Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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1954 Fender Stratocaster 100% Original - with Original Tweed Case

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$110000

Perfect example of a 1954 Strat
100% Original
Both the neck and body date October of 1954
It comes with its original tweed case
WE SHIP WORLDWIDE. Contact us with your full address for a shipping quote
The shipping price includes full insurance. We only ship on Tuesdays and Saturdays We have a no fee discount
We buy guitars for top dollar
Experience:
AJ's Music and Vintage guitars is avery reputable and long standing specialty Guitar shop; originallyfrom Chicago ... more

all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$89000

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more

1964 Fender Stratocaster, Near-Mint, The One??L@@K!!!

Flushing, New York, 113**, UNITED STATES OF AMERICA

$69995

Uncle Lou here, and you are admiring one of the best ?64 Strats you??ll ever see. It??s from my personal collection and easily one of the most stunning rosewood board Strats in existence, plus it??s got all the goods: 100% original, lightweight, gorgeous sunburst finish (no clown burst), L-series number, spaghetti logo, clay dots, green guard, super hot pickups that read in high 6k range, lots of fret height so it plays as good as it looks & sounds. The overall condition is ridiculous, only ... more

original 1960 Fender ESQUIRE Blonde LEFT-HANDED

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$64900

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Olivia's Vintage would like to present this 1960 Fender left-handed Esquire in its original Blonde finish. It has a great playing neck with great frets in a stunning Brazilian Rosewood fretboard. It's all original with the only exception being the adjustment screws in the bridge saddle on the bass side. It's also 100% complete along with its original bridge cover and original tweed hardshell case. It's in very good condition with some nicks + dings and ... more

late 1955 Fender Stratocaster Sunburst CLEAN w / flame maple neck!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$61900

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Olivia's Vintage would like to present this late 1955 Fender Stratocaster in its original Sunburst finish. The serial number is typically recognized in the early 1956 range, but the body dates to 11 / 55, the neck is 12 / 55, factory tape in control cavity reads "Gloria 12 / 16 / 55" and the visible pots date to the 43rd week of 1955. It has a great playing flame maple neck with great frets. The neck and middle pickups have been professionally rewound by ... more

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900

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Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more

1958 Fender Stratocaster 2-Tone Sunburst - All Original w / OSHC

Tarzana, California, 913**, UNITED STATES OF AMERICA

$52995

1958 Fender Stratocaster ?? Early ??58, All Original, Collector??s Grade
Up for consideration is a truly exceptional 1958 Fender Stratocaster, an Early ??58 example that retains key appointments from 1957, making it an iconic transitional model highly sought after by collectors. This guitar is completely original and in impeccable playing and aesthetic condition
The neck features a classic soft ??V?? profile that feels smooth and comfortable, while the pickguard and knobs are the original... more

1961 Fender Stratocaster Sunburst CLEAN w / matching number HANG TAG!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$51900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1961 Fender Stratocaster in its original Sunburst finish which has really maintained its original brilliance in color. It has a great playing neck with great frets. It's all original and 100% complete along with its original tremolo arm, original hardshell case and original HANG TAG with the matching serial number and original allen wrench still taped to the inside. It's in EXCELLENT condition with nicks + dings ... more

1956 Fender Stratocaster

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$50000

A wonderful original 1956 Stratocaster. Special in that it was one of the very first Alder bodies by Leo himself. NIce soft "V" figured neck. All original, none original owner w pictures included, plays and sounds like a dream. 7 5 lbs, original tweed case
WE SHIP WORLDWIDE. Contact us with your full address for a shipping quote
The shipping price includes full insurance. We only ship on Tuesdays and Saturdays We have a no fee discount
We buy guitars for top dollar ... more

1963 Fender Precision Bass 100% Original

Westminster, Colorado, 800**, UNITED STATES OF AMERICA

$45000

The 1963 Fender Precision Bass is a highly sought-after electric bass guitar known for its exceptional craftsmanship and classic design. This professional-level instrument features a solid Alder body, a 4-string configuration, and a rosewood fretboard with 20 maple frets. With its right-handed design and iconic Fender brand, this bass is a standout choice for musicians looking for a vintage sound and feel in their instrument.... more

1961 Fender Stratocaster Vintage Guitar w / Flame Neck, Hangtag, Strap & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$44000

Up for sale, a 1961 Fender Stratocaster in excellent condition and in perfect working order, complete with the original hardshell case, hangtag and Ace-branded strap. This golden age Fender features a slab rosewood fretboard on the figured flame maple neck, and the alder body has one of Fender's richer, darker "target burst" finishes, where the black and red of the three-tone finish extend further towards the center of the body
Unlike the very slender neck carves seen from 1959 and into '61 ... more

