Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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About Mint Vintage 1983 Fender Rivera Super Champ Combo Amp

Reynoldsville, Pennsylvania, 158**, UNITED STATES OF AMERICA

$2149

Almost new condition 1983 fender Rivera Super Champ Combo amp. All Origional. 1 owner since new. Used at church a few times. See pic for more details. Origional manual. Works perfecrly. Unbelievable condition. Email with questions. see my other great items. Free lower 48 shipping. See my feedback and buy with confidence.... more

Vintage 1980s FENDER 15 Guitar Combo Amp

Aurora, Colorado, 800**, UNITED STATES OF AMERICA

$59

The Vintage 1980s Fender 15 Guitar Combo Amp is a classic piece of musical equipment known for its iconic brand, Fender. This amplifier features a single speaker and is a model from the 1980s, making it a sought-after item for guitarists and bassists looking for a quality amplifier with a retro feel. With a focus on delivering powerful sound in a compact form, this combo amp is a reliable and stylish choice for musicians looking to add some vintage flair to their setup.... more

1970??s Fender Twin Reverb Silverface 135 Watt Combo Amplifier

Lumberport, West Virginia, 263**, UNITED STATES OF AMERICA

$1600

1970??s Fender Twin Reverb Silverface 135 Watt tube driven combo guitar amplifier. This amp has minor cosmetic flaws but is in great, fully functional condition loaded with an original pair of Fender ??Special Design?? 12?? speakers. It was bought used 5 years ago from Charlie Powers at GuitarCPR in Fairmont, WV where it was professionally wired and re-tubed with the following tube configuration.
Groove tube GT6L6 (4)
12AT7 (2)
12AX7A (1)
7025 (3)
This amp has only been used a ... more

1984 Vintage Fender Japan Stratocaster Body White Aged

Houston, Texas, 770**, UNITED STATES OF AMERICA

$269

1984 Vintage Fender Japan Stratocaster Body Olympic White Aged to Cream
... more

Vintage 1978 Fender Telecaster Custom Electric Guitar, Black, Original Owner

Saint Augustine, Florida, 320**, UNITED STATES OF AMERICA

$4500

Vintage 1978 Fender Telecaster Custom Electric Guitar S816672, Black finish. I'm the original owner, purchased in 1979. Will provide original stamped 6-saddle bridge assembly and original bridge pickup (guitar tech replaced both in recent years). Comes with the Fender hard-shell case, as shown. Slight wear on the top edge, as shown, with only light scratches on the back. It's in terrific shape!... more

1968 Fender Telecaster Bass Refinished Great Player. Translucent Blonde 10 8 Lb

Spring Hill, Florida, 346**, UNITED STATES OF AMERICA

$5500

1968 Fender Telecaster Bass Refinished Great Player. Translucent Blonde. This guitar was professionally refinished some years back. It has a few marks as pictured but very respectable. The pickup has been changed out for a modern equivalent. Bridge cover and pickup covers are replacements. If you're looking for a great vintage player without the Vintage price, this is the ones for you. We'll ship FedEx ground fully insured with tracking shipping to the lower 48 states only. No Alaska Hawaii, ... more

Used Fender American Vintage II 1961 Stratocaster Rosewood - 3 Tone Sunburst

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$1949

Used Fender American Vintage II 1961 Stratocaster Rosewood - 3 Tone Sunburst
A used Fender American Vintage II 1961 Stratocaster. This is a showroom model that has seen almost no use and is in fantastic condition. The guitar will ship with all original factory documentation and packaging. Additionally, before shipment our luthiers will provide a professional inspection and full setup, so it arrives ready to play. If you have any questions about this instrument or any of our great ... more

Fender American Vintage II 1957 Vintage Blonde Stratocaster w / Case

Sebring, Florida, 338**, UNITED STATES OF AMERICA

$1500

I purchased this guitar in 2023 it has been hardly ever played since 23 I??ve had it stored in the case in the closet it??s truly a closet classic it??s in pristine condition the only wear is on the back of the neck and that??s from a little fine sandpaper to wear the nitro down a bit to get the sticky parts wore off to make it easier to play I had a problem with one of tuning keys so I put on a set of kluson deluxe tuners they??re double line so it actually looks vintage correct and just FYI ... more

Vintage 1960s Fender Jaguar Jazzmaster Tailpiece Tremolo Unit possibly 1964

Bonita, California, 919**, UNITED STATES OF AMERICA

$450

The screws pictured in the photo will be included. I purchased this Jazzmaster tremolo 20 years ago with the intention of putting together a ??Frankenstein?? guitar with all 1960s parts. Well, it??s been 20 years and I think it??s time to give up on the project. When I purchased this tremolo on eBay back then, I was told it was from 1964 (I assume the screws are original, but I don??t know for sure). Hopefully the photos I am providing will validate that claim. I am selling this item as is, but ... more

1979 Fender Stratocaster Hardtail 4 Bolted Modded Great Player Read Description

Nyack, New York, 109**, UNITED STATES OF AMERICA

$1399

Note: I will ship to the lower 48 states Continental USA only!
Pictures pretty much tell the story.
If you spent many years playing 1970s 3 bolt Strats like I have, you know that many have necks that slip (move down) under pressure. I have even put sandpaper in the pocket to prevent that .
Well the permanent solution is to do what the former owner of this Strat did . and just 4 Bolt the thing! Voila: problem solved! Neck is straight and strong with Jumbo Frets
While he was at it, ... more

