Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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1966 Fender Precision Bass

Encinitas, California, 920**, UNITED STATES OF AMERICA

$12000

1966 Fender P-Bass in factory custom color Candy Apple Red !

Beautiful golden age P-bass that plays and sounds incredible

All original save for a repro pickup cover and the original owner had diamonds inlaid on the fingerboard but has since been replaced with factory dot inlays

This is a FANTASTIC Fender bass and you will not be disappointed

Thank you for looking!
... more

1974 Fender Twin Silver Face. Stock. No Mods. Original. 2 X 12 Combo. Speakers.

Omaha, Nebraska, 681**, UNITED STATES OF AMERICA

$2000

Fender Twin 1974 Silver Face. Stock, No Mods, Original. Condition is "Used " .
Pull out Master Knob
Speaker mfg code dates the amp at 1974
However I could be an early 1975. Stock. No mods Tubes: RCA 7552 Speakers:
Fender blue label
Oxford 465's
Made in U S.A
005379
465-412
12T6-10... more

Used Fender 1971 Bassman Electric Guitar Amp Head

Hudson Falls, New York, 128**, UNITED STATES OF AMERICA

$1349

Up for sale is a fantastic 1971 Fender Bassman amp head. This amp has been recently serviced and is in perfect working order. All tubes have been tested, the fuse was replaced, as well as the electrolytic caps and bias caps. The bias has been tested and set and all pots have been throughly cleaned. Original parts that have been replaced will also be included Listing and template services provided by inkFrog
... more

1976 Fender Deluxe Reverb Guitar Amplifier Export Model

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$3000

This is a 1976 Fender Deluxe Reverb with a Weber 12F150 installed (original speaker included if you want it). The amp has had a full cap job and all regular maintenance done. The transformers and important parts are original to the amp. The amp functions perfectly in every way and sounds incredible. Although, I may be biased, as the Weber 12F150 is my favorite speaker in a Fender.
The amp has newer EH power tubes and mostly original preamp glass. This amp is a player and looks the part. It ... more

Fender Twin Reverb Tube Amp 1979-1989

Sugar Land, Texas, 774**, UNITED STATES OF AMERICA

$2000

Product Description
Stock #: M316
Manufacture: Fender
Model: Twin Reverb
Description: For sale is a Fender Twin Reverb tube amp. This amp is showing signs of wear from use over the years. The serial number dates this specific amp to 1979-1980. There is some white marks on the top of the amp. Please examine the photos very carefully to determine more details on the condition of the item . THIS ITEM IS LOCAL PICK UP ONLY!!! Feel free to ask any questions you may have. You are welcome ... more

1959 Fender Tweed Champ a nice original Champ freshly serviced by Lee Jackson.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3495

This is an original 1959 Fender Tweed Champ amp 5F1 w / an original Jensen speaker dated to the 47th week of 1958. Its factory label is perfectly intact & dated ??IB?? for February 1959. The tweed covering is a bit tired mostly on its bottom side in need of some re-gluing. Its grill cloth is quite nice. The Champ is the perfect amp for those small gigs perhaps plugged into the board or to keep in your living room or office for personal enjoyment. Overall she??s in very good original ... more

Fender Deluxe 5D3 1954 Amp Ship World Wide

Port Clinton, Ohio, 434**, UNITED STATES OF AMERICA

$6000

I am selling a 1954 5D3 Tweed Deluxe I bought a replica Cab from Mojo. You have a choice for the combo cab or the head. This appears to have the original transformers the amp sounds great, like a tweed on steroids. Please understand * Buyer must contact us within 24 hours and pay for shipping, handling, and insurance. I ship world wide, but please understand shipping cost is for USA . There will be additional costs for international shipping. Please ask all questions if you have any concerns ... more

1958 Fender Twin or Deluxe set of 2 Jensen 12" P12Q speakers but need re-coning.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$495

We have a rare matched set of 1958 Fender by Jensen 12" P12Q blue back Speakers from a Twin, Tremolux or Deluxe Tweed Amp dated from the 16th week of 1958. They are in need of a complete recone service & would be perfect for any application in any amp made during the late 50's or early 60's. They are sold "as-is" & are completely original.... more

1958 Fender Twin or Deluxe Jensen 1x12" C12Q speaker but needs re-coning.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$250

We have a rare 1958 Fender 1x12" Speaker by Jensen its a C12Q blue back Speaker from a Tremolux or Deluxe Tweed Amp dated from the 11th week of 1958. It needs of a complete recone service & would be perfect for any application in any amp made during the late 50's or early 60's. This is being sold "as-is" & is completely original.... more

