, but in very good condition otherwise. Dings
are shown in ... more

Fender 1966 Stratocaster - Sunburst #43903 with Era Correct Hard Case

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$19950

WELCOME TO EMPIRE MUSIC
Since 2002, Empire Music has aimed to deliver the finest in-store shopping experience. Now you can receive the same amazing in-store experience through our eBay store. We promise to deliver the highest quality products and services to all of our customers This Fender 1966 Stratocaster is in VERY GOOD overall condition. Cosmetically, it is in very good shape but does show wear / blemishes in places. See below for a detailed description. It has been thoroughly ... more

1957 Fender Princeton Tweed Vintage Tube Amp Big Box 5F2, Ray LaMontagne

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$7000

Up for sale, a 1957 Fender Princeton in time capsule-clean condition and in perfect working order, featuring a 100% original circuit. Previously owned by Ray LaMontagne, this Princeton comes complete with a COA confirming its provenance
This narrow panel Tweed amp has absolutely stunning and virtually un-ambered original tweed, and this Princeton one of the more impressive golden-age Fender amps to come through our shop in years. With its narrow panel configuration, this Princeton is ... more

1975 Fender Stratocaster Hardtail Vintage Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4700

Up for sale, a 1975 Fender Stratocaster Hardtail in excellent condition and in perfect working order, complete with the original hardshell case. A remarkably well-kept vintage Strat and an uncommon iteration with string-through body construction, this guitar delivers a unique resonance and punch with an array of traditional ?70s Strat tones
Lightweight at 7lbs 3oz, tonewoods include an alder body and a one-piece maple neck. The trio of flat-pole gray bobbin single coil pickups excel at ... more

Fender American Vintage II 1966 Jazzmaster 3-Color Sunburst

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$2730

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more

1965 Fender Jazz Bass ?? Dakota Red w / Matching Headstock, Original Pickups, OHSC

Salt Lake City, Utah, 841**, UNITED STATES OF AMERICA

$6499

For sale is an iconic and incredibly soulful 1965 Fender Jazz Bass in Dakota Red with a matching headstock, complete with its original hard-shell case. This instrument comes from my personal collection and stands out as one of the best-sounding and feeling vintage Jazz Basses I??ve ever owned. Its tone is full, warm, and balanced??consistently outperforming others I??ve compared it against
While I??ve cherished this bass for years, I??ve been playing 5-strings more frequently, and it??s time... more