1965 Fender Stratocaster Sunburst Rosewood Ilitch Hum Cancelling System & HSC

Mora, Minnesota, 550**, UNITED STATES OF AMERICA

$42999

Born on Date: 2 August 65 Sunburst with Rosewood with Original Pickups - Bridge pickup painstakingly rewound by Ilitch Electronics - who also supplied the Ilitch Hum Cancelling System hidden in the pickguard. It's a hum free legendary classic bell like crystal clear magical tones. It's also wired for 7 way and can be used as originally setup - 3 way as well. Think Versatility Plus!
This baby has been Played. Alot. A Whole Lot. Ron Tracy tells it like this: You wore the frets right off this ... more

Vintage FENDER 1958 Stratocaster

Encino, California, 914**, UNITED STATES OF AMERICA

$41500

Thanks for checkin' out this beautiful old Strat! A 66 year old vintage Pre CBS Fender Stratocaster, a creation of the great Leo Fender himself - A true players guitar and real life work-horse!! Feels like butter, plays like a dream, a well seasoned 58 Strat weighing in at a mere 7lbs 5oz, mostly original - plastic knobs and double-lined (1960's) tuners appear not to be. Personally owned since 1992. Here's a real investment that will only appreciate in value as time goes by (unlike the ... more

1956 Fender Stratocaster Vintage Guitar One-Piece Ash w / V Neck & Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$39500

Up for sale, a 1956 Fender Stratocaster in excellent condition, retaining its original Blonde nitro lacquer finish and complete with the original tweed case. Produced early in '56, this Stratocaster embodies everything that makes Fender's Pre-CBS golden era a truly magical time for electric guitars, and specifically for a pioneering, space-age instrument like the Strat. Featuring original pickups, hardware and bakelite plastics, this Stratocaster boasts a particularly resonant one-piece ash ... more

1957 Fender Stratocaster Vintage Guitar Sunburst w / V Neck, Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$38000

Up for sale, a 1957 Fender Stratocaster in perfect working order, extremely original and complete with a tweed case. Produced in the 4th quarter of '57, this Stratocaster is as well-played, worn-in and lively as they come, with stock pickups, hardware, plastics and two-tone nitro lacquer Sunburst finish. Featuring Fender's short-lived and highly desirable V-shaped neck profile seen circa 1956-57, this neck is a quintessential Fender carve with deeply rolled fretboard edges and a nicely rounded ... more

1961 Fender Jazz Bass "Stack Knob" rarest & most desirable Bass in the world !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$37495

This is the ultimate all original 1st year of production Pre-CBS ??Stacked Pot?? Jazz Bass w / all the 1st issue features in untouched original condition from its 1 & only original owner, it has its original 3-tone Sunburst finish over a very lightweight Alder body dated 1961 & weighing in at a scant 9 lbs. 4 oz; these early Jazz Basses are ridiculously rare, its ??Unbound?? Slab Rosewood Clay Dot neck has the most figured ??Birdeye?? maple we??ve ever seen on an original ??Stack Knob?? ... more

1957 Fender Stratocaster Sunburst

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$36900

Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with good frets. The original 3-way switch was changed to a 5-way and the volume pot was changed. The pickup windings and wires have all been shielded in copper along with a couple of changed wires and an added ground wire. The plastic backplate is not original and there is no tremolo arm. All other parts are original. The ... more

1965 Fender Stratocaster Vintage Guitar Olympic White w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$36000

Up for sale, a 1965 Fender Stratocaster in excellent condition and in perfect working order, finished in original custom color Olympic White and complete with the original hardshell case
Weighing 7lbs 8oz and offering a very pronounced and bass-rich natural resonance and acoustic bark, this alder-bodied Strat needs no neck shim for optimal neck pitch, with full contact in the pocket between the body and neck
The gray bobbin pickups all retain their original windings, and via the original... more

Fender 1956 Esquire Electric Guitar - Refinished Yellow with Hardshell Case - Us

Rapid City, South Dakota, 577**, UNITED STATES OF AMERICA

$34999

... more

Fender Stratocaster 1965 - Olympic White

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$34999

Here we have an awesome 1965 Fender Stratocaster electric guitar! This one features a factory Olympic White finish
Specs include an alder body, figured maple neck, rosewood fingerboard, pearl inlays, double line Kluson Deluxe tuners and a tremolo bridge. It has gray bottom pickups, a 3-ply white guard and a 3-way selector switch. It has a September '65 neck stamp and the pots date to the 10th week of '65
This guitar has been well-played but remains a complete instrument. It has been ... more