Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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RARE original 1955 Fender LEFT-HANDED Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$155000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1955 Fender LEFT-HANDED Stratocaster in its original Sunburst finish. It has a great playing neck with good frets. It's all original with the exception of the tremolo arm and 4 of the grommets for the pickups. The original tweed hardshell case is included. The back of the neck has been oversprayed, but that is the only area with non-original finish. The back panel for the tremolo cavity has 6 additional holes for... more

1960 Fender LEFT-HANDED Stratocaster factory assembled w / 57 neck BLACK / GOLD hrdw

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$135000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this original Fender left-handed Stratocaster with its factory assembly being completed in 1961. The maple neck dates to 1957 with a "V" neck profile and is marked as a factory refinished neck dated "2-61 REF " The body was assembled in 1960 with its original Custom Color Black finish with factory ordered Gold hardware. The neck also has all gold hardware including the truss rod nut. We believe that this body was ... more

1954 Fender Stratocaster 100% Original - with Original Tweed Case

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$110000

Perfect example of a 1954 Strat
100% Original
Both the neck and body date October of 1954
It comes with its original tweed case
WE SHIP WORLDWIDE. Contact us with your full address for a shipping quote
The shipping price includes full insurance. We only ship on Tuesdays and Saturdays We have a no fee discount
We buy guitars for top dollar
Experience:
AJ's Music and Vintage guitars is avery reputable and long standing specialty Guitar shop; originallyfrom Chicago ... more

all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$89000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more

1966 Fender Stratocaster - Sonic Blue Finish

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$85000

Reverend Guitar Man is proud to offer this stupendous instrument: A 1966 Fender Stratocaster in original Sonic Blue finish. No overspray. No touchups. 100% original including finish save for an added five-way switch

I have full interior photos available

This is a 100% no doubt original finish example

It comes with the vintage hangtag and case candy you see in the photos. The serial number line is blank as sometimes happened on these

more

1969 Fender Jazz Bass ?? James Brown / Bootsy Collins / Fred Thomas Provenance

Portland, Maine, 041**, UNITED STATES OF AMERICA

$75000

Stinson & Company is a traditional old school antique pawn shop located in Historic Portland Maine. We specialize in the sale of Antiques, Collectables, Gold & Silver Bullion, Jewelry, Diamonds, US Coins & Paper Currency, Vintage Guitars, Celebrity Memorabilia, Historical Items, Clocks, Watches, Glass & Pottery and many other items of value at the fairest prices. You will always find some of the most interesting items from week to week. Add us to your favorites and check back ... more

1964 Fender Stratocaster, Near-Mint, The One??L@@K!!!

Flushing, New York, 113**, UNITED STATES OF AMERICA

$69995

Uncle Lou here, and you are admiring one of the best ?64 Strats you??ll ever see. It??s from my personal collection and easily one of the most stunning rosewood board Strats in existence, plus it??s got all the goods: 100% original, lightweight, gorgeous sunburst finish (no clown burst), L-series number, spaghetti logo, clay dots, green guard, super hot pickups that read in high 6k range, lots of fret height so it plays as good as it looks & sounds. The overall condition is ridiculous, only ... more

RARE custom color 1962 pre-CBS Fender Jazzmaster SLAB BOARD original SONIC BLUE

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$64900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1962 Fender Jazzmaster in its original Sonic Blue over Sunburst finish with a matching headstock. It has a good playing neck with good frets. It's all original with the exception of two earlier 1950's Kluson Deluxe Patent Applied single-line tuning keys. There were two other tuning keys installed for the B + high E which have left extra screw holes that are mostly concealed by the replacement '50's Kluson tuners.... more

original 1960 Fender ESQUIRE Blonde LEFT-HANDED

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$64900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1960 Fender left-handed Esquire in its original Blonde finish. It has a great playing neck with great frets in a stunning Brazilian Rosewood fretboard. It's all original with the only exception being the adjustment screws in the bridge saddle on the bass side. It's also 100% complete along with its original bridge cover and original tweed hardshell case. It's in very good condition with some nicks + dings and ... more

ORIGINAL 1957 Fender Stratocaster - Sunburst w / OHSC Vintage - SEE VIDEO

Red Hook, New York, 125**, UNITED STATES OF AMERICA

$59500

1957 Fender Stratocaster - All Original - 10 / 57 - Serial #18688 This is an original 1957 Fender Stratocaster in two-tone sunburst, serial number 18688, complete with its original tweed case. There are three things that truly define this guitar: It is an exceptionally straight and substantiated October 1957 Stratocaster with original finish, electronics, hardware, and case (professionally refretted with period-correct frets). It is, ... more