1968 Fender Coronado XII Wildwood III 12 String Electric Guitar EXCELLENT W / OHSC

Spring Hill, Florida, 346**, UNITED STATES OF AMERICA

$3200

All Original Vintage Fender USA
1968 Fender Coronado XII Wildwood III 12 String Electric Guitar
Original Wildwood III Finish With Matching Headstock
Comes With 60s Yellow Lined Victoria Hard Case Pictured
Weight: 6 Pounds, 11 Ounces
Scale Length: 25 5 "
Nut Width: 1 63 "
Neck: .902@1st Fret, .910@12th Fret
If your seeing something of concern not described below, please ask
Condition Description & Flaws Noted:
This is a Vintage & Extremely Clean 1968 ... more

Vintage 1960's Fender Tube Reverb Tank Unit Blonde

North Hollywood, California, 916**, UNITED STATES OF AMERICA

$2500

Hello and thanks for checking out another great auction from HRPawn!
We hope you enjoy the photos and information presented herein. If you have any questions,
feel free to contact us for a prompt and friendly response
Vintage 1960's Fender Tube Reverb Tank Unit Blonde - Original

Tested - Fully Functional
Reverb does have signs of use & wear
Missing Fender Logo in Front
Overall it is considered in Good Condition
Considering the age of the unit
Listing ... more

1980 Fender Stratocaster Hardtail Electric Guitar Original Black Relic 7 13Lbs!!

Spring Hill, Florida, 346**, UNITED STATES OF AMERICA

$2400

Super Light Weight Natural Relic!!
1980 Fender Stratocaster Hardtail Electric Guitar
Original Black Finish Naturally Relic'd
Only 7 Pounds, 13 Ounces!
Newer Fender Hard Case W / Key Pictured Will Be Included
Originality:
Pickups / Pots: Original Flat Pole Pickups Dated 1980, 2 Original Pots Date 1980, One Changed
Pick Guard: Original
Neck: Orignal
Neck Plate: Original
Body: Original With Original Black Finish
Tuners: Changed To Gold Schallers Long Ago, ... more

1973 Fender Precision Bass (American)

Colchester, Connecticut, 064**, UNITED STATES OF AMERICA

$2900

1973 P bass. Mostly original ( only pots have been upgraded but still have originals)normal wear and tear(belt / ring scratches, finish checking)small crack in pick guard, sounds and plays amazing!!comes with original case( a little rough rough but usable)one of the lightest I??ve ever owned.... more

1973 Fender Coronado II Electric Guitar Cherry Original W / OHSC Great Condition!

Spring Hill, Florida, 346**, UNITED STATES OF AMERICA

$2400

All Original Vintage Fender USA
1973 Fender Coronado II 6 String Electric Guitar
Original Cherry Finish
Comes With 60s Yellow Lined Victoria Hard Case Pictured
Weight: 6 Pounds, 1 Ounce
Scale Length: 25 5 "
Nut Width: 1 60 "
Neck: .890@1st Fret, .895@12th Fret
If your seeing something of concern not described below, please ask
Condition Description & Flaws Noted:
This is a Vintage & Very Clean 1973 Fender Coronado II that's truly an eye catcher, and ... more

1975 Fender Precision Bass- Blonde

White Plains, New York, 106**, UNITED STATES OF AMERICA

$1035

Stainless Steel Frets All Else Original. 1975. Solid as a Rock. Includes Original Hardshell Case.... more

AWESOME 1956 Fender Harvard Tweed Amplifier Model 5F10 S / N H-00241

Santa Fe, New Mexico, 875**, UNITED STATES OF AMERICA

$7200

The 1956 Fender Harvard Tweed Amplifier is a vintage combo amplifier designed for performance settings.
This amp sounds amazing!! It has ample power and sound for any setting
Model 5F10 - Serial Number H-002413 Channel 10 Inch Celestion - G10S-50 SpeakerRecent work:470 Ohm Flameproof 2 watt resisterMatched Pair JJ 6V6 Tubes6 Foot Grounded Power CableFender Tweed HandleNOS 6AV6 preamp tube
With one speaker and three channels, this amplifier is suitable for acoustic guitars, lap & ... more

1962 Fender Deluxe 6G3 Brown Panel Pre-CBS Vintage Tube Guitar Amp 1x12

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$5500

Up for sale, a 1962 Fender Deluxe 1x12 tube amp in collector-grade condition and in perfect working order, complete with the original Victoria Luggage slip cover. Manufactured in the brief Brown Panel Pre-CBS era, this amp features the 6G3 circuit, providing a perfect middle ground between the warmth and dynamic range of the Tweed amps that preceded it and the clarity and chime of the Black Panel amps that would be introduced a couple years later. This Deluxe offers everything from rich and ... more

Vintage Fender Echo-Reverb Head Shell Only Oil Can Delay

Debary, Florida, 327**, UNITED STATES OF AMERICA

$250

Vintage Fender Echo Reverb oil can Delay HEAD SHELL ONLY
Pots and knobs are not original
Cool rare display piece
... more

Fender Princeton Reverb Amp 1966 fully serviced! AA764

Englewood, New Jersey, 076**, UNITED STATES OF AMERICA

$5600

1966 Fender Princeton reverb amplifier
Beautiful black face fender princeton reverb in amazing conditionrecently back from the tech where it was recaped and fully gone over, this thing sounds amazing and i doubt youll see another in as good of condition. i believe this is a 66 but im no expert the chasis code as shown in the photos is A 11008 .
feel free to contact us with any questions... more