1958 Fender Vibrolux or Super Amp 1x10" Jensen a P10 model it needs re-coning.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$250

We have a rare 1958 Fender 1x12" Speaker by Jensen its a P10 from a Vibrolux or Super Tweed Amp dated from the 32nd week of 1958. It needs of a complete recone service & would be perfect for any application in any amp made during the late 50's or early 60's. This is being sold "as-is" & is completely original.... more

1958 Fender High Power Tweed Twin 5F8-A Guitar Amplifier

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$19500

This is a 1958 5F8 Tweed Twin chassis. Serial #A00053
Obviously, its pretty rough, but it works, and it screams.
When I got it (chassis only), it had been neglected for years and was a mess. It needed a full cap job, new 3 prong cable, fuse holder, a few of the pots replaced, 1 input jack, the rectifier socket, and little bit of wiring cleanup work.
After all that, and installing a full new set of Tung Sol tubes, she fired right up. The transformers and all the Astrons and components... more

Vintage 1954 Fender Tweed Deluxe Guitar Amplifier 5D3 Wide Panel

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$6500

This is a 1954 Fender 5D3 Deluxe Guitar Amp Tube Chart is dated DJ (1954, July) .Original Jensen P12R is dated 220420 (20th week of 1954). Serial #3129
When I got this, it was an absolute mess but it had potential!
The first thing I noticed was that the original tweed had been painted gold a very long time ago. The gold didn't age well either. It just makes the amp look dirty and dingy. My first instinct was to clean it, or at least give some thought to the idea of what to do with it. I ... more

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!

Ramona, California, 920**, UNITED STATES OF AMERICA

$2795

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!
A few small dings but in fantastic condition for the age. Comes with original case, trem arm and case info.
Lots of fret life left and great setup!
Weighs in at 9 4 lbs.... more

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$5475

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent all original She weighs in at 8lbs .05oz3-way switch sounds awesome very clean example. SN #564607The sought after maple neck is in excellent condition with some minor wear on the frets (see photos)Sounds and looks great and plays so easy. Please feel free to ask questions
Please note that the handling charge is for shipping insurance only. Local pick up is welcome... more

Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$250

PLEASE READ THE ENTIRE LISTING BEFORE ASKING QUESTIONS OR PURCHASING THIS ITEM.

Up for sale is this unique, new in the original packaging Starcaster Mini Strat guitar by Fender in a gloss black finish with only a single humbucker bridge pickup. This is a combo pack that includes the guitar, cable, Fender ??Mini Deluxe?? Amp, picks, Strap, and a large sticker sheet with one sticker missing.

This mini Strat guitar is a very cool and unique body design that has only a single... more

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more

1960 JENSEN P10Q (3) OEM FENDER BASSMAN, BANDMASTER MATCHED QUAD

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$2350

Quad of 1960 Jensen P10Q AlNiCo BLUE BELL speakers EIA date code 220021, 220022, 220044, 220049. Three of these are OEM Fender with the correct Cxxxx factory order code OEM means " Original Equipment Manufacturer. This means they left the fender factory in an amp. These also have the factory bell covers so they can go in either in a Fender Tweed Super, Bassman or Bandmaster. These are fresh recones with identical 8 rib cones and identical overhaul kits. These are 8 ohms ... more

1966 JENSEN C10R 220604 RARE POSTAGE STAMP LABEL MATCHED PAIR FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$500

Matched pair of 1966 Jensen C10R 220604 with original 8 ohm Ribbed cones. Very early and exceedingly rare Fender super reverbs came with these. These would make a nice replacement set. I have 6 in total and a guad is in another auction
NOTE* No warranty is expressed or implied
... more

1985 GENERAL ELECTRIC 6072A INDUSTRIAL 12AY7 FENDER TWEED GUITAR AMPS NOS NIB

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$300

Matched pair of 1985 GENERAL ELECTRIC INDUSTRIAL 6072A electron tubes. These are NOS and NIOB. The 6072A is the industrial version of the 12AY7A that is used in the first gain stage of ALL 9 pin preamp Fender Tweed Amps. Some Amps such as the pro uses a 12AY7 in the second stage
I call these the secret weapon . These have an amplification factor of 44 where the 12AY7A has a gain factor of 40. This gives a little more push on the front end without raising the noise level. The industrial ... more

1958 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$30500

1958 Fender Precision Bass, Early ??58 with a Two tone burst, Anodized pickguard, Maple neck, Both Covers, Spaghetti logo, Wonderfulinstrument from the family of the original owner, VG++, Original tweed hardcase.
... more