1960 Fender Stratocaster - Candy Apple Red, Factory Finish

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$55000

1960 Fender Stratocaster - Candy Apple Red, Factory Finish. Condition is Used. Shipped with Expedited Shipping.... more

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more

1958 Fender Stratocaster 2-Tone Sunburst - All Original w / OSHC

Tarzana, California, 913**, UNITED STATES OF AMERICA

$52995

1958 Fender Stratocaster ?? Early ??58, All Original, Collector??s Grade
Up for consideration is a truly exceptional 1958 Fender Stratocaster, an Early ??58 example that retains key appointments from 1957, making it an iconic transitional model highly sought after by collectors. This guitar is completely original and in impeccable playing and aesthetic condition
The neck features a classic soft ??V?? profile that feels smooth and comfortable, while the pickguard and knobs are the original... more

1963 Fender Stratocaster Blonde w / OHSC

Brookline, Massachusetts, 024**, UNITED STATES OF AMERICA

$52000

Selling one 1963 Fender Stratocaster with OHSC. Original Blonde finish (ash body). Not to be confused with the more common Olympic white. 100% original condition with plenty of honest playing wear. All pots date to 1963. Neck date Sept 1963. Body date either 7 / 63 or 9 / 63 (see pic). Weight 7 lbs 6 oz. Early L series serial # 12700 Tons of mojo and vibe, original pickups are strong. Frets are about 50% gone, still plays great as-is. Please look closely at ALL pictures and get in touch with any... more

1956 Fender Stratocaster

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$50000

A wonderful original 1956 Stratocaster. Special in that it was one of the very first Alder bodies by Leo himself. NIce soft "V" figured neck. All original, none original owner w pictures included, plays and sounds like a dream. 7 5 lbs, original tweed case
WE SHIP WORLDWIDE. Contact us with your full address for a shipping quote
The shipping price includes full insurance. We only ship on Tuesdays and Saturdays We have a no fee discount
We buy guitars for top dollar ... more

Vintage 1955 Fender Stratocaster Refinished Gold With Case Owned by Bobby Lewis

Santa Monica, California, 904**, UNITED STATES OF AMERICA

$45000

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One of, if not THE most iconic electric guitar of all time, the Fender Stratocaster has gone through many eras, iterations, and versions over the decades After debuting in 1954, the model evolved through the 50's and 60's Some of the most coveted are the early ones Here we have something special: a Stratocaster built in 1955 It's the real deal And this one has some serious history behind it As in, it can be heard on a # 1 song, ... more

1963 Fender Precision Bass 100% Original

Westminster, Colorado, 800**, UNITED STATES OF AMERICA

$45000

The 1963 Fender Precision Bass is a highly sought-after electric bass guitar known for its exceptional craftsmanship and classic design. This professional-level instrument features a solid Alder body, a 4-string configuration, and a rosewood fretboard with 20 maple frets. With its right-handed design and iconic Fender brand, this bass is a standout choice for musicians looking for a vintage sound and feel in their instrument.... more

1966 Fender Stratocaster with Rosewood Fretboard Olympic White

Antioch, Tennessee, 370**, UNITED STATES OF AMERICA

$44999

A true holy grail! I'm beyond excited to be posting this example!

This is an excellent condition 1966 Fender Stratocaster in a rare custom color, Olympic White. All original, no breaks, no routes, etc. I think we all know who to think of when discussing this piece

Originally owned by the band Toto, the second owner (me being the third) of this example purchased this Stratocaster from the band in 1988, and the guitar sat inside the case in his closet, unmodified, for ... more

1961 Fender Stratocaster Vintage Guitar w / Flame Neck, Hangtag, Strap & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$44000

Up for sale, a 1961 Fender Stratocaster in excellent condition and in perfect working order, complete with the original hardshell case, hangtag and Ace-branded strap. This golden age Fender features a slab rosewood fretboard on the figured flame maple neck, and the alder body has one of Fender's richer, darker "target burst" finishes, where the black and red of the three-tone finish extend further towards the center of the body
Unlike the very slender neck carves seen from 1959 and into '61 ... more

1965 Fender Stratocaster Sunburst Rosewood Ilitch Hum Cancelling System & HSC

Mora, Minnesota, 550**, UNITED STATES OF AMERICA

$42999

Born on Date: 2 August 65 Sunburst with Rosewood with Original Pickups - Bridge pickup painstakingly rewound by Ilitch Electronics - who also supplied the Ilitch Hum Cancelling System hidden in the pickguard. It's a hum free legendary classic bell like crystal clear magical tones. It's also wired for 7 way and can be used as originally setup - 3 way as well. Think Versatility Plus!
This baby has been Played. Alot. A Whole Lot. Ron Tracy tells it like this: You wore the frets right off this ... more